Upload
others
View
3
Download
0
Embed Size (px)
Citation preview
„International Students in Poland 2014“ organized by CRASP, UAM Poznan and Perspektywy
1
Plenary Session II:
Best practices from around the world:
The DAAD and the international promotion of German Higher Education Institutions
Antje Schlamm
Head of Section 323 / Baltic States, Czech Republic, Poland, Slovakia German Academic Exchange Service (DAAD), Head Bonn
Poznan, 17th January 2014
This talk
Part I: The DAAD at a glance – operational foundations, funding, main fields of activity and strategic aims
Part II: Internationalisation and international promotion of German HEI
Conclusions from a „best practice example“
2
DAAD and Poland
3
The DAAD is... … a self-governing organisation of the German Higher Education Institutions (HEI) • with 239 member institutions • and 122 student bodies … an organisation of the German HEI devoted to the internationalisation of the higher education system … an intermediary organisation for foreign cultural policy, educational and scientific policy and development cooperation
DAAD‘s legal form, missions and basis in the German HEI sector
Overall structure
5
President Prof. Dr. Margret Wintermantel
Offices Bonn and Berlin Selection Committees Board of Trustees
General Assembly
Secretary General Dr. Dorothea Rüland
Vice-President Prof. Dr. Joybrato Mukherjee
Regional Offices Information Centers (IC) Universities Student Bodies
Executive Committee
© li
chto
grap
hie.
de (P
orträ
t Win
term
ante
l),
Eric
Lic
hten
sche
idt (
Por
trät R
ülan
d, P
orträ
t Muk
herje
e)
Bos
se u
nd M
einh
ard
(DA
AD
-Geb
äude
), D
örth
e H
agen
guth
(alte
Uni
), M
icha
el J
orda
n (V
orle
sung
ssaa
l)
DAAD global network
Origins and destinations of DAAD funding recipients * (2012)
3.250 IN
6.203 OUT
Western Europe and Turkey
2.034 IN
5.507 OUT
North America
5.736 IN
3.091 OUT
Latin America Subsaharan Africa
4.278 IN
2.014 OUT
North Africa and the Middle East
Central and Eastern Europe/CIS
Asia - Pacific
15.714 IN
5.614 OUT
7.739 IN
5.927 OUT
6.455 IN
1.770 OUT
45.206 Internationals
30.126 Germans *EU-Programmes excluded
DAAD budget by funding sources (2013)
8
Federal Ministry of Cooperation and Development : 39,9 Mio. EUR = 9 %
European Union: 57,7 Mio. EUR = 14 %
Other Sources: 40,7 Mio. EUR = 10 %
Ministry of Foreign Affairs:
181 Mio. EUR = 43 %
Federal Ministry of Education and Research:
100,6 Mio. EUR = 24 %
419,9 Mio. EUR
*Figures 2013 (expected)
Others
EU
BMZ BMBF
AA
Total:
DAAD’s expenditures (2012)
Educational
cooperation with developing countries
Promoting academic, economic,
and democratic development in developing and reform countries
91 mio. €
Internationalisation
of German universities
Increasing the international profile of German universities
and promoting the international dimension in
German higher education
83 mio. €
Promoting
German Studies and the German language
abroad
Promoting the German language and German Studies at foreign universities
48 mio. €
Scholarships for Foreigners
Supporting future foreign elites
at German universities and research institutes
85 mio. €
Scholarships for Germans
Supporting future German
leaders in their studies and research abroad
(including ERASMUS)
104 mio. €
total budget 2012: 411,2 Mio.€
I. DAAD budget 1950 - 2013
10
0 €
50 000 000 €
100 000 000 €
150 000 000 €
200 000 000 €
250 000 000 €
300 000 000 €
350 000 000 €
400 000 000 €
450 000 000 €
1950 1960 1970 1980 1990 2000 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Ist-Zahlen für 1950 bis 2012 Soll-Zahlen für 2013
„DAAD strategy 2020“ (published in 2013)
Three strategic aims:
I. awarding Scholarships for the Best German and International students and researchers
II. enhancing Structures of Internationality in Higher Education by promoting through its programmes, services and campaigns
international cooperation and networks of German HEI
incoming and outgoing mobility
German Language
Development cooperation
III. developing and providing Expertise for Academic Collaboration
11
Part I: The DAAD at a glance – operational foundations, funding, main fields of activity and strategic aims
Part II: Internationalisation and international promotion of German HEI
12
„Internationalization of higher education is the process of integrating an international / intercultural dimension into the teaching, research and services of the institution.“
Jane Knight, 1997
13
DAAD Strategy 2020 – II. Structures of Internationality
+ „The DAAD will develop its programmes in such a way that universities can use them to implement their own internationalisation strategies.“
+ increase to 350.000 international students in Germany by the end of the decade
+ raise academic success rate of international students to that of German students (from 50% to 75%)
+ ensure 50% of German graduates gain academic experience abroad
14
DAAD support for internationalisation of German HEI
Competitive project funding lines for German HEI, e.g.
international study programmes and graduate schools, e.g. „Double Degree programmes“
bi- or multilateral university cooperation, e.g. „partnerschip programme with CCE“ (Ostpartnerschaften), newest programme (2013): „Strategic Partnerships and Thematic Networks“
transnational education projects, e.g. „German study programmes abroad“, 27 projects in 2012.
also: funding for international student support and tutoring for International Offices
15
Status quo: International students in Germany
16
Germany ranks among the top five destinations for internationally mobile students (OECD 2013: 3rd rank)
2012 new peak: 265.000 international students (11%)
strong increase: postgraduate studies (highest percentage in masterprogrammes)
85 % free movers, 15 % in structured mobility
Outward mobility: 1/3 of German students are mobile
Key countries of origins of international students in Germany
17
Trends since 1999:
largest increases in international students from India, Vietnam, China
decreasing numbers from Central and Eastern Europe, esp. Poland and Bulgaria
1 China 23.883 2 Russian Federation 10.401 3 Austria 7.887 4 Bulgaria 7.026 5 Polen 6.972 6 Turkey 6.584 7 Ukraine 6.200 8 India 5.745 9 France 5.664
10 Cameroon 5.601
DESTATIS und Wissenschaft weltoffen 2013
Marketing campaign for study and research in Germany
18
www.research-in-germany.de www.study-in.de
Marketing campaign „Study in Germany“
19
target regions: Asia, Central and Latin America, Central and Eastern Europe, Gulf Region
testimonials
website „www.study-in.de“ and social media (facebook & twitter)
career fairs
give aways
International Bachelor, Master and Doctoral Programmes
3 booklets, CD-ROM, online: www.daad.de/international-programmes
catalog of international degree programme (Bachelor, Master, PhD)
dissemination: DAAD global network, career & recruitment fairs etc.
20
„GATE-Germany“ - Consortium for International Higher Education Marketing
21
„GATE- Germany“ founded as a joint initiave by DAAD und German rectors conference (2001)
political framework: „concerted action“ of Ministry for Education and Research (BMBF), German rectors conference and DAAD to promote Germany as a place for study and research in 2001
currently around 140 German HEI are GATE members (accounting for 80 % of the student population)
non-profit organisation
funding by BMBF, annual budget 2012: 7 Mio €
Conferences • „Global Network Conference“ • „Marketing Congress“
Expertise • publications on Higher
Education Marketing • National Codex
Marketing Services • website-check advice on webdesign • application test
development • delegation trips
Training
• seminars, webinars, workshops
International Fairs • recruitment fairs & networking
fairs
Advertisement • ads in publications,
DAAD-websites und newsletters
22
„GATE-Germany“ - Marketing support and services for German HEI
DAAD-Programmes and campaigns for more balanced mobility
23
special partnership and cooperation programmes (e.g. with Central and Eastern Europe)
mobility programmes for students - summer schools, semester grants and internernships
information and campaigns
Conclusions from a „best practice example“
Funding !
long tradition of „cultural diplomacy“ meets internationalization and marketing
Internationalization process: bottom up + top down
Further improvements needed: success rate of internationalal students in Germany & „welcome culture“, succes
global challenges, competition and cooperation
24
25
Dziękuję za uwagą!