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BEST MARKETING CAMPAIGN - Plain-English Health Care€¦ · BEST MARKETING CAMPAIGN ... “Star Wars Night” campaign ... Response” Campaign Silver VCU Health,

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Page 1: BEST MARKETING CAMPAIGN - Plain-English Health Care€¦ · BEST MARKETING CAMPAIGN ... “Star Wars Night” campaign ... Response” Campaign Silver VCU Health,

BEST MARKETING CAMPAIGN

Hospital 200-399 beds Distinction Nicklaus Children’s Hospital, FL. “PPC and SEO

Optimization” campaign. Agency: Rise Interactive Hospital 400+ beds

Platinum Ellis Medicine, NY. Bariatrics campaign. Agency: Smith & Jones

Silver The University of Kansas Hospital. “Advancing the Power of Medicine” campaign. Agency: SPM Marketing & Communications

Silver Siteman Cancer Center, MO. “Exceptional” campaign

Silver University of Arkansas for Medical Sciences. “Excellence in Patient Care” campaign

Healthcare System

Platinum Baptist Health, AR. “Keep on Amazing” campaign. Agency: Stone Ward

Platinum NewYork-Presbyterian. “Unmasking a Killer” campaign (www.nyp.org/cancerunmasked). Agency: Seiden

Platinum Penn Medicine. “Heart Failure and Transplant Program” campaign (www.PennHeart.org). Agency: Ronin Advertising

Platinum Scripps Health, CA. “Proton Therapy Center” campaign (https://campaigns.scripps.org/services/cancer-care__proton-therapy). Agency: Evariant

Gold Presence Health, IL. Women’s cardiovascular campaign. Agency: Influence Health

Gold Genesis Health System, IA. “Practice with Pride” campaign (www.genesishealth.com/Pride). Agency: TAG Communications

Gold Novant Health, NC. “The #SweetRetreat” challenge (www.novanthealth.org/sweetretreat)

Gold Einstein Healthcare Network, PA. “3D Mammography” campaign

Silver Meridian Health, NJ. “Connected” campaign. Agency: SPM Marketing & Communications

Silver Advocate Healthcare, IL. Mammogram campaign (storiesofthegirls.com). Agency: HYC Health

Distinction UC Health, OH. “We See More” campaign. Agency: SPM Marketing & Communications

Distinction OSF Healthcare, IL. “Stroke. Time Is Critical. Know the Signs.” campaign. Agency: StayWell

Distinction Norton Healthcare, KY. Enhancing results of pay per click ads in a cancer campaign. Agency: Single Throw Digital Marketing

Page 2: BEST MARKETING CAMPAIGN - Plain-English Health Care€¦ · BEST MARKETING CAMPAIGN ... “Star Wars Night” campaign ... Response” Campaign Silver VCU Health,

Medical Practice/Clinic/Outpatient Facility Platinum Atrius Health, MA. “Care. About You.” campaign

(https://www.atriushealth.org/care) Silver Hearing Excellence Inc., Ontario, Canada. The latest

line of connected hearing aids campaign HMO/PPO/Other Insurers

Gold UnitedHealthcare - Employer & Individual, MN. “We Dare You to Share” campaign (www.wedareyoutoshare.com)

Gold Highmark Health, PA. “New to Medicare” campaign (www.startingmedicare.com/Portal?hkg_source=digital)

Gold Blue Shield of California. Baby boomers campaign (www.blueshieldcaboomers.com). Agency: GKV

Gold UnitedHealthcare Medicare & Retirement/Insurance Solutions, FL. “4th Quarter Medicare Supplemental Insurance” campaign

Gold UnitedHealthcare Medicare & Retirement/Insurance Solutions, FL. “Proof of Concept” campaign

Silver UnitedHealthcare Medicare & Retirement/Insurance Solutions, FL. “Empowerment Journey for AARP Medicare Supplemental Insurance Members” campaign

Distinction UnitedHealthcare Medicare & Retirement/Insurance Solutions, PA. “Fresh Look AARP Supplemental Insurance” campaign

Consumer General Health Site

Gold Nebraska Methodist Health System. “Star Wars Night” campaign (www.parentsavvy.com/starwarselements). Agency: Corporate 3 Design

Silver Lilly for Better Health, IN. In support of the WTHR Health & Fitness Expo. Agency: Borshoff

Consumer Disease-Focused Site

Gold Methodist Health System, TX. “Yes2Living liver transplant” campaign (www.yes2Living.com). Agency: RD&F Advertising

Corporate Vendor/Agency Site

Gold Trizetto Provider Solutions, CO. “Faces” campaign to expand brand awareness and generate referrals. Agency: 90octane

Silver Chiltern International Ltd., TN. “Designed Around You” campaign (www.chiltern.com). Agency: SCORR Marketing

Other Healthcare Sites

Gold Indiana Donor Network. “Driven to Save Lives” campaign (www.driven2savelives.org)

Silver Morneau Shepell, Ontario, Canada. “Crisis Response” Campaign

Silver VCU Health, VA. “Shift for Health” campaign (www.vcushift.com). Agency: ndp

Distinction MDLIVE Inc., FL. “ER Diversion” campaign