The cost of draught beer has risen from 7.5 cents per ounce in 2001 to currently almost 12 cents per ounce. That is an increase of almost 40%. That is twice the rate of other consumer goods. It’s not the brewers fault. Their taxes, ingredients, distribution, & energy costs have all gone up.

When prices increase, quality is even more important. Now more than ever, you need to pour Better Beer.

PRICE WATCH Problem # 4:

You have many things to worry

about, you don't have time to make

sure that your lines are being

cleaned regularly and properly. It

takes over 60 minutes to clean 10

lines properly. Are your lines being

properly cleaned?

Problem # 5:

There is no government regulation

or qualification program for Draught

Service Technicians. The North

American Draught Service Industry

is full of techs who do not

understand draught systems, and

beer gas companies that do not

understand which gas blend you

need. Some do, but some don’t.

Does yours?

Problem # 1:

You pour the same brands as

everyone else. You may have one or

two unique brands on tap, but with

the surge in “Rotating” and

“Seasonal” taps, guests have

unprecedented access to an

expanding portfolio of beer.

Problem # 2:

Every 1% in spillage equals over

$1,000 in lost profit. The industry

“acceptable average” is 5-10% !

Spillage is caused by two things:

your staff or your broken system.

How much is this costing you?

Problem # 3:

When guests feel sick from drinking

bad draught, they think it’s from the

food they ate. Do you serve flat,

cloudy pints that “taste funny”?

Draught problems? You bet.

THE SOLUTION

®

Do you lose Do you lose Do you lose

sleep at night sleep at night sleep at night

over pints like over pints like over pints like

this?this?this?

You should.You should.You should.

THE DRAUGHT BEER INDUSTRY IS CHANGING.

Once a month, one of our auditors will show up unannounced to audit your draught system.

We check 18 specific areas of your draught system. Freshness, rotation, temperature, cleanliness, line cleaning thoroughness & frequency, glassware cleanliness, and more.

If you pass, your bar is listed on BetterBeer.com. There, beer drinkers can see that you properly pour fresh cold pints, through clean lines and taps into clean, branded beer glasses.

BetterBeer.com® - Go there to know where.