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Better Data, Better Decisions June 11, 2012 Webinar
BUSINESS INTELLIGENCE FOR THE TRANSIT INDUSTRY
1 California Transit Association
Better Data, Better Decisions -- June 11, 2012 Webinar
INFORMATION VALUE How much time and effort does
your agency commit to NTD and other compliance reporting?
Significant resources are devoted to meeting reporting requirements with little organizational value Compliance reporting costs agencies
$75,000 to $150,000 annually Data required for end of year
compliance reporting should be available for monthly management reporting
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Business Intelligence for the Transit Industry
2 California Transit Association
Better Data, Better Decisions -- June 11, 2012 Webinar
DATA OVERLOAD
Overwhelmed with data from multiple sources
Basis performance data is inaccessible or fragmented
Credibility and reliability is often impacted by data inconsistencies
Collecting and maintaining data is expensive and time-consuming
Significant investment in ITS to get detailed data; timely management information is missing
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Business Intelligence for the Transit Industry
3 California Transit Association
Better Data, Better Decisions -- June 11, 2012 Webinar
BUSINESS INTELLIGENCE Executive Reporting System – Accurate and timely
information for strategic decision-making
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Business Intelligence for the Transit Industry
4 California Transit Association
Better Data, Better Decisions -- June 11, 2012 Webinar
DASHBOARDS & DRILLDOWNS Decision Support System – Consolidate information for
tactical decisions to improve performance Determine causes and conditions; forecast the future
Business Intelligence for the Transit Industry
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5 California Transit Association
Better Data, Better Decisions -- June 11, 2012 Webinar
WHY COLLECT DATA? Reduce Costs, Maximize Revenue, and Improve Service Quality
Business Intelligence for the Transit Industry
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Case Study: Improve On Time Performance
• Focus on lowest performing routes (time of day, day type) • Use AVL data in scheduling system • Analyze Late Pullouts, Passenger Loads, Lift Deployment • Next Steps:
- Involve Bus Operators in Performance Monitoring - UTA achieved 15-20% improvement w/ this approach
6 California Transit Association
Better Data, Better Decisions -- June 11, 2012 Webinar
BI – HOW TO GET THERE
Key Indicators & Data – Decide on what to collect and how often to report; keep it simple
Best Practices – Document sources and on-going processes; provide data definitions
Business Intelligence Implementation – Get data at the source; eliminate time-consuming data reconciliations
Management Commitment – Involve team in regular data review and analysis
Business Intelligence for the Transit Industry
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7 California Transit Association
Better Data, Better Decisions -- June 11, 2012 Webinar
KEY INDICATORS & DATA Decide on what to collect
and how often to report Who will be using data and for
what purpose? How important is data to
overall agency performance? What performance results do
you want to achieve? Keep it simple
Can you explain it in an elevator ride?
Can you explain it at a public meeting?
Business Intelligence for the Transit Industry
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8 California Transit Association
Better Data, Better Decisions -- June 11, 2012 Webinar
DATA FOR KEY INDICATORS Business Intelligence for the Transit Industry
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Daily Report Monthy Report Annual Report
Accidents Passengers NTD ReportingRoadcalls Hours & Miles Financial Audits
Late Pull-Outs Fare Revenue Annual BudgetMissed Trips Operating Cost Employee Hours
Schedule Adherence Complaints Attendance & Overtime
Most data is collected daily and important at the Operations level Daily data rolls up for monthly progress reporting Annual reports for trend analysis and peer comparison
9 California Transit Association
Better Data, Better Decisions -- June 11, 2012 Webinar
PERFORMANCE INDICATORS
Cost Efficiency &
Effectiveness Cost Per Revenue Hour Cost Per Passenger Cost Per Passenger Mile Farebox Recovery Ratio Average Fare Per Passenger
Service Effectiveness Passengers Per Revenue Hour Average Trip Length Operating Speed
Service Quality Roadcalls Per 100,000 Service
Miles Customer Complaints Per
100,000 Passengers Schedule Adherence
Safety & Security Accidents Per 100,000 Service
Miles Passenger Injuries Per
100,000 Passengers
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Business Intelligence for the Transit Industry
KEY INDICATORS SYSTEM
10 California Transit Association
Better Data, Better Decisions -- June 11, 2012 Webinar
SIMPLE REPORTS… Business Intelligence for the Transit Industry
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11 California Transit Association
Better Data, Better Decisions -- June 11, 2012 Webinar
…OR COMPLEX REPORTS Business Intelligence for the Transit Industry
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12 California Transit Association
Better Data, Better Decisions -- June 11, 2012 Webinar
BEST PRACTICES Business Intelligence for the Transit Industry
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Provide data definitions Make use of definitions for NTD
and other compliance reporting Set performance targets for key
indicators Past performance Current year budget & service plan Best in class – peer data
Keep it simple
13 California Transit Association
Better Data, Better Decisions -- June 11, 2012 Webinar
BEST PRACTICES Identify “Data Managers” or “Process
Owners” Define data sources and routine processes Keep it simple
Business Intelligence for the Transit Industry
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14 California Transit Association
Better Data, Better Decisions -- June 11, 2012 Webinar
DEFINE SOURCES Type of Service & Source Info
Deviation
Motor Bus BRT Commute Taxi
Who Collects
Service Provider A
Directly Operated
Directly Operated
Service Provider B
Taxi Company
System Used
Automated Paratransit
System
GFI & Exception to
Schedule
APC & AVL Trip Sheets Proprietary System
Frequency
Daily Daily Daily Daily Daily
Level of Detail
Run, Route & Fare Type
Route & Fare Type
Stop, Route & Vehicle
Trip, Route & Fare Type
Trip & Fare Type
Business Intelligence for the Transit Industry
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15 California Transit Association
Better Data, Better Decisions -- June 11, 2012 Webinar
BI IMPLEMENTATION Get data at the source; eliminate time-consuming
data reconciliations
Business Intelligence for the Transit Industry
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16 California Transit Association
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DISPATCH -- SOURCE OF DATA Late Pull-Outs and Pull-Ins Missed Trips & Pick-Ups Equipment Failures & Roadcalls Vehicle and Driver Availability On-Time Performance Accidents & Security Incidents Passenger Incidents Weather & Road Conditions/Detours Unscheduled Trippers Bicycle Loadings & Lift Deployments
Events Recorded by Dispatch Are Used Throughout the Agency and Available Real Time
Business Intelligence for the Transit Industry
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17 California Transit Association
Better Data, Better Decisions -- June 11, 2012 Webinar
SCHEDULE & STOPS Review run assignment
calculations for accuracy Platform, Deadhead, etc.
Validate scheduled miles and hours of service Foundation for exception
based reporting Accuracy of bus stop
inventory GPS locations Duplicate entries
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Business Intelligence for the Transit Industry
18 California Transit Association
Better Data, Better Decisions -- June 11, 2012 Webinar
AUTOMATED SYSTEMS Ensure equipment is properly
maintained Fareboxes, APCs, and AVL Equipment
on Vehicle Coin and fare counting equipment
Implement data control procedures Reconciliation procedures Driver login, missing data, duplicate
data, inaccurate data Use full compliment of system
reports Maintenance Analytics
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Business Intelligence for the Transit Industry
19 California Transit Association
Better Data, Better Decisions -- June 11, 2012 Webinar
MANAGEMENT COMMITMENT Involve team in regular data
review and analyses Key Performance Indicators relative
to targets Drilldown analysis of problems Data integrity and accuracy
Use data as a budgeting and service planning tool
Use data to target areas for improvement
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Business Intelligence for the Transit Industry
20 California Transit Association
Better Data, Better Decisions -- June 11, 2012 Webinar
IMPLEMENTATION STRATEGY Executive Reporting System – Data reported at a
level from which executive management can make strategic decisions
Decision Support System – Consolidated information needed by middle management to improve performance
Best Practices – Documented and embedded logic for on-going processes; data process owners
Single Source for Data – No more reconciliation between spreadsheets
Distributed Access – Get the information at the point of creation; no more re-keying
Management Commitment – Involve team and review data regularly
Better Data.
Better Data. Better
Decisions.
Business Intelligence for the Transit Industry
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21 California Transit Association
Better Data, Better Decisions -- June 11, 2012 Webinar
PRESENTER Mary Sue O’Melia, President – TransTrack Systems, Inc.
[email protected] Telephone: 562-987-4755
Business Intelligence for the Transit Industry
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Mary Sue O’Melia, has worked for various transit agencies (e.g., City of San Luis Obispo, the New York City Transit Authority, and Los Angeles County Transportation Commission, Booz Allen & Hamilton) prior to forming her own company aimed at improving transit industry Business Intelligence.
