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1/53
WelleCo launches supergreenbeauty drink in US and UK
Issue 121 -December 2014www.foodbev.com/beverage
CATEGORY FOCUS
Chocolate drinks
BEVERAGE
INNOVATION
FoodBev comA world of food and drink
Hi & Ni Europe
EVENT PREVIEW
World Beverage Innovation Awards winners & Brau review
Pumps & drives
PROCESSING
Multipacks
PACKAGING
P
LU
S
Beauty elixirfrom ElleMacpherson
I N C L U D E S
Functional ingredients
SPECIAL REPORT
2014 FoodBev Media Ltd. Reproduced with the permission of FoodBev Media www.foodbev.com
7/21/2019 bev innovation
2/53
WorldBeverage
InnovationAwards 2014@
Sponsored by
Associate sponsors
Category sponsors
SHOWCASE
maga z i n e
FoodBev comA world of food and drink
World Beverage InnovationAwards 2014 Showcase
CLICK HERE TO VIEW
7/21/2019 bev innovation
3/53
Melvr&LienTheIdeaEntrepreneurPhoto:AndreasKleiberg
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Active closures for active people
7/21/2019 bev innovation
4/53CONTENTS 3www.foodbev.com/beverageIssue 121 -December 2014
EVENT
REVIEW
BrauBeviale 2014The three day event with
1,133 exhibitors and 37,000
visitors exploring every
aspect of the beverage
processing industry including
ingredients, packaging and
marketing.
37
CONTENTS
EVENTS
World BeverageInnovation AwardsWinners and finalists
celebrate their win from over
130 entries, in 26 categories,
spanning 40 countries.
26
Inside this issue
4COVERSTORY
Beauty ElixirSupermodel Elle Macpherson
discusses the launch of
her Super Elixir drink with
alkalising super greens.
18The editors view
A rollercoaster of innovation.
Innovations
New product development from around the world
including recent launches in Japan.
42
5
48
SPECIAL
REPORT
FunctionalIngredientsSports nutrition and healthy
ageing are just some of
the dynamic areas driving
interest in functional
beverages.
21
50
12
16
44
Bev tech
Beverage Innovationtechnical news.
Beverage businessThe non-alcoholic beverage industry news review.
For regular updates visit www.foodbev.com
IngredientsChocolate in drinks.
Hi & Ni Europe
Tapping into Healthy ingredients in Amsterdam,
2-4 December.
Pack Expo International 2014
Review of one of the largest packaging and
processing trade shows in North America.
Multipack Solutions
Adhesive, design and recycling initiatives and
machinery updates.
Pumps and flow technology
Selection, monitoring and maintenance of
pumps, piping and hoses.
Sial 2014
Health and taste high on the agenda at the global
food market place in Paris.
Marketplace
Beverage Innovationproducts and services guide.
Expert opinion
Richard Hall speaks out: fruit juice fights back.
24
25
14
46
ISSN 1750824X
Elle
Macp
herson
launc
hes
herownsupergreens
the
Super
Elix
irbywe
lleco
.com
,Lon
don
May
2014
Click here to subscribe
2014 FoodBev Media Ltd. Reproduced with the permission of FoodBev Media www.foodbev.com
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5/53EDITORIAL4 www.foodbev.com/beverageIssue 121 -December 2014
A rollercoaster of innovation
FoodBev comA world of food and drink In partnership with
Every effort is made to verify all information published, but Beverage Innovationcannot accept responsibility for any errors or omissions orfor any losses that may arise as a result. Opinions expressed in articles do not necessarily reflect those of FoodBev Media Ltd. Beverage Innovationwelcomes contributions for publication. Submissions are accepted on the basis of f ull assignment of copyright to FoodBev Media Ltd unless otherwise
agreed in advance and in writing. We reserve the right to edit items for reasons of space, clarity or legality.
Published ten times a year by
FoodBev Media Ltd
7 Kingsmead Square
Bath BA1 2AB
United Kingdom
Tel: +44 (0)1225 327890
Fax: +44 (0)1225 327891
E-mail: [email protected]
Printed in the UK by Holbrooks Printers Ltd on paper produced from elemental chlorine free pulp sourced from sustainable managed forests.
BEVERAGE
INNOVATION SUBSCRIPTIONS
A years subscription costs 119 inside
Europe and 139 outside Europe.
To subscribe to Beverage Innovation
call +44 (0)1778 395169
email: [email protected]
or visitwww.foodbev.com/subscribe
ADVERTISING
Sales director
Jess Luna-Lopez
Account managerFraser Johnston
New business account manager
Adam Baker
Tel: +44 (0)1225 327890
There was a depth and breadth of
creativity and innovation -from
the beautifully packaged NOA
relaxation drink from Sweden,
to I Mune Nurture UKpouches
for children, to BionoSparkling
drink from France and Suavva
with cacao pulp, from the US.
As Diana White of awards sponsor
Hanoviasaid: The drinks in
stores and service stations are
changing. Today there are lowercalorie naturally sweetened
colas, functional vitamin and
dairy drinks, juice bar style drinks
and ready to drink teas. Health
is high on the agenda and great
taste and great packaging design
are key. Illustrating this, new
smoothie brand Plenish also did
well with its clean packaging and
HPP processing, ensuring a just
picked taste.
The Rexamadvertisement that
set the pace and tone for thenight included music rising to the
crescendo of a beverage plant in
full production at 120,000 cans
an hour, and ended with the can
being crushed and dropped into
a recycling bin. Of course there
was packaging in every style,
from PET bottles to pouches,
from cartons to cans with some
amazing graphics and new
technologies for ease of use,
convenience and brighter living.
Serious congratulations to all
It was an action packed few days at BrauBevialein Germany with the peak being the
World Beverage Innovation Awards 2014presented on Wednesday 12 November to around
730 onlookers, in the BrauBeviale Forum with its contemporary green grass seating.
entrants -the standard of entries
was so high and the presentation
was an inspirational feast, of
beverage NPD, ingredients,
new technology and packaging.
You can see it on YouTube and
we highlight the winners and
finalists in each category on
page 26 to 36. The Showcase
magazine accompanying this
issue also features every entrant.
Masterpiece of planning, I am
sure you will agree. Many thanks
to, chairman and MC for the night
FoodBev Mediagroup editorial
director Bill Bruce, awards
organiser Ruth McMenamin, our
fantastic design team and indeed
all of our international judges
with their various skills, for the
many hours spent pondering over
worthy winners.
The BrauBeviale event itself
had over 1133 exhibitors and
37,000 experts from all over
the world. Conferences running
alongside covered topics of
automation, servicing, craft beers
and so much more. We enjoyed
interviewing representatives from
a number of companies exhibiting
-you can see these over the
coming weeks on FoodBev.com.
This issue also includes a look
at Functional Ingredients and
the Super Elixirinterview with
cover star supermodel Elle
Macpherson. These both tie in
well with the upcoming major
event in Amsterdam that is
Health Ingredients Europe
and Nutraceutical Ingredients
Europe.
I also spoke on behalf of
FoodBev Mediaat another
event, Food Matters Live(the
first of its kind) in London -on
The next big health trend in
beverages, covering quite a few
upcoming trends. Please visit
our Youtube channel for more
on this subject
In this issue we also look at new
moves in multipack solutions and
the nitty gritty of pumps and flow
technology. While FoodBevMedia
chairman Richard Hall reports
back from the Global Juice
Summit 2014 on the way forward
for juice on page 50.
Next year is promising to be a
good one -with lots of exciting
plans up our sleeve. If you wantto join us in sponsoring the next
awards do get in touch as the
associate slots and categories are
filling up fast and Rexam
have signed as headline sponsor
for another year.
It only remains to say thank you
to all who have worked with us
closely this year. Innovation is
now such a big part of every
companys agenda and we look
forward to celebrating more of
your success stories in 2015.
by Claire Phoenix
ISSN 1750824X
Marketing manager Ruth
McMenamin
Magazine managing editor
Claire Phoenix
Group editorial director
Bill Bruce
EDITORIAL
Group editorial director .......................................................................Bill Bruce
Managing editor -magazines .....................................................Claire Phoenix
Managing editor -digital.............................................................Shaun Weston
Group technical editor ................................................................... Claire Rowan
Editor ...................................................................................... Andreas Exarheas
Design manager ......................................................................... Jolyon Edwards
Senior designer ...............................................................................Valrie Pirlot
Designer ..........................................................................................Libby Wimble
Designer ............................................................................................. Kerry Child
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6/53PRODUCT NEWS 5www.foodbev.com/beverageIssue 121 -December 2014
Innovations
DJ Sbu launches MoFaya energy drinkSouth African radio DJ, recording artist and television presenter DJ Sbuhas
created a new energy drink brand called MoFaya. The new energy drink was
founded by a team of eight South Africans, with a collective 97 years of working
experience, and money from every can sold will go towards educating a child in
the region.
Social media update
Writing about the newdrink on Facebook,
DJ Sbu said:
#MoFaya to burn & melt
all the NONSENSE in these
fridges. Skhathele. Finally a
local BRAND is here.
#MoFaya has been 3 years
in the making. Making sure
we comply with all the health
standards & regulations.
#MoFaya will take at least100 students to university/
year starting 2016 & create
at least 100 entrepreneurs/
province per year.
PepsiCo releases Sting energyin Jordan
PepsiCohas introduced its Sting energy drink in Jordan with a nationwide
advertising campaign launched under the slogan Life Switched ON.
Manufactured locally at the PepsiCo-Jordan factory, Sting is packaged
in 250ml cans and available in Gold and Grape variants.
Germany-based brand Immergut
has developed a new milk-based
Drinkfit energy drink line, which
is available in Tutti Frutti andMoccacino flavours.
Packaged in 330ml cartons, both
beverages in Immerguts Drinkfit
line are heat treated and feature
resealable closures as well as
guarana, caffeine and low-fat
milk. Drinkfit Tutti Frutti includes
vitamins B1, B6 and B12 and
Drinkfit Moccacino also features
Maca in its ingredients.
Switzerland-based
beverage developerGlobal Functional Drinks
(GFD) has partnered with
Rexamto launch E-ON
premium energy drinks in
the US, in 12oz sleek cans.
Available in Citrus Punch
(containing grapefruit,
orange and lemon),
Ginger Crush (containing
pomegranate, cranberry
and ginger) and Almond
rush (containing lemon
and almond) flavours,
the new energy drink line
features vitamins B6 and
B12, taurine, caffeine,
guarana seed extract and
L-carnitine.
E-ON premiumenergy drinks
Immergut milk-based energy drinks
Good Night Drinkhas released a Good Night
Drink n Dream beverage, which is specifically
designed to aid a better and deeper sleep experience.
Made using valerian, lavender and rose hip extracts,
the Slovakia-based brands new carbonated drink is fat
free and contains 28kcal, 7g of carbohydrates, 7g of
sugars and 7.5g of sodium per 100ml portion.
Available in 250ml cans, the new product offers
a sweet cactus fig taste and features a two year
shelf life.
Good Night Drink n Dream
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7/53PRODUCT NEWS6 www.foodbev.com/beverageIssue 121 -December 2014
Innovations
California, US-based Bolthouse Farmshas created a new Kids Smoothie
line, which is available in Peach Meets Mango and Strawberry Meets Banana
flavours. The former is made using peach, mango and apple and offers 80
calories, 15g of sugar and 310mg of potassium per 177ml serving. Bolthouse
Farms Strawberry Meets Banana Kids Smoothie contains strawberry, banana
and pear and features 90 calories, 17g of sugar and 190mg of potassium in the
same serving size. Both drinks in the new range are free from added sugar,
preservatives and artificial flavours.
Bolthouse Farms Kids Smoothie line
For Goodness Shakes bolsters drink range
London-based beverage brand For
Goodness Shakeshas added a range
of new drinks to its product portfolio.
The company has developed a new-
for-2015 Ultimate Protein line, which
offers 40g of whey and casein protein
per 475ml portion and is available in
Dark Choc and Strawberry flavours.
This new drink line is fat free and
includes 10g of carbohydrates. Current
RTD beverages in the For Goodness
Shakes portfolio only feature up to25g of protein.
For Goodness Shakes
has also released a
new-for-2015 MilkShoot
for kids range,
which is specifically
designed for children
and features added
milk protein, calcium
and vitamins D and
B. The brands new
kids range is available
in Chocolate andStrawberry flavours.
Switzerland-based Emmis
Caff Latte brand has launched
a festive Christmas Cappuccino
cup, which will give consumers
the chance to win a range of
seasonal experiences and gifts.
Emmi Caff Latte Cappuccino
is blended using freshly brewed
espresso made from Arabica
beans and fresh Swiss milk.
Emmi Caff
Latte ChristmasCappuccino cup
In China, Starbucksis releasing a new line-up of Starbucks
Reserve coffees for its customers. The first four Starbucks
Reserve offerings in the region are; Peru Chonti Coffee, with
flavour notes of hazelnut and baking chocolate, Panama Los
Cantares Estate Coffee, which features a delicate body and
crisp acidity, Malawi Peaberry Sable Farms Coffee, which
contains lime and peaberries, and Hawaii Kau Coffee, which
contains tropical flavours.
Starbucks releases new Reservecoffees in China
S
tarbucksCorporation
Design Bridge has completed
a global redesign for
multinational company
Unilevers Lipton Ice
Tea brand. The designis part of a major
repositioning of the
global Lipton brand to
one synonymous with
Lipton Ice Tea redesign
Innovations?
Do you have an innovation
to share with the
readers of beverage
Innovation?
Write to [email protected]
natural revitalisation and
wellbeing.
Addressing key aspects such as
branding, visual equities, bottle
structure and visual campaigns,
the new design seeks to
communicate a healthier choice
of refreshment.
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8/53
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Visit www.foodbev.com today for the latest industry news, analysis, opinion,
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9/53PRODUCT NEWS8 www.foodbev.com/beverageIssue 121 -December 2014
Innovations
Latest product launches from Japan
Far left:
Steve Galloway of
Galloway & Associates
Left:
Yoshihiko Hani, president
of Beverage Japan
Japan Innovations are brought to you by Yoshihiko Hani ofBeverage Japan, Japans leading trade beverage publication and
Steve Galloway of Galloway & Associates, a UK, SE Asia andJapan based consultancy with particular expertise in helping food
and drink companies in the Japanese and other Asian markets.
Contact: [email protected] | +44 (0)7815 563473
Kagomehas launched a number of new drinks.
Yasai Juice Toushitsu Off (meaning lower sugar
vegetable juice) is a 100% vegetable juice
made using leafy vegetables with lower sugar
content. It contains 15 vegetables comprising;
Chinese cabbage, celery, tomato, spinach,
asparagus, cabbage, aubergine, daikon radish,
kale, lettuce, cress, parsley, beetroot, pumpkin
and red shiso (perilla). It also contains lemon
juice as a stabiliser. With 3.3g sugar and 21kcal
per 200ml slim LL paper carton, the sales
target is 500m yen (2.8m).
Kagome health drinks
Tomato Juice Premium Shokuen
Mutenka is a premium tomato
beverage, which is free from added
salt and uses 100% newly harvested
tomatoes of the year. Positioned by
the company as Tomato Nouveau,
the drink has 21mg lycopene and
40kcal per 200ml and is available in
a 200ml slim LL paper carton, 720ml
PET bottle and 1 litre gable paper
carton. The shelf life is 180 days for
the 720ml and 200ml, and 22 days
chilled for 1 litre. The sales target is1 billion yen (5.6 million).
New under Kagomes Labre brand of
plant-based lactic acid bacteria drinks is
Shokubutsusei Nyusankin Labre Cho Kassei
Labre kin, which contains a combination of
Labre and oligosaccharide. The companys
research has shown that the combination
of these ingredients increases, by 50%, the
amount of Labre remaining in the intestine.
It has a natural, soymilk taste, 65kcal per
130ml PET bottle and a chilled shelf lifeof 19 days. The sales target is 200 million
yen (1.1 million).
New from Snowbrand Megmilkis Sweets Latte; a thick and rich
dessert drink that comes in two flavours -Green Tea & White
Chocolate and Chocolat & Orange, which is based on a chocolate
latte with added
orange accents and
contains no fruit
juice. Both come in a
190g plastic cup from
Yoshino Kogyosho
and have arefrigerated shelf
life of 90 days.
Chocolate dessert drinks
Ito Ens EiyKyka-gata Ichi-nichi-bun
no Yasai is a 100% vegetable daily dose
drink, based on carrot and tomato, which
contains the RDA of 30 different kinds of
vegetables.
With additional dietary fibre and iron,
and with no added sugar or salt, the drink
comes in a 125ml LL paper carton.
Daily dose vegetable drinkShiroi Kurozu Drink, also from Yakult,
(and meaning white, black-vinegar
drink) is a black vinegar drink targeting
females. Per carton it contains 5ml
black vinegar, 500mg collagen and 40g
soymilk, hence the white in its title.
The 125ml LL paper carton is from
Nihon Tetra Pak. The sales target is
47,000 cases.
Yakult energy andvinegar beverages
Yakultno Omepachi is a new, caffeine-
free, revitalising carbonated drink from
Yakults Mitsuboshi Factory brand targeting
20-30s females. Created by an all-female
project team it contains 20% fruit juice
from lemon and grapefruit plus capsaicin,
citrulline and argenine amino acids. It
comes in a 100ml 2p alumi bottle can from
Daiwa Seikanand has a sales target, by
next March, of 32,000 cases.
2014 FoodBev Media Ltd. Reproduced with the permission of FoodBev Media www.foodbev.com
7/21/2019 bev innovation
10/539www.foodbev.com/beverage PRODUCT NEWSIssue 121 -December 2014
AmericanBeverageCorporation(ABC),
creator of Little Hug Fruit Barrels, has
released a brand extension consisting of
three new flavoured water products. New
Hug Water with electrolytes is available
in Tropical Punch, Glacier Grape and
Berry Ice flavours. Hug Water is gluten-
free and contains no artificial colours.
Hug Water byAmerican BeverageCorporation
Pact Cranberry Extract &Purified Water
US-headquartered Ocean Sprayhas developed Pact Cranberry
Extract & Purified Water; a new beverage that is made with just
seven ingredients including purified water, 80mg of cranberry
PACs, agave nectar, stevia, monk fruit extract, natural fruit
flavours and sea salt. The new drink is available in Cranberry
Pomegranate, Cranberry Raspberry, Cranberry Blood Orange
and Cranberry Mango-Passion Fruit flavours.
The PACs, orproanthocyanidins, found
in Ocean Sprays newPact Water are powerfulelements found inside
cranberries which,according to Ocean Spray,help 'cleanse and purifyyour body better than
water alone.
Ohio, US-based Sunny Delight Beverages
Cohas created a new line of fruit-flavoured
sparkling water called Sparkling Fruit2O
Lime Twists. Sparkling Fruit2O Lime
Twists are available in Lime, Cherry Lime,
Blueberry Lime and Strawberry Lime
flavours. The new range wil l be available
in US stores in March 2015.
Sparkling Fruit2OLime Twists
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7/21/2019 bev innovation
11/53PRODUCT NEWS10 www.foodbev.com/beverageIssue 121 -December 2014
Innovations
Harvest Soul Chewable JuiceUS-based Harvest Soulhas released a new range of chewable juices. Available in Green Fusion and
Tropical Fusion varieties, Harvest Soul Chewable Juices include a vast blend of fruits and vegetables
mixed with crunchy and chewable seeds, nuts and berries. The juices are rich in antioxidants, protein
and fibre, not from concentrate, 100% natural and contain no added sugar.
Kendlbacher, from Leoben, Austria, has
created Omis Apfelstrudel, a shelf-stableapple juice drink with cinnamon flavour to
emulate Apple strudel in a bottle. Packaged
in a 250ml glass container with a screw top,
the creation can be consumed at ambient,
chilled or warm temperature, as a standalone
beverage or as a mixer.
US-basedNoble
Juicehas added
two new drinks
to its beverage
portfolio; Apple
Mandarin Chai
Juice andTangerine
Ginger Pomegranate Juice.
Both drinks are free from
fat, added sugar, artificial
ingredients, preservatives and
gluten. Noble Juices latest
releases are gently pasteurised
and packaged in 12oz bottles.
The new creations also feature
vitamins C and A.
Noble Juicelaunches newdrinks
South Korea-basedPowerful Food & Beveragehas launched Powerful
Orange Pulpy; a new natural juice drink containing 15% natural orange
pulp and natural orange juice concentrate.
Enriched with vitamins and antioxidants, Powerful Orange Pulpy is free
from additives and available in 240ml cans. The new drink joins existing
flavours Powerful Peach Pulpy, Powerful Pineapple Pulpy and Powerful
Pear Pulpy.
Apple strudel in a bottle
PFB Powerful Orange Pulpy
True Organic Farms juice
California, US-based Grimmway Farms has worked with
McLeanDesignto create a fresh organic juice brand,
designed to capture the essence of the family growers
behind it. Available in Wild Berry Blend, Bananaberry
Crush, Blended Blue, Tropical Mango and Pure Carrot
variants, the new True Organic Farms juice line features theslogan: True to our Family. True to the Earth. True to You.
Honest goodness in every bottle.
Chile-based VirtusNatura
has released a new natural
blueberry juice product in
Europe, which is free from
added sugar, colours and
additives.
Each 250ml bottle of
Bberri juice contains 400
blueberries and is rich in
polyphenols-
a sourceof antioxidants. Aimed at
healthy lifestyle markets,
the new organic juice is a
Fairtrade product.
VirtusNaturaBberi
2014 FoodBev Media Ltd. Reproduced with the permission of FoodBev Media www.foodbev.com
7/21/2019 bev innovation
12/53PRODUCT NEWS 11www.foodbev.com/beverageIssue 121 -December 2014
Blueprint CranberryCinnamon Apple
New York, US-based TheHain
Celestial Groups Blueprint
beverage brand has launched
its first limited edition seasonal
flavour; Cranberry Cinnamon
Apple. Blueprints latest drink
is packaged in 16oz bottles and
contains 90% of the vitamin C
RDA, as well as a significant portion
of antioxidants, orange, ginger and
agave. The new juice is produced
using a hydraulic cold juice press andis 100% USDA certified organic, raw and
Non-GMO project verified.
International soft drinks brand BritvicSoft
Drinksis bringing back its limited edition
J2O Glitter Berry to mark the festive season.
The unique blend of grape, cherry and spice
is back for a fourth year, due to popular
demand, and features a new look. Britvics
single-serve Glitter Berry bottle for 2014
includes a gold and transparent full sleeve,
which allows consumers to see the glitter-
filled liquid through the bottle.
Britvic J2O Glitter
Berry redesign
Michigan, US-based OldOrchardBrandshas introduced three new
limited edition fruit juice cocktails that celebrate the iconic flavours
of autumn. Apple Pie is an apple juice cocktail featuring hints of
cinnamon, vanilla bean and nutmeg; Caramel Apple offers a creamy
caramel taste and Apple Cherry Cobbler contains a blend of late
summer cherries, a hint of lemon and red apple.
Old Orchard Brands autumndrinks
Stevia-sweetenedPepsi True
Multinational beverage corporation
PepsiCohas launched a new sugar and
stevia-sweetened drink called Pepsi True,
exclusively through Amazon.com. Available
in 7.5oz cans, the new drink is free from
artificial sweeteners and high fructose corn
syrup and contains 30% less sugar than
regular Pepsi.
PepsiCo has also developed a retro soda
called Calebs Kola, which is packaged in
10oz glass bottles. The name of the new
drink refers to Caleb Bradham, the pharmacist
from North Carolina who is credited the
creating with formula for Pepsi in the 1890s.
According to the brands website, the drink is
only being sold at select CostColocations in
Maryland, New York, Virginia and WashingtonDC. A 10oz bottle of Caleb's Kola contains 110
calories and 29g of sugar. The drink is made
with cane sugar, kola nut extract and a special
blend of spices.
Calebs Kola
Bristol, UK-based Koji Drinkshas
bolstered its sparkling soft drinks
portfolio with the addition of a
new Elderflower & Lime variant.
Available in 330ml glass bottles, the
new drink offers 14.8kcal and 3.5g
of carbohydrates per 100ml portion.
Koji Elderflower & Lime contains
Japanese persimmon, goji berries,
hops, cranberry, lemon zest and
apple. The new drink is naturally
low in sugar and contains no added
sugar or sweeteners. This beverage
is also free from preservatives and
features all natural ingredients.
Koji Drinks Elderflower & Lime
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13/53TECHNICAL NEWS12 www.foodbev.com/beverageIssue 121 -December 2014
Bev techBeverage Innovation technical news
PepsiCo opens innovation
centre in Dubai
PepsiCohas opened its first food and beverageinnovation facility in the Middle East. The facility willserve as a hub for new product and flavour innovations
for PepsiCos businesses across the region.
Equipped with an advanced
culinary centre and test
laboratories focused on
developing and tailoring
PepsiCo food and beverage
brands for locally relevant
taste preferences, the newfacility will allow researchers
to quickly test new product
ideas and support efforts to
significantly accelerate the
pace of PepsiCos innovation in
the Middle East.
Innovation has always fuelled
PepsiCos growth engine and
enabled us to build a portfolio
of great-tasting, convenient
food and beverage brands that
are loved by consumers around
the globe, said Omar Farid,PepsiCo president for Middle
East and Africa. The Dubai
facility is a game-changer for
our business that we anticipate
will fast-forward our innovation
process throughout the entire
region.
PepsiCo continues to
build global research and
development capabilities
that are differentiating our
brands in the marketplace
and driving attractive new
growth opportunities, said
Jan Weststrate, senior vice
president R&D PepsiCo Asia,
Middle East & Africa. This
new innovation centre will also
allow our experts in the region
to continue driving science,
technology and innovation
thought leadership.
This centre will play an
important role in our global
R&D network by bringing
cutting edge technology and
innovation to our businesses
in the Middle East and
partnering with other PepsiCo
locations to achieve new
breakthroughs in other parts
of the world, said Amr El
Hadidi, PepsiCo Middle East
& Africa, head of R&D.
The Middle East is a key
component of PepsiCos
overall plan to drive growth
in emerging and developing
markets globally. PepsiCo
nearly tripled its business
in emerging and developing
markets from $8 billion in
annual net revenue in 2006 to
$23 billion in 2013. The opening
of the new R&D centre in Dubai
is the latest in a series of steps
that PepsiCo continues to take
to strengthen its business
across the Middle East.
The Pinar Milk & Juice concept
is suitable for a variety of
beverages and its unique design
attributes mean that containers
can be recycled to create a
range of decorations, art pieces
or toys.
In addition to encouraging
children to drink milk to help
their physical development, this
project aims to improve their
creative imagination with the
products functionality as a toy,
said Bora Yildirim.
Pinar Milk & Juice concept
Designer Bora Yildirim has created a re-usablecontainer concept for Turkish food and dairy retailerPinar, which has the capacity to double up as a toy forchildren.
The different forms and
colours aim to re-vamp the
product package [setting
it apart from] existing and
traditional milk package designs.
This innovative approach
will ensure the product [is]
noticed by consumers. The toy
functionality of the productwill help develop and raise
awareness of re-use among
[children] starting at young
ages, and contribute to
realising the companys social
responsibilities.
Bericap launches StackCaptoy closureGlobal plastic closure
manufacturer Bericaphas
launched StackCap; a new
beverage closure that can
be used as a toy. Based on
a concept developed by
Smooth HIP, StackCaps are
primarily designed to cap still
or carbonated beverages.
However, these closures also
have a secondary function
as entertainment and allowconsumers to build a wide
variety of toys thanks to stacked
and side-groove attachment
capabilities. StackCaps can be
used in a range of applications,
for example as part of a brand
promotion or to distinguish
childrens packs on supermarket
shelves. The creation adds only
a small amount of additional
weight, when compared to
a standard flat cap, and is
currently available for theneck finish PCO 1881.
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7/21/2019 bev innovation
14/53
Novelis opens worlds largest
aluminium recycling centre
The Nachterstedt RecyclingCenter is a significant steptoward our goal to be theworlds low-carbon aluminiumsheet producer, shifting
our business model from atraditional linear approach toan increasingly closed-loopmodel, said Novelis presidentand CEO Phil Martens.This new facility furtherstrengthens Novelis leadershipin Europe, and together withour major recycling operations
Novelishas officially opened the world's largestaluminium recycling centre. Located adjacent to thecompanys rolling mill in Nachterstedt, Germany, the$258 million recycling centre will process up to 400,000metric tonnes of aluminium scrap annually, turning it backinto high-value aluminium ingots to feed the companysEuropean manufacturing network.
in Asia, North America andSouth America, solidifies Novelisposition as the global aluminiumrecycling leader.
Since 2011, Novelis has investedapproximately $500 million to
expand its recycling network,
doubling its recycling capacity to
2.1 million metric tonnes per year
and raising its recycled content
from 30% to 46%. The companys
goal is to achieve 80% recycled
content by 2020.
The new Tetra Rex carton will bethe first in the market to havebio-based low-density polyethylene(LDPE) films and bio-based high-density polyethylene (HDPE) caps,both derived from sugar cane, inaddition to Forest StewardshipCouncil (FSC) certified paperboard.
Environment excellence isone of Tetra Paks strategicpriorities and a driver of ourproduct development activities,said Tetra Pak VP marketing& product managementCharles Brand. Together withsuppliers, customers and otherstakeholders, we are leadingthe industry towards 100%renewable packaging. We believe
Tetra Rex -renewable
plant-based material carton
Tetra Pakhas launched the industrys firstcarton made entirely from plant-based,renewable packaging materials.
that increasing the renewablecontent of our packages is notonly good for the environment,but also offers our customersa competitive advantage in theoverall environmental profile oftheir products.
Developed in partnership withBraskem, one of the worldsleading biopolymers producers,the new Tetra Rex package willbe commercially available inearly 2015. Tetra Pak customersusing the standard 1 litre TetraRex with TwistCap OSO 34 caneasily transfer to the new versionwithout the need for any additionalinvestment or modification to theirexisting filling machines.
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15/53NEWS14 www.foodbev.com/beverageIssue 121 -December 2014
Bev business For daily news, visit FoodBev comA world of food and drink
Lithuania enacts worlds firstban on energy drinks for minors
In what government officials claim is a global first, Lithuaniahas enacted a ban on selling energy drinks to anyone under 18.
Coca-Cola Amatil has signed
a deal under which The Coca-
Cola Company will take a
29.4% stake in the companys
Indonesian subsidiary. CCA
said the investment would
help accelerate the expansion
of production, warehousingand cold drink infrastructure
in Indonesia. The Coca-Cola
Coca-Cola increases stake in Amatil for
$500 million expansion in Indonesia
The Coca-Cola Companyisinvesting $500 million inAustralias Coca-Cola Amatil to
help it expand in Indonesia.
PepsiCois to pair with SodaStreamto test Pepsi-branded drinks in its home soda making systems.A 10-week test will take place in
selected Florida markets, starting
in November-with brands such as
Sierra Mist Homemade and Pepsi
Homemade in flavour-caps.
PepsiCos move follows Coca-Colas
deal earlier this year with Keurig
Green Mountain best known for
its single-serve coffee machines
to develop a new counter-top
machine to make cold beverages.
Coca-Cola has already launched its
Honest Tea brand in K-cups for the
Keurig 2.0 brew over ice machine.
The Coke-Keurig machine will
not be ready until next autumn,
so if these tests prove successful,
Pepsi to test its homemade
brands in SodaStream machines
Its a revolutionary development
the world over: we didn't
find a single other country to
have this kind of ban, health
ministry official Almantas
Kranauskas told news agency
AFP. Most countries only have
recommendations. We are the
first.
Under the law which the
Lithuanian parliament adopted
in May, selling energy drinks to
minors is now punishable
by a fine of up to 116.
Kranauskas said that a recent
survey showed 10% of school-
aged children consume energy
drinks at least once a week. He
argued that high levels of taurine
and caffeine found in some energydrinks could lead to hyperactivity
and addiction, adding that some
scientists suggest they could
also be a gateway to drugs.
The soft drinks market has
proved highly robust in recent
years, particularly given
the squeeze on consumer
expenditure in the recessionary
and post-recession period, with
strong growth in terms of bothvolume and value recorded over
the last five years.
One of the key drivers of
this growth has been the
ever increasing popularity of
energy and sports drinks, with
significant year-on-year value
and volume increases reported
in this category as a result of
strong consumer demand for
products that combat tiredness
on the move, alongside their
increasing use as mixers withspirit drinks.
Despite strong growth across
the soft drinks sector, there are a
number of challenges within the
marketplace. Key among these
has been the rising scrutiny
over the past decade on the
impact of sugar content across
virtually all soft drink categories,
and the detrimental impact of
A record 62 food and drinkacquisitions in September 2014September was a record
month for food and drink
sector transactions, with
62 listed on the BevBlog
database, including 19 in
the first four days alone.
Among the 62 total, 11 were in
soft drinks, nine in dairy, eight
in alcohol, six in packaging,
four in ingredients and four in
nutrition. 30 were international
and 32 within national borders,
24 of these solely in the US.
28 countries featured overall,with 36 involving the US, six
the UK, five Japan, four Brazil
and four Ireland.
UK soft drinks sales grow, despite
the sugar debate
According to a new update from market intelligenceprovider Key Note, the total UK market for softdrinks grew in value by 3.4% in 2013.
excessive sugar consumption
on public health. As one of the
main sources of sugar intake
among UK consumers, the soft
drinks sector remains at the
centre of this debate. While
the industry has moved to
reduce sugar content within
its products, either through
voluntary agreements with the
Department of Health (DH) and
via the launch of low-sugar or
sugar-free variants of major
brands by most manufacturers,
there remain many in the
Government and in the public
health sector that are pushing
for increased taxation
and regulation to tackle this
issue.
Despite the debate around
sugar, the market for soft
drinks is expected to continue
its current period of growth,
with continued recovery in the
economy, alongside increased
demand for low-calorie and
sugar-free variants, expected
to boost both volume and value
consumption over the next five
years.
Company already owns a
29.2% stake in Coca-Cola
Amatil.
In a statement, Coca-Cola
Amatil group managing
director Alison Watkins said
the deal would strengthen the
companys market position in
Indonesia. With a population
of more than 240 million and a
fast-growing emerging middleclass, Indonesia is a key
growth market for CCA.
it may give Pepsi the lead in the
home-made soda system race.
And, with SodaStreams shares
rising on the news, it seems likely
that speculation around PepsiCos
interest in acquiring all or part
of the Israel-based home drinks
maker may return. To observers,
it would seem logical as the Coke-
Keurig pairing came shortly after
Coca-Cola took a 16% share in the
US home coffee brewer.
2014 FoodBev Media Ltd. Reproduced with the permission of FoodBev Media www.foodbev.com
7/21/2019 bev innovation
16/5315www.foodbev.com/beverage NEWSIssue 121 -December 2014
The majority of people in the UK (59.4%) drink just oneglass of water or less a day, and more than 80% of thepopulation (81.8%) drink no more than two glasses a day.
60% of UK population drinks just
one glass of water a day
This is according to new findings
revealed at theUK Bottled
Water Conferencehosted
by Zenith Internationalin
collaboration with the Natural
Hydration Council.
The findings, produced by
Kantar Worldpanel, also
revealed that fewer than one
in 250 people in the UK meet
their total daily fluid needs
with water.
Official NHS guidance suggests
adults should drink 8-10 200ml
glasses of fluid a day. While all
fluid counts towards this target,
water is one of the healthiest
ways to hydrate as it contains
no calories or sugar.
Professor Tom Sanders,
professor emeritus of nutrition
and dietetics, Kings College
Londonand advisor to the
Natural Hydration Council, said:
Weve got out of the habit
of drinking water. If people
swapped drinks containing
sugar and alcohol with water,
it would have a positive impact
on the nations health.
Nutritional Insight founder and
Natural Hydration Council
adviser Dr Emma Derbyshire,
said: Its surprising that more
people arent opting for water to
keep them well hydrated. Water
is extremely beneficial for the
human body. It carries nutrients
to cells, helps to remove waste
products from our major organs
and helps to regulate our bodys
temperature. As well as being
important for health, water
is also calorie-free.
Coca-Cola HBC achieves doublewin for sustainability efforts
Coca-Cola HBChas been awarded an A rating by theCarbon Disclosure Project (CDP), and a place in theCDP Global Climate Performance Leadership Index 2014.
This is a further achievement
for the company as it has
also recently been named
the global industry leader
among beverage companies
in the 2014 Dow Jones
Sustainability Indices
(DJSI). This is the seventh
consecutive year that Coca-
Cola HBC has been included
in the indices, and for the
first time this year it leads
the World and European
indices.
CDP is a not-for-profit
organisation that provides
the only global system for
companies to measure,
disclose, manage and
share vital environmental
information, motivating them
to disclose their impact on the
environment
and take action to reduce it.
This year, CDP has also
upgraded Coca-Cola HBC to
an A rating (from last years
B rating) and awarded the
company a place in the UKs
FTSE 350 Leadership Index,
in addition to its place in
The A List: Global Climate
Performance Leadership
Index, which for the first time
looks at all climate leader
companies around the world,
not just the global 500
companies.
Coca-Cola HBC CEO DimitrisLois, said: We are delighted
to be recognised as an
industry leader by these two
benchmarks of corporate
sustainability performance.
Our substantial improvement
this year in the DJSI, and
our rating upgrade from B
to A by CDP demonstrate
that sustainability is at the
heart of our business, and
these two awards are a firm
endorsement of the good work
we are doing.
For more on this story,
visit www.foodbev.com
D
ml5050|Dream
stime.com
For the latest news, updates and innovations, visit
FoodBev com
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17/53INGREDIENTS16 www.foodbev.com/beverageIssue 121 -December 2014
Chocolatebar energy
Chocolate in drinks
Chocolate has been popular since the days of the
Aztecs when it was drunk as a fortifying beveragebefore battle. Right now it is seeing a resurgence,
particularly in protein drinks for sports endurance
and recovery and as a luxurious indulgence -in
contrast to the calorie counting occurring in other
food areas. Claire Phoenix looks at the latest
chocolate enriched beverage launches and how
they meet current consumer needs.
10 chill out facts on chocolate
1.The smell of chocolateincreases theta brain waves
which trigger relaxation.
2. White chocolatetechnically is not chocolate
as it contains no cocoa solids
or cocoa liquor.
3.It take 450 cocoa beans tomake 450g (1lb) of chocolate.
4. The inventor of thechocolate cookie sold it too
Nestle Toll House in exchange
for a lifetime supply of
chocolate.
5. M&Ms were inventedin 1941 for soldiers to enjoy
chocolate without it melting.
6. US chocolate magnateMilton Hershey cancelled
his trip on the Titanic due
to urgent business matters.
7. Eating dark chocolatereduces the risk of heart
disease by one third as
the antioxidants help reduce
blood pressure.
8. Chocolate has anantibacterial effect on the
mouth and protects against
tooth decay.
9. In 2010 1.8 millionchildren ages 5 to 17 were
forced labourers on cocoa
farms across the Ivory Coastand Ghana. 40% were not
enrolled in school and only
5% of them were paid to work.
However Cargilland the IFC
has invested $2.5 million in
a business skills programme
for farmer co-operatives
benefiting more than 60,000
smallholder farmers and their
communities.
10. Fairtrade certifiedchocolate says that no forced
abusive child labour is used,
but Fairtrade chocolate
represents less than 1% of the
$66 billion chocolate market.
CourtesyofFACTslides.c
om
Manufacturer
MarsDrinks
has created a
number of sweet
treat options
such as this
Snickers drink,
reminiscent of the
chocolate peanut
bar -known for
its energy giving
properties.
Aiming at everyday athletes wanting to stay in
shape and build lean muscle, Rockin Refuel Lean
Builder from Shamrock Farms(US) is made with
real milk for an excellent source of natural protein.
It provides 20g high quality protein with only 8g
carbs and 6g sugar, is lactose free and contains
nine essential nutrients found in milk including
calcium, vitamin D and potassium.
Muscle building protein
This is the first premium chocolate
milk made with real melted chocolate
and organic wholemilk. Cow Cowfrom
Cow Cow is free from emulsifiers and
additional flavouring.
It comes in two variants: Dark Chocolate
with a high cocoa content and White
Chocolate with bourbon vanilla.
Cow Cow dark and white
Using the slogan Grab and Go decadenceCold StoneCreameryMilk Shakers deliver
an age old treat for a new age lifestyle.
The flavour profile is thick, creamy and
authentic and the packaging is easy to
open, convenient and retro stylish.
Grab and Go decadence
Chocolate coconut milk
A tasty and nutritious dairy alternative, Chi Chocolate Coconut Milk is made
using high quality coconut cream blended with the fine cocoa. It has added
chicory fibre (known as inulin) making this a prebiotic that aids in digestion.
Chi Chocolate Coconut Milk is relatively low calorie with 194kcals and 13.1mg
calcium. One cup of coconut milk contains protein, good fats, fibre, vitamins B,
C and E and is a rich source of potassium, selenium, calcium and iron.
Plant basedchocolate milk
A plant based milk
alternative, with no
additives or preservatives.
RebelKitchenChocolate
Mylk is gluten
free dairy-free,
lactose-free,
and contains
no refined
sugar.
For more newsand innovations
visit
www.foodbev.com
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18/53www.foodbev.com/beverageIssue 121 -December 2014
An intriguing TWIST for beverage
With the OPTIMA CFL machine series, Optima Consumer offers
machine solutions for the production of Functional Closures
in a consistently automated process. The monoblock
machine allows integration of the required number of
machine functions: The dosing system for the ingredients,
assembly functions for the various components, and as
supplementary functions a sorting or density control.
Special priority is attributed to the precision of the
manufacturing process of the closures.
OPTIMA CFL
The machine solution for functional closures!
OPTIMA consumer GmbH| 74523 Schwaebisch Hall | Germany
[email protected] | www.optima-consumer.com
Member of
UK-based Crediton Dairyhas partnered
with premium desserts brand Gto launch,
a new range of ready-to-drink hot chocolate
drinks. Available in Chocolate, Salted
Caramel and Mocha flavours, the new line
is packaged in 750ml cartons. This launch
marks the first time that G has entered
into a brand licence agreement.
Commenting on the launch, Crediton Dairy
head of sales & marketing Nick Bartlett
said: Specifically created to meet the
growing demand of consumers that want to
treat themselves to a premium, caf style,
hot chocolate at home, the G range will
bridge the gap between traditional and
tired ambient hot chocolate powders andthe dynamic, fast growing fresh flavoured
milk market where chocolate is the most
popular flavour.
We have followed the rigorous G
product development process, which
includes independent consumer
sensory testing and
believe that the
new range
of G hot
chocolate
drinks will
be the bestready to drink
hot chocolate
drinks in the
market.
G puds move into drinks
Designed as a good post work out drink or mid
afternoon energizer, Jax Coco Chocolate from
Jax Coco(UK) contains 100% pure coconut
water -known for its hydrating properties. The
drink also contains low Gi coconut sugar, natural
coconut cream and cocoa powder. Naturally
isotonic, it contains the 5 essential electrolytes
making it a healthy chocolate milkshake.
Coconut and chocolate
Great for lunchboxes, Jax Kidz from Jax Coco(UK)
is a youthful, fun take on pure micro-filtered coconut
water. Each 110ml pack has zero added sugar and no
additives or preservatives. Naturally free from fat,
gluten and cholesterol it has less than 50 calories per
pack and 70% less sugar than apple or orange juice.
The chocolate content is made using low Gi coconut
sugar.
And for kids . . . low Gi coconut sugar
Made with organic coconut water
and Dutch cocoa to create theoptimum protein blend of milk and
whey protein isolate. With 20g of
protein and no added sugar, Coco
libre chocolate protein coconut
water is low in fat, contains 20g
of protein, has four electrolytes,
22 vitamins and minerals, and yet
only 140 calories.
Coco Libre Protein
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19/5318 COVER STORY www.foodbev.com/beverageIssue 121 -December 2014
. . . from Elle Macpherson
Beauty elixir
Super Model Elle The
Body Macpherson
launched her Super
Elixir drink in May
-a powdered drink
of bioavailable super
greens. Including
alkalising super
greens, Chinese
herbs, and the
maitake mushroom,
Elle claims that just
10g of the powder,
taken daily in water
or juice, provides all
the vitamins, minerals
and trace elements
a body needs. Claire
Phoenix asked Elle
about the functional
ingredients and her
approach to healthy
living.
What prompted the launch of
Super Elixir?
Travel, work, stress and growing
older affected my body and spirit.
Like we all do, I often lacked
energy and inspiration. So I
wanted to find out how I could
optimise my wellbeing both inside
and out. This led me to Dr Simone
Laubscher, who specialises in
disease prevention and age
management. From the first time
I started having alkalising greens
under the guidance of Dr Simone,
I was so impressed by the impact
they made on my wellbeing.
Every aspect of my everyday
life feels easier as a result of my
body functioning better, because
it is balanced and my nutrition
is more complete. In fact, now if
I leave home without my green
drink in the morning, I turn and
go back-
my body actuallycraves it.
What is the target
market/demographic?
the super elixir is aimed at
men and women of all ages and
indeed we find our following goes
right across the board. Anyone
looking to boost their nutritional
profile and feel energised and
healthy throughout their busy
lives has taken a liking to the
product.
In regards to sales, we launched
in the UK in May and the Super
Elixir was an instant hit in
Selfridges, selling out many
times. Now in the US, consumers
are picking up on Elles health
and wellness messaging and this
is quickly becoming our strongest
region. The first year has
exceeded expectations and the
feedback is extremely positive.
The Super Elixir supplement
drink can be used daily, by men
and women of all ages includingchildren over the age of 15 in
conjunction with a balanced diet
and an active lifestyle to improve
wellness and vitality. Pregnant
women should only use it under
medical or dietetic supervision.
What does it contain and how
do these ingredients work?
The Super Elixir by WelleCo is
a highly specialised blend of
alkalising greens with a balance
of 45 key ingredients with
vitamins, minerals and trace
elements to assist wellness andvitality. The original powder was
developed in calculated ratios by
Dr Simone Laubscher. She is one
of the worlds leading nutritional
experts and disease prevention
specialists.
In terms of the ingredients, these
are designed to support healthy
nutrition at a cellular level and
the optimum function of all 11
systems of the human body; the
digestive, endocrine (hormonal),
integumentary (hair, skin &nails) circulatory and nervous
systems. Made to the highest
quality, ingredients are treated
specifically to allow the nutrients
to remain alive (bio-live) and
derived from whole foods, to
be absorbed and useful to the
cells of the body. These premium
ingredients are treated gently so
that the nutrients remain intact
and useful to the body.
Full ingredients list
Certified organic barley grass1,
certified organic wheatgrass1,pineapple1, apple1, certified
organic alfalfa1, spinach1, goji
berry1, apple pectin, fructo
oligosaccharides (FOS),
l-Glutamine, linseed meal1,
psyllium husk1, lemon1, lime1,
beetroot1, carrot1, natural
pineapple flavour, natural
lime flavour, xylitol (sweetener),
Aa1, Pomegranate1, Calcium
citrate, papaya1, lactobacillus
acidophilus, bifidobacterium
bifidum, bifidobacteriumlactis, bifidobacterium longum,
certified organic spirulina1,
broccoli1, grape seed extract1,
kelp1, magnesium citrate,
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20/53
www.beneo.com
Todays consumers are aware of the direct link between nutrition and their overall fitness.
For many, this starts with active weight management. Using products containing BENEO
Isomalt helps them avoid unnecessary calories. Others seek to better maintain their energy
levels. Palatinose uniquely contributes to keep them going during their sport activities
or on busy days. BENEO functional carbohydrates answer all these individual needs in a
balanced, low glycaemic way. Meet the next generation of smart carbohydrates.
Matching todays expectations.Functional carbohydrates for weightand energy management.
7/21/2019 bev innovation
21/5320 COVER STORY www.foodbev.com/beverageIssue 121 -December 2014
milk thistle extract,
eleutherococcus senticosus
extract (siberian ginseng), zincgluconate, dandelion leaves
extract, maitake mushroom
extract, shitake mushroom
extract, green tea extract,
turmeric1, aloe vera1, horsetail1,
sweetener (steviol glycosides),
copper gluconate, beta carotene,
d-biotin, selenium methionine,
powdered form1.
In which countries does it sell
right now and where do you
hope to expand next?
It is internationally available
in all countries, including
Germany, Sweden, UK,
Australia, America. It can
also be purchased directly
from www.welleco.com.
The Beauty from within
concept was barely accepted
ten years ago-
at BeverageInnovation we feel from
the number of new product
launches in this sector that
consumer views on this idea
have changed dramatically.
What is your view of this
sector?
Theres so much discussion
around health and fitness but
what I really aspire to is wellness.
Its not something you achieve
simply through going to the
gym, using expensive creamsor speaking to a therapist. Its a
feeling of balance and strength
that originates from within.
For years though, I wasnt
achieving this feeling of wellness.
I was taking vitamins and
powders. I tried alternative
medicine, acupuncture,
reflexology.
Im a pescatarian, I don't
drink, do drugs or smoke, so
thought what else can I do? I
wasnt unaware of wellness but
something wasnt working for
me and I told my doctor: I don't
feel great. She told me my
body was acidic, it was down to
stress, travel and lack of sleep.
We are so pleased with the
reaction to this supergreen
blend. This in-demand product,
in a 300g caddy, is currently
available in Selfridges and hit
the shelves of David Jones inthe UK in August. No doubt
there will be health addicts
lining up for a taste, but
the supermodel body is not
guaranteed.
How do you drink it on a
daily basis?
My favourite way to take The
Super Elixir is straight up, in
water -or for something more
substantial, in almond milk. I
usually take it in the morning.In summer it is great in coconut
water. If I am super busy, I mix
it in water in a shakeable bottle
and drink on the run.
Is Super Elixir just the start
of a range -do you have
more formats in mind?
There are two really key
products that Dr Simonebelieves in and have an
enormous benefit on peoples
everyday lives. We will be
releasing the second one in
May 2015. Consumers and
retailers will be able to see
more information on this
second release at welleco.com
early next year.
What type of promotional
events have you held
and what has been the
response?
In the UK we held launch events
in May 2014 at Selfridges,
London and Manchester. Both
were a huge success and I
was in both stores talking to
customers; with Dr Simone
offering expert advice and
insight on how the Super
Elixir was developed.
After the event, press and
customer feedback was
extremely positive andSelfridges proceeded to sell
out of the elixir twice over
with sales continuing to be
very strong.
1Certified organic by the ACO and USDA. Gluten Free
Beauty elixir Click here to subscribe
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22/53SPECIAL REPORT 21www.foodbev.com/beverageIssue 121 -December 2014
Functional ingredients
rich snacks are helping to provide
the necessary nutrition.
Which soft drinks categories
are seeing most growth?
Dairy-based beverages already
come with their own healthy halo
thanks to dairy itself. Adding
Omega-3 fatty acids is a regular
request that we receive. It is
also common to see the proteincontent of these beverages
boosted with the addition of a
protein concentrate or whey-
based isolate, for example.
Another common trend is of fruit
or vegetable juice-based products
incorporating a combination of
dairy and/or vegetable proteins.
For traditional carbonated
beverages, the addition of herbal
or botanical ingredients like
ginseng, ginger, and turmeric
is a way of incorporating both
health benefits and novel flavourexperiences. More small scale
or craft brands are coming onto
shelves and these small companies
are quick to tap into the trends.
What are the most exciting
new functional ingredients?
Theyre not so much new, but
I would say that, in no particular
order, protein, fibre and Omega-3
fatty acids are hot in numerous
condition-specific formulations.
Protein, for example, is being
used in products that promote
muscle development as well as
in products targeting weight
loss, due to its ability to help
induce satiety.
There are a number of new
technological ingredients offering
new opportunities, such as
microencapsulated fat soluble
items like vitamin E that can now
result in transparent beverages.
A number of new ginseng or
curcumin products offering
greater solubility or biovailability
are now available for beverage
applications. Many of thesematerials come at an increased
cost, so it is important to target
them at those products that can
be marketed at a premium.
Dr Russ Hazen Fortitechs dosing cap
Formulating trends
What are the latest trends
in the use of functional
ingredients in soft drinks?
Demand for condition-specific
ingredients is still quite strong.
Boomers -the largest single
consumer demographic -are
embracing the concept of healthy
aging and are interested in
products that address a myriad
of issues such as cardiovascular
health, bone and joint health,
cognitive function, energy, weightand blood sugar management,
just to name a few.
Fortitech Premixes, North America, premix innovationmanager Dr Russ Hazen, discusses the latest trendsfor formulating with functional ingredients.
Sports nutrition is also definitely
a category that is opening up,
probably as a result of increased
awareness surrounding personal
health and the long term overall
benefits that participation in
sports and exercise can have
on general wellness. In the
past, the majority of consumers
that were looking for sports
nutrition products were people
like bodybuilders and dedicated
athletes. Now, the average
person is interested in developinga healthy regime. Mainstream
media has done a great job with
increasing awareness around the
benefits of protein, for instance.
This is an ingredient that
has always had interest
among body builders, but
its also of interest to those
looking to manage their
weight due to its ability to
induce satiety, and also
of interest for older
consumers looking to
maintain muscle mass.As consumers begin to eat
smaller portions throughout
the day and focus less on
meal occasions, nutrient-
Demand for functional ingredients continues
to grow and the condition-specific trend,sports nutrition, and healthy ageing are just
some of the dynamic areas that are driving the
increasing interest in functional beverages, as
Beverage Innovationdiscovers.
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23/53SPECIAL REPORT22 www.foodbev.com/beverageIssue 121 -December 2014
Functional ingredients
The market has demonstrated
consistent growth since the
recession hit, according to
GIA. Moreover, the trend
shows no sign of slowing
down. But at the same time
demand begets demand -as
more nutraceuticals enter
the market, consumers are
becoming more and more
educated about the benefits
of different ingredients.
Nutrients such as proteins
specialised functional
All the goodness of wheatgrass
without the bitter after taste
and grittiness has been
captured in effervescent
wheatgrass tablets by the
Scottish-based company
Nutrifiz, which was set-up at
the beginning of this year.
Nutrifiz effervescent wheatgrass
tablets, with a hint of
real lemon extract, are
packed with vitamins,
minerals and plant-
based antioxidants tobe added to water to
create a fizzy beverage
for nutrition on the go.
They contain vitamin
A, vitamin C, iron, zinc,INRAscientists in the
Research Unit on Biopolymers
-Interactions and Assemblies
(BIA), in partnership with the
companies Roquetteand
Ingredia, have studied the
interactions between animal and
plant proteins and developed a
process which, by modulating the
physicochemical conditions of
the medium (modification of pH,
high-pressure homogenisation)
can obtain an assembly of dairy
proteins and pea proteins.
Arlas Lacprodan Hydro.365,
whey protein hydrolysate,
reduces recovery times forsports enthusiasts from
days to hours. Developed for
endurance sport enthusiasts
-such as runners, cyclists and
triathletes-Hydro.365 offers
a particularly high degree of
hydrolysis. As a result it is
more easily absorbed than
intact whey proteins
because most of it
has already been
broken down, or
pre-digested, intoamino acids and
smaller short-chain
peptides.
This promotes much
faster recovery
after a workout in
comparison with
standard whey
proteins, according
to Arla, which will
focus on the use
of Hydro.365 in
beverages as well asbars and gels at Hi
Europein December
(see p24).
The growth of nutraceuticals
Wheatgrass goodness
Aids faster recovery
In a report produced by the organisers of Fi Europe andHi Europe, Global Industry Analysts(GIA) projectsthat the global market for nutraceuticals will be worth
$243 billion by the end of 2015; and by the end of 2018,
that figure is projected to stand at $250 billion.
ingredients are expected to
stay at the forefront.
In 2011, worldwide demand
was projected to rise at a
rate of 6.7% a year to 2015.
But among ingredients,
natural substances such as
herbal and botanical extracts
and animal or marine-based
derivatives such as Omega
oils are forecast to growby 8.9% annually, while
vitamins and minerals will
expand by 6.2%.
copper and selenium to support a
healthy immune system; vitamin
E, vitamin B2, manganese
and selenium for antioxidant
protection for the bodys cells;
and vitamin B2, vitamin B3,
vitamin B5 and iron to increase
energy levels by reducing
tiredness and fatigue.
This assembly has a neutral
taste and displays improved
solubility, better performance
in suspension and a coagulation
potential that is superior to a
simple physical mixture of the
two ingredients.
Tested in a variety of dairyapplications, this assembly could
also be used in most other food
production sectors including
beverages. The development
is patent-pending.
Arla Foods Ingredients business
development manager for
health & performance nutritionLindsey Ormond said: Our
high quality whey protein
solutions address a wide range
of nutritional needs and health
concerns. Hi Europe will offer
the perfect forum for us to
share these advancements
with the industry.
Dairy and pea proteins
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24/5323www.foodbev.com/beverage EVENT REVIEWIssue 121 -December 2014
Your eventIf you have a diary
event you wish
to publicise,
send details to:
claire.phoenix
@foodbev.com
A vast range of packaging professionals
gathered in Chicago, from 2-5 November, to
visit Pack Expo International 2014, which is
one of the largest packaging and processing
trade shows in North America.
Pack Expo International
2014 was definitely a
success, said PMMI senior
vice president Jim Pittas.
Exhibitors sold machines
right off the show floor and
collected high quality leads
from the steady flow of
attendees.
Pre- show registration
was well ahead of 2012
figures and the exhibitions
next Pack Expo almost
immediately after the close
of the previous years show,
and they need to know theyll
get a strong return on theirinvestment, said Pittas.
The success of the inaugural
Pharma Expo proves the
strength of the Pack Expo
brand across all vertical
markets and reinforces the
industrys view of Pack Expo
as the pre eminent North
American packaging
and processing show.
adjoining Pharma Expo
event, which PMMI produced
in partnership with the
International Society
for Pharmaceutical
Engineering(ISPE), clearly
contributed to the surge inattendance, with twice as
many attendees identifying
their primary or secondary
markets as pharmaceutical.
Exhibitors begin planning
their strategy for the
With preliminary figures
topping 48,600 attendees,
show owner and producer
PMMIanticipated recording
a 6.5% attendance jump
over the event held in 2012.
The four-day show covered
more than 1.2 million net
square feet of exhibit space
in McCormick Place with
2,352 exhibiting companies
-
an increase of more than
19% from 2012.
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25/5324 www.foodbev.com/beverageEVENTSIssue 121 -December 2014
Hi and Ni EuropeTapping into healthy ingredients, 2-4 December
Providing a showcase for all things healthy, plus functionaland nutraceutical, Health ingredients Europe 2014andNatural ingredientsreturns to Amsterdam, 2-4 December.
Hi Europe and Ni will be the global
meeting place for buyers and
sellers in the worldwide health
and wellness ingredients industry
in December, when ingredients
and solutions for food and drink
formulation and reformulation,
dietary supplements,
nutraceuticals, organics, and
packaging and processing will be
on show.
Hi Europe 2014 and Ni promises
over 500 health and wellness
suppliers in one location, all
offering solutions for innovative
beverage applications; and attracts
a global audience of over 8,000
attendees from the health and
natural ingredients industries.
Among the top names taking
part on the exhibition floor, ADM
will demonstrate its extensive
range of functional ingredients
including its cost-effective
functional soya protein products
Textura and Clarisoy along with
its line of high quality lecithins,
versatile phytosterols and natural
antioxidants.
The Power of Less is the theme
for the Beneostand, where
it will highlight the potential
that ingredient reduction and
replacement presents to beverage
manufacturers, including how
the companys naturally derived
ingredients can be used to make
the most of the growing demand
for sugar reduced formulations.
Nexirawill be presenting its
flagship brand Exocyan, a
cranberry extract standardised in
polyphenols (proanthocyanidins
-PACs), which are recognised
for their benefits in preventing
urinary tract infections. Nexira is
expanding its range with a highly
purified extract standardised in
70% of PACs.
Exocyan is available in organic
grades and in soluble and insoluble
forms. It is adapted and suitable to
most dosage forms. Nexira will also
offer visitors a fibre shot during the
show to demonstrate the prebiotic
benefits of Fibregum, and its great
solubility in functional beverages
for fibre fortification
A wide range of functional
and nutritional natural-origin
ingredients will be shown in
innovative application conceptson the Roquettestand which
has been designed to reflect four
themes-one in each corner
of the stand: Think Balance
for better-for-you solutions;
Keep in Shape for weight
management solutions; Maintain
Strength for muscle mass
maintenance solutions; and Make
the Difference for innovative
nutraceuticals and toothfriendly
sweet solutions.
SternVitamin will demonstrate
its tailor-made micronutrient
premixes for innovative lifestyle
drinks, such as brainpower,
mind calming and beauty,
which are based on prevailingtrends. The new Mind Calming
beverage premix, for instance,
is designed to be part of a
supportive lifestyle diet and helps
the consumer to relax in hectic
situations. Besides selected B
vitamins and vitamin C, the premix
contains plant extracts from elder
and balm. The polyphenols and
anthocyans contained in elder
help to relieve stress and promote
mental and emotional wellbeing,
while balm extract has a soothing
effect in stressful situationsand at the same time increase
alertness. It is also said to have
a favourable influence on mood
and assist memory.SternVitamin
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26/53
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27/5326 EVENTS www.foodbev.com/beverageIssue 121 -December 2014
The World Beverage Innovation Awards@BrauBevialesponsored by Rexam-attracted 325 entries in 26
categories from 40 countries. Finalists and winners wereannounced at a special event during BrauBevialein
Nuremberg, Germany, on 12 November (see also page 37
for the reviews).
For more information on the finalists and winners shown in
this feature, please refer to the enclosed Showcase Magazine.
An international judging panel of 12 experts in packaging,ingredients, new product development and marketing.
Galleries ofphotographs taken at
the awards ceremonyand at BrauBevialecan be viewed onwww.foodbev.comand on FoodBevsFlickr channel.
Movies taken fromthe presentationsgiven during theawards ceremony,featuring allof the entries,finalists and winners
can be viewed onFoodBev.comandYouTube. Readers ofour digital edition canview them here. The awards presentations can be viewed online
Celebrating excellencein beverage innovation
World Beverage Innovation Awards
Sponsored by
Associate sponsors
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7/21/2019 bev innovation
28/5327EVENTSwww.foodbev.com/beverageIssue 121 -December 2014
@BrauBeviale
WINNER
Best sparkling beverage
Best functional drink
Best juice or juice drink
FINALISTS
FINALISTS
FINALISTS
Category sponsored by
HIGHLY COMMENDEDNudie & soda
from nudie Foods Ltd (Australia)
Veri
from The Veri SodaCompany (USA)
Sparkling Berrywhite
from Berrywhite Limited (UK)
Suavva
from Suavva (USA)
Aloha Goodness
from AppyFood & Drinks (UK)
WINNER
BionO Le soda Bio
100% Naturel
from BioneO SA(Switzerland)
CelsiusSparkling
Cola
fromCelsius(USA)
Cold Pressed Juice
with Living Probiotics
from Garden of Flavor (USA) Plenish
from Plenish (UK)
Springwave
fromAlgama(France)
Cold PressedJuice with Living
Probiotics
from Gardenof Flavor (USA)
ArlaProtino
from ArlaFoods(Denmark)
Nuwi Quinoa Snack
from Food For NextCentury -Nuwi (USA)
Chimp
Food
from ChimpFood (USA)
DermaGlo Skin
Health Drink
from FutureNutrition(Ireland)
WINNER
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29/5328 EVENTS www.foodbev.com/beverageIssue 121 -December 2014
Best childrens drink
Best dairy drink
Best sports or fitness drink
World Beverage Innovation Awards
FINALISTS
FINALISTS
HIGHLY COMMENDED
Cow Cow
fromCow CowGmbH(Germany)
Yazoo Yogurt
Smoothie
from FrieslandCampina(The Netherlands)
I Mune Nurture fruity
water -What Parents
Want / What Kids Need!
from Mune Health (UK)
Teapigs matcha super
power green tea drinkfromTeapigs (UK)
Celsius
Flo
Fusion
fromCelsius(USA)
SOS
from SOSHydration(UK / USA)
Little Dragon
Extreme Pre
Workout
from FutureNutrition(Ireland)
Beet It
Sport
shot
fromJamesWhite
Drinks (UK) Rockin Refuel
Lean Builder
from ShamrockFarms (USA)
WINNER
FINALISTS
WINNER
Landessa Chai
Latte (Classic &
Rooibos Vanilla)
from Ennstal MilchKG (Austria)
Meiji Aroma
Rich Milk
from Meiji Co.,Ltd (Japan)
WINNER
NaturellyfromJeleJuice Limited/ Multiply UK Ltd (UK)
A Little More Vitamin D
from More Drinks (UK)
Giraffe Raw
Smoothies
from AJIZGroup(Lithuania)
Dr. Antonio
Martins Kids
coco
from Green CocoEurope GmbH(Germany)
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30/5329EVENTSwww.foodbev.com/beverageIssue 121 -December 2014
Best packaged water
Best premium or adult drink
Sponsored by
@BrauBeviale
WINNER
Best ready to drink coffee
FINALISTS
FINALISTS
FINALISTS
Category sponsored by
Soypresso
from HofgutStorzeln GmbH(Germany)
Blue Bottle New Orleans
Iced Coffee
from Pearlfisher (USA)
Nescaf Shakissimo
from Nestl (Switzerland)
The Coffeebrewer
from Growers Cup /Coffeebrewer NordicA/S (Denmark)
Beverly Hills 9OH2Ofrom Beverly Hills DrinkCompany (USA)
Tibet
5100
from Tibet5100 WaterResourcesHoldings
Ltd(HongKong)
Harrogate-The Diamond Bottle
from Krones AG + Harrogate SpringWater (Germany)
New Diamond
glass bottle forHarrogate Spring
Water
from Ardagh (UK)
Aqua Carpatica
from CarpathianSprings SA(Romania)
WINNER
Hopt clean soda
from Lion Dairy & Drinks(Australia)
NOA
Relaxation
from NOAPotions AB(Sweden)
VO|CO
from VO|CO(USA)
WKND
fromCactusGroup(Denmark)
Cold Pressed Juice
with Living Probiotics
from Garden of Flavor (USA)
WINNER
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