Better Start Bradford – Le Grand Depart

Our aim – getting it right at the start •Our Better Start Bradford Journey so far – bumpy roads and downhill freewheeling

•Our programme - Road racer, BMX, mountain bike, tricycle, unicycle – to make sure everyone gets there

•What’s special about Bradford – hills and valleys and ever-changing landscapes

•What we picked up en route and how that changed the view

•Reaching our destination

The journey so far

•Bradford Trident appointed lead body•Stage 1 genuine partnership - where the framework was built

•Reached Stage 2 through joint effort and a real push•Stage 2 setting out on the road to reach communities, parents and stakeholders

•Really understanding parent and child journeys•Starting to create the infrastructure•Building the team – partnership, staff, stakeholders, supporters

Bumps in the road

Some of the tricky bits:

• Leverage discussions• Engaging schools

• Engaging elected members• Understanding the triangulation between BSB,

SRU and the Big Lottery Fund• Time pressures

The freewheeling stretches•No-one said “no”

•Amazing community strengths and commitment

•Real consensus about the programme

•Involvement at every level and in every community

•Working together from the start

•Getting real commitment to leverage once we talked about cost/benefit

•Born in Bradford

Nuts and bolts

•Bump Start Your Baby

•Fall in love with your Baby

•Babies and Bonding

•Eat, Live, Love

•Talking Together

•Better Place

•Innovation Hub

•Learning Together

•Working Together

•Bradford’s babies are everyone’s business

The journey of a Better Start Bradford Family

Our mum was well prepared for our

birth thanks to the antenatal

programme and help from her Doula, which

made her more relaxed when we were first born

Our mum had help with

healthy eating and exercise

when she was pregnant, and

now we are healthy and

love our food

Our family learnt about baby brain

development so they talk and

sing to us, even when we were just a bump!

Our mum breastfed us and was supported by

the Volunteer Breastfeeding

Supporters, this helps to build our immune systems

Our homestart volunteer

showed our mum where the

nearest Children’s

Centre is so we have made

friends and she does not feel

isolated

Our mum received a Bookstart

Bump Pack from her

Midwife, and we will receive books up until

our 3rd Birthday

We have fun with our dad at Bookstart corner learning new rhymes and songs, this helps us to develop our language

The places we walk and

play have less air

pollution which means our brains will develop

better

Our family know what to do if we cry through the Coping with Crying DVD, so they are less anxious when we do

Our life chances will be improved because….

Our mum and dad are really confident

about how to give us the best start and we

feel healthy and loved

Bradford’s Landscape“Walk over the crest of the hill and start down into Town, past the intricate raggle of little

shops that

embroider the road side and spill their treasures onto to the pavements.

All the world is here, laid out in patchworks of drenched and brilliant colour”

Joolz Denby: Bradford – A Poem

•What our community in the BSB area is like

•Our BSB area – some of the most deprived in the country

•Our children’s outcomes

•The external challenges

What we learned en route

•How to do a huge and complex bid! But everyone knows that now

• Integration is key – we helped establish the Integrated Care Pathway

•Early intervention is becoming a priority due to the development stage

•Parents and staff want to understand about babies brains, attachment and bonding – they’re excited by it!

•We don’t do evidence-based very well – but we’re getting better

•We’re stronger if the community and parents are leading

Where we are heading and how we will do it

• In 10 years our BSB children will be at least at the national average for school readiness

•We will reduce obesity at reception age by 25%

•We will reach 95% of pregnant women by 12 weeks

•All our staff will understand and promote the importance of

healthy early development

•Parents and the community will be advocates for healthy eating, strong relationships with 0-3s and getting it right at the start

Challenges ahead

•Reaching everyone – engaging the parents and children we don’t see much of

•Change - in the current environment of dwindling resources and the impact of that on services

•Keeping momentum – learning and changing as we go along

Keeping on track

•Being where people are and doing the things that work

•Keep looking ahead but being aware of what’s around you

•Reviewing and changing

•Working together

….. Keep pedalling!