“Better marketing starts with ............ a promise”

2nd July 2012

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The two BIG questions when marketing in a competitive environment:

I.What do we stand for?

II. Why should I buy you?

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(Brand) promise

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We are (i.e. our customer proposition):

The champions of affordable quality education

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We must:

Own the space....

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SUMMARY

BETTER MARKETING = AGREE A COMPELLING BRAND PROMISE/ CUSTOMER PROPOSITION

INTERNAL MESSAGING = EXTERNAL MESSAGING

CONSISTENT DELIVERY

INTERNAL BUY-IN = EXTERNAL RECRUITMENT

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