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BENCHMARKSTUDY ANDCOMPETITION
BEST WORKPLACESIN TURKEY2017
BEST WORKPLACES IN TURKEY 2017BENCHMARK STUDY AND COMPETITION
TAKE THEOPPORTUNITY OFBECOMING THE
BEST WORKPLACE!
MEDIA PARTNER
years of international experience helped us to supportcompanies of all sizes and industries in creating a great workplace culture. Trust culture and employee
engagement, affecting the financial performance of the compa-nies, had been one of the most basic needs of the companies which have been working with us for years. Companies, trusting us and our expertise on creating the great workplace culture, have carried their employee-oriented workplace culture to top levels, improved their brand and obtained right-fit talented em-ployees much faster than their competitors. “Best Workplaces” research, being an important investment in employer brand above all, offers a significant value to the companies partici-pating in our study, as well as our media partners and the or-ganizations we collaborate. I invite you to the “Best Workplaces in Turkey” study and competition that will take you among the companies of the future, because any company can become a great workplace!
Great Place to Work ® Turkey General ManagerEYÜP TOPRAK
About Great Place to Work® 25
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C H A N G E B E G I N S !
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Y
ears of experience in
workplace culture helps us in
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53 countries to support business
of all industrie
s and scales to design a
g
reat workplace culture.
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10
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About Great Place to Work®
Best Workplaces Study in 5 Steps
Methodology / Great Place to Work® Model
Configuring Your Workplace Culture
Trust Index© Employee Survey
Culture Audit© Workplace Culture Analysis
Best Workplaces in Turkey 2017 Study
Advantages of Workplace Culture
Great Place to Work® Consulting Services
Begin the Journey!
Reporting and Analysis
Participation Opportunities
CONTENTS
7 8
ABOUT US
Great Place to Work® InstituteGreat Place to Work® Institute is an international research andconsultancy institution which supports organizations on building anattractive workplace culture for over 25 years and operates in 53countries. Analyses it performed every year, represent almost 7thousand companies and over 16 million employees.
Sustainable growth and development is only possible with an employee-oriented, attractive workplace cul-
ture. Realizing this, is a demanding, multiphase process.
Within this context, Great Place to Work® Institute offers reliable and globally proven research methods, consult-ing and training services to companies of all sizes and industries.
The experience we gained after long years, is based on an employee-oriented workplace culture. This expertise provides valuable contributions to companies, regard-ing the building and developing of this culture by giving accurate results via precise measurements.
In addition to offering research and consulting, training and benchmark services specific to companies, we choose the Best Workplaces in all countries we operate in.
Great Place to Work® is in the leading position among other workplace culture research and assessment insti-tutions, in terms of the number of companies and em-ployees it represents with Best Workplaces in Europe and in the World lists it created.
‘’FORTUNE 100 Best Companies to Work for’’ list, pub-lished every year in the USA, is compiled as a result of the analyses performed by Great Place to Work® Insti-tute.
Any Company Can BecomeA Great Workplace. To Improve and
Take Your Workplace Culture to the Future Act Now ! ‘‘
‘‘
10
53COUNTRIES
7.000+WORKPLACE
ANALYSIS
16.000.000+EMPLOYEE ANALYSIS
OUR VISION
Türkiye'de ''güvene dayalı mükemmel iş yeri kültürü''farkındalığı oluşturan ve kurumların bu yolculuklarında rehberliğine başvurdukları ilk isim olmak.
OUR MISSION Kurumlarda güven düzeyini ölçümleyerek, çalışanların kendilerini gerçekleştirebilecekleri, güvene dayalı bir iş yeri kültürü geliştirilmesi için kurumlara ışık tutmak ve gelişim alanlarına destek olmak.
CULTURE AUDIT© TRUST INDEX©
MEASUREMENT / ANALYSISOur measurement toolshelp detecting theimprovement areas whileenlightening the currentdistinctive areas of yourworkplace culture.
Get inspired by the practicesand reports which will takeyour workplace culture further.
Bring your workplace culture in linewith your business strategies.
Gain advantage byemphasising the uniqueaspects of your workplace andstrengthen your brand.
• Trust Index© • Culture Audit©
• Expert Audit©
• Trust Monitor• Trust Audit©
• Focus group • 1 on 1 interviews • Workshops
• Research Projects• Best Practice Workshops• Conferences
• Action Planning• Action Monitoring Systems• Management Training & Support• Systems• Leadership Trainings
• Best Workplaces in Turkey List• Best Workplaces in Finance List• Best Workplaces in IT List
INSPIRATION
STRATEGICAL WORKPLACE CULTURECONSULTANCY
RECOGNITION AND EMPLOYERBRAND
9 10
21
345
REWARDING
BENCHMARKING
IMPROVING
Employer Brand and Prestige
Comparison
Workplace Culture Improvement
Best Workplaces in Turkey are chosen and awarded in 5 categories depending on their employee counts.
Companies that make it to the Best Workplaces list, earn a globally valid Great Place to Work® Best Workplaces Certificate and the right to use Best Workplace logo.
The opportunity to compare the best workplaces, considering their industry differencies and sizes, in a globalor local scale.
Analysis and reports based on objective and global experiences.
Identification of your company’s strengths and areas that can be improved.
Identification of your improvement areas with the involvement of your employees.
Action planning and monitoring systems.
Best Workplaces Study in 5 Steps ‘‘
‘‘
Building an employee-oriented,attractive workplace culture, improves
your competitiveness and ensuresits sustainability
Trust Index© Employee SurveyMeasuring your employees’ perception of your workplace culture.
Depending on the size of the company, in means of employee number, a full survey or a sample study.
Culture Audit©
Attracting potential employees and revealing the whole process of your current employees, until they leave their job.
The assessment of your practices and the analysis of your workplace culture in the 9 areas of Great Place to Work philosophy.
MEASUREMENT
Turkey’s Best Workplaces Benchmark Study and CompetitionAll business with more than 20 employees may apply for the “Best Workplaces in Turkey 2017” contest and study until October 31, 2016.
You can apply to the “Best Workplaces in Turkey 2017” competition by contacting our Institute.
APPLICATION
Building Great
We Love
Workplaces11 12
Credibility
Fairness
Pride
Camaraderie
Respect
• Open Communication• Competent Management• Honest Management
• Equal payment• Objectiveness• Equal treatment
• Proud of the job• Proud of team work• Proud of business success
• Sincerity and Trust• Friendly environment• Working for a common goal
• Incentive and Appreciation• Cooperation with Employees• Caring
Great Place to Work® Model
The second one covers the percep-tion of great workplace, employee perspective, values and relationship quality. The road to great workplace culture is through defining the system-atic targets, positioning, sustainability, attention and improvement. Building a mutual trust culture and realizing the essential values of daily professional life are of great importance in a good workplace.
METHODOLOGY
MANAGEMENT QUALITY AND THANKING
SUSTAINABILITY
Great Place to Work® model, formed as a result of extensive and experimental studies, consists of 5 dimensions including Credibility - Respect - Fairness - Pride and Camaraderie.
Great Place to Work® model handles the workplace culture in two dimen-sions: First one covers the usual topics of professional life, which are man-agement quality and competency, the effect of communication and thanking on employees, and team spirit.
Studies on supporting and improving employee-orientedworkplace culture are made, based on positioning. It isrequired to know the position of your workplace it means ofworkplace culture and attraction, for the followingimprovement areas.
Following the employee survey, workplace culture analysis and reporting the results, Great Place to Work® provides various services to the participantsof the benchmark study such as presenting the survey reports to the management, the analysis ofimportant structuring areas, Best Practice studies, training the management and determining solid improvement measures. Our consultants use the above-mentioned tools to analyse and present the
whole workplace culture, and to measure the expe-riences of the employees and benefits, via Great Place to Work® Workplace Culture Analysis Assess-ments and Consulting Services. Then, our con-sultants define the differences between planned gainings and the real effects of their policies and cultures, and makes suggestions focused on the areas that need to be improved concordantly.
The improvement of workplace culture is only possible in an environment where employees can becommunicated openly and unconditionally, and with solid measures, positive attitudes and basic manners.
STRUCTURING YOUR WORKPLACE CULTURE
Trust
Managem
entWorkplace
Teammates
13 14
5 dimensions• Hiring• Sharing• Celebrating
MANAGEMENT PERSPECTIVE
EMPLOYEE PERSPECTIVE ‘‘‘‘
‘‘‘‘
A great workplace, is where you achieve your organisational
objectives working as a team/familywith employees giving their personal
best in a trusting environment.
A great workplace;; is where employees trust the management, are proud of their job and enjoy their colleagues.
• Listening• Inspiring• Speaking
• Developing• Caring• Thanking
Creating Synergy
AchievingOrganisational
Objectives
Creating HighMotivation
Culture Audit© Workplace culture
analysis weighs
1/3of the overall analysis.
Trust Index© employee
survey weighs
2/3of the overall analysis.
CULTURE AUDIT ©
WORKPLACE CULTURE ANALYSISTRUST INDEX ©
EMPLOYEE SURVEYIt is an analysis performed on all human resources practices andprocesses of the companies.
It analyzes all the processes and practices according to GreatPlace to Work® philosophy, based on our 9 areas covering allfrom hiring your potential employees to their leaving.
This is an employee survey which measures the experiences, feelings andthoughts of the employees in their current workplace culture. Trust Index©employee survey consists of 63 closed and 3 open ended questions.
Trust Index© Employee Survey can be conducted in an online and / or pa-per based form. All 58 questions in the survey are the same all around theworld and cannot be changed.
Assessments are based on 5 dimensions of Great Place to Work® philosophy.
Credibility
RespectFairness
PrideCamaraderie
15 16
BEST WORKPLACES INTURKEY 2017 COMPETITION
Benchmark Study General Information on ParticipationGreat Place to Work® Best Workplaces in Turkey Benchmark Study and Competition, open to com-panies of all industries and sizes, which have more than 20 employees and are operating in Turkey, is organized annually to choose the best workplaces.
Holdings and Group companies are able to par-ticipate as independent subsidiaries, as well as groups.
Best Workplaces Contest supports employer brands and provides positivie value. The compa-nies participating in the study, not only get the chance to see their current position as a work-place but also, take a great step towards improv-ing their workplace culture effectively. The names of the companies which had participated in the study but could not made it to the list, remain anonymous.
Prerequisite of the Competition isparticipating in Trust Index© Employee Survey and
Culture Audit© Workplace Culture Analysis, the two analysis toolsof Great Place to Work Institute.
‘‘
‘‘MEASUREMENT
17 18
?Why ParticipateGreat Place to Work® Benchmark study canhelp you position your current workplace culture reliably and realistically. After the analysis, you can get reports analysing analysing your strengths and weaknesses, and global and national benchmark data to provide a basis of comparison for your results, as well asindividual result reports about your company. You can obtain a favorable position inreaching qualified employees, comparedto your competitors, by strengtheningyour employer brand.
Best Workplaces in Turkey benchmarkstudy and competition provide high prestigeand public recognition.
Industry Awards and Special AwardsCompanies, proved to be prominent inimportant areas of human resources,
as a result of the study, get awarded in7 special award categories.
• Lifelong learning
• Supporting women and equal opportunities
• Diversity
• Employee health and work safety
• Work-life balance
• Cooperation of different generations
• Sustainability in women employment
Industry award category, created consideringservice areas, covers the companies operating inFinance and IT industries. Finance and ITcompanies, participating in the Best Workplaces inTurkey study, can be introduced as the BestWorkplace both in Turkey and Finance and ITindustries.
In Best Workplaces in Turkey 2017 participantcompanies are rated and awarded in five categories
depending on their employee numbers.
‘‘
‘‘RATING
19 20
Values of the bestworkplaces
The increase in share prices of theBest 100 companies in Great Place to Work® lists were almost twice asmuch the increase of the companiesin the portfolios of the three biggestinvestment enterprise in the USA,between 1997 - 2015.
• Eager and engaged employees• Advantageous position in the
labor market• Higher economic success
FORTUNE *Fortune’s 100 Best Companiesto Work for
S&PS&P 500
RUSSELRussel 3000
BEST BUY100 Best Buyand Hold
ADVANTAGES OF HIGH WORKPLACE CULTUREBuilding a Great Place to Work® culture, contributes to employees’ will to work and define themselves.
It ensures the development of employees, as well as your company, and employee retention by increasing the chance of your company in the challenging labor market.
LIKE EMPLOYEES, INVESTORS ALSO TRUST THE BEST COMPANIES IN THE USA.COMPANIES THAT ARE MORE EMPLOYEE-ORIENTED GAINS MORE ECONOMIC SUCCESS.
0%
2%
4%
6%
8%
10%
12%
11.80%
6.84%6.41% 6.40%
21 22
Great Place to Work®Consulting Services
CONSULTING SERVICES
Internal Consultant Training
Train the Trainer
Best Practice Workshop
Dr. Great Days
JOURNEY! Leadership Development Program
Managers Cloud
WORKSHOPS
Great development of your workplace culture
This training, in which the roles and responsibilites ofthe management in Great Place to Work process aretold, also covers the topics below:
Extensive explanation of Great Place to Work modelThe importance of trust concept in a workplacePractice of interpreting the reportsAction area identification simulation“Management Workbook”, containing the reports ofthe management is recommended.
Sharing exemplary practices, chosen specifically foryou from 53 countries, and studies on how to adapt them to your company.You can have custom exemplary practices at the end of the day, with the inspiration you gain. This isan optional program.
It is critically important for every manager to prepare anaction plan for themselves while action plans are beingprepared in the company. In this program,supporting managers, who have done thisstudy, against the challenges and obstaclesthey encountered, our consultant comes to your offi-ceonce in each month for a one-hour session. In thissession, best practices and solid suggestions guide themanager through his/her achievements and wis-hes.
A consultancy program to support the manager who will be participating in the project about his or her action plans, once a month for months. In this meetings, the frame of which is predetermined, solutions are offered for obstacles they encounter during action planning and realizing phases. Each client can access their report via the system in two days following the online meeting. Managers can also upload their action plans to this system. HR teams and the managers of the managers partici-pating in this study will have different levels of ac-cess to the reports (every manager can access the reports of their subordinates while HR team can ac-cess the reports of the managers in their company. The anonymity levels of the reports will be decided according to your internal dynamics, together with the project team.). Also, an overall assessment of the meetings will be shared with the project team in the monthly “Project Assessment Meetings”.
JOURNEY! Leadership Development Program Train the TrainerAction Planning WorkshopsManagement WorkshopsWorkshops Aimed at the Company’s NeedsBest Practice Workshop
Focus Group StudiesOne-to-One ConsultancyOnline Consultancy Services / Managers CloudAssesment Studies with Top Management360° AppraisalFollow-Up Meetings / Dr. Great Days
Internal consultants, who will organize the workshops on unit action plans, are trained in a 1 day theoretical and 1 day practical program. Program includes;
Great Place to Work Road MappingDefining the role of an internal consultantHow to read and interpret the reportsAction prioritization according to Great Place to Work ModelPractices based on real-life examples
While most leadership trainings tell management “what they should do”, Journey! Training teaches man-agement “how to be a Great Place to Work” manager through experience.
From the management’s perspective, “a great place to work is where you achieve your organisational ob-jectives, working as a team/family with employees giving their personal best in a trusting environment.”
This interactive study shares the best practices with GIFTWORK model, based on 9 dimensions under 3 main areas structured according to Great place to Work philosophy. This program is recommended for executives.
Action Identification Workshop
An interactive workshop organized with participants of different levels and in which, all departments are represented. Based on company results, prioritized action areas for the company are identified. Action suggestions for each areas are gathered. At the end of the day, volunteer employees to work in the project are selected, after sharing the next steps. This study can be conducted for the departments, instead of the company in general.
23 24
REPORTING AND ANALYSISWe develop and offer custom solutions amongst various reporting and analysispackages when you participate in the Great Place to Work® Benchmark Study ve Best Workplaces in Turkey. Analysis and services provided as an addition to the basic reports, ensures that your workplace culture and employer attraction are deeply examined and developped.
Great Place to Work® benchmark reports provide regional (Europe, Asia, America, Latin America etc.) benchmark reportswhich allow you to compare your results to international contest results.
Trust Index© Feedback Report
Industry-Specific Adapted Benchmark Report Culture Audit© Detailed Report Standard Benchmark Report
Culture Audit© Summary ReportPresenting Great Place to Work®Trust Index results as a table:Demonstration of the results insocio-demographic breakdowns,based on all dimensions andquestions.
A summary report presenting thecompany’s general results incomparison to the country’s results in9 areas (hiring, inspiring, speaking,listening, thanking, developing, caring,celebrating and camaraderie, sharing).
The analysis showing your action areas (prioritized and long-term) andstrengths (things you are good at and will act as a leverage) by way of comparing your results to the benchmarks, considering your questions’ importance identifiedspecifically for you.
The comparison of your results tothe Best Workplaces in your industry(Manufacturing, Retail, IT, Finance,etc.), the Best Workplaces in thecurrent benchmark study and thebenchmark values of your choosing.
A graphical report that containsthe comparison of your company’s Trust Index results to the ones of the Best Workplaces.
Systematic assesment of humanresources management concepts and practices considering industryaverage, based on nine HR areas. Thereport presents various comparisondata and Best Practice examples.
A simple presentation of your results for the Executives and HR directors. Your strengths and improvement areas are shared with you, while your Trust Index results are presented in comparison to your previous results ,if any, and the most current “Best Workplaces in Turkey” list.
Importance-Performance Matrix Analysis
Company Findings Presentation
25 26
PR
OJEC
T PR
EPAR
ATIO
N
DEV
ELO
PMEN
T O
F O
RG
AN
IZAT
ION
CU
LTU
RE
PROJECTPREPARATION
END DATE
EMPLOYEESURVEY
STARTDATE
Start date of theemployee survey in your
companyEmployees receive the survey
forms (Tuesday)
5 weeks prior to the beginning ofthe survey
GPTW sends documentsto your company
2 weeks prior to the beginning ofthe survey
Having communicationdocuments approved
2 weeks prior to thebeginning of the survey
Online survey:Technical test
1 week prior to the beginning ofthe survey
Paper-based survey:GPTW sends survey
forms to your company
3 weeks prior to the beginning ofthe survey
Delivery of the documentsto GPTW
1 day subsequent to thebeginning of the survey
GPTW sends the link tomonitor survey
participation rate
4 weeks subsequent to thebeginning of the journey
GPTW informs thecompany about the total
number of surveyresponses
1 week subsequent to thebeginning of the survey
According toparticipation rate,
reminding the survey
WORKPLACECULTUREANALYSISEND DATE
On the date stated on theapplication form
GPTW sendsCulture Auditquestions to
your company
6 weeks subsequent to the start date
Complet�ng Workplace-Culture Analys�s
quest�ons and send�ngadd�t�onal matera�ls to
GPTW
REPORTING
6 weeks subsequent to the end of the survey
Trust Index Feedback & Employee Comment
Reports
6 weeks subsequent to the end of the survey
Standard & Customized Benchmark Reports
8 weeks subsequent tothe end of the survey
Presenting theResults
8-10 weeks subsequent to the end of the survey
Department Reports andother Additional Reports
On the date set
Workshop and Consulting Servies on
demand
April 2017
Culture Audit© SummaryReport Culture Audit
Detailed Rapor
OTHERDATES
February 2017
Informing aboutmaking it to the "BestWorkplaces in Turkey
2017" list
March / April 2017
"Best Workplaces�n Turkey 2017"
Award Ceremony
June 2017
"Best Workplaces �nEurope 2017"
Award Ceremony
OTHER DATES
REPORTING
WO
RKPLACE CULTURE ANALYSIS
PROJECT PREPARATION
EMPLOYEE SURVEY
©
©
Best Workplaces in Turkey 2017 PROJECT PLAN
TO BEGIN THE JOURNEY FOLLOW THE LINE!
THE BEGINNING OF THE PROJECT PLAN
27
TO BEGIN THE JOURNEY TOBEING THE BEST WORKPLACE
DO NOT LOSE TIME!
PARTICIPATION OPPORTUNITIES
Best Workplaces in Turkey study is a valuable investment on your employer brand.You will be taking your first step towards improving your workplace culture by choosing one of the two packages, designed specifically for your company’s size and will provide you with the needs, improvement areas and in-depth analysis of your results.
Participating in the Best Workplaces in Turkey Competition
Trust Index©
Culture Audit©
Feedback Report
Culture Audit Summary Report
Standard Benchmark Report
Employee Comments File
20 - 49
51 - 499
500 - 999
1000 - 4999
5000+
3.400 €
4.900 €
6.900 €
8.900 €
10.900 €
Basic Package Employee count Price*
20 - 49
51 - 499
500 - 999
1000 - 4999
5000+
Participating in the Best Workplaces in Turkey Competition
Trust Index©
Culture Audit©
Feedback Report
Standard Benchmark Report
Employee Comments File
Culture Audit Detailed Report
3 Different Benchmarks Specific to the Company
Company Findings Presentation
Importance-Performance Matrix Analysis
Premium Package Employee count Price*
3.400 €
4.900 €
6.900 €
8.900 €
10.900 €
* All prices exclude VAT.Indicated services can be formed and reformed according to your needs. You can gather detailed information from our customer services.
31 32
Young Guru Academy / YGA
Vector Bilgi Teknolojileri A.Ş.
İndus Eğitim ve Yönetim Danışmanlığı A.Ş.
Hasbro
*Employee numbers are as of the application date. *Employee numbers are as of the application date.
Axa Sigorta
KFC
H&M
Ernst & Young
Decathlon
Lifelong Learning Special Award
Work-Life Balance Special Award
Employee Health and Work Safety Special Award
Equal Opportunities / Supporting Women At Work
Diversity Special Award
Demography-conscious HRM Cooperation between Generations
Sustainability in Women’s Employment
Hilton Otelleri
Türk Ekonomi Bankası A.Ş
Defacto
Microsoft
SAP Türkiye
Abbvie
Hilti
E-Bay / Gittigidiyor.com
Mercedes-Benz Finansal Hizmetler
Novartis
Sahibinden.com
Inteltek İnternet Teknoloji Yatırım ve Danışmanlık
Doğuş Holding A.Ş
EMC2
Bristol-Myers Squibb İlaçları Inc.
Toyota Türkiye Pazarlama ve Satış A.Ş.
Non-Profit Organisations
Information Technologies / IT Consulting and Services
Professional Services / Consultancy - Management
Retail / Toys
Financial Services & Insurance / Insurance
Hospitality / Consumer goods
Retail / Clothing
Professional Services / Financial Services
Retail / Trade
Microsoft
SAP Turkey
Defacto
Bristol-Myers Squibb Pharmaceuticals Inc.
E-Bay / Gittigidiyor.com
Hilton Hotels
Novartis
Hospitality / Hotel Management
Financial Services & Insurance / Banking
Retail / Clothing
Information Technologies / IT Consulting and Services
Information Technologies / Information and Communication
Pharmaceuticals / Chemistry, Drugs, Medical technology
Production & Marketing / Industry, Energy, Construction, Environment
Information Technologies / Trade
Financial Services & Insurance / Financial Renting & Insurance
Pharmaceuticals / Chemistry, Drugs, Medical technology
Information Technologies / Trade
Information Technologies / Professional Services, Consulting - Management
Professional Services / Consulting - Management
Information Technologies / IT Consulting and Services
Pharmaceuticals / Chemistry, Drugs, Medical technology
Retail / Metal, Electric, Mechanical engineering, Automotive
1
2
3
4
1
2
3
4
5
6
7
8
9
10
11
12
13
24
45
20
39
773
1930
1834
1286
927
2668
9927
7493
194
230
228
237
142
124
426
419
144
223
79
103
178
20-50 BEST SMALL WORKPLACES
500-2000 CATEGORY
SPECIAL AWARDS
2000+ CATEGORY
Industry
Industry
Winner
Employee count*
Employee count*
50-500 CATEGORY
BEST WORKPLACES IN TURKEY 2016
1
2
3
4
5
1
2
3
Best WorkplacesTurkey
33 34
BEST WORKPLACES IN TURKEY 2015
Companies are ordered alphabetically.
35
GREAT PLACE TO WORK® TÜRKİYENispetiye Mh. Nispetiye Cd. Levent İş Merkezi A Blok No:6 Kat 4 D:63
34340 Zincirlikuyu / Beşiktaş İSTANBUL – TÜRKİYE
T +90 (0)212 236 50 20 / F +90 (0)212 236 96 94
www.greatplacetowork.com
/greatplacetoworkturkey/gptw_tr
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