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BEST OF 2018 presented by Zmags

To celebrate the start of the New Year, Zmags is proud to share the top 15 rich digital partner-built experiences of 2018. Spanning a variety of industries, these experienc-es are prime examples of innovative, creative, and revenue-driving content. These brands and companies are leading the way with content that goes above and be-yond, delivering a customer experience that is truly unique.

We hope you are inspired by these rich content examples, and come away with new ideas for 2019. Cheers!

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This shoppable - and educational! - buying guide breaks down how customers can add print to any wardrobe. Integrated quickviews allow shoppers to add any product to their cart, and clickable features like sliding carousels and animations make the experience highly interactive.

HushShoppable Buying Guide

Ethan Allen makes it easy for customers to put together an entire room through their shop-the-room series. Visitors can choose from over a hundred fully styled rooms - from offices to bedrooms - to find inspiration and beautiful homeware products.

Ethan AllenShop-The-Room

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Guided selling takes the guesswork out of shopping online, and quizzes are one of the best way to deliver this. First Aid Beauty’s visitors can click through a richly interactive quiz to find the perfect holiday present, meaning there’s no hesitation at final check out.

First Aid BeautyDigital Quiz

Video is a powerful tool for the storytelling marketer. It brings your brand to life, and keeps shoppers engaged with your content. Annoushka uses video in their #MeetAnnoushka experience to deepen their connection with their customers, and reinforce their brand identity.

AnnoushkaVideo Storytelling Experience

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To educate shoppers on their chocolate collection, Godiva employs a wide variety of multimedia content. From video to lightboxes, there’s so much for visitors to engage with. What really makes this content stand out is how it integrates quickviews; with a single click, shoppers can activate a lightbox to add an item to their cart.

GodivaEducational Content

Because cosmetics and makeup are such tactile products, purchasing them online can be a challenge. Tutorial content like Charlotte Tilbury’s helps alleviate any hesitation by providing easy tips on how exactly the featured products can be used. Shoppers not only come away with new products, but with valuable information as well.

Charlotte TilburyStep-By-Step Tutorial

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Brahmin makes finding the perfect handbag fun and quirky with their interactive digital quizzes. This quiz mimics the personalized experience of working with a sales rep in-store, but tranformed for a digital landscape. The questions are perfectly on brand for the fashionable brand, and remove the need for endless scrolling through category pages.

BrahminDigital Quiz

Gardener’s Supply Company’s unique and educational “Plant to Plate” experience guides shoppers through every stage of the growing and cooking process. From information on common greens, to tips for planting, to delicious recipes, visitors leave this page with products in their cart and gardening inspiration.

Gardener’s Supply Co.Educational Content

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Since humans process visual information 60 times faster than words(1), we highly recommend brands convey information in a visual format whenever they can. Roth Staffing does so with a uniquely interactive map of their offices. Not only do they make it easy for users to find their region’s average salary, but they make it engaging as well.

Roth StaffingInteractive Map

Long Tall Sally’s little black dress buying guides creates a fun and easy shopping process foc customers. Instead of searching through category pages, shoppers can navigate straight to this experience to find the perfect “LBD,” and receive styling inspiration from fashion icons along the way.

Long Tall SallyBuying Guide

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Integrated quickviews make this richly visual lookbook instantly shoppable. As customers click through the digital pages of style inspiration, they can easily add products to their cart without ever having to leave the experience. Keeping shoppers in the experience encourages them to continue shopping, increasing average order value.

New York & CompanyShoppable Lookbook

All Things Barbecue takes a multimedia approach to their Father’s Day gift guide. From video to a shop-the-collection feature, the brand makes finding the perfect gift easy and fast. By including so many interactive features, they also improve engagement metrics like time-on-page and bounce rate.

All Things BarbecueGift Guide

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It’s a well-known fact that customers utlimately trust their fellow customers the most when it comes to product recommendations - that’s why user reviews are so important. Isabella Oliver took this concept to the next level with their user-generated content experience, featuring a gallery of real customers’ instagram posts.

Isabella OliverUser-Generated Content

MSR Gear uses editorial content to tell the stories of three outdoor adventurers. Through interviews, video, and rich visuals, the MSR Gear brand comes to life in this long-form experience. By associating their products with an interviewee, they make it easy for customers to truly connect with their brand. And integrated quickviews make the whole experience instantly shoppable.

MSR GearEditorial Content

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Harvey Nichols takes shoppers on a girls’ night out with their longform experience. The buying guide tells a distinct story, and uses interactive features like gifs and lightboxes to keep shoppers engaged. It’s fun and unique, and speaks directly to the Harvey Nichols buyer.

Harvey NicholsInteractive Buying Guide

About ZmagsZmags helps ecommerce marketers create and publish rich digital experiences through a user-friendly interface that requires no IT involvement. Using Creator by Zmags, brands can create fresh, shoppable content that drives product discovery and inspires consumers to purchase. Creator integrates with all leading ecommerce and content management platforms enabling marketers to optimize their website content. Leading brands like Ethan Allen, Harvey Nichols, New York & Company, Vivienne Westwood, All Things BBQ, and Godiva use Creator by Zmags to deliver interactive and entertaining shopping experiences with rich content like buying guides, quizzes, lookbooks, video, and more. To learn more, visit www.zmags.com.

To learn more, visit www.zmags.com.

(1) https://www.onespot.com/blog/infograph-ic-the-science-of-storytelling/