Best Online Trading Platform ICICI Bank

8/6/2019 Best Online Trading Platform ICICI Bank

http://slidepdf.com/reader/full/best-online-trading-platform-icici-bank 1/6

Private and Confidential

Name of company : ICICI Securities Ltd - a wholly owned subsidiary of ICICI BankName of Product : “ICICIdirect.com – Markets on your finger tips” online share trading platform

Name of category entered : Best Online Trading platformTotal number of branches : For acquisition of customers for ICICIdirect.com account:

National Presence : 237 ICICI direct stores across 87 towns / cities in India plus 1700 ICICI Bankbranches

Overseas Presence : 1 branch office in Oman ,2 ICICI Bank representative offices in UAE and 1 ICICIBank branch in Bahrain

How is your product distributed or offered to clients:ICICIdirect.com is available as an online trading account product through branches as mentioned above.Further a feet on street agent network of strength of more than 15000 are also employed in India foracquisition of new customers for this product. The service for customers is catered through the presence of 273 ICICIdirect stores across 87 towns / cities inIndia and a centralized online and voice customer service channel team. The stores, besides serving the

equity customers, are also engaged in financial planning, customer education and sale of a wide basket of nonequity products that can help customers in “turning money to wealth”The online application form is the online channel for our product and is a first of its kind in Indian brokingindustry catered especially for customers residing in countries where we do not have any local presence. Theonline application has some industry first features of dynamic help menu & customized checklist making theform filling process the simplest way to start investing in India.Date of product launch: August 2000Reporting currency: INRCountries Served:The product is an online trading platform for those individuals who are eligible and want to invest in Indiancapital markets. So India becomes the largest contributor in our customer base. Most of our other overseascustomers are from UAE , Bahrain,Oman ,Kuwait , Qatar , Kuwait, Singapore and United Kingdom .Estimated market share:

Pioneering online trading segment in Indian markets, ICICIdirect.com has an estimated market share of morethan 25% to 30% among online trading customer accounts in India. It has sustained the market leadershipposition with a significant distance since inception in the segment of online trading, having pioneered thiscategory.Estimated % increase in market share in 2010 : NATotal number of clients : 2.1 millionAverage annual cost of service / product to the client : The whole advantage of an efficient and intuitiveonline brokerage house is to do with lower cost of service , which in our case can be as low as $ 1. This allowsus to invest in upper end customers with other offline services and solutions as well and helps in high levels ofproduct augmentation.Average transaction fee if applicable : We have a choice of pricing plans that the customer can choose basedon his / her judgment of transaction volumes. The average transaction charges to investing Indian equitystocks ranges from :

0.25% to 0.75% for customer who is resident of India 0.5% to 1.25% based on the trading volumes for a customer who is non resident of India. These charges

also include PINS charges which are for reporting activity of transactions to Reserve Bank of India,the central bank of the country as per regulatory guidelines under portfolio investment schemes.

Interest or profit charged : NAAny other fees associated with product : The initial sign up charges are $20/- for a resident Indian and $90 for Non Resident of India. The amount ishigher for a Non Resident of India as it involves opening of multiple accounts under one customer id due toregulatory reasons on product offering. The fee for account opening is an all inclusive charge for opening a 3-in-1 A/c - Bank, Demat & Trading account.Average interest / profit % paid in 2010 if applicable : NA




Max Credit limit : NAMinimum investment required :

ICICIdirect.com as a philosophy does not charge any minimum investment amount.Target audience salary / investable assets or size :In our vision of democratizing access to wealth-creation and partner customers in setting and achieving theirfinancial goals, we cater to all categories of customers of salary / investable assets So we have clients fromranging from salaried class to top industrialists or CEOs of mulit national companies. It reinforces the factthat we are a multi product multi channel integrated online brokerage service provider and why ourcustomers refer us as one stop financial service provider to all.

Unique Product Features :1) The 'Online' Convenience : The 3-in-1 account integrates banking, broking and demat accounts. This enables customers to trade in sharesand Mutual funds from all AMCs in India without going through the hassles of tracking settlement cycles,writing cheques and Transfer Instructions, chasing your broker for cheques or Transfer Instructions etc.

For NRI customers residing outside India our product enhances the convenience factor immensely via Facilitating application for PAN card (compulsory regulatory requirement to trade in Indian financial

markets) during account opening without any charges taking care of PINS regulatory reporting to RBI automatically Hassle free taxation deduction process

2) The 'Online' Speed : Customers can get the latest quotes of scrips on ICICIdirect.com and place an orderalmost instantly. Our servers can handle up to 350 orders per second and time lag between orders is less than50 milliseconds.3) The added focus on Security :ICICI Group operates globally in various jurisdictions. As a policy our endeavor is to adopt the best globalpractices to ensure customer privacy and security oftransactions. The other parameters that are critical to us are that the security featureis easily understandable, creates customer convenience and meets customer needs.

· Security Event and Incident Management System which provides real timealerts· Our closed ended system of seamless connectivity with bank and demat linkedto our trading system ensures that monies or securities do not get credited otherwise than into the client’sown demat/bank account· 128 bit SSL encryption for secured end to end transactions· We have detailed security policy in place covering physical, logical and application security and ensuringstrict adherence to it· Regular system audits to find out lapses, if any· Unique identification of customers through User ID and Password· Compulsory change of password on periodic basis· Automatic locking of ID on repeated failures· Implementation of Firewall and IDS / IPS· Inactivity session time out after 20 minutes4) Empowerment for a self directed online customers via Control , Tracking & Reviewing :Monitoring one's investments is as important if not more than making that investment itself. Our portfoliotracker and watchlist along with sms alerts will always keep our customers updated on the status of theirinvestments with us and act on them when required5) Hassle free Settlement Cycle: We have a unique 3-in-1 integrated design where in settlement of fundsand securities takes place through linked bank account and demat account. Customers receive SMS alerts ontheir registered numbers for all movements in bank and demat accounts. Thus customers are aware of alltransactions related to their accounts and are alerted in case there is any movement in the account. We werethe first to introduce issuance of digital contract notes in India .Timely online availability of current detailsas well as archives , helps a customer to get complete information as and when required.




Unique Product Benefits :

“Power packed trading platform” -- Trade Racer : ICICIdirect.com online trading platform via Trade racergives our customers a product service on their desktops to trade on live streaming of quotes and research tips. Essentially, it is an easy to use trading platform which allows trading in Equity and Derivatives in real timeon streaming quotes. As it provides live streaming quotes with advance charting tools & intraday researchrecommendations, it enables instant trading for those customers who have an active trading appetite. It is anintegrated platform which allows funds transfer and order and trade details. This product allows online at-home trading to customers who earlier would trade on broker terminals. Thus this is a whole newhomedelivery channel leveraging the power of technology. We describe this as a “power packed tradingplatform”. Our positioning of this product is intended to give dignity and honour to the active trader who‘works’ from home.Trade wherever & whenever through :

Mobile Trading when on the move: To help customer with low bandwidth connections to accesswww.icicidirect.com with faster download and transaction speed.

Call N trade (Offline transaction services ) and After market Orders

ICICIdirect Institute: Through ICICIdirect Institute we conduct Classroom Education Programmes on FinancialMarkets. It is an initiative that helps augment our product and serviceoffering as well as drive category adoption and penetration. Investor forums and training seminars are beingconducted in UAE , Bahrain and Oman also which help us to connect to our customers and improve on theirvaluable feedback. It is also an important way of capturing the voice of the customer.Access to Award winning research : ICICIdirect.com is a leader in independent equity research on 175 listedcompanies across 25 sectors. Strong research support with regular updates has ensured customer satisfactionand loyalty. We cater to the entire gamut of investment and return horizon requirements of an investorthrough our flagship offerings like Detailed Company Report, Pick of the Week, Model Portfolio, Stock on theMove, Daily & Weekly derivatives, Intra-day calls, Daily, Weekly & Monthly Technical with an impeccable strikerate. Derivatives World : This research-cum-technology product, helps execute low risk and hedged derivative

strategies, in an online platform, based on expected market direction.Investment advisory services:This unique benefit is currently availed by customers from India ,UAE, Oman , Qatar, Bahrain & Kuwait.Through EAG (Equity Advisory Services) we aim at:

Customized advice Continuous portfolio monitoring Active client involvement

Products offered through EAG are: Portfolio Evaluation and restructuring Model portfolio Stock recommendations for different investment horizons IPO advisory

Audience that product has been developed to serve for :ICICI Securities, through its brand ICICIdirect.com, provides the key to every investor who is eligible toparticipate in the Indian stock market and other financial investments, there by bringing to life the vision ofdemocratizing access to wealth-creation. With a wide suite of products, a multi-channel delivery of services,customer friendly web site and market-leadership status, ICICI Securities continues to top a category that ithad pioneered since inception.We classify our customers as per the following:

Based on customer behavior – from self-directed customers to customers who would want completedelegation

Based on affluence – from mass affluent to HNIs




Corporate customersAfter identifying the needs of customer, we provide them the best of services to achieve their financial goals.

Active Trader Services Equity Advisory Service Mutual Fund Advisory Private Client Group

All our initiatives including education, products, technology and distribution are derived from ourunderstanding of these customer segments and make the approach need based.

Benefits to your company offering this product :Owning India's largest online share trading product has it obvious advantages to our company:

It is a vehicle of immense importance to the ICICI group to venture in to brokerage industry, be apioneer and redefine the way trading and investments are done in Indian capital markets across multicustomer segments

Low cost of service through online channel makes it a highly profitable business proposition to the

firm and insulates it from various ups and down cycle of the organization The product has revolutionized the way share trading is done by getting new segments of customers

like salaried class , overseas customers etc on board who were earlier averse to middle men or offlinebrokers in India to participate in Indian capital markets

This product is instrumental in developing new critical domain competencies in the company andcompletes the full product basket offering of the organization

Provides a platform for innovations and introduce many features like “Trade Racer “and therebyhelping acquire new segments of customer and hence increase our market share.

High level of automation in the product leads to overall process efficiency in the organization With the salaried class affluence increasing exponentially in India and overseas customers increasing

belief in India growth story this product rides the explosive growth of an emerging super power. HenceICICIdirect.com becomes our flagship product in our organization's vision in democratizing access towealth-creation & partner our customers in setting and achieving their financial goals.

Summarize why product is deserving winnerThe product ICICIdirect.com is one of the most comprehensive online trading platform in the marketplace,and is designed to cater to our target segments in all stages of the lifecycle as mentioned in supplementalinformation chart provided. This product deserves to be a winner for :

the unique features of online convenience (Speed / Security/ Settlement / Tracking) and productbenefits explained above

the product's role in making ICICI Securities Ltd pioneer in Online broking segment in Indian capitalmarkets since inception 10 years ago

opening a new category of segment of investors in Indian markets and having huge potential to caternew segments and make a difference in the life of a customer

Being most preferred product for “investment phenomenon called India” to eligible overseascustomers (NRIs or PIOs) in Middle East (UAE, Oman, Bahrain , Qatar, Kuwait Saudi Arabia) NorthAfrica , Singapore ,United Kingdom and many other countries.

For being highly respected, acclaimed and rewarded from highly distinguished fraternities across theglobe in categories of Technology, Customer Service, Innovation and Research. Best E - brokerage House Outlook Money awards for every year last 6 consecutive times. This is

the most prestegious ' money 'awards in India. "ICICIdirect.com - 2009 Indian Frost & Sullivan Award for Customer Service Leadership" for its

Outstanding Services and Value to Customers National Financial Advisor awards 2010 - Retail organised by CNBC TV 18. CIO Magazine in the 4th Annual CIO 100 Awards 2009 : highest level of operational and strategic

excellence in information technology (IT).




We have leveraged our people, technology, product innovation capability and financial capital to be thebroker of first choice for customers in India, Middle east, Singapore, United Kingdom , North Africa and other

eligible countries by delivering high quality, world-class products and services.The Middle East Banker award would be testimony to the dedication and commitment of our team to serveour customers in their pursuit of achieving financial goals and wealth creation . The online retail brokingindustry is a very important segment for us and we are happy to be recognized as the best in the sector. As webuild on our achievements, our focus will continue to be on the customer, particularly on simplifying thecustomer experience and developing our capabilities in every sector to meet their growing needs.Supplemental Information:

Illustration of ICICIdirect.com product suite & services across life cycle




DISCLAIMER:

THIS DOCUMENT AND THE INFORMATION CONTAINED HEREIN ARE STRICTLY CONFIDENTIAL AND MEANT SOLELY FOR THESELECTED RECIPIENT TO WHOM IT HAS BEEN SPECIFICALLY MADE AVAILABLE TO BY ICICI BANK LIMITED. IF YOU ARE NOT THEINTENDED RECIPIENT OF THIS DOCUMENT, YOU ARE REQUESTED NOT TO READ, COPY, DISSEMINATE, DISTRIBUTE OR USE THISDOCUMENT AND THE INFORMATION IN ANY WAY. YOU ARE REQUESTED TO DESTROY THE DOCUMENT OR RETURN IT TO ANICICI BANK LIMITED OFFICE, BOTH IMMEDIATELY.

ICICI Bank Limited is incorporated in India and regulated by the Reserve Bank of India (RBI) and has its registered office inVadodara and maintains its corporate office in Mumbai, India. The information contained in this document is confidentialand has been submitted for the limited purpose of application for Bankers Middle East Product Awards under the "BestOnline Trading Platform" category and is not be shared with any investors or used for the purposes of soliciting, offer,purchase or subscription to any of the products mentioned herein. No part of this document can be published/ reproducedin part or full without the explicit permission of ICICI Bank Limited.The product and services mentioned in this document are provided by ICICI Bank Limited and is subject to product/servicespecific terms & conditions. The products and services mentioned in this document are also subject to RBI, FEMA

rules/regulations & other applicable laws.Except for the historical information contained herein, statements in this document, which contain words or phrases suchas 'will', 'would', etc., and similar expressions or variations of such expressions may constitute 'forward-lookingstatements'. These forward-looking statements involve a number of risks, uncertainties and other factors that could causeactual results to differ materially from those suggested by the forward-looking statements. These risks and uncertaintiesinclude, but are not limited to our ability to obtain statutory and regulatory approvals and to successfully implement ourstrategy, future levels of non-performing loans, our growth and expansion in business, the adequacy of our allowance forcredit losses, technological implementation and changes, the actual growth in demand for banking products and services,investment income, cash flow projections, our exposure to market risks ICICI Bank Limited undertakes no obligation toupdate forward-looking statements to reflect events or circumstances after the date thereof.All reference to interest rates, penalties and other terms and conditions for any products and services described hereinare correct as of the date of the release of this document and are subject to change without notice. The information inthis document reflects prevailing conditions and our views as of this date, all of which is expressed without anyresponsibility on our part and is subject to change. In preparing this document, we have relied upon and assumed, without

independent verification, the accuracy and completeness of all information available from public sources. ICICI Bank andthe "I man" logo are the trademarks and property of ICICI Bank Limited. Any reference to the time of delivery or otherservice levels is only indicative and should not be construed to refer to any commitment by us.

Nothing in this document is intended to constitute legal, tax, securities or investment advice, or a view or an opinionregarding the appropriateness of any investment, or a solicitation of any type.

Nothing in this document shall constitute or be construed to constitute an offer or invitation for, or solicitation for theoffer of, purchase or subscription of any products or services to any investor and is not intended for distribution to, or useby, any person in any jurisdiction where such distribution or use would be (by reason of that person’s nationality,residence etc.) contrary to law or regulation or would subject ICICI Bank Limited or its affiliates to any licensing,registration or other legal requirements.

Documents

Best Online Trading Platform ICICI Bank