Beyblade Burst Theme Song Presentation

1stGenera*on(2002-2004)154episodes

400+LicensePartners

80+Countries

350MM+TopsSold

350+TVEpisodes

3.65BB+RetailToySales

25MM+OnlineBa=les

2ndGenera*on(2010-2014)221episodes

Genre:Boysac*on

Target:

Boys6-12yearsold

ProducedBy:d-rightsInc./OLM,Inc.

51episodesx22minutesJapanLaunch:April4,2016

51episodesx22minutesJapanLaunch:April3,2017

JAPANBRANDRECOGNITIONo  #1TOYforChristmaso  Atleast1of3Boys6-11knowBEYBLADEo  BEYBLADEranks#1inthestory-linemangagenre

inCoroCoroComics(topboysmangamagazine),#4overallforallproper*es.

TOURNAMENTSo  Tournamentsheldatover100retailerso  Over42,000par*cipantsatWorldHobbyDayin

2016SOUTHKOREA:o  120TournamentEventsOct-Nov2016o  TheAnima*onisbroadcastedon11Networks!o  OneMillionunitssoldin2016!o  Main4SKUsrankedinthetop20inBa=le

SegmentandProductsandtheXtopachievedthe#1spotintheBa=leSegment!

HONGKONG:o  SyndicatedinPopularKidsMagazine“Co-co!”TAIWAN:o  Na*onalTournamentFebruary26,2017

Worldwide：KOREA

Worldwide：KOREAKOREA NATIONAL CHAMPIONSHIPDate：Sun. 18 Dec. 2016 10：00～18：00Place：COEX Hall B (8,010㎡)Total number of visitors： approximately 10,000 people (including parents)Total number of participated kids： 3,000 (pre-registered participants + participants registered on the day)

Worldwide：Hong KongSyndicated on Popular kids comic Magazine “Co-co!” Broadcast on TVB Jade golden time for kids on

every Sat. 4pm with high audience rate average at 1.33% among all. ( as of Dec. )

Worldwide：Taiwan

Upcoming TournamentOn 26th Feb 2017, National Championship will be held at New Taipei City.

Worldwide：KOREA

US Canada Australia NZ La*nAmerica

UK FRANCE ITALY GERMANY SPAIN PORTUGAL

RUSSIA NETHERLANDS

BELGIUM(N) TURKEY GREECE ISRAEL

USBroadcast:o  LaunchedDecember19,2016on

DisneyXDwithtwoweeksofpremiereepisodes;duringthis*meBEYBLADEBURSTbecame:o  #1AnimatedShowforBoys6-11

ando  #3overallshowincludinglive-

ac*onsitcomsforBoys6-11o  CurrentSchedule:Saturday8:30am

premieres,withaddi*onalairingsSat/Sun6:30pmandM-Fat3:30pm– 8*mesaweek.

Digital:o  IndiscussionswithNeilixwith

Europe*mingforFall2018o  LocalEuropeanmarketswillhave

YouTubechannelsforlocalizedcatchup,miniclips,specialcontentonamarketbymarketbasis

BlindBagMicrow/Launcher

TwoPlayerMicroStarterSet

EpicRivalsBaMleSetBasicStadium

SingleTopw/LauncherDualPack

LauncherSingleTop

o  MasterToyLicensee:o  Innova*veBurstFeature:Thetoy

linefeaturesaNEWburstinnova*on–thetops“burst”inba=le

o  Global:Adaptabilityandscalability

ofproductacrossallglobalmarketso  Tri-LayerCompa*bilitySystem:New

TripleLayerTopSystemwithSimplifiedAssembly&HugeVariety

o  MicroLine:HasbroisintroducingaMicroLine,blindpackaged–noburstcomponentbutcompa*blewiththemainlineforGrowthChannelsandemergingmarkets

Scaninphysicaltopstoplaydigitally

Threewaystoplay:

*throughApril

CanalJlaunchedMarch11,2017

20Airingsperweek!

SocialMediasupportviaFacebookanditswebsite

GulliwilllaunchSeptember2017

MerchandiseandPromoQonsAgent

Licenseesalreadysignedonboard:ü  SunCityforApparel/GiVs;ü  GrundLesLivresduDragonD’or

forPublishing;ü  JeuxRavensburgerforPuzzles;ü  PUBLICSGroupforBacktoSchool;ü  D’ArpegeforWheeledSports;andü  LeomilforFootwear.Currentlyreviewingdealsfor:Magazines,SQckersandHomeGoods

ToyswilllaunchinJulyatToysRUsandinAugustatallotherretailers

Licenseesalreadysignedonboard:ü  SEVENforBacktoSchool;andü  BauliforHolidayFoodItems

Currentlyreviewingdealsfor:ü  Publishing;ü  Loyalty;andü  ChocolateEggs

MerchandiseandPromoQonsAgent

Broadcastwillbeginon

September2017

ToyswilllaunchinSeptember2017atallmajorretailers

Licenseesalreadysignedonboard:ü  MONTICHELVOINDUSTRIALforBackto

School;andü  KstaQoneryforBacktoSchool

Currentlyreviewingdealsfor:ü  Publishing;andü  ChocolateEggs

BroadcastMerchandiseandPromoQonsAgent

Broadcastwillbeginon

July3,2017

ToyswilllaunchinMayatToysRUsandinJuneatallotherretailers

Licenseealreadysignedonboard:ü  BjornaforHomeTexQles

BroadcastMerchandiseandPromoQonsAgent

Broadcastwillbeginon

Summer2017

ToyswilllaunchinAugustatToysRUsandinSeptemberatallotherretailers

SUNRIGHTSiscurrentlylookingforrepresentaQonintheUK

foraMerchandiseandPromoQonsAgent

Broadcastwillbeginon

September2017

ToyswilllaunchinAugustatToysRUsandinSeptemberatallotherretailers

Currentlyreviewingdealsfor:ü  HomeGoods;and

ü  Loyalty

MerchandiseandPromoQonsAgent

Broadcastwillbeginon

September2017

ToyswilllaunchinSeptemberatallmajorretailers

Broadcastwillbeginon

May27,2017

ToyslaunchedinAprilatallmajorretailers

Licenseealreadysignedonboard:ü  GIMforPoolandBacktoSchool;andü  JUMBOforStaQoneryandSeasonal

BroadcastMerchandiseandPromoQonsAgent

Broadcastwillbeginon

Summer2017

ToyslaunchedinAprilintheNordicsatBRandToysRUSthetoylinewilllaunchintherestoftheregionatallmajor

retailersinSeptember

Licenseesalreadysignedonboard:ü  BjornaforHomeTexQles,Apparel,

SwimwearandOuterwear;andü  LiveforBacktoSchool

BroadcastMerchandiseandPromoQonsAgent

Broadcastbeganon

May1,2017Airs15Qmesaweek!

ToyslaunchedatToysRUsinMayandwilllaunchinJuneatallotherretailers

Licenseealreadysignedonboard:ü  ArQmbalforBacktoSchool

MerchandiseandPromoQonsAgent

MerchandiseandPromoQonsAgent

Broadcastwillbeginon

September2017

ToyswilllaunchinSeptemberatallmajorretailers

SUNRIGHTSiscurrentlylookingforrepresentaQoninTurkeyforaMerchandiseandPromoQonsAgent

Broadcastbeganon

April3,2017Airsweekdaysat4p.mandweekendsat2p.m.

ToyswilllaunchinAugustatallmajorretailers

Broadcastbeganon

December5,2016 May10,2017AirsM-FtwiceaDay! M-Fat7:30a.m.

ToysfullylaunchedinFebruary2017

BroadcastMerchandiseandPromoQonsAgent

ToyswilllaunchacrosstheregioninJune2017

BroadcastMerchandiseandPromoQonsAgent

Broadcastwillbeginon

May26,2017

TVAdverQsing

DigitalAdverQsing

RetailerAdverQsing

BEYBLADEBURSTApp

Website

ContentCreaQon&DistribuQon

FanOutreach

Events

Tournaments

Thousandscompetedbutonly25ofthebestBladersfromaroundtheworld

wereinvitedtoTorontoin2012to“LETITRIP”inhopesofbecomingtheBEYBLADEWorldChampion!

JoinusatthenextBEYBLADEWorldChampionshipin2018!

ThisSummertheOfficialBEYBLADEBURSTtournamentswillbegininCanada

CurrentlyinAc*veDiscussionswithCategoryLeadersinFoodandBeverage:GlobalandRegionalQSRsandCrossPromo*ons:(2018Q1/2)

Welcome to Generation 3 of a Global Phenomenon