Best Place Project

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    I believe Missoulaneeds a single, focusedorganizaon to guide therecruitment, retenonand developmenteort, much in the waycommunies large andsmall around the countryhave done with success.That organizaon isthe Missoula EconomicPartnership.

    Missoulas peerless natural

    and built environments, its

    vibrant downtown district,its rst-class public teaching

    and research university, its

    world-class medical centers,

    and acve, intelligent, engaged

    cizenry combine to create

    the best place to do business

    in the western United States.

    Because we are such anaracve place to live, work,

    play and raise our families,

    we must recruit and support

    businesses that complement

    the place and add value.

    Missoula needs to tell its

    story to bring new business

    to Missoula, to help

    exisng business grow and

    prosper, and to create new

    opportunies for businesses

    through development

    and redevelopment. With

    meaningful resources, thePartnership can tell that story

    over and over.

    I cant tell you that economic

    development is someone

    elses job anymore. Its

    mine. Its yours. Its ours.

    This partnership relies on usworking together in new ways.

    And as youll see elsewhere in

    this brochure, weve got some

    great folks on the team who

    agree.

    The goals spelled out in

    this brochure are simple

    but powerful. We want to

    put people to work. Your

    support is crical. Thanks for

    considering the Best Place

    Project and the Missoula

    Economic Partnership.

    John Engen

    Mayor

    HereswhatIhearmorethananythingfromthefolksIserve:

    Weliveinthebestplace. Iagree.AndthatswhywelaunchedtheBestPlaceProject. Wewanttoensurethattheeconomicvitalityofour

    extraordinaryplaceisnotletochance.WhileMissoulaishosttoanumberofeconomicdevelopmentandbusinessorganizaonsth

    atmeet

    nicheneedsinthecommunityandregion,nosingleorganizaoneecvelydrivestheeorttorecruit

    business,retainbusinesses,anddevelopopportuniesforbusinessesinMissoula.

    JohnEngen-Mayor

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    Create2,500newprimaryjobsresulngin4,875totaljobs,payingasustainablewagerateof$37KannuallyGeneratedirectpayrolltotaling$172,975,000annuallyfromneworexpandingbusinessesintargetedsectors

    Increasenewcapitalinvestmentsby$150,000,000 Encourage25newbusinessstartupswithinnovaveortech-relatedconcepts Recruit25best-tcompaniestorelocatetoMissoula

    Conduct46annualbusiness-prospectmissionsandtradeeventstoeducateandaractnaonal,statewideandregionalsiteseleconconsultantsan

    dtargetedprospectsseekingbusinessopportunies.

    TheBestPlaceProjectGoals:

    The ve-year Best Place

    Project is a $3.2 million

    regional economic growthplan targeted at the enormous

    pent-up opportunity

    represented by Missoulaand Missoula County. An

    unparalleled quality of life,

    state-of-the-art healthcare,quality schools, a stable

    and diverse economy, and a

    growing populaon are only the

    beginning aributes that makethis area an ideal place to live,

    work and raise a family.

    With these signicantadvantages, the potenal

    for economic growth and

    prosperity is great.

    To successfully compete

    with other regions across

    the country and the world,the Project helps pool our

    resources. It calls for increased

    assistance to exisng business,aggressive recruitment of

    new business to our region,

    provides for regional markeng

    along with small business andentrepreneurship support.

    A Proacve, Producve Plan forGreater Missoula

    The focus of the Best PlaceProject is on smart, managedand sustainable growth through

    21st Century jobs and industriesthat t our community.

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    Strategy 1 :Support Growth ofExisng Businesses

    Five-year Budget:$1 million

    In order to provide

    superior service to, and

    promote the growth of,

    exisng Missoula businesses,

    Project leadership will serve

    as a single point of contact

    for the community of business

    support providers.

    This is a crical component

    of the Project as exisng

    businesses create 80% of

    new jobs across the naon.

    Planned taccs/strategies include:

    Conduct annual visitswith businesses to learnhow best to supporttheir growth strategies. Ateam of business supportproviders (key governmentenes, ulies, nancialinstuons, educaon/training agencies, andothers) will assist andrespond quickly and directlyto companies with specicproblems or expansionopportunies.

    Provide ongoing access tolocal, state and naonalassistance and incenveprograms with a goal ofproviding direct support toa minimum 50 businesseseach year.

    Idenfy and enlist partnersand government agenciesto resolve general local/regional issues that may beliming exisng businessgrowth.

    Visit at least one out-of-

    town regional or corporateheadquarters of a localbusiness each year.

    Plan events for IndustryAppreciaon Week toshowcase and honorbusiness excellence.

    Develop addional supportmaterials to aract talentto the region including therelocaon of professionalswith local roots.

    Increase the level ofbusiness communityengagement with MissoulaCounty Public Schools andother educaon programs.

    Gather together keybusiness and manufacturinggroups to idenfy common

    obstacles and opportunies,such as recognizing suppliergaps, enhancing the areasbusiness-to-businesscontacts, evaluang co-oppurchasing opportunies,and encouraging othercollaborave eorts.

    Develop ongoing programsto help companies idenfyand access regional, naonaland global new marketopportunies. Help idenfyand provide access to qualitysuppliers and vendors, alongwith adopng cost-eecvegreen iniaves.

    Work closely with localmanufacturing managersin developing an ongoingcorporate headquarterscontact program to promotethe greater Missoula areaas an aracve place fornew contract placementand investment.

    OnewordsumsuptheMissoulabusinessenvironment:Ingenuity.Asaprinter,weareusuallyoneoftherstservicesneededbyanewbusiness.Theycometousequippedwithonlyadream.Weveseenmanybusinessesgrow,developandcreateprosperityt

    hatbenetseveryone.WeconnuetobeinspiredbywhatsmallbusinesscanaccomplishandseeiteverydayhereinMissoula.SmallbusinessisthetruebackboneofAmerica.

    Mike&JanPeissig-GatewayPrinng

    To eecvely implement the Best

    Place Project and achieve the

    ancipated return on investment,

    it will require a budget of $3.2

    million. Five-year nancial

    commitments to the Project will

    be sought from both private and

    public sectors.

    Funds generated will be earmarked

    exclusively for the implementaon

    of the various eorts outlined in

    the Project as outlined on the

    following pages.

    Funding the BestPlace Project

    $1.0M

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    Strategy 2 :Increase Innovaon,Entrepreneurshipand Small Business

    Support

    Five-year Budget:$800,000

    This part of the Best

    Place Project is designed

    to foster the success of

    Missoula area entrepreneurs.

    High-growth technology and

    knowledge-based businesses

    that generate export revenues

    will be targeted specically.

    The Project leadership

    and instuonal partners

    will connue to connect

    entrepreneurs with necessary

    assets in order to remove

    barriers to growth, driveup revenues, and increase

    employment opportunies for

    all residents.

    Planned taccs/strategies include:

    Enhance exisng programand develop new ones toimprove our areas overallinnovaon/entrepreneurshipclimate and to providespecic opportuniestargeted to small business,

    entrepreneurs and specicbusiness sectors. Host fourregional entrepreneurialevents annually.

    Deepen the exisngrelaonship with theUniversity of Montana TechTransfer oce and theirdegree programs whichsupport the developmentof entrepreneurs. Partnerwith UM to develop abasic innovaon andentrepreneurial programto teach students howto create, develop andcapitalize new productsand service ideas. Grow theprogram to include localpublic and private highschools.

    Evaluate innovaon andtechnology opportunies,including alternave energyand green iniavesthat best t the Missoulaarea. Develop programs toconnect exisng companiesand start-ups to theseopportunies.

    Implement a program forStage 2 entrepreneurs(companies with $1-25million in revenue) withthe potenal for signicantgrowth. Provide assistanceto four Stage 2 companiesthrough resources,informaon and conneconsnecessary to realize theirgrowth.

    Expand fundingopportunies forentrepreneurs by developingventure capital angelnetworks.

    Expand and enhance exisngidea evaluaon (pitchnight) programs thatconnect entrepreneurs tosuccessful business peoplewho then oer guidanceon development of newbusinesses around thoseideas.

    Brad&WendyReidDiversiedPlascs

    Weareasecond-generaonfamilybusinessinMissoula.Weappreciateraisingourfamilyinaclose-knitcommunity.Ourkidsbenefitbyattendingsmallerschoolslikewhenweweregrowingup.Ourcustomersalways

    commentaboutwantingtovisitMontanaand

    enjoythebeautythatsallaroundus.Itsfulfillingtorealizethatwereabletoownabusiness,raiseafamily,andenjoylifeinaplacewheresomanyotherpeoplewanttovacation.

    $800K

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    Strategy 3 :Aract New Businesses toEnhance and Diversify theLocal Economic Base

    Five-year Budget:$1.2 million

    The greater Missoula

    area has many assets

    that make it aracve to

    a diverse range of businesses.

    Our key assets include:

    Access to a quality workforceat compeve wages

    An exisng industry baseincluding medical andhealthcare services

    Highly desirable geographic

    locaon and quality of life

    Smart-growth goalssupported by the community

    Impressive infrastructurecapacies

    The University of Montana

    The Missoula InternaonalAirport, and more.

    Targeng Best FitIndustries:

    The focus of this part of

    the Best Place Project is to

    educate and recruit new

    businesses to the city of

    Missoula and Missoula County

    with an emphasis on targeted

    industry segments that would

    especially prosper in the local

    environment.

    Planned taccs/strategies include:

    Create a leading-edgewebsite to be the regionsvirtual front door. Thesite will feature a regionaldatabase with corporatedata and lisngs, targetedindustry job posts, a regionalnewswire, and a publicinformaon portal.

    Iniate proacve personalcontact with targetedprospects by aendingand sponsoring events atselect trade shows andconferences, and hosng

    target groups within ourregion for symposiums andtrade events.

    Obtain non-paid naonaland internaonal mediaexposure by using newsand feature material aboutMissoula County to generateposive coverage.

    Build partnerships withother organizaons tomaximize use of ourcommunitys businessdevelopment resources.

    Conduct mulple annualbusiness prospecngmissions and trade eventsto reach site consultants.Involve volunteer businessand professional leaders,

    elected ocials, andacademic leaders on strategyand recruing missions totarget-rich environments.

    Host annual inboundrecruitment mission forbusiness site decision-makers with top-levelinvestors included ineach event.

    Create fresh, breakthroughmarkeng materialsaccompanied by accurate,current economic data withour disncve Missoulaarea style. Use these torespond to inquiries and for

    distribuon at trade showsand other events.

    Implement a markengstrategy designed to aracttargeted rms, site seleconspecialists, and corporatereal estate execuves.

    IwasdrawntoMissoulabytheblendofaesthecs,itssizeandthefriendlinessofthepeople.Missoulahasbecomeanidealplacetoraiseafamily.Withitsmixofoldandnew,Missoulaoersapaceandalifestylethatsupportsthecreavethi

    nkingmycompanyneeds.Wecanliveandworkinthemountains,surroundedbyrivers.Lifeisrelaxedhere,allowingmoremeandenergyforinnovaon.

    AlexPhilp,Ph.D.,PresidentandCEOGCSHoldings,Inc.

    $1.2M

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    JoanMandeville,CEOBlackfootTelecommunicaons

    IwasaractedtoMissoulabyitssizeandlocaon.Itslargeenoughtohaveaworkforcehighlyskilledindatanetworking,sowaredevelopment,andotherspeciales.HavingtheUniversityofMontanaandtheCollegeofTechno

    logyhe

    recontributestotheexcellentqualityofemployees.Wecanhirelocallyoraracttalentfromoutofthearea.PeoplewanttoliveinMissoula.Oncehere,theywanttostay,soemployeeturnoverislow.

    Strategy 4 :Investor Relaons &

    Communicaons

    Five-year Budget:$200,000

    Maintaining high levels

    of investor condence

    in the Best Place Project will

    require the highest level

    of transparency, rapid and

    accurate communicaons, and

    complete accountability. It will

    also mean that Missoulas rst

    team of business and elected

    leaders will need to take an

    acve role in keeping the

    Project on task, on me,

    and on budget.

    Specic oversight

    responsibilies will fall on a

    steering commiee whosemembership will evolve more

    fully as funds are commied.

    The steering commiee will be

    comprised of individuals whose

    nancial investment is clear

    tesmony of their commitment

    to the programs success.

    Planned taccs/strategies include:

    Hire the professional stanecessary to implementthe Project. Hold sta andimplemenng partnersaccountable for execungthe strategies and achieving

    measurable results.

    Keep Project eorts freshand responsive to marketchanges and opportuniesduring its ve-year life span.

    Create a governing boardconsisng of nancialinvestors in the Project(public and private) whowill oversee the distribuonof funds, development oforganizaonal policies andpracces, establishment ofsound nancial pracces,and the hiring of qualiedpersonnel.

    Keep all investors inthe loop and providemeaningful and aracveopportunies forparcipaon for alllevels of investors.

    Remain accountable toinvestors by generangmeaningful updates oneconomic impacts achievedand also on measurablereturns on investment.

    Perform annualbenchmarking to measurethe Projects producvityand eecveness, producespecial events, orientaons,regular periodic reports,and an informave seriesof newsleers.

    SureshK.Daniel,CEORockyMountainBiologicals,Inc.Asafatherandanavidsherman,IndMissoulatobeaperfecttforraisingmyfamilyaswellaspursuingmyloveofyshing.Asabusinessowner,IcansaywithoutquesonthatRockyMountainBiologicalshasbeenbuiltwithMissoularesourcesandsustainedbyitspeople.Thewell-educated

    localworkforceconnuestomakeitpossibleforourcompanytoputdownrootsinthisuniqueseng.

    $200K

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    Expenditure Distribuon in Missoula County, MT

    in Millions of Dollars 10 20 30 40 50

    Housing

    TransportaonFood

    Insurance & Pensions

    Entertainment

    Healthcare

    Cash Contribuons

    Apparel

    Miscellaneous

    Educaon

    Personal Care

    Alcoholic Beverages

    Tobacco Products & Supplies

    Reading

    $44.3

    $19.7$15.9

    $13.6

    $7.5

    $6.9

    $4.4

    $4.2

    $2.4

    $2.2

    $1.6

    $1.1

    $0.6

    $0.4

    The Project targets the creaonof 2,500 new primary jobs. Theripple eect of these new jobs hasbeen computed based on regionalmulpliers. These mulpliers showthe eect of the addion of one jobor one dollar in any given industryto the employment and earningsfor all industries.

    The value of any job to the regionseconomy varies by industry, of course.Jobs based on signicant capitalinvestment have a higher wage rateand generate a greater ripple eectthroughout the regions economy.Less capital-related jobs generate asmaller economic value. These jobsoccur in retail, services and someof the lower-skilled manufacturingindustries. Lower salary levelstypically correspond with thesecategories of employment.

    Five-yearFundingProposedSummaryBestPlaceProjectFunding

    Strategy 1Support Growth of Exisng

    Businesses$1,000,000

    Strategy 2Increase Innovaon,

    Entrepreneurship and SmallBusiness Support

    $800,000

    Strategy 3Aract New

    Businesses to Enhance

    and Diversify the LocalEconomic Base

    $1,200,000

    Strategy 4Investor Relaons &

    Communicaons$200,000

    Economic Impact Analysis

    The economic impact analysisquanes the extent to whicharacon and expansion acviesincluded in the proposed Best PlaceProject will smulate economiceects, generate employment,income and business acvity. Thereport shows the total economicimpact, direct and indirect,measured in terms of jobs andincome. These impacts have beencalculated through an input-outputeconomic model customized toreect Missoula Countys economy.

    Economic Impact Analysis

    The economic impact analysisquanes the extent to whicharacon and expansion acviesincluded in the proposed Best PlaceIniave will smulate economiceects, generate employment,income and business acvity. Thereport shows the total economicimpact, direct and indirect,measured in terms of jobs andincome. These impacts have beencalculated through an input-outputeconomic model customized toreect Missoula Countys economy.

    StaceyMueller,PublisherMissoulian

    METRICS DIREC TIMPACT

    INDIRECTIMPACT

    INDUCEDIMPACT

    TOTALIMPACT

    Jobs 2,500 1,386 1,134 4,875

    Earnings(Payroll)

    $92,500,000 $88,069,120 $47,184,640 $172,975,000

    D isp os ab le Pers on al I nc ome $1 50 ,4 88 ,2 50

    Net Personal Consumpon Expenditures $124,905,248

    Deposit Potenal For Area Financial Instuons $60,195,300

    Economic Impact of Jobs

    Analysis provided by Economic Strategy Center, the research and analysis division of NCDS, Inc.

    ScoBurke,PresidentandCEOFirstSecurityBank

    DirkVisser,CEOAllegianceBenetPlanManagement

    JeFee,PresidentandCEOSt.PatrickHospitaland

    HealthSciencesCenter

    Your Part in theBest Place Project

    Through your investmentand support of the Best PlaceProject, local businessesand governments will see ameasurable return on theirdollars while helping to improvethe economic outlook andquality of life for everyone whocalls Missoula County home.

    As is the case with anysuccessful economic

    development eort, job creaonis at the core of the Best PlaceProject. By creang 2,500 newprimary jobs in the city ofMissoula and Missoula County,the Project will serve as thecatalyst to smulate exisngbusiness growth, spearheadcommunity improvements, andbuild the strong relaonshipsthat exist within our businesscommunity.

    The only queson is how big arole will you play in the successof the Best Place Project?

    Design: Spiker Communicaons

    Photography: Bryant PhotographicsPrinng: Gateway Prinng

    Campaign Co-chairsJoin us today in moving Missoula forward.

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    2401 S. Catlin StreetSuite 206Missoula, Montana 59801

    (406) 327-1470

    Printed on recycled paper using eco-friendly inks