Beverly’s H208 notes

2 eBay Inc. confidential2

AU Ad Sales to drive USD$15MM revenue in 2008

Ad Sales Revenue ($AUD)

$-$100,000$200,000$300,000$400,000$500,000$600,000$700,000$800,000$900,000

$1,000,000$1,100,000$1,200,000

Jan-07

Mar-07

May-07

Jul-07

Sep-07

Nov-07

Jan-08

Mar-08

May-08

Jul-08

Sep-08

Nov-08

`

Ad Sales contributes ~8% of 2008 AU site revenue(36% of revenue growth)

Text $11.6MM

Agency x40+SPG x1

Graphical $4.3MM

GoogleSDC

Above pagination

Null ads ATF

Salesperson hire

Optimiser hire

Agency commences

3 eBay Inc. confidential

• First-ever category sponsorship of our new Jobs category

• $1MM partnership consisting of:– Jobs page

– Category text links inclusion

– Global header category

Internal Sales deal with CareerOne

LTS in 1 week.Advertiser achieved #2 in Career market status

4 eBay Inc. confidential

Motors integration on site

• 3 motors partners integrated throughout the site

• $250k/yr partnership consisting of:– Tile on homepage

– Text links through site

– Banner inventory

5 eBay Inc. confidential

5

Display Advertising monetisation curve

To maximise revenue, we need to monetize our site across all levels of the yield curve

Behavioral Targeting: productionalise targeting capabilities on Core

External Premium Vertical Channels: Utilise Fairfax or build internal sales force)

Internal Vertical Channels: Professionalise Ad Centre for sellers

External Non-Premium Vertical Channels: Ad Centre for externals

Leverage Performance Ad Networks: (Fairfax, Adconion, DrivePM, etc)

Site Volume + Frequency

eCPM

Low High

Strategic Partnerships: increase and nurture

5-10x