Social Media : Best Practices

MissionUnderstand the best practices of social media and apply it to BBDO’s clients

Definition“Websites and other online means of communication that are used by large groups of people to share, receive and develop social contacts and knowledge.”

JAN2015

3.010 Billion users of the internet

2.07 Billion active social media accounts.

+ 21% increase in active internet users in the last one year.

SOURCE : Digital, Social & Mobile Worldwide in 2015

What is expected out of social media?

Not sure where to start?

BEST PRACTICES

KNOW YOUR PLATFORM1

2BE VISUALLY INSPIRING

Humans are biologically wired to process the world visually, which is why making content more visual

increases its impact and efficiency.

USEFULLY INSPIRING

When a product is offered more value than the obvious, it tends to occupy a higher role in the

mind of the consumer.

3

ENGAGE WITHOUT PURPOSE

Shows that the brand

caresEncourages people to say what they

feel.

Shows belief

4

ACT LIKE YOUR BRAND VALUE

5

Manners on social media count.

Clarify. Clarify. Clarify.

Let’s chat about specifics

Forms of engagement on social media

Contests

Campaigns

Contests!6

Points to remember

Promote contest & benefits.

Short time period

Announce results & rewards publicly.

Results of all this?

7 CONNECT & COMBINE

8 POWER OF DM

9 INDUSTRY TALKS

CRISIS MANAGEMENT

10

1. Know your platform2. Visually inspiring3. Usefully inspiring4. Engage without purpose5. Act like your brand value6. Contests7. Connect & Combine8. Power of DM9. Industry Talks10.Crisis Management

CONCLUSION