BEYOND FINANCIAL PLIGHT TO NEW HEIGHTS

CBC TELEVISION PRIME-TIME SHARE

(REGULAR SEASON)

2007–2008 7.8%2008–2009 8.6%2009–2010 9.3%2010–2011 9.3%

CBC RADIO ONE AND CBC RADIO 2 COMBINED SHARE

2007–2008 13.4%2008–2009 14.1%2009–2010 13.8%2010–2011 14.7%

83%CONTROL:

OF ALL BROADCASTING AND TELECOMMUNICATIONS REVENUES.

CBC TELEVISION 2011–2012 WINTER SCHEDULESunday Monday Tuesday Wednesday Thursday Friday Saturday

7 p.m. HeartlandCoronation Street Coronation Street Coronation Street Coronation Street Coronation Street

Hockey Nightin Canada

(HNIC)

Jeopardy Jeopardy Jeopardy Jeopardy Jeopardy

8 p.m. Blades Perf.Blades Results Rick Mercer Report

Dragons’ Den Nature of ThingsRon James

In Security 22 minutes Rick Mercer Report

9 p.m. Cover Me Canada Being EricaMichael, Tues & Thurs Camelot

(Cdn/Irish Co-Pro) Doc Zone The fifth EstateDebaters

10 p.m. The National The National The National The National The National The National

7 p.m. Once Upon a TimeEtalk Etalk Etalk

Charlie’s AngelsEtalk

W5Big Bang Theory Big Bang Theory Big Bang Theory Big Bang Theory

8 p.m. The Amazing RaceDances with the Stars

(DWTS – Performances)

FlashpointThe X Factor

Big Bang TheoryGrimm

The Sing-OffWhitney

9 p.m. Desperate Housewives DWTS Results Grey’s Anatomy CSI: NYHot in Cleveland

10 p.m. Pan Am Castle Unforgettable CSI The Mentalist Blue Bloods Crime Time

7 p.m.Varied Programs Entertainment

TonightEntertainment

TonightEntertainment

TonightEntertainment

TonightEntertainment

Tonight16:9

Cleveland Show Entertainment Tonight Canada

Entertainment Tonight Canada

Entertainment Tonight Canada

Entertainment Tonight Canada

Entertainment Tonight Canada

8 p.m.The Simpsons

NCIS Glee SurvivorThe Office

A Gifted Man Recipe to RichesAllen Gregory Ho to be a Gentleman

9 p.m.Family Guys

House NCIS: Los Angeles Harry’s Law BonesHate Teenage

DaughterMovieHappily DivorcedAmerican Dad

10 p.m. The Good Wife Hawaii Five-O Parenthood Kitchen Nightmares Prime Suspect Ringer

Legend

Canadian Content American Content Canadian or American Content

PUBLIC SUPPORT OF PRIVATE BROADCASTERS:

Foreign Ownership Restrictions

CRTC Licensing Policies

Market EntryRestrictions

PRICELESS

Advertising Rules Sec. 19.1 of the Income Tax Act

Simultaneous Substitution

RevenueProtections

$92 – 131 million(1)

$182 – 204 million(1)

Production Tax Credits

Canada Media Fund

Local Program Improvement Fund

ExpenditureRelief

$349 million(1)

$150 million(2)

$66 million(3)

Source: (1) Nordicity estimates; (2) CMF Performance Envelopes; and (3) CRTC $839 – 900 millionTOTAL

CATEGORY TYPE OF PUBLIC SUPPORT VALUE TO PRIVATE BROADCASTERS

$900MILLION

NOTRE COUVERTURE À TRAVERS LE PAYS.

CBC LOCAL RADIO-CANADA LOCAL

30%+ 23%

TOTAL:

$30MUNAVOIDABLE NEW COSTS:

2015:

DEFICIT REDUCTION ACTION PLAN:

$200M

$55M

$115M

OUR CHALLENGE DOESN’T END HERE

SOLUTIONS SUMMARY

Reducing spending English French Corporate Total

Transformation of Radio Canada International

$10M $10M

Accelerating the shutdown of analogue transmitters

$10M $10M

Reducing costs and doing things differently

$40M $40M $20M $100M

Pacing the 2015 roll-out $18M $12M $30M

Increasing revenue $28M $12M $10M $50M

TOTAL $86M $64M $50M $200M

FROM (2012–2013):

TO (2014–2015):

PER CANADIAN PER YEAR

PER CANADIAN PER YEAR$34

$29

WE GENERATE

$3.70FOR THE CANADIAN

ECONOMY

FOR EVERY DOLLAR WE RECEIVE FROM CANADIANS

– Deloitte

A PRIVATIZED CBC/RADIO-CANADA WOULD CONTRIBUTE:

$1.3 BILLION LESS TO THE CANADIAN ECONOMY

– Deloitte

$704MILLION

IN CANADIAN

PROGRAMMING

OUR SERVICESENGLISH SERVICES

FRECH SERVICES

COMBINED SERVICES

OUR PRIORITIESDISTINCTIVE CANADIAN

PROGRAMMING

REGIONAL ROOTS

DIGITAL PROGRAMMING

CBC: NEW SERVICES

KITCHENER–WATERLOO, LONDON

HAMILTON

KAMLOOPS

KELOWNA

TORONTO, MONTREAL, CALGARY, EDMONTON,

OTTAWA, MARITIMES, NEWFOUNDLAND AND LABRADOR

CBC MUSIC

VICTORIA

RADIO-CANADA :

NOUVEAUX SERVICES

EXPLORA

ESPACE.MU

TOU.TV

SHERBROOKE, TROIS-RIVIÈRES, SAGUENAY et RIMOUSKI

RADIO-CANADA.CA/RIVE-SUD

RADIO-CANADA.CA/RIVE-NORD

IPSOS REID INFLUENCE INDEX: THE MOST INFLUENTIAL BRANDS IN CANADA – 20121 2 3 4

7 8 9 10

5 6

LÉGER MARKETING–LES AFFAIRES ANNUAL SURVEY: THE 250 COMPANIES MOST ADMIRED BY QUEBECERS – 2012

37 50

13710357 143

162 207 244231

28

The Most Admired Media Company

Source: Léger Marketing-Les Affaires Annual Survey, The 250 compagnies most admired by Quebecers, February 2012