Best Work Collection

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    B

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    interestsdesignhi, im james

    ?

    I like space

    and learningmore about it

    Im interested in understanding

    people, the why they want, not just what they want.

    I enjoy making instructions asits a puzzle to make sure theymean the same to everyone.

    I work best in groups where Ican use my multidisciplinaryknowledge to support thosearound me.

    I like travellingto strangeplaces

    I like havingdiscussionsabout...Well everthing

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    can we make our constantlychanging technologysustainable?

    in collaboration with

    and to be eatured in the

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    The challenge set by Sony was to design a product, or

    products, which could crack technology obsolescence andensure the products value to the user or a li etime.

    The project was o ered to Brunel design students anda group o seven o us decided to work together on it.

    We worked with Sony as design consultantsdeveloping the work over a period o our months. Wesplit the design work between us to maximising ourindividual strengths.

    In this project the initial idea o a Core productwas mine and my main role was to supervise theproduction o communication materials with thirdparties.

    Project: WandularClient : Sony

    InitialConcept

    Corewith customisable This is a unit that will beinterchangeablei nto

    diferent accessories via insertion and will carrytheusers pre erences,settings and data.Thiscould easily beinserted into wearableitems thatarekept on theuser at all times such as necklace,bracelets and watches.Although themain keywill stay thesame,devices it will beused or willchangeover timeopeningupopportunities toproduceand sell devices theproduct can beusedwith,and could potentially lead to collaborationswith other companies rom diferent markets.

    Interchangeable Wearable Opportunity to sell

    accessories Market stretch

    On you all thetime

    InitialDesign

    Brunel Sony Wandular|Overview 21January 2013

    FurtherDesign

    Brunel Sony Wandular | Concept overview 08/02/13

    Core and Core holderThe core hasa unique colour/pattern which theowner keepsfrom birth.The core holder (eg in wood or other materialwith emotionaldurability) restsin thenes t - withor without the core

    NestThenest isa basefor thecores, it can also beadisplaysurface or incororate holographicdisplay.It hasprideof place in the home and ismade ofmaterialsto reect itslongevity(eg wood for themain externalbody)

    ToyThetoyhasacustomisablecover/numerousversions. It isenabledbythecore(eg byNFC),

    AR TabletTabletscould comein manysimplegeometries/sizes. Theyareenabled bythecore.Theyareasminimalaspractical

    WatchThewatch hasan emotionallydurableclasp/holder for thecore. The band isareplaceableexible display

    WandLikethewatch theWand hasanemotionallydurable bodyand cliphousing thecorewhich iskeptthroughout adult life. Moduleswhichcan beused with theWand includeadisplayscrol and aprojector. Bothrecievegesturei nput from theWandbody.

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    i l ii i i li

    i i i i ill i

    ll i ii i

    l i

    li i lii i

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    emotionaldurability

    aimgoalsinsights

    mobile life

    differentages

    fashion

    technologicalobsolescence

    upgradability

    modularitymultiplicity

    cloudcomputing

    variousskins

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    The project resulted in six di erent products to cater or the needs o a user over a li etime.

    A li etime bond in a small item that you carry withyou, holding your memories and your experiences.It also serves as a personal cloud connection,managing the connection and enabling any deviceit connects with to contact the cloud.

    The Toy monitors sound as well as health andhappiness and adapts its output to how a child eelscreating un or helping soothe, depending on whatsneeded.

    A plat orm or Cores to share data that mightotherwise be orgotten. It orms a social hub or a

    amily or other network and shares in ormation basedon the group context and personal pre erences.

    core play nest

    Models: There ore design agency.

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    This AR tablet interacts with the world just by lookingat it. Designed to be used rom childhood to senioryears, with a simple inter ace supported by buttonsthat grow out o the sur ace.

    A product or the pro essional, it provides a screenand methods o control in a tiny package. It providesa portable desktop on the go.

    The design was kept to a minimal shape to increaseappeal across genders and age. The technology ishidden when you dont need it.

    wand view wear

    Design work: James Burchill, Ben Clarke, Katherine Harris, Rich Larsen, Tahir Shabuden, Amy Huckfeld and Jake Mcmillian.Photography and communication: James Burchill, Amy Huckfeld, Paris Selinas and Ed Hors ord.

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    handpumps in africa keepbreaking and remain broken.we need to know why?

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    Project: Intuitive water pump or A ricaStudent work : Final year major project

    goal To replace broken pumpswhich have working boreholesto make use o this hugeinvestment.

    1 in 3Pumps in A rica are broken.Some studies suggest pumpsare breaking aster than theyare being put in.

    $1000The minimum cost to provide aborehole or a pump to accesswater in dry areas.

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    The end product was moderately sucess ul. Producing three main resultswhich got close to solving the orignal goal though it requires the supporto engineers to be realised.

    A set o rules was produced with detailed instructionswhich would allow more instructions to be created,

    especially how to construct or repair the system. Thesewere created through repeated testing o di erentinstructional techniques.

    A pump was also designed which could take all itsrequired components rom locally available materials

    and be constructed using local tools and skills. This isa massive improvement over many pumps which relyon imported technology and components.

    The fnal achievement was proving that the designcould unction and with urther development extract

    enough water to eed a real need.

    Rule 2Changingangle

    The ruleIf youmust changeperspectiveorrotatetheproduct,itsbest todo it through procedural images of therotation.

    Changing theview stepby stepkeeps peoples orientationwith theproduct andreduces thechances of mistakes.

    This principlecanalso beapplied if youneedtozoom ontheobject infora extendedpart of theinstructions,If youneedtocontinueshowing theconstructionof theproductat acloserview point.

    RecommendationsYoushouldnot needmorethanfour photos toconvey atransitionunless it is particularly complicated.Aftershowingonetransitionyoucanreducethe numberof steps showingthetransitionif it is repeated.

    Whenshowing transitions donot show theobject revolvingpurely onits own.Its moreadvisableto show humansmoving it inthe pictures as seenhere.

    Zoom images requires only twoimages;onebeforezooming andone afterthezoom.Both shouldbetakenfrom thesameangleandof thesame content.

    Rule 3Oneprocessper image

    The ruleOnly completeoneprocess perimage.

    By only having oneprocess perimagetheinstructions aremuch less likely mis interpreted.Each imagehas only onething tocommunicateandso individuals fndeasier tonoticewhat is going onineach image.

    This alsogoes orrepetitivetasks. Forexampledo nottry toshow multiplescrews being placedin oneimage

    just becausethey arethesameprocess.This canleadtoindividuals missing components ornot perceiving everyscrew.

    RecommendationsWhentaking pictures o processes donot expect users todoanything they havenot beeninstructedtodo.An imageo anut on ascrew threadis not enough tocommunicatethat nut must bedoneup.

    Rule 4Propertool use

    The ruleWhenshowing instructions relating toprocesses suchas tightening screws,show procedural images toimplydirectiono movement.

    By adding twophotos insteado onetoshow ausertightening upanut it is moree ectiveinimproving usersuseo tools.Many users oregotheuseo tools andjust usefngers i not properly instructed.

    RecommendationsWhentaking photos try tomakethe movement asunambiguous as possible.Inthetwo adjacent picturesyoucansee thearm clearly moveclockwise.This canbeunderstood rom theimages becauseit wouldbe highlyunlikely orthearm togo rom thefrst steptothesecond inacounterclockwisemanner.

    Inprocesses requiring precisionorsmall amounts o orcethis methodcanalso beused tocommunicateaneed oragentle touch. This is doneby showing pictures o verysmall movements which helpcommunicatethe need ordelicacy..

    Rule 1Perspectiveof photos

    The ruleWhen taking photos,try to takepictures from a consistentperspectivewhich only varies by small degrees.

    It is also important to not changethecropping of thephoto andstay at asingle zoom setting.

    Doing this helps peoplestay orientatedwith theprocess.Changing angleof view abruptly can lead to confusionresulting in errors in construction.

    RecommendationsTakephotos form a3/4perspectiveto theproduct.It allowsthemost visibility.

    When taking photos try to includehumans in the imagebecauseit also provides referenceto both scaleandorientation.

    Usea consistent platform orset forthe process becausethis also aids orientation.

    Pick yourscaleafter looking through all components andprocesses involvedin theassembly.Being croppedtoowidecan causeproblems if the project has many smallcomponents.

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    is the QR code really the bestwe can do?

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    Hex was a design exercise to replace the QR code with a better alternative. The QR code has numerousproblems which has resulting in poor usage by the public and improper use by advertisers. The goal was tocreate a code which could supply the same unctionality as a QR code but targeting some o the problemareas by improving its unctionality and visual appeal

    Project: HexStudent workGraphics module

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    .

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    Hex eventually evolved into the graphicseen here. A small library o icons wascreated to represent the di erent types o

    media accessed through QR codes.The concept was completely based onhow QR codes work and as such wouldwork with custom scanners.

    Hex had a measurable improvement overQR codes in these actors:

    - It supports analytics providing accuratein ormation on who uses Hex and where.

    -Its shape can be customised

    -It requires a smaller amount o space tounction

    - It provides pictorial in ormation on whatthe content it provides at a glance.

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    protecting those who protect.

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    Project: POC ZephyrStudent workContextual Module

    The goal o this project was to alter an existing companies position in the marketwhile keeping their design style and company values constant. Our team chosethe company POC. POC produce high end, visually stunning, sa ety equipment orgravity sports such as mountain biking and skiing. I decided to create a gas mask

    or the fre services targeting the problems with current masks.

    Core Values

    When developing a product at POC, we do it in thespirit of doing the best. We never compromise inchoosing materials or construction, and we never

    compromise safety, quality or performance.-POC

    ProtectionTechnology

    DesignSafety

    FreedomMedical

    Innovation

    Performance

    68 POC

    Common Persona Themes

    After looking into potential future personas within theemergency services and looking into problems that eachindividual sector has, it is key to begin to evaluate. Byevaluating the personas and picking out the key issues andproblems that are common amongst all of them you canbegin to build up a better understanding of areas that POCwould need to address. The evaluation of the personas givesus the common values that each of these people embodyand problems that all of these people face on an almostdaily basis.

    Communicates protection to the user Reassurance Up to date Subtlety and calming design Reliability High Design Range of movement Longevity Gives an authoritative view Perceived as reassuring and calming Approachable Ef cient

    Clean Quality Competence Professional Human

    Lack of con dence in gear and situation Lack of con dence in themselves The Gear is not calming, it is too aggressive or intrusive attimes Gear gets in the way The gear can be restrictive, there is a lack of freedom ofmovement Gear presents wrong perception to the public, it can be seenas aggressive and agitative Gear is to complicated and dont look easy to use Gear doesnt look up to date Gear isnt one complimentary system, there are many piecesof equipment that can do the same job

    Common Values

    Common Problems

    Common Persona Themes

    The frst step was to produce areport on the company and the

    uture direction the group aimed totake the company. We consideredthe needs o users were and howwe could best provide or themusing POCs style and ethos.

    18 POC

    Mood Board

    This mood boarddemonstrates what POC isall about. POC is a brandfor the extreme, for peoplewho push the limits, forthose who do things out ofthe norm. It is a brand thatprides safety and protectionabove all else, allowing itscustomers to go out, enjoythemselves and creatememories. It allows you toget the most out of what youdo, whatever you do, and atwhatever level you do it at.POC focuses on good, cleandesign based around thelatest technology and soundmedical knowledge.

    19 POC

    Design Work: James Burchill, Adam James, Dan Tanner, Gelson Marcon,Josh Rex and Penn Lingris

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    This was the fnalresult. Producedmainly rom Ureal,3d printed piecesand vacuum

    ormed plastic

    The Zephyr was producedin conjunction with fveother students whoalso produced items orPOC to create o amilyo products within newmarket area and thebrand style.

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    other work Im proud of.

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    Year in IndustryCompany: CCDPosition: Student Designer

    For my placement I worked at CCD design &ergonomics. My role was mainly as a graphicdesigner where I completed...

    -Redesign o companys literature-Production o poster and fyers-Icon design-Production o complex maps-Production o style guide

    As well as graphic design I was also responsibleor other tasks, including...

    -3d Modelling-Meeting with clients-Rig building-Talking with ocus groups

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    thanks for reading

    contact me at [email protected]

    or call me on07775337868