Best Practices for Automotive 2015

October 12-14, 2015, MGM Grand Detroit, Michigan

Your Host:

Best PracticesAutomotive

The premier industry conference for organizations using SAP

Driving Digital: On the Road to Transformation

A collaboration of:

2 October 12-14, 2015 #BP4Auto | www.best-practices-for-auto.com

The event showcases expert insights from thought-leaders and customer case studies on how to maximize existing investments and stay on the leading

edge of the industry. Best Practices for Automotive is the only industry conference aimed at organizations using SAP, where business, functional and technology professionals in

every automotive sub-segment converge. Designed for OEMs, commercial vehicle and heavy truck, suppliers, and aftermarket sales and service organizations, this conference brings together senior leadership, decision-makers, business process owners, analysts,

support teams and solution providers to one location for an event built around interactive learning and peer collaboration. It is our pleasure to welcome you and your teams to this

extraordinary event. We look forward to seeing you this October in Detroit!

Best Practices for Automotive unites hundreds of business and IT professionals and leaders embracing innovative solutions and best-in-class strategies to improve overall business performance.

4 October 12-14, 2015

content

finance

• Establish Common Chart of Accounts• Reduce effort associated with Inter-company

Reconciliation• Improve Month-end Close Cycle• Bring all transactional data in a single table• Merge accounts and cost elements• CO-PA enhancements for better Profitability

Reporting• Provide consistent group reporting• Using Financial Supply Chain Management to

improve cash flow• Ensure working capital is trending positively• Establish common procedures for A/R collection

and dispute resolution processes• Enterprise-wide integration of collection data• Streamline process and reduce staff time

by eliminating spreadsheets across multiple manufacturing sites

• Establish common data for supply chain • Help create a flexible, stable and high performing

environment through improved user experience

data & visibility

• Real-time analytics for improved decision-making• Holistic view of information across domains

and projects• Use data warehousing, in-memory architecture

and data visualization to drive efficiency• Leverage predictive analytics for asset

management and reporting• Integrate shop floor data• Align operational areas against overall

business goals• Best practices for harvesting and using data

from connected vehicles• Best practices in master data management

and structure• Data warehousing methods to drive data

consolidation and availability

#BP4Auto | www.best-practices-for-auto.com

More than 100 automotive professionals and leaders, representing over 70 customer organizations, industry thought-leaders and solution providers collaborated, debated and provided targeted feedback to identify the most critical challenges for automotive companies today. These discussions formed the blueprint for the Best Practices for Automotive conference agenda, offering solutions that are developed and delivered by and for the automotive community.

This year’s conference topics are:

globalization

• Develop a common vision and process across strategic business units for globally managing product information

• The do’s and don’ts of a global implementation• Maximize business value of a global vehicle

management system across functions and regions

• Simplify technology and achieve IT savings• Improve consumer intimacy in a global world• Improve NAFTA Trade Preferencing and

reduce duty• Increase response rate from suppliers while

reducing internal workload• Share information electronically with brokers,

driving import purchase-to-payment traceability• Increase compliance with Restricted Party

and Export License screening

people & productivity

• Build change management capacity throughout an organization

• Measure adoption and the impact of change management programs

• Acquire and grow talent• Simplify HR processes• Enable practitioners with relevant data to support

decision-making• Improve the user experience through Fiori and

Personas• Harness mobility to improve user experience• Bridge the generational divide and foster cross-

generational collaboration


content

supply chain & logistics

• Optimize inventory and improve shipping accuracy while increasing productivity

• Improve MMOG compliance• Retain strategic/preferred supplier status

and BID priority with OEMs• Support supplier master data with MDG• Increase visibility and control over inventory

across the extended supply chain• Better forecasting through customer demand

planning• Automate traditional warehouse and distribution

operations• Improve asset utilization, increase throughput

and ensure on-time and accurate order fulfillment• S-logistics–how inventory management,

plan-to-procure and procure-to-pay business processes will be featured in the new S-suite

manufacturing

• Leverage data captured during manufacturing and testing for better problem-solving

• Root cause analysis• Develop predictive models for quality

improvements• How smart sensors, integrated networks, cloud

technology and emerging business models are enabling Connected Manufacturing

• Leverage the explosion of data emerging from manufacturing and the plant environment

• Integrate in-memory technology and predictive analytics into quality management

• Skill sets and change management for adopting Industry 4.0 and IoT perspectives

procurement& material management

• Vendor data readiness for global ERP transformation

• Enterprise wide Supplier Master to provide global spend visibility

• Improve cost-planning for specific products• Manage massive Bill of Materials to better evaluate

profitability of a product• Structure procurement data governance for

global use• Use a procurement roadmap to bring business

units together• How to analyze procurement data

OEMs

• How OEMs and dealers can better integrate their online and offline experiences for customers

• Digital solutions to help dealers acquire traffic• Manage dealer inventories• Connect with current and future customers

in the digital world• Enable build-to-order• Reduce quote-to-order cycle times• Enable sales teams to improve configure, price,

quote and order complex products• Improve customer service• Improve forecasting, inventory planning, balancing

and distribution for service parts• Link vehicle insights to the customer lifecycle• Drive additional revenue opportunities for

OEMs and their channel partners

6 October 12-14, 2015


COnfEREnCE DAy TwO - Wednesday, October 14

7:00 AM Refreshments & Exhibtion Viewing

7:15 AM Breakfast Session: How to Attract Vehicle Owners & Keep Them Connected with OEMs After WarrantyAlan Chakra - Consulting Partner, Wipro Technologies

8:15 AM Keynote: Changing the Game, End-to-End Process Architecture–General Motors “In Time” SAP JourneyDan Mahlebashian - Executive Director Global Purchasing Services, RTP Process & Enterprise SAP, General MotorsOtto Schell - Assistant Director Global SAP Business Architect & Head of SAP CCoE, General Motors

9:00 AM Keynote: The SAP Digital Roadmap for AutomotiveHeiko Flohr - Vice President & Chief Product Owner Discrete Industries Development, SAP SE

9:30 AM Keynote: Re-Imagining the Automotive Industry–The Internet of Things DisruptionMichael Lynch - Global Co-Lead, Internet of Things, SAP

10:00 AM Morning Refrshment Break & Exhibition Viewing

11:00 AM Keynote: Energy Efficient Performance–Innovation, Technology & Culture from Formula One into Other MarketsJames Colgate - Group Strategy & Planning Manager, Williams Grand Prix Engineering Limited

OEM PURCHASING & MATERIAL MANAGEMENT GLOBALIZATION DATA & VISIBILITY

11:55 AM Shifting Gears in the Digital Landscape: Staying Ahead of Trends to Enhance Vehicle SalesStacey Coopes - CEO, Ford Direct

S/4 Logistics: The New S-FrontierAmra Huber - Program Manager/Launch Lead, Global S/4HANAGo-to-Market Program, SAP

IT-Driven Innovation & Growth through Global VMS System Jun Kato - General Manager for Manufacturing & SCM System Department, Global-IS Division, Nissan Motor Co., Ltd.Guenter Lasser - Head of Business Development International Automotive, Proaxia Consulting Group AG

Driving Connected Service with Vehicle InsightsHeather Ashton - Research Manager, IDC Manufacturing InsightsStephan Brand - Vice President HANA R&D Business Applications SAP SE

12:35 PM Lunch & Exhibtion Viewing

1:35 PM Special Interest Session: CRM @ Porsche on HANA – How SAP’s Analytical Power is Building New BusinessChristian Heller - Manager CRM, Porsche Cars of North AmericaDr. Hagen Radowski - President & CEO, MHP – A Porsche Company

Special Interest Session Special Interest Session: Connected Car Meets Big Data AnalyticsManfred Heisen - Partner Automotive, GBS Manufacturing Consulting, CSC

Special Interest Session: Business Analytics for Manufacturers to Visualize, Predict & Accelerate InnovationSteven Day - Director, Database and Technology Center of Excellence, SAP America

2:30 PM Vmax: Real-Time Quality AssuranceDirk Zeller - Head of IT Consulting, Mercedes-AMG GmbH

Successfully Align Your Procurement Strategy with SAP Bill Newman - Industry Value Adviser (Expert), Automotive/MFG, SAP America, Inc.

How Tenneco Achieved Break-through Savings & Benchmarkable Compliance with GTSPatrick M. Phalen - Director of Logistics & Customs Compliance, TennecoRaj Palanivel - Senior Systems Analyst, Global IT - Delivery, Tenneco

Let Your Fleet’s Data Drive Decisions for Controlling TCOBill Powell - Director of Enterprise Architecture, ARI

3:15 PM Sell More Complex Products & Service Parts through E-Commerce & Configure, Price & Quote (CPQ)Duane Moore - Executive Solution Engineer, SAP America

Monitor & Control Product Costs in Early Engineering & Beyond with Product Lifecycle Costing Mukund Rao - Director, Industry Business Unit, Automotive, OEM & Suppliers, SAP America, Inc.

Implementation Considerations for SAP Revenue Accounting & Reporting (RAR)Kevin Kane - Executive Director, SAP Practice, EY Advisory Services

Zero to MDG-S in 60 Days Wayne Hofman - Manager, Enterprise Data Architecture, Johnson Controls, Inc.

4:00 PM The Multi-Talented Connected VehicleStephan Brand - Vice President HANA R&D Business Applications, SAP SESteven Kim - Senior Director, Product Management, SAP America

Procurement Strategy Secrets:A Panel ConversationModerator: Bill Newman, Industry Value Adviser (Expert), Automotive / MFG SAP America, Inc.Greg Mekjian - Regional Network Executive, SAP America, Inc.Patrick Laframboise - VP System Integration, Business Process Management and Continuous Improvement, Uni-Select, Inc.

Going Global with Product Data Management: Tenneco’s GPDM ProjectScott Ready - Executive Director, IT, Tenneco

Talking About IoT & How to Adopt is the Old Way, the New is to Do ItOtto Schell - Member, Board of Directors, DSAG

4:40 PM Afternoon Refreshment Break & Exhibtion Viewing

5:15 PM Closing Keynote Panel

6:00 PM Conference Closes

ARRIvAl DAy - Monday, October 12

3:30 PM Registration

4:30 PM Jumpstart: Dude, Your Driving is Distracting my TextingJoe Barkai - Industry Analyst & Strategist

5:15 PM Jumpstart: Getting Close to Your Customers by Harvesting DataSteve Worling - Managing Director, Information Technology, NASCAR

6:00-7:00 PM Welcome Reception

COnfEREnCE DAy OnE - Tuesday, October 13

7:00 AM Refreshments & Exhibition Viewing

8:00 AM Welcome by Your Hosts: General Motors, The Eventful Group & SAP

8:15 AM Keynote: Keeping Customers at the Center of Connected Car DevelopmentSteve Schwinke - Director, Advanced Development & Concepts, Global Connected Customer Experience, General Motors

9:00 AM Keynote: Digital Transformation of the Automotive IndustryStefan Krauss - General Manager Discrete Manufacturing Industries, SAP SEHolger Masser - Global Head of Industrial Business Unit Automotive, SAP SE

10:00 AM Morning Refreshment Break & Exhibition Viewing

11:00 AM Keynote: Transforming MobilityLawrence D. Burns, PhD - Consultant to Google & Hess, Former R&D Executive & Industry Thought-Leader, Professor of Engineering Practice, University of Michigan

FINANCE MANUFACTURING SUPPLY CHAIN & LOGISTICS PEOPLE & PRODUCTIVITY

12:00 PM Facilitating Global Collaboration with SAP FSCMMark Ameel - Senior Business Analyst, Johnson Controls, Inc.Shobhita Saxena - SAP Project Delivery Services - Global COE, Johnson Controls, Inc.

Route 601: A New Way to Approach Product DevelopmentDirk Zeller - Head of IT Consulting, Mercedes-AMG GmbH

Reduce Inventory & Expediting through Improved MMOG ComplianceCathy Franklin - Manager - Procurement Systems, CooperStandard

Organizational Change Management: Realizing ROI for Projects, Initiatives, Organizational-Wide ChangesScott Mitchell - Global Business Services Office of Transformation, General Motors

12:45 PM Lunch & Exhibition Viewing

1:45 PM Keynote: Driving Mobility Through InnovationJeff Owens - Chief Technology Officer & Executive Vice President, Delphi Automotive

2:40 PM Faster Month-End CloseJeff Heyde - Director of Global Applications, Dana Holding CompanyTricia Barnhart - Corporate Financial Shared Services, Dana Holding Company

Continuous Improvement in a Connected Industry: A Case Study from Bosch Anderson, SCBarbara Watkins - BPS, IE, & Change Management - Manager, Robert Bosch LLC

Turning Supply Chain Chaos Into Supply Chain Control Chet Harter - Senior Principal, SAP Auto, Truck & Heavy Equipment, Industry Value Engineering, SAP America, Inc.

Recruit & Grow Talent via the SAP University Alliances Program Simha Magal, PhD - Professor & Director, Grand Valley State University

3:25 PM SAP Simple Finance: Reinventing FinanceJanet Salmon - Chief Product Owner Management Accounting, SAP SE

Managing Global Production & Quality with an Integrated MES SolutionOliver Schaefer - Manager Information Office, Mercedes-Benz US InternationalPeter Grendel - CEO, abat Group

SAP SCM Service PlanningBrenda King - Project Manager & IT Systems Analyst, Daimler Trucks Tina Martin - Sr. Parts Inventory Analyst, Daimler Trucks North America LLC

Honda Simplifies HR & Energizes Their Workforce with Success Factors! Kanako Kanno - Manager - HR Development, Honda Motor Europe LtdMahadev Ganti - Lead Consultant - SAP HCM Practice, Infosys Limited

4:10 PM Driving Accuracy of a Bottoms Up ForecastPeter Foy - IT Director - Finance BPO, Johnson Controls, Inc.Steve Thelan - Director, Enterprise SAP COE - BI & EPM Services, Johnson Controls, Inc.Armin Osmanovic - Senior Finance Manager, Johnson Controls, Inc.

SAP Connected Manufacturing: Tackling Big Data in Manufacturing to Orchestrate Global Operations Frank Platt - Senior Director Solution Management, Manufacturing, SAP America, Inc.

Achieving Gains in Productivity, Customer Service & Accuracy with SAP EWM: The Uni-Select Experience Patrick Laframboise - VP System Integration, Business Process Management & Continuous Improvement, Uni-Select, Inc.

Provide Mercedes Customer like User Experience to Your SAP Users with Fiori Gerhard Streichert - Senior Manager, Global Wholesale Finance Systems, Daimler AGPrateek Mitter - Program Manager, Automotive - EMEA Infosys Limited

4:50 PM Afternoon Refreshment Break & Exhibition Viewing

5:30 PM Keynote: Bridging the Generational Divide–Connecting, Leveraging & INSPIRING a Multi-Generational Workforce Christine Hassler - Author, Speaker, Life Coach & Cross-Generational Management Expert

6:30-8.30 PM Evening Reception

Steve Schwinke Director, Advanced

Development & Concepts,

Global Connected Customer

Experience

General Motors

Keeping Customers at the Center of Connected Car DevelopmentWith its OnStar service, General Motors defined the connected car market 19 years ago, before “connected cars” were widely discussed. In today’s “always on” connected world, OnStar’s safety and security services only skimmed the surface of what’s now possible with embedded telematics. Last year, Chevrolet, Buick, GMC and Cadillac’s product lines were all upgraded with standard 4G LTE and today, customers benefit from Wi-Fi and a new range of daily-relevant features. At the same time, customers are demanding better integration with smartphones, bringing about features like Android Auto and Apple CarPlay. In a world of so many customer needs and choices, the challenge to automakers is offering a range of solutions that are smart, safe and impactful for customers.

Steve Schwinke is the Director of Advanced Development and Concepts for GM’s Global Connected Consumer Experience business unit. Steve leads a team of vehicle engineers, developers and data scientists tasked with harnessing the power of the connected vehicle. His team utilizes data from the vehicle in numerous ways in addition to building pilot services, including a recent car sharing program and over-the-air programming.

#BP4Auto | www.best-practices-for-auto.com10 October 12-14, 2015

The Best Practices for Automotive conference is just that—a conference where business and technology leaders converge to discuss common challenges and share best practice solutions.

More than a “sit and listen” event, attendees will enjoy 40+ amazing presentations including ten visionary keynote addresses that will change your thinking and help you re frame how you see where the industry is going.

Jeff Owens Chief Technology Officer & Executive Vice President

Delphi Automotive

Driving Mobility Through InnovationJeffrey J. Owens is the Chief Technology Officer and Executive Vice

President of Delphi Automotive, a $17 billion global automotive systems supplier. Jeff is responsible for the enterprise information technology function and Delphi’s global engineering organization, which includes more than 19,000 technologists located in 15 major technical centers.

He leads the company’s innovation strategies while driving advanced technologies supporting the global megatrends of safe, green

and connected.

Jeff has served in a variety of engineering, manufacturing, finance and product line assignments. He served as President of Delphi Asia

Pacific from 2006 to 2009. In his most recent assignment, Jeff served as President of Delphi’s Electronics & Safety division, establishing key

growth product lines including active safety, power electronics for EV/HEVs and consumer connectivity electronics.


Lawrence D. Burns

Consultant to Google & Hess, Former

R&D Executive & Industry Thought-

Leader, Professor of Engineering Practice

University of Michigan

Transforming MobilityNew technology and business models are converging to transform the way people and goods move around and interact. It is now possible to supply better mobility at significantly lower costs to consumers and society by innovatively combining connected, coordinated, driverless, shared and tailored vehicles.

Individually, each of these building blocks promises incremental improvements over today’s road transportation system. When combined to enhance the mobility experiences of consumers, the improvements are radical, the changes are transformational and the business growth opportunities are significant for the companies that get it right. Road transportation is now ripe for transformation as the telecommunications, photography, computer, media, television and pharmaceutical industries were over the past two decades.

12 October 12-14, 2015

James Colgate Group Strategy & Planning Manager

Williams Grand Prix Engineering Limited

Energy Efficient Performance-Innovation, Technology & Culture from Formula One

into Other MarketsWilliams Grand Prix Engineering has been at the forefront of Formula

One technology development for the last 35 years. James Colgate will give insight into the innovation and performance led culture that is at

the foundation of Williams’ success and how the company is applying its know-how, particularly in energy efficient performance, into markets

including automotive, defence, aerospace and life sciences, as well as in areas such as energy storage, data analytics and lightweight materials.

James Colgate has operational improvement consulting experience to a variety of engineering and technology sectors delivering commercial,

operational, strategic planning and business improvement advisory services. He has worked at Williams for the last five years and is currently

a member of the Executive Management Team, responsible for the development, communication and deployment of business strategy

across the Williams Group of companies. In the past, James has worked within the commercial diversified business arm of Williams Advanced

Engineering, identifying and developing relationships with clients to deliver technical and operational consulting projects.


Christine Hassler

Author, Speaker, Life Coach & Cross-

Generational Management

Expert

Bridging the Generational Divide– Connecting, Leveraging & INSPIRING a Multi-Generational WorkforceChristine Hassler is a bestselling author and renowned expert on bridging generational gaps in the workplace. Christine has been featured extensively on CNN, ABC, CBS and in The Wall Street Journal and The New York Times. Her expertise on life issues facing Generation Y as made her a popular columnist in The Huffington Post since 2006. Join Christine as she shares ways to leverage each generation’s distinct skill sets and work values.

14 October 12-14, 2015

Stefan Krauss General Manager Discrete Manufacturing Industries

SAP SE

Digital Transformation of the Automotive Industry

The digital transformation of automotive companies represents a fundamental business model revolution and expansion from simply

designing and selling innovative, high quality to also selling services. Automotive companies will create disruptive advantage with digitally

connected companies, vehicles and customers, while transforming into business networks to deliver connected products to connected customers

with new services based on fresh business models. The foundation of how customers and businesses interact will be forever changed. Hear

from Stefan Krauss and Holger Masser on how SAP is helping companies connect on every level to achieve this new business value.

Stefan Krauss assumed the role of General Manager Discrete Manufacturing Industries in October 2014. Together with his team,

he is responsible for the integrated management of the Aerospace & Defense, Automotive, High Tech and Industrial Machinery & Components

industries—spanning development, solution management, sales and marketing, value engineering, partner management, services and support. The mission of this unit is to deliver industry cloud solutions that help SAP

customers sustainably innovate and grow their business, operate safely and develop their people.


Dan Mahlebashian

Executive Director Global Purchasing Services, RTP Process & Enterprise SAP

Otto Schell Assistant Director Global

SAP Business Architect & Head of SAP CCoE

General Motors

Changing the Game, End-to-End Process Architecture—General Motors “In Time” SAP Journey Within the last decade, General Motors has been acting globally, which is reflected in its process and system landscape. Seeing this as a pre-requisite, GM’s global SAP business process transformation initiative, drives towards integrating processes across functional areas and extending through core process areas company-wide. This end-to-end process optimization will facilitate real-time intelligence to drive business decisions, utilizing SAP as the transactional backbone. In this keynote, hear the setup, building blocks and success criteria for this initiative, followed by an outline of the opportunities and challenges for leveraging emerging business models and technology enablement whilst creating a digitalized environment.

Dan Mahlebashian serves as the Global Executive Director of Purchasing Services, Request to Pay Process and Enterprise SAP Business Management. In this role, Dan is responsible for three key value enablers: Global Purchasing Services, global process owner for Request to pay, and Enterprise SAP Business Management. Otto Schell is GM’s Global SAP Business Architect and SAP CCoE Lead. He owns and integrates the SAP Enterprise Architecture approach on design, deployment, operation and continuous improvement of GM’s SAP business process landscape.


Holger Masser Global Head of Industrial Business Unit Automotive

SAP SE

Digital Transformation of the Automotive Industry

The digital transformation of automotive companies represents a fundamental business model revolution and expansion from simply

designing and selling innovative, high quality to also selling services. Automotive companies will create disruptive advantage with digitally

connected companies, vehicles and customers, while transforming into business networks to deliver connected products to connected customers

with new services based on fresh business models. The foundation of how customers and businesses interact will be forever changed. Hear

from Stefan Krauss and Holger Masser on how SAP is helping companies connect on every level to achieve this new business value.

Holger Masser is the Global Vice President of the Automotive Industry Business Solution at SAP SE. He is responsible for the entire Solution

portfolio spanning Automotive Supplier, Automotive OEM and Automotive Retail and Importer business. He joined SAP SE in 2011 and has more

than 20 years of industry experience, including 10 years in Asia. Holger has extensive knowledge of the entire automotive value chain,

implementing long term IT strategies aligned with corporate objectives and business strategy.

18 October 12-14, 2015

Michael Lynch

Global Co-Lead, Internet of Things

SAP

Re-Imagining the Automotive Industry— The Internet of Things DisruptionThe Internet of Things (IoT) is hugely shifting technology and will drive massive change in how enterprises work and how customers receive value from SAP and partner technologies. In this keynote, discover how IoT is driving innovation across discrete and automotive industries as well as how SAP solutions and customers are adopting IoT to better connect their businesses, transform their operations and re-imagine their customer experiences.

Michael Lynch co-leads the IoT GCO organization focused on IoT and network transformation. He joined SAP in late 2011 as part of the acquisition of Right Hemisphere Inc, where he held the position of CEO. As CEO, Michael transformed Right Hempisphere from a tools provider for graphics to the global leader in Enterprise Visualization software for Global 1000 manufacturers. He closed funding from Sequoia Capital, Sutter Hill Ventures, NVIDIA and completed the sale to SAP in 2011. He is a successful software executive who helped grow 7th Level from 20 employees to a Nasdaq IPO. Michael has produced over thirty award winning internet, education, enterprise and entertainment software products for Learn2.com, Disney, Real Networks, IBM, Microsoft and Sony.


Heiko Flohr

Vice President & Chief Product Owner Discrete

Industries Development

SAP SE

The SAP Digital Roadmap for AutomotiveThe global automotive economy is moving to a demand and data driven, digitally executed business model. SAP’s development roadmap for automotive is based on S/4HANA and the HANA Cloud Platform and creates the digital environment to enable tomorrow’s economy from digital product innovation, to digital manufacturing and supply chains to digital customer interaction.

As a Vice President of the Discrete Industry Solution Development organization, Heiko Flohr is responsible for the automotive, industrial machinery, high tech and aerospace, defense, engineering construction and operations industries. In this leadership role, he is responsible for developing the vision, setting the strategic direction, creating solution definitions and developing the products and solutions for discrete industries. Heiko has been with SAP for 13 years, holding a variety of global leadership positions within the company.


jumpstart

This year, Millennials will surpass Baby Boomers as the nation’s largest living generation. Millennial consumers live the always-connected lifestyle and expect continuous access to personalized information and services on their mobile devices, independent of the car they happen to be driving. Automakers have done a poor job recognizing the importance of this mobile-centric lifestyle. Outdated business models place the vehicle in the center of the connected car universe, conflicting with consumers’ lifestyle and forcing duplication of services and content. This session will discuss the notion of the consumer’s mobile digital identity, and the connected car models that places the consumers—drivers and passengers—in the center. Joe Barkai will discuss this model as the platform to deliver profitable services and improve customer intimacy. Then Joe will discuss the ultimate texting while driving environment—the driverless car—and the path to achieve a critical mass of autonomous cars.

Dude, Your Driving is Distracting My TextingJoe Barkai

Industry Analyst & Strategist

Jumpstart your Best Practices for Automotive conference with a thought-leading session from Joe Barkai, Industry Analyst & Strategist. Joe will discuss the next generation consumer and how they will impact the auto industry.

Jumpstart Session, Monday,October 12, 4:30 pm to 6:00 pm

22 October 12-14, 2015


speakers

Jeff HeydeDirector of Global Applications, Dana Holding Company

Tricia Barnhart Corporate Financial Shared Services, Dana Holding Company

Faster Month-End CloseWith more than 50 separate ERP systems to consolidate for month-end close, Dana Holding wanted to simplify! Hear how they were able to establish a common chart of accounts, reduce effort associated with inter-company reconciliation and improve month-end close cycle, all while gaining real-time visibility to plant-level financials throughout the month.Need text

Shifting Gears in the Digital Landscape: Staying Ahead of Trends to Enhance Vehicle SalesStacey CoopesCEO, Ford Direct

FordDirect was founded as a first-of-its-kind joint venture between the Ford Motor Company, Ford and Lincoln Dealers in 2000. Helping dealers make the transition to digital has been a unique challenge that FordDirect has built its mission on over the last 15 years. By leveraging resources in the field who understand the challenges dealers face, FordDirect has been able to design services that are easy to use and deliver high ROI. This presentation will focus on how automakers and dealers can better integrate their online with their offline experiences.

Going Global with Product Data Management: Tenneco’s GPDM ProjectScott ReadyExecutive Director, IT, Tenneco

Tenneco’s top customers wanted a more global customer experience and Tenneco is delivering! Learn how they developed a common vision and process across five strategic business units for globally managing their product information. Get an overview of Tenneco’s Global Engineering Change Management process, supported by standard SAP functionality, and dig deeper to understand what was needed to deliver the Tenneco solution, the do’s and don’ts of a global implementation, and the keys to success—including organizational change management!

The speaker lineup represents the best and brightest practitioners from across all functions, roles and sub-segments of the automotive industry. This diverse mix of experts and thought-leaders were carefully chosen by the Conference Advisory Committee, based upon their best-in-class strategies for solving today’s most pressing business challenges.


Turning Supply Chain Chaos Into Supply Chain ControlChet HarterSenior Principal, SAP Auto, Truck & Heavy Equipment, Industry Value Engineering, SAP America, Inc.

Manufacturers have invested heavily in applications for planning their operations. But unplanned events, situations and circumstances each and every day stand in the way of making on-time shipments, being responsive to demand changes and minimizing supply chain costs. This session will focus on new approaches for managing the day-to-day challenges that threaten automotive supply chain performance.

Achieving Gains in Productivity, Customer Service & Accuracy with SAP EWM: The Uni-Select Experience Patrick LaframboiseVP System Integration, Business Process Management & Continuous Improvement, Uni-Select, Inc.

Uni-Select converted 36 warehouses of varying sizes, shapes and configurations with different customer bases and market realities to SAP in less than three years. Hear how they navigated the inevitable tug-of-war between 1) projected gains in vendor claims, optimal inventory and shipping accuracy and 2) their desire for increased productivity and minimal staffing. Learn how Uni-Select made it happen with SAP EWM and secret ingredients.

Zero to MDG-S in 60 DaysWayne HofmanManager, Enterprise Data Architecture, Johnson Controls, Inc.

As part of their global ERP initiative, Johnson Controls, Inc. replaced their homegrown ABAP system, which supported their supplier master data, with SAP’s MDS. Learn how they ensured vendor data readiness, reduced/avoided development and maintenance costs and enabled enterprise-wide global spend visibility, with the first-ever MDG-S implementation to utilize the HANA platform and Fiori for mobile access.

Let Your Fleet’s Data Drive Decisions for Controlling TCO Bill PowellDirector of Enterprise Architecture, ARI

Each day, every vehicle in a fleet generates hundreds of pieces of data. The good news for fleet managers is that evolving technologies such as data warehousing, in-memory architecture and data visualization are allowing you to see what your fleet is trying to tell you. Learn how fleet managers, who are committed to measuring data, implementing change and communicating the results, can utilize this evolving technology to drive significant bottom line savings and efficiency gains.

Talking About IoT & How to Adopt is the Old Way, the New is to Do It Otto SchellMember, Board of Directors, DSAG

Within the DSAG community, the adoption of new technologies is always a value discussion. The investments of the past decade need to be balanced against technology cycles that are overrunning economic cycles, new ways of process and system implementation. The resulting sustainability models need to keep pace with the consumers. This session will bring an IoT or Industry 4.0 perspective to understanding the skill sets and change management required to open minds and move from awareness to action.

Successfully Align Your Procurement Strategy with SAPBill NewmanIndustry Value Adviser (Expert), Automotive/MFG, SAP America, Inc.

Manufacturers, particularly in the automotive industry, face global challenges across core processes. An area where immediate value may be realized is procurement, where often business and IT is fragmented across a number of regions, product families and platforms. Learn how one major global manufacturer prepared their procurement data rights and structure for global use, used a procurement roadmap to bring together multiple stakeholders and put together a comprehensive user experience (UX) for SAP Procurement.

Route601: A New Way to Approach Product DevelopmentDirk ZellerHead of IT Consulting, Mercedes-AMG GmbH

Mercedes-AMG’s project “Route601” is a new approach to product development utilizing multi-disciplinary teams, setting the product lifecycle management scope of responsibility to extend from strategy through to aftersales. Learn how Mercedes-AMG has harnessed the power of SAP HANA to develop a holistic view of relevant information across projects and domains for greater transparency and improved decision-making, all while offering a better user experience.

Continuous Improvement in A Connected Industry: A Case Study from Bosch Anderson, SC Barbara WatkinsBPS, IE, & Change Management — Manager, Robert Bosch LLC

Bosch wanted to provide base standards for improvement processes across all value streams worldwide to support global growth. Learn how they are combining Industry 4.0 with BPS in its process improvement at its Anderson, SC facility. Hear how Bosch is leveraging thousands of process parameters captured during manufacturing and testing for better problem-solving, root cause analysis and for developing predictive models for further quality improvements.

speakers

SAP Connected Manufacturing: Tackling Big Data in Manufacturing to Orchestrate Global Operations Frank PlattSenior Director Solution Management, Manufacturing, SAP America, Inc.

The Internet of Things is connecting billions of internet enabled devices to business data for intelligent analysis and new business insights. With the arrival of smart sensors, integrated networks and cloud technology, new business models are emerging for automotive companies to enable Connected Manufacturing. Manufacturing, as a key source of big data, is a leading area of investment. Get insights into the SAP Connected Manufacturing strategy for helping automotive companies leverage the explosion of data emanating from the plant environment.

Reduce Inventory & Expediting through Improved MMOG Compliance Cathy Franklin Manager - Procurement Systems, CooperStandard

Materials Management Operations Guideline/Logistics Evaluation (MMOG/LE) is a global standard for supply chain management processes that reduces costs from errors, waste and workload for suppliers and customers. CooperStandard needed a way to achieve 100% supplier MMOG compliance to meet increasingly stringent OEM requirements, and had a significant challenge to convert over half of their global suppliers to become EDI capable. Find out how they achieved this!

Facilitating Global Collaboration with SAP FSCMMark AmeelSenior Business Analyst, Johnson Controls, Inc.

Shobhita Saxena Not Pictured

Director, SAP Project Delivery Services - Global COE, Johnson Controls, Inc.

Automotive suppliers want visibility on receivables, while supporting the working capital to fund capacity and growth. Learn how Johnson Controls is leveraging SAP FSCM to significantly improve cash flow and streamline AR collections and dispute management. Hear how this tool helped address specific challenges in the automotive industry and set clear accountability and responsibility within the organization. Need text

Sell More Complex Products & Service Parts through E-Commerce & Configure, Price & Quote (CPQ)Duane Moore Executive Solution Engineer, SAP America

Offering custom-tailored products and solution bundles is critical for automotive, truck and construction equipment manufacturers. Lean how SAP Configure, Price and Quote (SAP CPQ), based on hybris E-Commerce, enables sales teams, dealers, distributors and customers to accurately and efficiently configure, price, quote and order complex products and solutions. Find out how better CPQ and E-Commerce tools can help improve customer service levels, reduce quote-to-order cycle times and increase sales efficiency.


Procurement Strategy Secrets: A Panel Conversation While procurement provides a great opportunity for automotive companies to remove structural costs, there can be many entry points for a number of approaches. Hear from SAP customers as well as industry and procurement experts on how companies can successfully review procurement opportunities and begin to realize the benefits of SAP procurement solutions including SAP SRM, Ariba and others. Learn how to best analyze your procurement data, how procurement can bring together business units, IT and the CPO office, and about the business drivers and benefits.

IT-Driven Innovation & Growth through Global VMS System To address the highly dynamic automotive industry, Nissan is driving innovation and growth with their Value Innovation, Technology Simplification, Service Excellence (VITESSE) program. Learn how Nissan, with the support of Proaxia Consulting Group, pulled off a global vehicle management system for a new assembly plant in Brazil, and how this solution is helping to maximize business value with cross functional regional solutions, while simplifying technology and achieving IT savings.

Organizational Change Management—Realizing ROI for Projects, Initiatives, Organizational-Wide Changes Scott Mitchell Global Business Services Office of Transformation, General Motors

General Motors emerged from bankruptcy in 2009 knowing that every aspect of the business would be transformed, shaking up a 106-year-old culture. CEO Mary Barra, number two on Fortune’s list of Most Powerful Women in Business, recognized the cultural challenge and famously said, “We’ll either change the people or we’ll change the people.” Come hear how GM has built change management competency into the DNA of the GM culture.

Bill Newman (Moderator)Industry Value Adviser (Expert), Automotive/MFG, SAP America, Inc.

Peter FoyIT Program Manager, Johnson Controls, Inc.

Jun KatoGeneral Manager for Manufacturing & SCM System Department, Global-IS Division, Nissan Motor Co., Ltd.

Greg MekjianRegional Network Executive, SAP America, Inc.

Steve ThelanDirector, Enterprise SAP COE - BI & EPM Services, Johnson Controls, Inc.

Guenter LasserHead of Business Development International Automotive, Proaxia Consulting Group AG

Patrick LaframboiseVP System Integration, Business Process Management & Continuous Improvement, Uni-Select, Inc.

SAP SCM Service Parts Planning Brenda King Project Manager & IT Systems Analyst, Daimler Trucks

Learn how Daimler Trucks North America integrated their existing SAP ECC system with SAP’s Service Parts Planning (SPP) Solution. Tailored specifically for after-market parts sales, this solution includes forecasting, inventory planning, distribution requirements planning, deployment between locations and inventory balancing. Come hear about Daimler Truck North America’s parts planning goals, project execution, benefits achieved and lessons learned.

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Monitor & Control Product Costs in Early Engineering & Beyond with Product Lifecycle Costing Mukund RaoDirector, Industry Business Unit – Automotive, OEM & Suppliers, SAP America, Inc.

Cost planning is a major challenge for the automotive industry. With a number of inputs and massive Bills of Materials to be evaluated in order to judge the profitability of a product, automotive companies need a common tool/platform. Hear how SAP has been leveraging the HANA platform and co-innovating to develop “Product Lifecycle Costing” solution. This tool provides a platform that is user friendly, intuitive and has the requisite horsepower to crunch huge volumes of data to simulate various cost elements and weed out unprofitable ones.

The Next S-Frontier: Simple LogisticsAmra HuberProgram Manager/Launch Lead, Global S/4HANA Go-to-Market Program, SAP

Consumer products companies have always been at the forefront of adopting logistics process improvements; S-Logistics, SAP’s newest member in the “Simple Suite” helps keep this tradition alive and well. Learn how fast planning and analytics enable better decision support on the most accurate and actual information, and how the promise of real-time visibility across the supply chain is truly real. Understand how inventory management, plan-to-procure and procure-to-pay business processes will be featured within the new S-framework.

Vmax: Real-Time Quality AssuranceDirk ZellerHead of IT Consulting, Mercedes-AMG GmbH

Hear about Mercedes-AMG’s innovative, real-time quality assurance platform for the optimization of end-to-end testing processes in development and manufacturing. Learn how in-memory technology (SAP HANA platform), mobile technology and predictive analysis capabilities, and integration into quality management allows for improved access to test data, improved analytics and reduces engine testing times.

Driving Accuracy of a Bottoms Up ForecastArmin Osmanovic Not Pictured

Senior Finance Manager, Johnson Controls, Inc.

Learn how Johnson Controls is leveraging EPM on HANA to drive accuracy and consistency in their global quarterly forecasting process. Hear about the business challenges that prompted action to change process and technology that led to creation of a flexible, stable and high performing environment.


Driving Connected Service with Vehicle InsightsIn this interview-style session format, IDC Manufacturing Insight’s Heather Ashton will share some of the latest research on how connected vehicles are providing automotive OEMs with opportunities for delivering value-added services to customers. Experts from automotive OEMs and SAP’s Stephan Brand will weigh in to discuss some of the challenges and opportunities for linking vehicle insights to the customer lifecycle. Additionally, the panel will explore how connected service can drive additional revenue opportunities for automotive brand owners and their channel partners.

Heather AshtonResearch Manager, IDC Manufacturing Insights

Stephan BrandVice President HANA R&D Business Applications, SAP SE

Provide Mercedes Customer like User Experience to Your SAP Users with Fiori Accounting processes are becoming more voluminous, complex and compliant in automotive business, where the need for achieving productivity gains is paramount. Learn how Daimler AG and Infosys Ltd. partnered to improve user experience and adoption by creating a center of excellence (CoE) for the SAP Fiori user experience. The CoE enriched procurement, accounting and controlling processes in order to enable simplicity, automation, productivity gains, mobility and quality of output.

Gerhard Streichert Senior Manager, Global Wholesale Finance Systems, Daimler AG

Prateek Mitter Program Manager, Automotive- EMEA Infosys Limited

How Tenneco Achieved Break-through Savings & Benchmarkable Compliance with GTS This session illustrates how Tenneco leveraged SAP Global Trade Services (GTS) 10.1 to support their global supply chain operations in North America. Learn how they improved NAFTA Trade Preferencing by more than 50%, increased response rate from suppliers while reducing internal workload, improved import purchase-to-payment traceability and provided master data accuracy for import entry.

Recruit & Grow Talent via the SAP University Alliances Program Simha Magal, PhDProfessor & Director, Grand Valley State University

Acquiring and growing talented employees is a major challenge many automotive companies face. SAP’s University Alliances program and participating universities can help! Universities programs range from very technical to business process focused and graduates come armed with deep knowledge of technologies and their business applications—they are business ready! Learn about these programs and how they can be a solution to your talent problems.

Implementation Considerations for SAP Revenue Accounting and Reporting (RAR)Kevin KaneExecutive Director, SAP Practice, EY Advisory Services

A new standard for revenue recognition will take effect in 2016, impacting many types of sales transactions. SAP Revenue Accounting and Reporting (RAR) was designed to integrate with other SAP modules as well as third party tools to enable revenue recognition in accordance with the new five-step model. Learn how to achieve a balance between minimizing disruption to the revenue processes, meeting the accounting and disclosure requirements of the new standard and enabling efficient, well controlled and scalable revenue accounting processes with an effective approach.

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Honda Simplifies HR & Energizes Their Workforce with Success Factors!In order to be an enabler, HR needs to establish a mid/long-term strategy, manage workforce and wellbeing, and possess the ability to respond to information/analytic/compliance requests in a timely and accurate manner. Learn how Honda simplified their HR process, improved morale and enabled practitioners with relevant information to help support decision-making using Success Factors Employee Central.

SAP Simple Finance—Reinventing FinanceJanet SalmonChief Product Owner Management Accounting, SAP SE

SAP is in the process of reinventing SAP Financials using SAP HANA to enable new programming paradigms and SAP Fiori to provide a new user interface. In this session, see how you can forget about the old component boundaries and learn how SAP is combining all transactional finance data into a single table: the universal journal. Learn how to provide multidimensional reporting for all your reporting entities to meet your organization’s needs and what “the others” in the automotive industry are doing.

Patrick M. PhalenDirector of Logistics & Customs Compliance, Tenneco

Mahadev GantiLead Consultant – SAP HCM Practice, Infosys Limited

Raj PalanivelSenior Systems Analyst, Global IT – Delivery, Tenneco

Kanako KannoManager - HR Development, Honda Motor Europe


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As a market leader in enterprise application software SAP (NSYE: SAP) empowers automotive companies to accelerate product innovation, improve quality, reduce manufacturing costs, and sell and service vehicles more profitably, driving market share growth in a highly competitive global market. The world’s most successful automotive manufacturers, suppliers, and sales and service organizations rely on SAP software to provide the foundation that drives performance and a competitive edge. SAP’s automotive software can help you manage geopolitical and demographic changes, enterprise mobility, responsive supply chains, short development cycles, high service expectations, and help you Run Simple by reducing complexity. SAP solutions connect processes with industry-specific solutions on premise, in the cloud, and through mobile devices. For more information, visit http://go.sap.com/solution/industry/automotive.html

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Best Practices for Automotive 2015