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Best Practices for Promoting Your Digital Publication
1859 Bowles Avenue, Suite 100, St. Louis, MO 63026 (888) 391-0202 [email protected] www.dirxion.com
Promotion #1
High Visibility on Your Home Page Upper, right section of your website is prime real estate space
Promotion #5
Direct Marketing
SmartMail: Our e-mail marketing program is one of the most valuable ways to reach your customers. Designed to extend the reach and increase the usage of our clients’ valuable digital publications, SmartMail allows you to easily deliver your digital publication into the hands of those that matter most. As an added bonus, we are typically able to deliver the digital publication to inboxes before your printed publication even hits the streets!
SmartCall: SmartCall is Dirxion’s product placement program and has proven to be a very successful promotional opportunity for our clients. Our staff of professional Account Managers is specially trained to contact major businesses within a given market and work closely with telecom managers and network administrators to ensure that your digital publication is fully implemented within an organization.* Our most effective calling programs target businesses, educational institutions and government facilities.
* We limit promotional calling campaigns to one customer per market.
Success Story #1Directory “A”
Average Increase In Traffic
(After one month)
28%
Average Click-through Rate
15%
Success Story #2Directory “B”
Average Increase In Traffic
(After one month)
37%
Average Click-through Rate
17%
Success Story #3Directory “C”
Average Increase In Traffic
(After one month)
17%
Average Click-through Rate
20%
SMARTMail
Our results speak for themselves. Since the e-mail program’s inception, our clients have seen an average click-through rate of 17% and overall online publication usage increase by 27%!
SMARTMail Samples
“SMARTMail has given us an excellent opportunity to communicate with our users and advertisers. In addition to encouraging the use of the online directories, we are able to send important news and announcements about our products. Last year alone, SMARTMail helped us increase our directory traffic by an average of 52%! “
-Lisa Brooks, Consolidated Communications
Promotion #7
Link Building
Link building is key in determining search engine rankings. (This has been the cornerstone of Google’s ranking algorithm since day one.) Below are a few ideas to get you started:
Verticals
Topical Guides
Business Journals
Company Directories
Allow webmasters to republish your articles
Sponsor a nonprofit (i.e. environmental organization)
Promotion #7 con’t …
Link Building
Local Businesses:
-Chamber of Commerce
-News Stations
-Libraries
-Clubs
-Real Estate Offices (great site for a link to your digital directory)
-Travel Agencies (great site for a link to your digital travel guide)
Promotion #7 con’t …
Link Building
Leverage your affiliates
All your content
-Blogs
-RSS feeds
-Newsletters
-Discussion board
-White papers
-Podcasts
-On-site contests/sweepstakes
Hi Adam,
My name is Jennifer Graham, and I’m working with ABC Publisher to help them announce the launch of their ABC Publication-digital edition located at http://www.abcpublisher.dirxion.com.
I am hoping you will consider mentioning or linking to the ABCPublisher.dirxion.com site on your St. Louis Post Dispatch website at http://www.stltoday.com.
I have included a brief overview of the site below, and should you need anything at all I am a real person and actually reply to e-mail. You can also contact me by phone.
Thank you for your time and consideration.
Regards,
Jennifer Graham(On behalf of ABC Publisher)[email protected](636) 717-2371---------------------------------------------------------Overview of ABCPublisher.dirxion.com