Best Practices: Enrollment Management Plan

Lorie Hach

Director of Student Success

Lisa McLaughlin

Institutional Data Coordinator

Process of Implementation

2011 Received Walmart Retention Grant 2011-2012 Established Retention Plan 2012-2013 Established Enrollment

Management Plan

Enrollment Management Vision

Implement a comprehensive and innovative enrollment management program, services and practices;

Achieve and maintain student recruitment activities, enrollment services, retention, and completion rates that are appropriate for the college.

Ensure the college has a successful and diverse student population. Engage the college community in the enrollment planning process. Expand the educational scope of the college by increasing the

number of degree programs.

SBC Enrollment ManagementMission

To actively recruit, enroll, and supports a diverse student body that meets the overall Strategic Plan of the college; and promotes student retention and completion rates.

SBC Enrollment Management TargetsTo have increased new student enrollment by 50 per year.

Results for 2012-210362 (41 for fall 2012, 21 for spring 2013)(75% for fall held HS diploma, 25% GED)(79% for spring held HS diploma, 21% GED) (23 students right out of HS, no increase)To have increased fall to fall retention rates by 2% per year.

Results for 2012-2013Decrease of 2.4% for overall student retentionIncrease of 17% for first-time degree seeking studentsTo have increased fall to spring persistence rates by 2% per year.

Results for 2012-2013Decrease of 3.8% for overall students persistenceIncrease of 15% for first time degree seeking studentsTo have increased graduation rates by 2% per year.

Results 2005 24% compared to 2006 23%

Marketing Goal

1. To develop and implement a comprehensive marketing plan through 2017. Develop a campaign to brand SBC. Determine the most effective means for marketing SBC. Revamp SBC web site.

Recruitment Goal

2. To establish and maintain a recruitment plan that will increase new students by 50 per year through 2017. Establishment of an ad hoc Recruitment Committee. To have completed a demographic study of service area. To increase enrollment of current high school graduates. To increase enrollment of current GED graduates. To create and increase the number of programs/activities that

will increase the male student enrollment. To complete a cost analysis of offering athletic programs. To develop articulation agreements between other ND TCUs for

transfer students into Bachelor and future Master’s programs.

Retention & CompletionGoal3. To establish and maintain a retention plan through

2017. Establishment of an ad hoc Retention Committee. To provide an effective first year learning experience. To provide an effective integrated and coordinated advisement

program for all students. To improve engagement of all students. To create improved communication of events/activities and

important dates between the college and the students. To provide services for students at risk. To increase availability/access to support services offered to

McLaughlin & Mobridge sites. To increase student opportunities for external experiences.

Student Financial Management Goal4. To establish and maintain a student financial

management plan through 2017. To increase the financial literacy of students. To assist students with setting financial goals. To increase the number of scholarships awarded to students. To increase the number of students completing financial aid

before classes begin.

Professional DevelopmentGoal5. To implement and maintain a professional

development plan for staff and faculty on effective practices in retention and persistence through 2017. To provide resources for faculty and staff to attend First Year

Learning Experience conferences. To provide resources for faculty and staff to attend advising

conferences. To provide resources for faculty and staff to attend recruitment

and retention conferences. To provide resources for faculty and staff to attend assessment

conferences.

Data Collection and Reporting Goal6. To establish and maintain an effective data

collection and reporting system through 2017. To develop tools to effectively track data collection. To maintain a central repository system. To complete an annual report that is shared with the

college community.

SBC Enrollment Management Plan Handout of 2012-2013 Enrollment

Management Plan with data and results. Use the same format as general education

and program assessments, along with strategic planning reporting.

Conclusion

Continue collecting data. Use of SharePoint to store all relevant data. Need to focus more on recruitment of GED

completers. Need to give more attention to continuing

students.

Questions

For further information contact:

Dr. Koreen Ressler, Vice President of Academics

koreenr@sbci.edu.