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Established best practices and plans/priorities on CCIs contribution to CCTdevelopment and promotion in partner regions
Nicosia, 7th november 2019
Chiara Rossetto and Mirko Mazzarolo, Regione VenetoCatie Burlando, Etifor
Best practices and contributions of CCIs to CCT in Veneto, Italy
OUTLINE
1. Tourism products in the city of Padova
2. Examples of CCIs
3. Best practice: Villa Roberti as a CCI
4. Challenges of the DMO
PADOVA
Città … del Prato senza erba, del Santo senzanome e del Caffè senza porte
SNAPSHOT OF PADOVA
(Ufficio Statistica – Provincia di Padova su dati U O. Statistica Regione Veneto)
050,000
100,000150,000200,000250,000300,000350,000400,000450,000500,000550,000600,000650,000700,000750,000800,000
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
ARRIVALS IN THE CITY OF PADOVA
Italiani
Stranieri
Totale
0
500,000
1,000,000
1,500,000
2,000,000
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
OVERNIGHT VISITORS IN THE CITY OF PADOVA
Italiani
Stranieri
Totale
PADOVA CITY OF ART: GIOTTO AND THE CAPPELLA
DEGLI SCROVEGNI
PADOVA CITY OF SCIENCE: UNIVERSITY OF PADOVA
PADOVA RELIGIOUS CITY: CUPOLAS OF SAINT ANTHONY, SANTA GIUSTINA, DUOMO, CARMINE
PADOVA CITY OF WATER
MANY EXAMPLES OF CCIS CONTRIBUTING TO CCT
EXAMPLES OF CCIS CONNECTED TO THE TOURISM
PRODUCTS
Cultural tourism through the Fiera delle parole:
• Cultural Festival organised by the Cultural Association Cuore di Carta
• A month of cultural/literary activities scheduled between Padova,
Abano e Montegrotto Terme
EXAMPLES OF CCIS CONNECTED TO THE TOURISM
PRODUCTS
La Pedivella cultural tours - on bike:
• Slow tourism focused on University students as a target
• Bicigrill, bike rental and maintenance
• Organisation of guided tours along the city
• Funded by the POR-FESR 3.3.4 A)
EXAMPLES OF CCIS CONNECTED TO THE TOURISM
PRODUCTS
Studio D Archeologia:
• Based in Padova
• Guided tours with archeologists in the national museums of
northeastern Italy
EXAMPLES OF CCIS CONNECTED TO THE TOURISM
PRODUCTS
Water-based tourism
Burchiello
• Water-based tours from Padova to Venice along the Brenta river
• Beneficiary of the POR-FESR, action 3.3.4, sub-action B to
georeference tours, bike paths and bike-boat options
BEST PRACTICE: VILLA ROBERTI AS A CCI
• Connection between CCIs and CCT
• Cooperative «Villa Roberti» – team of four young professionals
• Cultural hub, giving life to a Villa from the mid 15th century and to the
rural community of the Saccisica, 20 min south of Padova
• Well-connected to the destination
Funded by the European Funding for
Regional Development to contribute to
the territorial development of the area
Axis 3, Action 3.5.1 C) € 69.278,19.
Activities specifically funded:
• Renewal of spaces
for events and meetings
• Employment of staff
• Office hardware
• Web-page
BEST PRACTICE: VILLA ROBERTI AS A CCI
• Accomodation
• Private events, weddings
and business meetings
• Guided tours in and around
the Villa and the territory of
the Saccisica
• Weekly market
• Family events
• Music and theater events
BEST PRACTICE: VILLA ROBERTI AS A CCI
BEST PRACTICES IN PADOVA
• Padova has a consolidated history in the themes of interest for the
project Cult-CreaTe:
• Audivisual: Zalabb.org, JoleFilm, Course in Cinematography at the
University of Padova, Film Commission
• Printing/libraries: Editoria del Santo (each religious order had its
own printing shop)
• Festivals: Fiera delle parole
• Music tourism: The piano was invented in Padova, well-established
music conservatory, organisation of large events by ZED
CHALLENGES OF THE DESTINATION
• Creation of two DMOs in the Padova province:
• DMO Thermae and Euganean Hills
• DMO Padova, including rural territories to the north and east of
the city
• Despite doubling of arrivals and overnight stays over a ten year
period, Padova faces difficulties in terms of organisation of the
destination and persistent fragmentation
• Risk of organsiation of its tourism offer led by international agencies
For information:
Chiara Rossetto
Regione del Veneto
Unità Organizzativa Rapporti UE e Stato
Avenue de Tervueren, 67 - 1040 Bruxelles
Catie Burlando
Local Development and Tourism Unit,
Etifor
Via Testi, 4 – 35125 Padova
