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The LARGEST and most CREDIBLE consumer packaged goods awards program — voted by consumers.
CREDIBLE consumer packaged
2012 WINNERS
~ Research by BrandSpark ~
Voted by Consumers
2 0 1 3
BEST NEWPRODUCT
Better Homes and Gardens 2013 BEST NEW PRODUCT AWARDS
WHAT ARE THE BETTER HOMES AND GARDENS BEST NEW PRODUCT AWARDS?
A Consumer-Voted CPG Award Backed by BHG• The Better Homes and Gardens Best New
Product Awards (BNPA) are an independent, 100% consumer-voted awards program focusing on the best and most appealing new Beauty, Food and Beverage, Health and Personal Care and Household products launched between January 1, 2011 and August 17, 2012.
• Winners are determined based on product appeal and consumer repurchase intent.
• Last year: - Over 66,000 consumers participated in
the nationwide online survey conducted by BrandSpark International.
- Over 60 leading manufacturers and 220 products participated.
- The program generated over 280 million media impressions.
Actionable Research• In addition to determining the winning products,
survey participants answer questions about specific products and market trends.
• The results are packaged as two separate research reports:
1) The BrandSpark/Better Homes and Gardens American Shopper Study includes:
- Early Adopters Profiles - Drivers of Purchase- Future Levels of Spending- Media Effectiveness for New Products - Retail Insights and Global Shopper Trends
2) Category & Product Research Deck with Consumer Verbatim Comments relevant to your specific product.
REGISTER TODAY at BestNewProductAwards.biz
WHY PARTICIPATE?
1) STANDOUT FROM THE COMPETITIONOver 60 leading manufacturers and 22 products were involved in 2012 with 67 product winners. Check out how some winners have leveraged the BHG Best New Product Awards logo to stand out from the competition.
MANUFACTURER’S COUPON EXPIRES 8/31/11
CONSUMER: Required purchase necessary. Limit one coupon valid for item (s) indicated. Any other use constitutes fraud. You must pay sales tax. VOID IF COPIED, TRANSFERRED, PURCHASED OR SOLD. Valid only in USA, FPOs and APOs. © 2011 Ocean Spray Cranberries, Inc. RETAILER: Your redemption signifies compliance with Ocean Spray’s Coupon Redemption Policy dated 9/1/03; copies available upon request. Void where prohibited, taxed or restricted by law. Cash value $.001. Mail coupons to: OCEAN SPRAY CRANBERRIES, P.O. Box 880017, El Paso, TX 88588-0017. LIMIT ONE COUPON PER TRANSACTION. REDEEM IN STORE. DO NOT DOUBLE.The Better Homes and Gardens Best New Product Award logo is a trademark of BrandSpark International and Better Homes and Gardens, used under license.
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P&G High-Impact Unit
Purex
Broadcast/Video
Clairol Perfect 10 Commercial Olay Integrated Segment on BETTER TV
~ Research by BrandSpark ~
Voted by Consumers
2 0 1 3
BEST NEWPRODUCT
Salonpas
We believe the rigor of the Best New Product Awards research, coupled with the Better Homes and Gardens endorsement, is resonating with women across the country.
– jay sethi, north american scale and brand manger,
p&g beauty & grooming
In-Store/On-Pack
Boar’s Head Counter Cards at Deli Counters
Olay Regenerist Packaging
Pantene Displays at Walmart
Social Media
Cascade’s Facebook Page Curel’s Facebook Page
Online
Kraft Digital Ads Salonpas.us SCJoh nson.com
Olay’s Facebook Page
2) TREMENDOUS EXPOSURE BACKED BY ONE OF AMERICA’S MOST TRUSTED BRANDSThrough in-magazine editorial, advertorials, television, digital, mobile and social media outlets, Better Homes and Gardens and the Best New Product Awards PR team generated over 280 million media impressions for the 2012 winners and the program.
April Editorial, including our interactive Tablet Edition38.3 million impressions
June Advertorial 38.3 million impressions
May Shopping List & Sweepstakes Advertorial Page featuring a BHG Microsoft Tag Mobile Promotion38.3 million impressions
Advertisement
Best HeALtH & BeAUtY prodUcts• Best overall HealtH and Beauty Product
Johnson’s Natural Kids 3-in-1 Shampoo, Conditioner & Body Wash• Almay Intense i-Color Smoky-i Kit• Aquafresh Training Toothpaste• Bobbi Brown Rich Lip Color
in Heather Pink• Crest 3D White 2-Hour Express
Whitestrips• Crest 3D White Vivid Toothpaste• Dove Go Sleeveless Women’s
Antiperspirant• Garnier HerbaShine Color Creme• Gillette Fusion ProGlide Irritation
Defense Men’s Shave Gel• Gillette Fusion ProSeries Irritation
Defense Soothing Moisturizer• Gillette Odor Shield Men’s
Antiperspirant• Gillette Odor Shield Men’s
Body Wash• Listerine Total Care Plus Whitening
Mouthwash• L’Oreal Paris EverSleek Sulfate-Free
Smoothing System Frizz Taming Crème Serum
• L’Oreal Paris Visible Lift Smooth Absolute Foundation
• L’Oreal Paris Infallible Le Rouge Lipstick
• L’Oreal Paris Voluminous Million Lashes
• Neutrogena Healthy Defense Liquid Moisturizer (SPF 50)
• Neutrogena Oil-Free Acne Wash• Olay Regenerist Night Resurfacing
Elixir Night Cream• Olay Regenerist Wrinkle Revolution
Complex Anti-Aging Moisturizer• Olay Silk Whimsy Moisturizing Body
Wash• Olay Total Effects 7-in-1 Advanced
Anti-Aging Body Lotion• Olay Total Effects Line & Dark Circle
Minimizing Brush• OPI Lucerne-tainly Look Marvelous
Nail Polish• Oral-B CrossAction Pro-Health
Toothbrush• Pantene Pro-V Color Hair Solutions
Color Preserve Shine Conditioner• Pantene Pro-V Fine Hair Solutions
Flat to Volume Shampoo• Pond’s Morning Refresh Towelettes• Salonpas Pain Relief Patch• Vagisil Feminine Wash with Odor
Block Protection• Venus ProSkin MoistureRich Razor
Subject to Official Rules and entry at www.b hg.com/b estnewproductawards. No purchase necessary to enter or win. Message and data rates may apply. Sweepstakes b egins at 12:00 a.m. Eastern Time (“E.T.”) on 2/8/12 and ends at 11:59 E.T. on 6/30/12. Open to legal residents of the U.S. and D.C., 21 years or older. Void where prohibited. Sponsor: Meredith Corporation
EntEr to Win!over 66,000 consumers like you participated in an independent research study to determine the Best new Products of 2012. Check out the winning products below and enter for a chance to win $575 to spend on all 67 Best new Products of 2012. ten winners will be chosen!
~ Research by BrandSpark ~
Voted by Consumers
2 0 1 2
BEST NEWPRODUCT
Best HoUseHoLd prodUcts• Best overall Product of 2012
Best overall HouseHold Product Mr. Clean Magic Eraser Bath Scrubber With Febreze
• Cascade ActionPacs Destinations Dish Detergent
• Glade Cashmere Woods Collection Air Freshener
• Iams Simple & Natural Dog Food• Liquid-Plumr Urgent Clear• OxiClean Max Force Gel Stick
• Purex Complete Crystals Fabric Softener• Tide plus Febreze Freshness Sport• Quilted Northern Soft & Strong
Bath Tissue• Windex Mini Concentrated Refill Pouch• Ziploc VersaGlass Containers
Best Food & BeverAge prodUcts• Best overall food & Beverage Product
Sargento Natural Blends Cheddar-Mozzarella Cheese Snacks
• Ball Park Deli Style Beef Franks• Bear Naked 100% Pure & Natural
Soft-Baked Granola Cookies• Bellatoria Sunday Brunch Pizza• Betty Crocker Gluten Free Bisquick
Pancake & Baking Mix• Cinnamon Burst Cheerios• Classico Mushroom Alfredo Pasta Sauce• Digiorno Cheese Stuffed Crust Pizza• Duncan Hines 100% Whole Grain
Blueberry Streusel Muffin Mix• Eggland’s Best Eggs• Food Should Taste Good Chips
(White Cheddar and Toasted Sesame)• HINT FIZZ Sparkling Water• International Delight Inspirations Breve
Creme Coffee Creamer
• Jack Daniel’s Master Blend BBQ Sauce• Kashi GoLean Crisp Toasted Berry
Crumble Natural Cereal• Kashi’s TLC Peanutty Dark Chocolate
Layered Granola Bars• KRAFT HOMESTyLE Macaroni &
Cheese Dinner• Lean Cuisine Spring Rolls• McCormick Grill Mates Brown Sugar
Bourbon Marinade• Minute Maid Pure Squeezed No Pulp
100% Orange Juice• Skinny Cow Dreamy Clusters
Chocolates• Starbucks VIA Flavored Coffee• Stouffer’s Sautés for Two Dinners• TEMPTATIONS by JELL-O
Complete the registration
form to enter.
Using your smart phone, download the free 2d barcode reader app at gettag.mobi or
the itunes store.
1 2 3Scan
this 2d barcode.
no smart Phone? no worries. visit bhg.com/BestNewProductAwards to enter online.
4Create a handy shopping list for
your next trip to the store!
BHG0512BNPA_FP-v3.indd 1 2/27/12 11:54 AM
Advertisement
*Based on a national study conducted by BrandSpark International among 66,000 consumers. Winners are chosen using consumer appeal and repurchase intent measures proprietary to BrandSpark International. Winners are based on the highest numerical scores, and not necessarily on statistical significance.
Over 66,000 discerning consumers participated in an independent research study conducted by BrandSpark International and Better Homes and Gardens.* These consumers selected the
67 most appealing and innovative HEALTH and BEAUTY, FOOD and BEVERAGE, and HOUSEHOLD PRODUCTS of 2012. Check out a few of the winners below and what consumers are saying about them!
Better Homes and Gardens 2012 BEST NEW PRODUCT AWARD
Selected by consumers like you!
PUREX CRYSTALSAn entirely new way to freshen your laundry. Purex Crystals laundry enhancer is 87% natural crystals that go in at the start of the wash, so they spend more time with your laundry infusing them with long-lasting freshness. Lasts for weeks, not days.
Purex.com/Crystals
FABRIC SOFTENER
“ Love the easiness of use and the fragrance of this product!” - Kathy W.
SALONPAS PAIN RELIEF PATCHES Salonpas is the only over-the-counter pain patch clinically proven and FDA-approved to treat mild to moderate pain for up to 12 hours. No other over-the- counter patch has the strength to say that. Salonpas —powerful relief when and where you need it.
salonpas.us
“ Unlike heating pads or smelly rubs, Salonpas patches go wherever I do and keep fighting pain in an unobtrusive manner.” - Francesca E.
TOPICAL PAIN RELIEF
Visit bhg.com/BestNewProductAwards to download your shopping list of all the winners and to enter our sweepstakes.
DOVE GO SLEEVELESS ANTI-PERSPIRANT/DEODORANT Dove go sleeveless is clinically proven to soothe shaving irritation to give you the confidence to bare your beautiful underarms in just 5 days. Dove go sleeveless provides 24-hour odor and wetness protection in a variety of fragrances, including new Soothing Chamomile.
dove.com
WOMEN’S ANTI-PERSPIRANT
“ It has a good scent, doesn’t irritate, really does leave my underarms smooth, and I don’t have to shave as often!” - Beth P.
AQUAFRESH TRAINING TOOTHPASTE & BRUSHCare for Baby’s first teeth with Aquafresh Training Toothpaste & Brush. Especially for your baby, Aquafresh toothpaste is safe to swallow, with no fluoride, artificial colors or preservatives.
aquafresh.com
KIDS’ ORAL CARE
“ My baby loves the flavor, which makes brushing a lot more enjoyable for not only her, but me as well.” - Kimberly H.
JOHNSON’S® NATURAL® JOHNSON’S® Baby developed the new JOHNSON’S® NATURAL® line to naturally and gently care for baby’s changing skin and hair with the unique combination of at least 98% fruit and plant-derived ingredients and over 100 years of baby care experience.
johnsonsbaby.com/natural
BABY CARE
“ I like this complete baby wash because it cuts my chores down and gives me time to relax. Johnson’s Baby is a company I highly trust.” - Margaret B.
WINDEX® MINI CONCENTRATE REFILL SC Johnson is continuing the concentrate revolution with an evolved version of Windex® Mini. If more people made the easy green choice of refilling, millions of pounds of plastic could potentially be saved from ending up in landfills nationwide.
scjgreenchoices.com
ALL-PURPOSE CLEANER
“It’s easy to use.” - Sandy D.
KRAF T HOMESTYLE MACARONI & CHEESE DINNERKRAFT HOMESTYLE Macaroni & Cheese Dinner delivers delicious homemade taste in 20 minutes. Its creamy cheese sauce and oversized noodles finished with a crunchy breadcrumb topping will make it a new family favorite.
facebook.com/kraftmacaroniandcheese
PASTA
“ It is a great spin on Mac & Cheese that saves you time, but still feels like you made it from scratch.” - Mary C.
LIQUID-PLUMR® URGENT CLEAR™Liquid-Plumr® Urgent Clear™ clog remover utilizes two powerful gels that work together to help clear clogged drains, saving you time and money. With its cutting-edge formula, Urgent Clear™ coats, penetrates, and blasts away the toughest clogs faster than ever.
Facebook.com/LiquidPlumr
DRAIN CLEANER
“ It works. This is the best product I’ve ever used to unclog a drain!” - Paula N.
WHY PARTICIPATE? (CONTINUED)
~ Research by BrandSpark ~
Voted by Consumers
2 0 1 3
BEST NEWPRODUCT
BHG.com/BestNewProductAwards featuring a downloadable shopping list and winners’ slideshow
BHG BNPA Board on Pinterest:Currently BHG has over 119,000 followers.
Three USA Today snapshots citing the BrandSpark/BHG American Shopper StudyOver 5 million impressions
Two National Satellite Media Tours hosted by BHG Contributors Rebekah George and Sissy Biggers 36 stations across America
BHG Facebook Posts: Currently BHG has over 600,000 fans.
National & Local Broadcast Segments: Seen here, Ellen Miller, BHG Fashion and Beauty Editor on CBS This Morning
0 10 20 30 40 50
47%
44%
33%
29%
29%
27%
~ Research by BrandSpark ~
Voted by Consumers
2 0 1 2
BEST NEWPRODUCT
WHY PARTICIPATE? (CONTINUED)
3) The BNPA Logo Drives ROI
BNPA Logo is a Key Driver — #1 Purchase Influence
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20
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Source: Brand winner, independent survey 2006. BNPA Logo Added to Dr. Oetker Pizza
~ Research by BrandSpark ~
Voted by Consumers
2 0 1 3
BEST NEWPRODUCT
Retail Study Indicates an 18% Sales Lift with a Promotion Highlighting the BNPA Winners at Retail
Source: Based on actual sales across all stores. Drug retailer category sales and BNPA Winners’ sales with in-store promotion. Percentages shown are monthly sales relative to January 2010 sales.
BNPA Winners’ Sales Health & Beauty Category Sales
Ad Age/MRI Starch Recognized Olay’s BNPA ad as One of the Top 10 in Ad Engagement
Recognized by AdAge/MRI Starch Communications, 2009
MRI considered 5,307 one-page and two-page ads, and selected the leading ads in 10 major product categories
TOP 10 ENGAGEMENT
The Better Homes and Gardens Best New Product Awards are a great way to earn recognition for innovative and efficient new consumer products. The team has been extremely helpful as we leverage this award win.
– Tessa Kurman, Porter Novelli, Public Relations
After showing the buyer of a major retailer the recent coverage of our winning product in Better Homes and Gardens, our distribution increased from 150 stores to FULL national distribution. Without a doubt, our investment in the Better Homes and Gardens Best New Product Awards has already paid off!
– Patrick Carroll, Sr. Director of Marketing, Salonpas
The BNPA Logo Drives Purchase Influence (in Grocery and Drug Stores)
Source: 2012 BrandSpark American Shopper Study, purchase influence among Survey Sampling International panelists weighted to the MRI Principal Grocery Shopper profile.
Notes: These results are among SSI sample only.
Percentages indicating top 3 box influence
BNPA logo
TIMING• August 17, 2012: Registration closes.
• October & November 2012: Survey is in field.
• Early December 2012: Winners are notified.
• January 2013: Consumer and Trade publicity efforts begin.
• March 1, 2013: Commitment due to participate in the Satellite Media Tour, Better TV Lifestyle Segment and/or June Advertorial.
CONTACTSElena BeveridgeBest New Product Awards, Program Manager647.727.4265EBeveridge@BestNewProductAwards.comwww.BestNewProductAwards.biz
Kristen Stucchio SuarezBetter Homes and Gardens Integrated Marketing [email protected]
2013 BEST NEW PRODUCTS AWARDS
ENTER TODAY!• Eligibility: Any new and innovative Beauty, Food and Beverage,
Health and Personal Care, and Household products launched between January 1, 2011 and August 17, 2012 are eligible.
• Enter online at BestNewProductAwards.biz/usa/register.html
~ Research by BrandSpark ~
Voted by Consumers
2 0 1 3
BEST NEWPRODUCT