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Best Overall Brand
• Lemsip Cold, Flu & Cough.
Lemsip Cold & Flu – Marketing Strategy
• INSIGHT: “When you are suffering from a Cold & Flu, you
feel like you have the worst possible cold & flu
imaginable.”
• Reason To Believe: “Lemsip’s best ever range treats all
symptoms of Cold and Flu.”
• Consumer Touch Points: TV, Radio, Facebook, Digital, PR
and In-Store
• DATES: From 01st Oct. 2015 – end of winter
Highlights – 360º campaign for Lemsip Max, All
in 1 Range.
TV & OLTV
• INSIGHT: “When you are suffering from a Cold & Flu, you feel like you have the worst possible cold & flu
imaginable.”
• Reason To Believe: “Lemsip’s best ever range treats all symptoms of Cold and Flu.”
• Consumer Touch Points: TV & OLTV
• DATES: From 01st Oct. 2015 – end of winter
Lemsip Cough – Marketing Strategy
• INSIGHT: “Coughs are socially embarrassing & leaves you felling isolated”
• Reason To Believe: “Effective Relief from Every type of Cough”
• Consumer Touch Points: TV, Radio, Online, Facebook, Digital, PR and In-Store
• DATES: From 01st Oct. 2015 – end of winter
Highlights – 360º campaign for Lemsip Cough.
Digital Campaign – Web MD
Facebook and Mobile Campaigns
Trade PR showcasing Lemsip’s Best Ever Range!
Digital PPC Activity
In store execution
Key Media Stats
Medium Metric
TV 1860 TVRs
OLTV 1250 TVRs
Radio 30% of Adults (Frequency of 5)
Facebook 70% reach of Target Audience,frequency of 5.
PPC 15% of Impressions.