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On behalf of the President’s Council of the Potomac and Chesapeake Association for College Admission Counseling, I welcome you to The Omni Homestead

Resort and our 50th annual conference. For 50 years now we have gathered in venues such as this (well, not always nearly as luxurious as this) to discuss the college admission issues of the day while meeting new colleagues and fostering friendships. Over time, the hot topics have changed while also eerily staying the same. This year, PCACAC President-Elect, Mike Oligmueller, has curated a wonderful and varied set of panels and sessions for you to learn and reflect. As in college, you will do just as much learning here outside the “classroom” as in, and our Conference Planning Committee (CPC), expertly chaired by Heather Jeter, has worked hard to make sure your entire conference experience is a memorable one. Please thank our CPC volunteers and our incomparable executive assistant, Rhonda Douthit, when you see them. I know you will leave Hot Springs renewed and better equipped to serve because of their efforts. PCACAC was founded to support college admission counseling as a burgeoning profession and to ensure its ethical practice. As has always been true, we remain committed to supporting college admission professionals in the work we hold dear. We know the

strength of our association today is due to the dedication of so many volunteer leaders of the past – many of whom we’ll be fortunate to have with us and to celebrate at this gathering. At the same time, we look to the future as we anticipate new challenges and opportunities. Whether it is your first time here, your 50th, or somewhere in between, I wish you a wonderful conference filled with thought-provoking conversations and new friends. Thank you for being here. It is an honor to serve you all.

Thank you for joining us for the 50th PCACAC conference. The Conference Planning Committee has worked enthusiastically to bring you three days

of events that will ensure we fully celebrate this important anniversary for PCACAC and renew our commitment to guiding students to and through their college experiences. Whether this Conference is your first, tenth, thirtieth, or more, there is something here to cause you to think about your work and possible ways to reimagine it. If this is your first PCACAC event, I appreciate you joining us for this very special conference, and I invite you to introduce yourself. Our association relies on the talents and energies of its members to do what we do, and I would welcome discussing ways in which you could get involved with our work. This year marks the start of my fourth decade in this profession, with PCACAC as a source of expertise and friendship for the last thirteen years, and I encourage you to avail yourself of all that this dedicated community of admission professionals has to offer to your career growth. This Conference is a momentous event in PCACAC’s history, and it is made even more distinctive by this extraordinary location. I’m thrilled you’re here to celebrate and learn with us!

FROM THE PRESIDENT-ELECT

Mike OligmuellerDirector of College CounselingThe Potomac School, VA

FROM THE CONFERENCE CHAIR

Heather JeterDirector of College CounselingThe Steward SchoolRichmond, VA

FROM THE PRESIDENT

Kelly FarmerDirector of Freshman AdmissionsStevenson UniversityStevenson and Owings Mills, MD

Welcome to PCACAC’s 50th Annual Conference! Since September, I have had the pleasure of working with an incredible team of dedicated people on the

Conference Planning Committee. We have worked to consider every detail and to make this year’s conference a spectacular occasion for each attendee. Please take a moment during the conference to give a big “thank you” to our Executive Assistant, Rhonda Douthit. Rhonda’s tireless efforts (when does this lady sleep?!) give our association and all of its events a unique sparkle. Thank you, Rhonda, for all you do.It is entirely appropriate for us to celebrate our 50th conference— a historic moment for our association—at such an historic locale. Since 1766, there has been a hotel named “The Homestead” on this site (the name honored the “homesteaders” who cleared the land for the original, 18-room, wooden structure). For 249 years, patrons have been drawn to the property’s hot springs and beautiful, remote setting. Although PCACAC cannot yet boast such longevity, we are proud to celebrate the five decades of college admission work our members have performed in service to students and their families. Amidst this spectacular setting, I hope you are able to unwind and rejuvenate your spirit. Enjoy these days and have a wonderful conference!

Greetings!

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* Includes participation in events & sessions scheduled from 7:30 am – 5:30 pm on Monday, April 20.

2015 CONFERENCE AT-A-GLANCEThe Omni Homestead Resort

Saturday, April 183:00 – 4:30 pm Local Outreach Workshop at Bath County High School5:00 – 6:30 pm Executive Committee Meeting7:00 – 9:00 pm President’s Council Dinner

Sunday, April 198:30 am – 12:00 pm President’s Council Meeting Empire Room1:00 – 6:00 pm REGISTRATION Garden Room1:00 – 3:00 pm Exhibitor Setup Grand Ballroom Foyer1:00 – 3:00 pm Committee Meetings Grand Ballroom West1:30 – 3:00 pm Virtual College Tours Stratford3:00 – 4:15 pm First Timers Session Mt. Vernon3:00 – 5:00 pm Exhibits Open Grand Ballroom Foyer3:15 – 4:15 pm Exibitor Sessions See Program or Mobile Application4:30 – 5:45 pm Opening Session A Grand Ballroom East6:00 – 7:00 pm President’s Reception Crystal/Empire7:00 – 9:00 pm President’s Dinner Grand Ballroom9:00 – 11:00 pm Cocktails at the Fire Pit Outside the Casino Restaurant

Monday, April 207:30 am – 5:30 pm One-Day Attendees* 7:00 am – 12:00 pm REGISTRATION Garden Room7:30 – 8:30 am Past Presidents Breakfast Crystal Room – Closed Breakfast7:30 am – 4:30 pm Exhibits Open Grand Ballroom Foyer8:00 – 9:00 am Continental Breakfast Grand Ballroom & Foyer9:15 – 10:15 am Sessions B1 – B7 See Program or Mobile Application10:30 – 11:30 am Sessions C1 – C7 See Program or Mobile Application11:45 am – 1:45 pm Luncheon Grand Ballroom West2:00 – 3:00 pm Sessions D1 – D7 See Program or Mobile Application3:15 – 4:15 pm Sessions E1 – E7 See Program or Mobile Application4:30 – 5:30 pm Counselors College Fair Grand Ballroom East6:30 – 8:00 pm Dinner (Semi-Formal/Cocktail) Grand Ballroom West & Foyer8:00 pm – 12:00 am Social (Semi-Formal/Cocktail) Crystal/Empire

Tuesday, April 217:30 – 8:00 am Beverage Break Mt. Vernon/Stratford Foyer8:00 – 9:00 am Sessions F1 – F4 See Program or Mobile Application9:15 – 10:15 am Closing Session G Grand Ballroom East10:30 am – 12:00 pm PCACAC Membership Meeting & Brunch Grand Ballroom West & Foyer

At Monday’s Luncheon, Ms. Murphy will provide updates and news from NACAC and other state and regional affiliates.

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Larry Griffith

NACAC Board of DirectorsSenior Vice President,UNCF, Scholarships and ProgramsPCACAC President, 1994-1995

Larry Griffith serves as a Senior Vice President at UNCF—the United Negro College

Fund—where he is responsible for innovation, program development, strategic management and evaluation of UNCF’s almost 400 scholarships, programs, internships and fellowships.

Griffith joined UNCF in 2007 as Vice President for the Gates Millennium Scholars Program. Prior to joining UNCF, Griffith served as executive director for National Higher Education Relationship Development and assistant vice president for the Middle States Regional Office for the College Board.

In addition, he directed and implemented national outreach

initiatives and led as the College Board’s representative to key national higher education professional organizations and associations with focus on issues of admission, financial aid, teaching and learning, diversity and access and equity.

Mr. Griffith was appointed by the Governor of Virginia in 2014 to serve on the Board of Visitors of Norfolk State University. He also currently serves on the National Commission on Asian American and Pacific Islander Research in Education (CARE) and on the board of the National Association for College Admission Counseling. He is a former board member of Collegiate Directions Incorporated, a non-profit organization committed to closing the education gap by providing comprehensive college counseling services and ongoing support to low-income, first-generation-to-college students. He has held several leadership positions in professional associations, including president of the Potomac and Chesapeake Association for College Admission Counseling, and prior to his board service, a number of roles in national and regional committees of the National Association for College Admission Counseling.

Katy Murphy

Bellarmine College PreparatorySan Jose, CAImmediate Past President, NACAC

Greetings! What an honor to represent NACAC at the Potomac and Chesapeake

ACAC’s 50th anniversary conference! I am excited about meeting, talking and listening to you as you gather together to celebrate many distinctive accomplishments over these past 50 years, honor amazing colleagues, and learn from each other. I am especially delighted to be in the affiliate that gave the gift of Jim Jump and Evelyn Boyd White, among others, to share their talents at the national level.One of my favorite things about my time as a leader in NACAC has been attending affiliate conferences. I have met some amazing people and learned about issues facing our members in their day-to-day work. The Executive Board of NACAC takes action each year on issues we learn about at the affiliate conferences, whether big or small, and I hope to learn a great deal from you all while I am here.

Positive action and engagement is so important to move our organizations and our colleagues forward in the profession. While I am here, I would be happy to talk with any of you about how I came to be President of NACAC . . . and the value of the work I continue to undertake in my own affiliate. There is a time and a place to give to others, given your family lives, your paying jobs and other responsibilities.But I do ask that you give more than you get; as you learn from others and provide service for others, that you do the same for those coming behind you. There is such value in each and everything we do, whether it is presenting a session, helping plan a conference, advocating with a state legislator, or passing out bags at a college fair.If I have met you before, I look forward to greeting you here! If I have not met you, I look forward to the opportunity to get to know you and learn what you think is important. I know we will all benefit from the hard work of the PCACAC Leadership and Planning Committee while we are here, and in years to come.

Katy Murphy

NACAC REPRESENTATIVES

At Monday’s Luncheon, Ms. Murphy will provide updates and news from NACAC and other state and regional affiliates.

2015 Programming

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LIVING HISTORY PROJECTAs part of the celebration of the fiftieth anniversary of PCACAC’s Annual Conference, we are presenting an exciting project that will have long-range and historical significance to our association. Dal Holmes, retired member, graciously agreed to chair this venture, which is one of the cornerstones of our 50th Annual Spring Conference. The scope and magnitude of the Living History Project is such that it has taken years to fully develop and display.

The Living History Project records PCACAC history through interviews with some of our longest-serving members. And, it brings the historical record right up to the present with interviews of newer members of PCACAC as well.

We will share with you video clips, audio clips, photographs, slideshows, written interviews, etc. for all to see, learn from, and enjoy. Through this project, we hope to share the rich history of PCACAC and its members with our current membership while preserving our past. Please visit the Living History Project table in the Exhibit Hall.

CONTINUING EDUCATION UNITS CEU credits are available at this conference. Copies of the form are provided in each registration packet. Please visit the Registration Desk for details. NACAC is a NBCC approved Continuing Education Provider (ACEPTM) and may offer NBCC approved clock hours for events that meet NBCC requirements. The ACEP is solely responsible for all aspects of the program.

MOBILE APPLICATIONWe’ve worked hard to make our 50th Conference a special occasion and give you all of the tools you need to make the most of your time at The Omni Homestead Resort. A special “Thank you” goes out to the sponsor of our mobile application, Carnegie Communications. Here’s how to access the app (keywords – “2015 PCACAC Conference”):

• Download from Google Play• Download from the App Store• Use the Web App

HOSPITALITY TABLEBe sure to stop by the Hospitality Table during the conference. There, you can pick up swag, treats, and a variety of brochures and maps for area attractions.

This event is generously sponsored by our Partner, Delaware Association of Independent Schools.

VOTE!Choose your candidates for open PCACAC offices. The ballot is accessible from the homepage of the PCACAC website. Voting closes at 8:00 pm on Monday, April 20, and newly-elected officers will be announced at the Membership Meeting and Brunch on Tuesday, April 21.

LOCAL OUTREACH PRE-CONFERENCE WORKSHOPOn Saturday, April 18, 3:00-4:30 pm PCACAC and Bath County High School are providing a FREE workshop on college admission to students, parents and counselors from Bath County’s Covington, Allegheny and Highland High Schools. The workshop features faculty presenters from renowned schools, such as Purdue University, Radford University and Virginia Tech.

For further information, please contact Robyn Lady, PCACAC Professional Development Chair, info@pcacac.org.

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PROJECT REACHProject Reach, originally developed by Illinois ACAC, provides an opportunity for every affiliate member to touch the lives of underserved students and counselors. This effort enables PCACAC to collect and donate school supplies and college counseling items to a high school in need in our region and to provide a conference scholarship for a counselor from the selected school. The recipient of this year’s award is Bath County High School (VA).

THANK YOU for donating to Project Reach!

Please drop off donations at the Registration Desk by Monday evening.

ENTERTAINMENT

Sunday President’s ReceptionThe Washington & Lee University Jazz Ensemble, directed by Terry Vosbein, was formed in 1996 and has grown steadily since its inception. The repertoire of the ensemble ranges from classics from the glory days of the big bands to world premiere compositions.The Jazz Ensemble’s performances include university basketball games, a dedication ceremony at Natural Bridge, and as the featured band on the televised 250th W&L Gala Celebration. The Ensemble has also performed at benefit concerts for a variety of causes and toured in Australia, China, and Russia.

Sunday President’s DinnerTing-Ting Yen, pianist and violinist, is the music director at Warm Springs Presbyterian Church in Bath County. She studied with Timothy Lovelace and Sally O’Reilly at the University of Minnesota, where she received her Master’s degree in Collaborative Piano and her Doctor of Musical Arts in Violin Performance. She also holds degrees from Manhattan School of Music and Taipei National University of the Arts. Ting-Ting has performed with the New Mexico Philharmonic, the New York Gilbert and Sullivan Company, the Garth Newel Piano Quartet, and has served as the staff accompanist at Bravo! Music Festival. 

Sunday Cocktails at the Fire PitChris Rusbuldt is a junior at Washington & Lee University, majoring in Business Administration with a Music minor.  Chris plays with Washington & Lee’s Shenandoah Symphony Orchestra as well as the University Bluegrass Ensemble. He is also an active member of the Men’s Varsity Lacrosse team.  Originally from Richmond, Virginia, where he attended the Collegiate School from kindergarten through Grade 12, Chris began playing violin at the age of 5 and guitar at the age of 11.  He also enjoys playing the mandolin, bass guitar, and drums.  

Monday DinnerMr. Jon West is The Homestead’s pianist-in-residence.  He has performed professionally since the age of 11 in various venues in the United States, including: New York City, Boston, Philadelphia, Washington, D.C., Las Vegas, and Miami.  He has also performed internationally in St. Thomas, St. Martin, and Italy.  Mr. West has performed for PBS radio broadcasts and for television broadcasts in Philadelphia and New York City.  He has also spent time as a studio recording pianist.  Mr. West presents over 220 performances per year and is also responsible for the trio that performs nightly in The Homestead’s Main Dining Room.

Monday SocialThe Groove Motive was founded and formed by a group of skilled musicians who discovered each other in the Mid-Atlantic music scene. They found they shared a common passion to make good music and to provide an entertaining experience for concertgoers. Each of their shows is an energy-packed, exciting, music-filled time that leaves audiences clamoring for more. The band’s extensive repertoire covers a variety of genres comprising R&B, pop, rock, Motown and funk, all delivered with their signature style.In addition to being musicians and vocalists, The Groove Motive is also a talented group of composers; therefore, the band also performs its own original material, showcasing a fresh, live sound derived from their collective pop, rock, blues, and jazz influences.

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COUNSELORS COLLEGE FAIRThe Counselors College Fair provides multiple networking opportunities designed to connect high school counselors and college admission professionals. Join us on Monday, April 20, 4:30 – 5:30 pm to meet with over 40 public and private colleges and universities. Snacks and refreshments will be provided.

POST-CONFERENCE DROP-IN COLLEGE TOURSSeveral schools will be offering special tours just for PCACAC counselors on Tuesday afternoon at 2:00 pm following the conference. Each college would appreciate knowing that you are coming so they can plan for your arrival. If interested, please contact:

• Hollins University Rena Musyt, huadm@hollins.edu, 800-456-9595 www.hollins.edu

• Randolph College Joy McGrath, jmcgrath@randolphcollege.edu, 434-947-8100 www.randolphcollege.edu

• Washington and Lee University Grace McGee, gmcgee@wlu.edu, 540-458-8710 www.wlu.edu

VIRTUAL COLLEGE TOURSDue to the remote location of this year’s conference, we are offering an exciting new program to make traveling easier on you – Virtual College Tours! On Sunday, April 19, 1:30 – 3:00 pm, you may embark on cybernetic “walking” tours of campuses from the following line-up of schools:

Hollins University ◆ Mary Baldwin CollegeRadford University ◆ Randolph College

Virginia Military Institute ◆ Virginia TechWashington & Lee University

LOCAL COUNSELOR SPONSORSHIP PROGRAMAfter a highly successful pilot year at the 2013 Conference, PCACAC is continuing this special outreach effort. Knowing that the cost to attend conferences poses a hurdle for many public school counselors, the Local Counselors’ Day Committee contacted the admission offices of many colleges and universities to ask if they would sponsor a number of local, one-day attendees. The response from these colleges and universities was tremendous! Through their support, the deans and directors of these admission offices have shown they are committed to and invested in offering quality professional development and networking opportunities to local counselors. It is our sincere hope that these counselors will discover new resources and support at this year’s Conference.

The following colleges and universities are sponsoring local public school counselors:

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SATURDAY & SUNDAY • APRIL 18 & 19

Saturday, April 18 3:30 – 5:00 pm

5:00 – 6:30 pm

7:00 – 9:00 pm

Sunday, April 19 8:30 am – 12:00 pm

1:00 – 6:00 pm

1:00 – 3:00 pm

1:00 – 3:00 pm

1:30 – 3:00 pm

3:00 – 4:15 pm

3:00 – 5:00 pm

3:15 – 4:15 pm

Exhibitor Session

Local Outreach WorkshopBath County High School

Executive Committee Meeting

President’s Council Dinner

President’s Council MeetingClosed Meeting – Empire Room

RegistrationGarden Room

Exhibitor SetupGrand Ballroom Foyer

Committee MeetingsGrand Ballroom West

Virtual College ToursStratford

Embark on cybernetic “walking” tours of campuses from an exciting line-up of schools: Hollins University, Mary Baldwin College, Radford University, Randolph College, Virginia Military Institute, Virginia Tech, and Washington & Lee University.

First Timers SessionMt. Vernon

If this is your first time at one of our conferences, please join us for the First Timers Session, an excellent introduction to your conference experience.

Exhibits OpenGrand Ballroom Foyer

Visit the Exhibit Hall, open for business on Sunday, April 19 beginning at 3:00 pm and all day Monday, April 20. There, you’ll find valuable information about various products and services related to college admission.Join us for a Continental Breakfast in the Exhibit Hall, Monday from 8:00 – 9:00 am.

Increasing Yield and Saving Time by Effectively Reaching Gen ZAll levelsEmpire Room

Check out how colleges across the country are using a new, innovative technology in their admission processes and outreach efforts.Adam Metcalf, ZeeMee (CA)Juan Jaysingh, ZeeMee (CA)

Generously sponsored by:

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SUNDAY • APRIL 19

3:15 – 4:15 pm

Exhibitor Session

SESSION A4:30 – 5:45 pm

Opening Session

6:00 – 7:00 pm

7:00 – 9:00 pm

9:00 – 11:00 pm

Navigating the Redesigned SAT, the Updated ACT, and the Current SATAll levelsTheater

For the Class of 2017, upcoming changes to the SAT and ACT mean added complexity during an already stressful period of admission tests. This session will equip counselors to advise their students in these critical decisions. Topics will include the timeline for the changes and score availability delays, key differences between the Redesigned SAT and Updated ACT, available tools to simplify student decisions, and overviews of the changes to the SAT, PSAT, and ACT.Sam Pritchard, Kaplan Test Prep (NY)Kathleen Martin, Wilmington Friends School (DE)Jake Talmage, St. Paul’s School (MD)

Honoring the Past, Celebrating the Present, Predicting the Future: That Was Then; This Is NowAll levelsGrand Ballroom East

Join long-time PCACAC and NACAC leaders as they share their perspectives on the college admission process from the vantage point of PCACAC’s rich and illustrious 50-year history. The panel will share reflections of the major issues related to college decision-making and connect them to today’s students and counselors. Tuesday’s final presentation will complement this session as it ties into This is Now and explores What is Next, leaving us with a greater understanding of the historical state of college admission, where it is now, and what we envision for its future.Larry Griffith, United Negro College Fund (DC)Jim Jump, St. Christopher’s School (VA)Evelyn Boyd White, Thomas Dale High School (VA)Martin Wilder, University of Mary Washington (VA)Pamela Fay-Williams, Williams Educational Consulting (VA)

President’s ReceptionCrystal/Empire

Join us for a celebratory reception, as attendees come together to enjoy great company, live entertainment, and delicious hors d’oeuvres.

President’s DinnerGrand Ballroom

Continue the evening’s celebration with a delicious buffet dinner, entertainment, and an awards ceremony you won’t want to miss! Recipients of the following awards and honors, please stay after the dinner for photographs for: Ann Powell Mentoring Program, Blackburn Award, and Marion Flagg Scholarship.

Cocktails at the Fire PitOutside the Casino Restaurant

Generously sponsored by:

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MONDAY • APRIL 20

Monday, April 20 7:30 am – 5:30 pm

7:00 am – 12:00 pm

7:30 – 8:30 am

7:30 am – 4:30 pm

8:00 – 9:00 am

SESSIONS B1-B79:15 – 10:15 am

9:15 – 10:15 am

One-Day Attendees (Dinner and Social not included)

RegistrationGarden Room

Past Presidents BreakfastClosed Breakfast – Crystal Room

The Past Presidents Breakfast honors the contributions made to the Association and the field of college admission by PCACAC’s past presidents.

Exhibits OpenGrand Ballroom Foyer

Continental BreakfastGrand Ballroom & Foyer

Session B1 – Finding the “Right Fit” in High School AdvisingAll levelsStratford

There is a trend encouraged by state legislatures, school boards and the media that pushes high school students to complete college credits prior to high school graduation. This can be confusing for students and parents when choosing a curriculum. College admission professionals will discuss the value of these accelerated courses (dual enrollment, AP and IB), how they are reviewed in the admission process, and how these courses might affect subsequent coursework and even financial aid.Evelyn Boyd White, Thomas Dale High School (VA)Kim Chaffer Schroeder, Transylvania University (KY)Mildred R. Johnson, Virginia Tech (VA)James B. Massey, Jr., University of Maryland, College Park (MD)

Session B2 – Gender and the Admission ProcessAll levelsMt. Vernon

How does gender impact the college search and application processes? Do girls and boys approach the college process differently? Should boys and girls be recruited differently? Should applications be read differently depending on gender? Which parts of the process favor girls? Which favor boys? We will compare and contrast gender in the college process for high school students, offer thoughts about recruiting each gender, and discuss the role gender plays in building a class from the college admission side of the desk.Jim Jump, St. Christopher’s School (VA)Stacy Price, University of Richmond (VA)Ann Marie Strauss, Garrison Forest School (MD)

Generously sponsored by:

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9:15 – 10:15 am

9:15 – 10:15 am

9:15 – 10:15 am

Session B3 – College Counseling ToolkitBeginning/mid-level secondary school counselors and community based organizationsRegency Ballroom East

The College Counselor Toolkit panel will provide every high school college counselor with valuable resources to enhance their personal toolkits and reduce student stress in the process. In this session, you will have access to a variety of helpful questionnaires, TO DO lists, and tip sheets for your students visiting college campuses, writing application essays, and managing the college application process. Our panel of four experienced high school college counselors will answer questions, provide detailed information for counseling timelines and student deadlines, and share best-practices advising knowledge.Barbara Conner, Foxcroft School (VA)Caroline Faris, Episcopal High School (VA)Crys Latham, The Washington Latin Public Charter School (DC)Renee Norden, Highland School (VA)

Session B4 – Teacher as Counselor - Counselor as TeacherAll levelsChesapeake

As high school college counseling positions become more public-relations oriented, school leadership increasingly turns to admission officers to fill these roles. What are the skills necessary to be an effective college counselor, and do teachers have something meaningful and distinctive to add to this profession? Or, do their enrollment experiences enable admission officers to see a bigger, more useful picture? Is there still a role for the classroom educator within college counseling?Carl Ahlgren, Gilman School (MD)Tina Forbush, The Park School of Baltimore (MD)Ben Rous, Hampton Roads Academy (VA)

Session B5 – Lost in TransitionBeginning and mid-level college admission professionalsPiedmont

This session will focus on successful transitions within the world of higher edu-cation. Six admission professionals will discuss their experiences in transitioning, with topics ranging from changing academic institutions to interoffice exchanges and initiatives. The session will reflect on ways to expand your resume, maintain professional contacts, and successfully re-brand, redefine, and establish oneself in a new position while exploring career paths within higher education.Mary Boylan, American University (DC)Tiana Hakimzadeh, American University (DC)Rosemary Martin, Purdue University (Greater DC Area)Katie McEnroe, Washington College (MD)Lisa Romeo, University of Maryland, Baltimore County (MD)Daniel Zawacki, Catholic University (DC)

MONDAY • APRIL 20

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9:15 – 10:15 am

9:15 – 10:15 am

SESSIONS C1-C710:30 – 11:30 am

Session B6 – Campus Visits: Showcasing Culture and Supporting Enrollment GoalsCollege admission professionalsBlue Ridge

How do you ensure your campus visitors experience the heart of your university? The campus visit can play an integral part in achieving your enrollment goals and is crucial to your success. Designed for VP’s, Deans and Directors as well as the admission staffer running the visit, we’ll present best practices on enhancing your information session, maintaining your public contact area, aligning your marketing efforts with your visit experience, and more!Anthony Ambrogi, Moderator, Randolph-Macon College (VA)Brittney Joyce, Render Experiences (GA)Olivia McGuckin, Randolph-Macon College (VA)Jaime Oleksik, University of Maryland, Baltimore County (MD)

Session B7 – Large Caseloads and Little Time: Efficiency Tips for Proactive CounselingSecondary school counselorsAppalachian

With caseloads well above the recommendations, how do we get to know our stu-dents and prepare them for the future? This session will give proven strategies for getting to know your students better, data collection for groups and classroom guidance, and implementing a college and career plan. This model targets not only those students who are college bound, but also those who would be if we had only been able to identify them earlier.Karla Allen, Hanover County Public Schools (VA)Stephanie McGuire, Hanover County Public Schools (VA)

Session C1 – So What’s Ethical? Current (and Thorny) Case Studies in Admission EthicsAll levelsRegency Ballroom East

Each profession has its code of ethics, and ours is NACAC’s Statement of Principles of Good Practice (SPGP). This session is built around ethical conundrums that are currently of concern to many in our profession. Some are addressed by the SPGP. Others are not, but perhaps should be. We will give you fascinating (and thorny) case studies. You be the judge!Louis Hirsh, University of Delaware - Retired (DE)Jake Talmage, St. Paul’s School (MD)

MONDAY • APRIL 20

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10:30 – 11:30 am

10:30 – 11:30 am

10:30 – 11:30 am

Session C2 – Investing for Change: Using ROI to Make Your CaseCollege admission professionalsChesapeake

In a time of limited or shrinking budgets, having access to the right data and approaches can make all the difference in persuading campus leaders to provide the capital needed to achieve institutional goals. We will cover the benefits of using analytics and ROI (Return on Investment) to articulate your position and how other enrollment leaders have successfully tied investments to outcomes, ultimately helping their institutions grow enrollment, bolster academic quality, improve retention/graduation rates, and expand their markets.Elena Hicks, Loyola University (MD)Buni Neighbors, Royall & Company (VA)

Session C3 – The Hottest Seat on Campus: Reflections on the Future of Leader-ship in Enrollment ManagementCollege admission professionalsMt. Vernon

Escalating financial and demographic pressures have heightened the need for en-rollment officers to accomplish more, though often with fewer resources. With all of the current challenges, how can we encourage and prepare young admission staff members to develop the skills necessary to excel in this ever-changing field? Come hear from two chief enrollment officers currently weathering the storm and explore the concepts of institutional leadership, preparing the next generation to lead, and long-term strategies to help ensure successful outcomes.Doug Clark, Ferrum College (VA)Stefanie Niles, Hollins University (VA)

Session C4 – Yes, They Made the Final Four, but That Doesn’t Make It the Right College for YouBeginning/mid-level secondary school counselors and community based organizationsStratford

What does “fit” mean to high school juniors whose knowledge of college is primarily based on Division I athletics? How do we engage students in a developmental process of self-reflection that leads them to a better understanding of themselves and of the academic and social aspects of colleges that will best support their continued success? An experienced high school counselor will share the individual and classroom activities and strategies she uses to help high school students develop a college list that takes into consideration their academic strengths, financial constraints, and social and family culture and yields admission to colleges where they can thrive and graduate.Katy Murphy, Bellarmine College Preparatory/NACAC (CA)

MONDAY • APRIL 20

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10:30 – 11:30 am

10:30 – 11:30 am

10:30 – 11:30 am

Session C5 – Working with International Students in College AdmissionMid-level secondary school counselors and college admission professionalsPiedmont

More and more schools, particularly independent schools, are seeing enrollments of international students rise. While their presence adds richness and diversity to our communities, their needs and sometimes laser-focused objectives can be an added challenge to the college counseling office. During this session, we will explore ways to encourage international students to become involved in your school community, as well as engage more broadly in the American college admission process. Both school and admission perspectives will be presented.Janice Heitsenrether, Johns Hopkins University (MD)Anne Mickle, St. Timothy’s School (MD)Elise Seraydarian, Glenelg Country School (MD)

Session C6 – Joining Forces to Provide Full Access to High-Achieving Urban StudentsAll levelsBlue Ridge

What happens when a college collaborates with a CBO to not only identify “targeted scholars” but also shepherd them through the college access process? The McDaniel College/CollegeBound Scholars initiative. The session reviews the demographics of students targeted from an urban school district and examines the supports employed for access and success. Presenters will share best practices and data about this population as well as tools needed to help students break through perceived barriers of access.Emmanuel Manu, CollegeBound Foundation (MD)Marquise O’Neal, CollegeBound Foundation (MD)Stephanie Stahler, McDaniel College (MD)

Session C7 – Catch that CAB: Making the Most of the Counselor Advisory BoardSecondary school counselors and college admission professionalsAppalachian

A tool used by many universities, a Counselor Advisory Board develops greater understanding regarding commonalities and challenges on both sides of the desk. If utilized effectively, a CAB offers exceptional opportunities for professional development, as well as rich dialogue to better inform future admission cycles. Hear from four individuals regarding their involvement in CAB efforts, and how they have grown from these experiences.Ashley Browning, Hollins University (VA)Michael Carter, St. Stephen’s & St. Agnes School (VA)Kevin Weatherill, Saint Paul’s Episcopal School (AL)

MONDAY • APRIL 20

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11:45 am – 1:45 pm

SESSIONS D1-D72:00 – 3:00 pm

2:00 – 3:00 pm

2:00 – 3:00 pm

LuncheonGrand Ballroom West

Attendees are always eager to gather at the Monday Luncheon for a delicious lunch and special recognition of colleagues during the lunch-time awards ceremony. We’ll see you there!Recipients of the following awards and honors, please stay after the luncheon for pho-tographs for: NACAC Leadership Award, Apperson Award, sponsored counselors and their Building Bridges sponsors, Project Reach, and Student Support Grant.

Session D1 – Developing and Implementing Programming for Latino StudentsAll levelsChesapeake

Learn how college admission professionals and high school counseling teams can collaborate and develop a successful and well-attended college night program targeting their Spanish-speaking populations. We will reflect on how two college admission professionals came together to collaborate with the high school counseling side of the desk to develop and implement a successful “Noche Informativa” for both students and parents. We will discuss key points of concern and interest within the process that are essential to address to better educate and serve the population.Rosemary Martin, Purdue University (Greater DC Area)Olander Fleming, Longwood University (VA)Robyn Lady, Chantilly High School (VA)

Session D2 – Concussions and Special Circumstances in the Admission ProcessAll levelsRegency Ballroom East

Students face a variety of special circumstances that could have an impact on their college search and admission process (long-term illness, family issues, etc.). Concussions, in particular, are an emerging issue as many high schools are seeing multiple cases a year with long-term impacts. Learn how to appropriately advocate for students at the high school and college level (regardless of the size of your school) and how colleges evaluate this information within the application process.Matt Kaberline, Severn School (MD)Rebekah LaPlante, Virginia Tech (VA)Alice Robertson, Chantilly High School (VA)

Session D3 – A Low Stress College Essay Writing ProgramSecondary school counselorsMt. Vernon

This session will outline a college essay writing program developed at Bullis School after years of different approaches. The presentation will include information about a workshop conducted by the college counselors in junior English classes in the spring, then the follow-up writing assistance sessions in the fall of senior year. The fall sessions were conducted in cooperation with college admission representatives and the Director of the Writing Center. Come learn about this less structured, yet effective method of assisting students with writing their college essays.Lynn Kittel, Bullis School (MD)Michelle Zumpano, The University of Alabama (AL)

MONDAY • APRIL 20

Generously sponsored by:

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2:00 – 3:00 pm

2:00 – 3:00 pm

2:00 – 3:00 pm

Session D4 – Being the (New) Boss: Lessons from First-Time DirectorsCollege admission professionalsPiedmont

VP’s for Enrollment might have the “hottest seat on campus,” but do you ever wonder how the director’s chair feels or if you’d want the job? Join four first-time admission directors for a candid conversation about lessons learned, mistakes made, and victories won in their first year(s) on the job. A can’t-miss session for anyone aspiring to the director role.Geoff Broome, Drexel University (PA)Kelly Farmer, Stevenson University (MD)David Fedorchak, Towson University (MD)Elizabeth Skoglund, Salisbury University (MD)

Session D5 – Building Strong Ties between College Counseling and College AdmissionAll levelsBlue Ridge

This session will focus on how admission and college counselors can develop and sustain positive and reputable working relationships. Presenters will cover best practices for building relationships on a day-to-day basis beyond school-wide programming. Topics will include: the use of social media and information technology, communication, high school visits, and how college admission officers can serve as a resource for schools. The session will conclude by opening the discussion to the attendees to share their own advice for cultivating relationships.Eli Clarke, Gonzaga College High School (DC)Katie Harding, Stevenson University (MD)Elana Roseberry, Christchurch School (VA)Kathleen Voss, Georgia Institute of Technology (GA)

Session D6 – International Baccalaureate for Admission CounselorsCollege admission professionals and community based organizationsAppalachian

In May 2014, over 80,000 students in the US and Canada took IB Exams. In North America over 200 schools apply yearly to offer IB Programs. What is the IB? How are courses evaluated and assessed? Diploma vs. Certificates? HL vs. SL? Does the IB prepare students for college?Shannon Gundy, University of Maryland, College Park (MD)Jake Talmage, St. Paul’s School (MD)Marie Vivas, International Baccalaureate (MD)

MONDAY • APRIL 20

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2:00 – 3:00 pm

SESSIONS E1-E73:15 – 4:15 pm

3:15 – 4:15 pm

3:15 – 4:15 pm

Session D7 – Case Studies and College Counseling ProgramsSecondary school counselorsStratford

This panel will show how McDonogh’s college counseling team created, organized, and executed a hands-on Case Studies (mock application review) program for the students and parents of our junior class. Families become part of one of ten admission committees (each headed by a seasoned university admission colleague) and participate in the application review process for Awesome University, followed by a panel presentation. We will also discuss ideas for college programs and hope others will share some best practices.Alice Margraff, McDonogh School (MD)Sarah Marinacci, McDonogh School (MD)Jen Pineau, McDonogh School (MD)

Session E1 – Quiet: The Power of Introverts in Higher EducationAll levelsChesapeake

Based on the book Quiet by Susan Cain, this session will discuss and review the strengths and qualities of introverts. In addition, we will explore how to apply this knowledge to helping introverted higher education professionals stay sane and how introverted students can own their strengths.Kathleen Martin, Wilmington Friends School (DE)Jill Lauck, Tower Hill School (DE)

Session E2 – Readiness and Recruitment: The Redesigned PSAT and SATAll levelsRegency Ballroom East

The redesigned PSAT/NMSQT, launching this October, will be focused on the few things that evidence shows matter most for success in college. Come hear how this valuable tool is changing and what these changes mean for your institution. From preparing for and administering the assessment, to how the redesign will impact Search orders, this session will provide valuable information to get you ready for the fall. Attendees will also have an opportunity to hear from peers and discuss best practices for getting the most out of the redesigned assessment.Kelly Farmer, Stevenson University (MD)Amelia Hogan, Office of the State Superintendent of Education (DC)Jacqueline Piazza, The College Board (PA)Rene Rosa, The College Board (PA)

Session E3 – Nonacademic Influences on Students with Learning DisabilitiesSecondary school counselorsStratford

Calling all school counselors, college counselors, independent counselors, disability counselors, everyone!!!! Join me in an exciting discussion of recent research conducted to identify essential nonacademic college-readiness core competencies of students with a diagnosed and documented learning disability or ADHD and strategies for bridging the gap between high school and college in an effort to secure a smooth transition, effortless matriculation, and post-secondary retention!Mary Jordan, Johns Hopkins University (MD)

MONDAY • APRIL 20

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3:15 – 4:15 pm

3:15 – 4:15 pm

3:15 – 4:15 pm

3:15 – 4:15 pm

Session E4 – Managing Your Enrollment FunnelCollege admission professionalsMt. Vernon

For many institutions, technology has allowed for an exponential growth in applications. As a result, the redefined enrollment funnels can stretch your budget for student recruitment and challenge enrollment professionals. By strategically investing in the most productive recruitment tactics, your institution can proactively work within your enrollment funnel and increase the quality and number of students you enroll. Examine how to best manage your resources in this interactive session.Stefanie Niles, Hollins University (VA)Jeff Papa, SimpsonScarborough (VA)

Session E5 – The Common Application: Access, Equity and Integrity in ActionSecondary school counselors and college admission professionalsPiedmont

Join this discussion of The Common Application’s refocused mission and the new application features that have resulted from these changes. Then, continue the conversation with experienced colleagues from both sides of the desk as they discuss how they use the Common App as a mutually beneficial teaching and recruiting tool.Jayne Fonash, Loudoun Academy of Science (VA)Jeannine Lalonde, University of Virginia (VA)Tania Rachkoskie, The Common Application (VA)Jake Talmage, St. Paul’s School (MD)

Session E6 – Focus on First GensSecondary school counselorsBlue Ridge

This interactive session will identify the unique challenges of working with first generation college students. Workshop participants will be provided with proven strategies, techniques and suggestions on how to successfully reach this unique demographic.Renee Foster, Fairfax County Schools (VA)Sia Knight, Fairfax County Public Schools (VA)

Session E7 – Investing Wisely in Counselor ProgramsCollege admission professionalsAppalachian

Counselor tours, fly-ins, day visits, small high school groups, lunches, breakfasts, special program invitations, speaking engagements, email newsletters; the list of methods used by colleges to communicate to guidance and college counselors is daunting. Is this money well spent? What messages are being received? What content do counselors desire and feel is useful? Are colleges getting value for their investment? Should a counselor be receiving the same message, tour, and visit experience as a prospective family? In this roundtable discussion session, representatives from the college and secondary side will provide opinions and ideas to improve counselor programs for everyone. And, we will address the pivotal question, “Can you start a club on your campus?”Chris Boehm, Archmere Academy (DE)Josh Ditsky, Berks Catholic High School (PA)Brittney Joyce, Render Experiences (SC)

MONDAY • APRIL 20

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4:30 – 5:30 pm

6:30 – 8:00 pm

8:00 pm – 12:00 am

Tuesday, April 21 7:30 – 8:00 am

SESSIONS F1-F48:00 – 9:00 am

Counselors College FairGrand Ballroom East

The Counselors College Fair provides multiple networking opportunities designed to connect high school counselors and college admission professionals. Meet with over 40 public and private colleges and universities. Snacks and refreshments will be provided.

Dinner (Semi-formal/cocktail)Grand Ballroom West & Foyer

NEW THIS YEAR! Join us in your semi-formal or cocktail attire for a three-course plated Dinner. This will prove to be a special occasion, with delicious food, live entertainment, and drinks (drink ticket and cash bar).

Social (Semi-Formal/Cocktail)Crystal/Empire

Following Monday’s Dinner, the Social is a special affair that allows you to unwind to music, dancing, drinks (drink ticket and cash bar), and a fabulous dessert. And, of course, it wouldn’t be a PCACAC Social without karaoke!

Beverage BreakMt. Vernon/Stratford Foyer

Session F1 – Becoming Involved in Your Affiliate and at the National LevelAll levelsPiedmont

The good work of our current PCACAC and NACAC leadership is a result of hours and hours of volunteer service . . . learn how to become involved in your affiliate and at the national level. This involvement helps you get perspective on our field and helps you make valuable connections and contributions.Katy Murphy, Bellarmine College Preparatory/NACAC (CA)Kim Chaffer Schroeder, Transylvania University (KY)Jayne Fonash, Loudoun Academy of Science (VA)

MONDAY & TUESDAY• APRIL 20 & 21

Generously sponsored by:

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8:00 – 9:00 am

8:00 – 9:00 am

8:00 – 9:00 am

Session F2 – Predicting the Unpredictable – Strategies for Today’s Student BehaviorMid-level secondary school counselors and college admission professionalsStratford

The secret is out – prospective student behavior and decision making has changed. As a result, the ability to predict how many deposits will come from your inquiry, application, and accept numbers may have gone out the window. Behavioral shifts, competitive factors, technical developments, financial reasons, and more are resulting in prospects acting more as “secret shoppers” and entering (and exiting!) your funnel at unpredictable stages and through a variety of channels. How are you getting a grasp on these changes? In this session, we’ll share ideas, strategies, and take-away actions you can apply throughout the entire enrollment process to identify prospects earlier, improve conversion rates, and drive enrollment. Plus, learn how Marymount University is managing the demographic shift and merging grass-root efforts with new technologies.Mark Cunningham, Carnegie Communications LLC (MA)Abbee Hoyt, Carnegie Communications (VA)Francesca Reed, Marymount University (VA)

Session F3 – Creating a Safe Space: Sending LGBTQ Students to CollegeSecondary school counselorsChesapeake

Working with LGBTQ youth can be different and challenging for school-based personnel who have not been provided resources and strategies by their schools. Learn how school-based personnel can be supportive and advocate not only for LGBTQ students, but also their families, to essentially create a “safe space” during the college admission process.Tracy Jackson, Virginia Beach City Public Schools (VA)

Session F4 – From Handbook to Hashtag: Developing CommunicationStrategies in a College Counseling OfficeSecondary school counselorsMt. Vernon

100-page handbooks are a thing of the past as attention spans have turned to 140-character Twitter feeds for teens. With an audience of parents and students, how does a college counseling office get messaging to both generations using the right combination of print, social media, and good old-fashioned email? We’re in the process of restructuring our programming and communication to accommodate trends like Instagram, Twitter, Facebook, etc. Learn what is working for us and share what is working for you.Mary Jane Greene, St. Catherine’s School (VA)Clare Trow, St. Catherine’s School (VA)

TUESDAY • APRIL 21

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SESSION G9:15 – 10:15 am

Closing Session

10:30 am – 12:00 pm

Honoring the Past, Celebrating the Present, Predicting the Future: This is Now; What is Next?All levelsGrand Ballroom East

Building upon the opening session, the Current Trends and Future Issues Committee will do an overview of topics impacting the present-day college counseling scene. The panel will then offer ideas, suggestions and recommendations for our profession to consider and implement as we move into the next half-century of college advising and admission.Shirley Bloomquist, A Second Opinion (VA)David Hamilton, St. Mary’s Ryken High School (MD)Kyle Allwine, University of Mary Washington (VA)Rachel Loving, Maggie L. Walker Governor’s School (VA)Stefanie Niles, Hollins University (VA)

PCACAC Membership Meeting & BrunchGrand Ballroom West & Foyer

Wind up the Conference with the Membership Meeting & Brunch buffet. Members gather at this meeting to hear the outcome of our annual elections and vote on key business items. Non-members are welcome to attend to learn more about PCACAC business and the importance of membership.Recipients of the following awards and honors, please stay after the brunch for photographs for: PCACAC Board, Emeritus members and Honorary members.

TUESDAY• APRIL 21

EVALUATIONSWe hope you enjoy all this year’s Conference has to offer, and we want to know what we can improve upon for future professional development opportunities.Please take the time to complete online evaluations for all sessions attended and for the full 2015 Conference. Your feedback is important and will be incorporated into future events.

INDIVIDUAL EVALUATION(Complete one for each session you attend.)www.surveymonkey.com/r/Session50

FULL CONFERENCE EVALUATION(Complete once.)

www.surveymonkey.com/r/PCACAC50

SNACK AND REFRESHMENT BREAKSSnack and refreshment breaks have been generously sponsored by our Partners,

Benedictine College Preparatory, Blessed Sacrament Huguenot, Christchurch School, Collegiate School, The New Community School, St. Catherine’s School, St. Christopher’s School, St. Gertrude High School,

St. Margaret’s School, The Steward School, Trinity Episcopal School, and Westminster Academy

WASHINGTON AREA INDPENDENT SCHOOLS (WAIS)

RICHMOND AREA INDEPENDENT SCHOOLS (RAIS)

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DISCOVERSTUDENT LOANSwww.DiscoverStudentLoans.com

At Discover, we believe in providing financial literacy to high school parents and students so they can make informed decisions during the college financial aid planning process. This is part of our mission to help people spend smarter, manage debt better and save more for a brighter financial future.

We are committed to helping students and parents understand their options when it comes to paying for college. Visit DiscoverStudentLoans.com to find information on types of financial aid, grants and scholarships, and how much to borrow.

EXHIBITORS

HOBSONSwww.hobsons.com

Hobsons is the world's leader in connecting learning to life. Through our unique advising and admissions products, we help more than 12 million students around the globe identify their strengths, explore careers, create academic plans, and find the right college match. We partner with more than 10,000 schools, colleges, and universities to better prepare students for success. Naviance is our comprehensive college and career readiness solution for middle and high schools that helps align student strengths and interests to post-secondary goals and improve student outcomes.

Exhibitors

KAPLANTEST PREP www.kaptest.com

Kaplan Test Prep partners with schools to offer test preparation resources to prepare students for the SAT, ACT, PSAT and other tests.

FIFTH POSTULATE, LLCWe provide a combination of quantitative and qualitative analysis to help institutions understand the behavior of prospective students as they move from search to inquiry to applicant to deposit. Our analysis is conveniently displayed in a web-based module to be used in conjunction with existing vendor relationships to provide actionable recommendations, to enhance recruitment efforts and to produce better results.

APPLEROUTHTUTORING SERVICESwww.applerouth.com

Applerouth is an Atlanta-based tutoring company that has been preparing students for college since 2001. A national organization with more than 200 tutors and offices in DC, Atlanta, New York, Chicago, Los Angeles, and Seattle, Applerouth offers individual and group tutoring both in-person and online.

CAPTUREHIGHER ED www.capturehighered.com

Capture is the premier data thought-leader in higher education today. By using big data and technology more effectively, Capture provides critical recruitment knowledge and mission-fit enrollments to its partner institutions.

CARNEGIECOMMUNICATIONS, LLCwww.carnegiecomm.com

For almost 30 years, Carnegie Communications has been a leader in higher education marketing and enrollment solutions. With access to millions of students, we can reach your target market. Our recruitment and lead generation services combined with our digital marketing capabilities will deliver customized solutions to help you reach your recruitment and enrollment goals.

ACT, INC.www.act.org

ACT is a nonprofit organization that provides a continuum of integrated solutions that align with our mission of helping people achieve education and workplace success.

COLLEGE BOARDwww.collegeboard.org

The College Board is a mission-driven not-for-profit organization that connects students to college success and opportunity.

Founded in 1900, the College Board was created to expand access to higher education. Today, the membership association is made up of over 6,000 of the world’s leading educational institutions and is dedicated to promoting excellence and equity in education.

Each year, the College Board helps more than seven million students prepare for a successful transition to college through programs and services in college readiness and college success, including the SAT and the Advanced Placement Program. The organization also serves the education community through research and advocacy on behalf of students, educators and schools.

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KELMSCOTTEDUwww.kelmscottedu.com

KelmscottEDU is a privately owned, full-service communications and marketing solutions provider for higher education markets. With more than 29 years of experience in working with public and private colleges and universities to help grow their enrollment and increase revenue, KelmscottEDU offers a full suite of communications strategies thoughtfully designed to contact, attract, and engage prospective students who will enroll in your institution. Our campaigns include a targeted, data-driven selection of names to achieve the highest yield possible, fast launch of the student search within days of when student names become available, and highly individualized search strategies and themes for your institution.

NRCCUAwww.nrccua.com

NRCCUA operates the nation’s largest College Planning Program, MyCollegeOptions.org, containing nearly 6,000,000 students. Serving as a link between their educational goals and our member schools.

PRINCETONREVIEWwww.princetonreview.com

The Princeton Review began in 1981 by preparing a handful of students for the SAT using a combination of talented instructors, innovative techniques, and focused instruction tied to computer analysis of students' strengths and weaknesses. Today, The Princeton Review offers classroom and online classes and private tutoring for the SAT, ACT, AP, GMAT, MCAT, LSAT, GRE, and other entrance exams. These courses have earned a reputation for taking the tedium out of, and putting the results into, test preparation.

ROYALL& COMPANYwww.royall.com

For more than 20 years Royall & Company has helped its enrollment partners grow and shape classes and increase net tuition revenue in order to meet and exceed their enrollment goals. Campaigns are custom-designed to reach each institution’s unique objectives and to deliver maximum return on investment.

SEG,SWISS EDUCATION GROUPwww.swisseducation.com

SEG schools offer programs for undergraduates and postgraduate students in all sectors of the Hospitality industry including; Culinary Arts, Design, Tourism, Business Administration, Finance, Marketing, Human Resource, Hotel, Restaurant, Resort, Event & Spa Management. The classes are taught in English and combine practical training with management theory. The bachelor programs include two paid internships in Switzerland or abroad.

RENDEREXPERIENCESwww.renderexperiences.com

To make campus visits more authentic, memorable, and fun to better engage and connect with the best-fit students.

We are thought provokers, teachers, and champions. We craft memorable, stand-out, authentic experiences that connect with your audience through real stories and real moments. We are RENDER.

We do that by working with our clients to create experiences that reflect an institution’s stories, culture, and offerings, and then delivering it in a memorable way.

To that end, RENDER provides detailed, customized approaches and solutions for each client to strategically and tactically reach enrollment goals, connect with your target audience, and build a thriving future campus community.

SENDEDU sendedu.org

Designed for high school counselors, SENDedu allows quick, free and secure online transfer and management of admission documents to colleges and universities. The mission of SENDedu is to provide high school counselors greater convenience and flexibility when submitting admission documents on behalf of their students.

ZEEMEEwww.zeemee.com

Our mission at ZeeMee is simple: Helping students get seen. ZeeMee is a free service that enables students to showcase themselves in the admissions process, to apply for and obtain scholarships, and to access employment opportunities by creating a unique profile page that brings each student's story to life. Our platform simultaneously brings student applications to life, while benefiting colleges by increasing the yield and quality of their applicant pools and saving time spent per applicant. We look forward to showing you how!"

Exhibitors

VEDUwww.getvedu.com

Vedu is a software company that links prospective students and colleges with a personal video essay. Vedu provides secure web-based tools for students to share a personal profile to colleges to which they have applied and admission teams with a structured and streamlined process for individualized applicant review, ensuring the greatest fit between student and college.

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VOLUNTEERS—WE NEED YOU!There are many ways for members to volunteer with PCACAC! For instance, you can join a committee, run for an office, speak at a Drive-In Workshop, or present at the Summer Institute or annual conference. Please visit the Membership Information section at www.pcacac.org to explore available volunteer opportunities.

The National Association for College Admission Counseling (NACAC) has generously provided PCACAC with grant money to support

participation of public school counselors at the 2015 PCACAC Summer Institute and College Tour. The Summer Institute will be held at Randolph-Macon College July 20-21, with a multi-college tour on July 22. The grant will cover all expenses.

Current membership in PCACAC is not required; however, non-member counselors chosen for the grant will receive a one-year PCACAC membership.

To learn more about the Summer Institute and apply for the 2015 PCACAC/NACAC Summer Institute Grant, visit www.pcacac.org/summer-institute. Applications must be submitted by May 31, 2015. The organization asks for a commitment to attend, an overnight stay, and a written article for The Anchor if selected.

The Grant Committee will meet and review applications with decision notification by June 5, 2015. Preference will be given to counselors serving economically disadvantaged students and/or students from under-represented populations.

SUMMER INSTITUTE GRANTS

51ST ANNUAL CONFERENCEPreparations are underway for next year’s 51st Annual Conference at The Princess Royale in Ocean City, MD. Please visit the Hospitality table for more information. You may also enter a raffle to win a vacation package for The Princess Royale! Visit www.pcacac.org/

conferences for updated information.

PCACAC Annual Scholarships and Awards

PCACAC recognizes that members may not always have the financial resources to implement student programming. To address this need, we offer Student Support Grants to help underwrite worthwhile initiatives that directly benefit students in the college admission process. Members may apply for a Student Support Grant for their own student projects. They may also wish to nominate a community member whose volunteer work nurtures college readiness. Successful SSG applicants will propose events directly benefiting students, such as: trips to college campuses; money for student college counseling or financial aid workshops; or college programs to host prospective student groups. New and creative ideas are welcome!

Priority will be given to Student Support Grant applications that meet the following proposal guidelines:

address an unmet need in the community; can lead to the targeted participants’ increased involvement in the college process; give detailed plans for the use of the grant; and reach underserved populations.

If you have questions about the program, please contact SSG Committee Chair, Lucy Neal Duke at lduke@cristoreybalt.org, 410-727-3255, ext. 1021.

STUDENT SUPPORT GRANT (SSG)

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THE JOHN A. “JACK” BLACKBURN AWARD FOR ETHICS IN COLLEGE ADMISSION

The John A. “Jack” Blackburn Award for Ethics in College Admission was established by the Past Presidents of PCACAC in 2010 to honor the late Jack Blackburn, long-time Dean of Admission at the University of Virginia. Throughout his career, Jack served as

an admirable role model promoting the highest ethical standards, integrity in our profession, and equity in access to higher education. This award recognizes a member of our profession who exemplifies the qualities that made Jack Blackburn revered by his peers.

2011 Shirley A. Bloomquist2012 Louis L. Hirsh2013 Valerie H. Gregory2014 James W. Jump

2015-2016 MARION FLAGG SCHOLARSHIP

Named for one of PCACAC’s most outstanding members, the Marion Flagg Scholarship is awarded annually to a group of exceptional educational professionals who are not currently members of PCACAC. The Human Relations Committee oversees the selection of the scholarship recipients.

Most of these colleagues work with minority populations or students from disadvantaged backgrounds. They may be high school counselors, two- or four-year college admission professionals, independent counselors, or individuals working in such programs as I Have a Dream and Upward Bound.

The 2015-2016 Marion Flagg Scholarship Recipients are:

Andrew Somerville, E.L. Haynes High School (DC) Linda Wilson, St. Frances Academy (MD) Molly Garnett, Albemarle High School (VA)

RICHARD L. APPERSON AWARD

The Richard L. Apperson Award, named in honor of PCACAC’s first president, is the Association’s highest honor presented to a PCACAC member. It is awarded annually to a member whose career embodies the ideals of the Association—providing extraordinary service to students, to PCACAC, and to the college counseling profession.

The recipient is presented with an engraved Jefferson cup as well as temporary custody of the Apperson bowl.

1973 Mary Ross Flower1974 Lucille Norman1975 Sallie W. Scott1976 Ann Splitstone1977 H. Kenneth Shook1978 Charlotte Wilder1979 Thomas N. Pollard, Jr.1980 H. Conrad Warlick1981 Arria McGinnis1982 James R. Ten Broeck1983 John T. Casteen III1984 Marion Flagg1985 Jean L. Rayburn1986 Jud Samon

1987 Edward Smith1988 Joseph Monte1989 Pamela Fay-Williams1990 Pamela W. Spence1991 John A. Blackburn1992 Karl L. Wolf1993 Martin A. Wilder, Jr.1994 Audrey T. Hill1995 Marjorie S. Loenning1996 Katherine L. Reilly1997 Bonnie Fitzpatrick1998 James D. Holmes1999 Norma Smith Taliaferro2000 James J. Gorman

2001 Joan W. Mudge2002 Bertrand R. Hudnall2003 Arlene Ingram2004 James W. Jump2005 Ann Story Royall Powell2006 Virginia Carey2007 Betty Delk2008 Evelyn Boyd White2009 Joanne Wood2010 Betty Jones2011 Margaret ‘Peg’ Cothern2012 Paul M. Feakins2013 Lisa M. Hill2014 Jenifer Blair

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1966-1967 Richard L. Apperson1967-1968 Jeanette McDonald1968-1969 Harold Gray1969-1970 William R. Baldt1970-1971 H. Kenneth Shook1971-1972 Dorothy S. Love1972-1973 Ernest H. Ern1973-1974 Willis J. Stetson, Jr.1974-1975 Thomas N. Pollard1975-1976 John A. Blackburn1976-1977 James R. Ten Broeck1977-1978 H. Conrad Warlick1978-1979 Marion R. Flagg1979-1980 Jud Samon1980-1981 Pamela K. Fay1981-1982 Jennifer G. Hantho1982-1983 James M. Ballengee, Jr. 1983-1984 Pamela W. Spence1984-1985 Leigh D. Sherrill1985-1986 Terry Scarborough James R. Ten Broeck1986-1987 Katherine L. Reilly1987-1988 Karl L. Wolf1988-1989 Bertrand R. Hudnall

1989-1990 Martin A. Wilder, Jr.1990-1991 Audrey T. Hill1991-1992 James D. Holmes1992-1993 Bonnie A. Fitzpatrick1993-1994 Karen Cottrell1994-1995 Larry A. Griffith1995-1996 Virginia Carey1996-1997 Elizabeth W. Delk1997-1998 Jenifer L. Blair1998-1999 Arlene P. Ingram1999-2000 Richard J. Edgar2000-2002 James W. Jump2002-2003 Evelyn Boyd White2003-2004 Susan Knight2004-2005 James W. Jump2005-2006 David Kraus2006-2007 Susan Rexford2007-2008 Lisa M. Hill2008-2009 Paul M. Feakins2009-2010 Jeffrey E. Smith2010-2011 Jayne C. Fonash2011-2012 Alison A. Gauch2012-2013 Carolyn T. Doyle2013-2014 Michael D. Carter

PCACAC PAST PRESIDENTS

THE ANN POWELL MEMORIAL MENTORING PROGRAMPCACAC established a special mentoring program to honor the memory of Ann Powell who was Director of College Counseling at Nansemond-Suffolk Academy and a respected leader in PCACAC. Ann’s life serves as a model of professional excellence and as an inspiration to all who knew her. Each participant has an assigned mentor who supports them in their role as a college counselor or as a college admission officer. The Ann Powell Memorial Mentoring Program is pleased to recognize the seventh class of participants:

PCACAC is now accepting nominations for the eighth class of the Ann Powell Memorial Mentoring Program. We need volunteers to serve as mentors, too. Help us carry on the vision Ann inspired with your time and commitment to share your expertise. Visit www.pcacac.org/ann-powell-mentoring-program for additional information and to nominate a colleague, or to self-nominate.

Mentee:Kisha Mickens, Charles City County High School (VA)Tim Walker, Virginia Commonwealth University (VA)Laura Laiti, Dominion High School (VA)Jill Thompson, Galax High School (VA)

Mentor:Penny Deck, Maggie L. Walker Governor’s School (VA)Merav Frazier, University of Virginia (VA)Crys Latham, Washington Latin Pub. Charter School(VA)Sherri Gross, St. Margaret’s School (VA)

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ABOUT PCACACFounded in 1964, the Potomac & Chesapeake Association for College Admission Counseling (PCACAC) is a non-profit, professional organization for those who work with students in the transition between high school and college. PCACAC exists to maintain high professional standards at both the secondary and college levels and to connect college admission officers, secondary school counselors, independent counselors, financial aid officers, and educational organizations to discuss common professional concerns and to explore ways to empower students. PCACAC is the regional affiliate of the National Association for College Admission Counseling (NACAC) serving Delaware, Maryland, Virginia, West Virginia, and the District of Columbia.

STANDING COMMITTEESAdmission PracticesIn keeping with NACAC’s “Statement of Principles of Good Practice,” the AP Committee advocates, promotes and monitors ethical standards and practices in college admission.

College Fair/College NightThe College Fair/College Night Committee coordinates the college fair and college night schedules within the PCACAC area. This committee also serves as a liaison between PCACAC and the NACAC National College Fairs in the region.

CommunicationsThe Communications Committee is responsible for external communications to the membership including web and print information, Facebook, Twitter, e-list, and The Anchor, the organization’s online blog.

Conference PlanningThe Conference Planning Committee, in conjunction with the President-Elect and several subcommittees, plans the annual spring conference.

Credentials & BylawsThe Credentials & Bylaws Committee determines eligibility for membership in PCACAC, investigates membership eligibility questions referred by the Board, and annually reviews and updates the Articles of Incorporation and Bylaws.

Current Trends & Future IssuesCTFI annually reviews trends in counseling, college admission, and enrollment management. The Committee makes recommendations for programs and services that educate and inform members and other members of the public about professional issues and trends.

Finance & BudgetThe Finance and Budget Committee makes budget estimates, recommends investment and audit policies to the Board and supervises all other PCACAC financial matters.

Government RelationsIn conjunction with NACAC, PCACAC monitors state and federal legislation related to educational issues and promotes the interests of students and counselors through Advocacy Days and contacts at the state and federal levels.

Inclusion, Access, & SuccessThe IAS Committee develops policy recommendations that expand access to higher education for underrepresented student populations. IAS subcommittees include the Marion Flagg Scholarship Program, the Ann Powell Memorial Mentoring Program, The Student Support Grant Program, and the Joining Hands for College Program.

MembershipThe Membership Committee is responsible for the promotion, recruitment, and retention of membership in PCACAC.

NominatingThe Nominating Committee recommends members for leadership positions within PCACAC.

Past PresidentsThe Past Presidents Committee reviews the Strategic Plan, existing policies and procedures, and makes recommendations to the Board. It is responsible for the selection of the recipient of the John A. Blackburn Award.

Professional DevelopmentThe Professional Development Committee develops programs that contribute to the professional growth and development of the membership, including regional Drive-In Workshops, the Summer Institute, and the Annual Conference.

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2014-2015 PCACAC LEADERSHIPOfficers

President – Kelly Farmer, Director of Freshman Admissions, Stevenson University (MD)President-Elect – Mike Oligmueller, Director of College Counseling, The Potomac School (VA)Past President – Michael D. Carter, Director of College Counseling, St. Stephen’s & St. Agnes’ School (VA)Secretary – Jake Talmage, Director of College Counseling, St. Paul’s School (MD)Treasurer – Joel Lang, Director of College Advisement and Guidance, Padua Academy (DE)

Assembly Delegates - CollegeKaren Felton, Director of Admissions, The George Washington University (DC)Louis L. Hirsh, Director of Admission (retired), University of Delaware (DE)James Pennix, Dean of Admissions, Radford University (VA)Sam Shoge, Assistant Director of Admissions, Washington College (MD)

Assembly Delegates - High SchoolBarbara Conner, Director of College Counseling, Foxcroft School (VA)Heather Jeter, Director of College Counseling, The Steward School (VA)Robyn Lady, Director of Student Services, Chantilly High School (VA)Kathleen Martin, Director of College Guidance, Wilmington Friends School (DE)Scott Mayer, Associate Director of College Counseling, St. Christopher’s School (VA)Mike Oligmueller, Director of College Counseling, The Potomac School (VA)Chris Miller, Co-Director of College Counseling, Glenelg School (MD)

Standing CommitteesAdmission Practices Chair – Louis L. Hirsh, Director of Admission (retired), University of Delaware (DE)College Fair/College Night Chair – James B. Massey Jr., Associate Director of Admissions, University of Maryland, College Park (MD)Communications Co-Chair – Rosemary Martin, Assistant Director of Admissions, Purdue University (Greater DC Area)Communications Co-Chair – Aundra Weissert, Associate Director of Admissions, Washington College (MD)Conference Planning Chair – Heather Jeter, Director of College Counseling, The Steward School (VA)Credentials and Bylaws Chair – Scott Mayer, Associate Director of College Counseling, St. Christopher’s School (VA)Current Trends & Future Issues Chair – David “Butch” Hamilton, Director of College Advising, St. Mary’s Ryken High School (MD)Finance Chair – Joel Lang, Director of College Advisement and Guidance, Padua Academy (DE)Government Relations Chair – Sam Shoge, Assistant Director of Admissions, Washington College (MD)Inclusion, Access and Success Chair – James Pennix, Dean of Admissions, Radford University (VA)Membership – Carl Ahlgren, Director of College Counseling, Gilman School (MD)Nominating Chair – Michael D. Carter, Director of College Counseling, St. Stephen’s & St. Agnes’ School (VA) Past Presidents Chair – Susan M. Rexford, Director of College Counseling, Charles E. Smith Jewish Day School (MD)Professional Development Chair – Robyn Lady, Director of Student Services, Chantilly High School (VA)

Sub CommitteesAnn Powell Mentoring Program Chair – Alphonso Garrett, Assistant Director of Undergraduate Admissions, Virginia Tech (VA)Fund Development Chair – Judy Hingle, Career Connections Specialist (retired), Fairfax County Schools (VA)Marion Flagg Program Chair – Matthew Boyce, Director of Undergraduate Admissions, George Mason University (VA)Summer Institute Chair – Renee Norden, Director of College Counseling, Highland School (VA)Student Support Grant Chair – Lucy Neale Duke, College Counselor, Next One Up Foundation (MD)

Ad Hoc Committees50th Conference Activities Chair – Susan M. Rexford, Director of College Counseling, Charles E. Smith Jewish Day School (MD)Site Committee – Arlene Ingram, Past-President and former PCACAC Executive Assistant (retired)Living History Project – James D. Holmes, Retired member and Past-President (MD)

Executive Assistant Rhonda Douthit, info@pcacac.org, 434-989-7557

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LEADERSHIP NAME & AFFILIATION

President Kelly Farmer, Stevenson University (MD)Professional Development Chair Robyn Lady, Chantilly High School (VA)PCACAC Executive Assistant Rhonda Douthit, PCACAC Executive Office (VA)Conference Planning Committee Chair Heather Jeter, The Steward School (VA)Chair-in-Training Rosemary Martin, Purdue University (Greater DC Area)

2015 CONFERENCE PLANNING COMMITTEE

50th Conference Activities Coordinator Susan Rexford, Charles E. Smith Jewish Day School (MD)

CEUs Judy Hingle, Retired (VA)

College Fair Barbara Conner, Foxcroft School (VA) Elizabeth Dugas, University of Alabama (VA Regional)

College Tours Kellyn Fleming, Randolph-Macon College (VA)

Evaluations Alice Robertson, Chantilly High School (VA)

Exhibits Carolyn Doyle, Retired (DE) Jayne Fonash, Loudon Academy of Science (VA) Senem Ward, University of Virginia (VA)

First Timers Richard Bader, Potomac Falls High School (VA) Judy Edwards, Lake Braddock Secondary School (VA) Jeannine Lalonde, University of Virginia (VA)

Hospitality Renee Duckworth, St. Vincent Pallotti High School (MD) Elizabeth Fitgerald, Stevenson University (MD)

Local Counselors Day & Scholarship Anne Christie, Maury High School (VA) Anne Claywell, Norfolk Collegiate School (VA) Wendy Livingston, College of William & Mary (VA) Kate Maccagnan, College of William & Mary (VA)

Past Presidents Susan Rexford, Charles E. Smith Jewish Day School (MD)

Project Reach Site Coordinator Jayne Fonash, Loudon Academy of Science (VA)

Public Relations, Marketing & Photography Tamara LaPonte, King George High School (VA) Lakisha Wingard, Communities in Schools of Delaware (DE)

Registration Jill Lauck, Tower Hill School (DE) Kathleen Martin, Wilmington Friends School (DE)

Sessions, Speakers & A/V Rebekah LaPlante, Virginia Tech (VA) Mike Oligmueller, The Potomac School (VA)

Site Chair Arlene Ingram, Retired (VA)

Social/Entertainment Nate Crozier, University of Richmond (VA) Rosemary Martin, Purdue University (Greater DC Area) Katie McEnroe, Washington College (MD) Kristen Pantazes, The George Washington University (VA) Lindsay Tulloss, University of South Carolina (Regional)

Sponsorship/Contributions Judy Hingle, Retired (VA) Chris Miller, Glenelg Country School (MD)

SUBCOMMITTEES

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Sunday President’s Reception

PRESIDENTIAL

Monday Conference Social

GOLDEN ANNIVERSARY

Conference Tote Bags

FRIEND OF THE ASSOCIATION

Monday Luncheon

UNDERWRITER

Tuesday Membership Meeting & Brunch Ann Powell Mentoring Program

TRUSTEE

2015 Sponsors

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Mobile Application and Marion Flagg Scholarship

Name Badge Wallets

BENEFACTOR

Past Presidents Breakfast

Richmond Area Independent Schools (RAIS)Benedictine College Preparatory • Blessed Sacrament Huguenot • Christchurch School • Collegiate SchoolThe New Community School • St. Catherine's School • St. Christopher's School • St. Gertrude High School

St. Margaret's School • The Steward School • Trinity Episcopal School • Westminster Academy

Ann Powell Mentoring Program / Snack & Refreshment Break

PATRON

Marion Flagg Scholarship Program

Snack and Refreshment Break First Timers Session Snack and Refreshment Break

Delaware Area Independent Schools (DAIS)Archmere Academy • Caravel Academy • Padua Academy • St. Andrew’s School

St. Elizabeth High School • St. Mark’s High School • St. Thomas More Academy • Salesianum SchoolSanford School • The Tatnall School • Tower Hill School • Ursuline Academy

Wilmington Christian School • Wilmington Friends School

Ann Powell Mentoring ProgramAnn Powell Mentoring Program

In memory of John A. Blackburn

MikeOligmueller

In Honor of PCACAC Past Presidents

Washington Area Independent Schools (WAIS)

Snack and Refreshment Break

CONTRIBUTOR

Hospitality Table

2015 Sponsors

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Shirley Bloomquist Kelly Farmer

ADVOCATE

Judith K. HingleHampton Roads Academy

Anthony Ambrogi • Jenifer Blair • Bruce ChamberlinBarbara Conner •Lou Hirsh • Willie Lee • Kathleen Martin

Susan Rexford • Marty Wilder • Karl Wolf

ANCHOR

CREW

Julia Ross and Professional Tutoring, LLCwww.JuliaRossPT.com

Soozi Allder • Rich Bader • Mike Carter • Rebecca ClasterJosie Collier • Carolyn Doyle • Judith Edwards • Pamela Fay-Williams

Paul Feakins • Jayne Fonash • Monica Graham • Katie HardingAudrey Hill • Arlene Ingram • Gary Jackson • Betty JonesDavid Kraus • Robyn Lady • Mary Layman • Andrew Luther

Bob Mc Lendon • Mike Oligmueller • James Pennix • Ruth PerlsteinRobin Roth • Benjamin Rous • Glenn Schmidt • Jeffrey Smith

Tevera Stith • Anne Marie Strauss • Patricia Whalen

2015 Sponsors

PAGE | 33

COLLEGE TOURSOn Wednesday July 22, for an additional fee, participants will have the opportunity to tour three nearby universities:

College of William & MaryUniversity of Richmond Virginia Commonwealth University

REGISTRATIONSpace is limited. Learn more and register now:www.pcacac.org/summer-institute.MORE INFORMATIONRenee NordenBarbara ConnerSummer Institute Co-Chairsinfo@pcacac.orgRhonda DouthitPCACAC Executive Assistantinfo@pcacac.org434.989.7557CEUsContinuing Education Units(CEUs) are available.

July 20–22, 2015

JOIN USThe Potomac & Chesapeake Association for College Admission Counseling (PCACAC), in conjunction with Randolph-Macon College, is hosting its 12th Annual Summer Institute (SI) for high school and independent counselors, college admission officers, and members of community-based organizations.

PROFESSIONAL TRAININGThe two-day Summer Institute (July 20–21) is intended for those who are new to the profession and for veterans, with a lineup of sessions that will be of interest to both sides of the desk. Our program is uniquely designed to provide professional training, leadership development and networking opportunities to college admission professionals like you!

PERSONALIZED SETTINGRegistration is limited in order to encourage a personalized, small-group setting. Randolph-Macon College is ideally located in the scenic town of Ashland, Virginia—affectionately known as “the Center of the Universe” by those who live there.

WE’LL SEE YOU THERE!

2015 PCACAC SUMMER INSTITUTE AND OPTIONAL COLLEGE TOURS

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Integrated marketIng FOr enrollment

CarnegieComm.com | 978.692.5092 | info@carnegiecomm.com

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Notes

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Notes

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