Best Companies Results 2013

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    Best Companies

    to Work For,

    India 2012-13 

    By Business Today and

    PeopleStrong in

    association with

    Naukri.com

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    1

    Contents

    1.  Methodology ........................................................................................................... 2 

    1.1.  Survey approach and respondents’ profile ...................................................... 2 

    1.2.  Sample Size and Representation ..................................................................... 4  1.3.  Ranking ........................................................................................................... 5 

    2.  The Sampled Respondents Profile .......................................................................... 7 

    2.1.  Organizational Spread ..................................................................................... 7 

    2.2.  Geographic Spread .......................................................................................... 7 

    2.3.  Age, Experience and Education ...................................................................... 9 

    2.4.  Type of Households and Income Levels ....................................................... 10 

    2.5.  Industry Sectors ............................................................................................. 11 

    2.6.  Kind of Companies represented .................................................................... 12 

    3.  Ranking of Companies ......................................................................................... 13 

    3.1.  The Overall Ranking (across all sectors) ...................................................... 13 

    3.2.  Ranking on each of the 6 parameters (across all sectors) ............................. 15 

    3.3.  Variation of Rankings by ‘regions’ ............................................................... 16 3.4.  Variation of Rankings by different ‘age groups’ .......................................... 18 

    3.5.  Variation of Rankings by ‘type of companies’ ............................................. 20 

    3.6.  Variation of Rankings by different ‘industry segments’ ............................... 21 

    Ranking by BPO Sector Respondents.................................................... 21 

    Ranking by BFSI Sector Respondents ................................................... 22 

    Ranking by Core Sector Respondents.................................................... 22 

    Ranking by Engineering and Automotive Sector Respondents ............. 23 

    Ranking by Hospitality Sector Respondents .......................................... 24 

    Ranking by Manufacturing Sector Respondents .................................... 24 

    Ranking by Pharma and Healthcare Sector Respondents ...................... 25 

    Ranking by Software and IT Sector Respondents ................................. 26  Ranking by Telecom and Allied Sector Respondents ............................ 26 

    Ranking by Others and Diversified Sector Respondents ....................... 27 

    4.  Ranking of Companies within Sector ................................................................... 28 

    4.1.  Sector –  Business Process Outsourcing (BPO/ KPO/ ITES) ........................ 28 

    4.2.  Sector –  BFSI (Banking, Financial Services, Insurance) .............................. 29 

    4.3.  Sector –  Core Sector (Oil & Gas/ Power/ Steel/ Minerals) ........................... 29 

    4.4.  Sector –  Engineering and Automotive .......................................................... 30 

    4.5.  Sector –  Hospitality (Includes Aviation, Tours & Travels, Hotels) .............. 31 

    4.6.  Sector –  Other Manufacturing (FMCG, Durables, Other non-Engineering) 32 

    4.7.  Sector –  Pharma and Healthcare ................................................................... 32 

    4.8.  Sector –  Software and IT ............................................................................... 33  4.9.  Sector –  Telecom and Allied ......................................................................... 34 

    4.10.  Sector –  Others and Diversified ................................................................. 35 

    5.   Non Ranking Parameters ...................................................................................... 36 

    5.1.  What makes a company a fantastic place to work in? ................................... 36 

    5.2.  Rating of own company on the five factors identified .................................. 40 

    5.3.  What makes a company attractive? ............................................................... 41 

    5.4.  What upsets employees strongly enough to start contemplating change? .... 42 

    5.5.  Satisfaction in current job role ...................................................................... 43 

    5.6.  Adherence to Ethical Values ......................................................................... 43 

    5.7.  Relationship with the immediate boss/ supervisor ........................................ 43 

    5.8.  Satisfaction level with certain key issues at work ......................................... 45 

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    1. Methodology  "The Best Companies to work for" is an annual survey conducted by Business Today and PeopleStrong

    HR Services that aims to understand the Perceptions and Aspiration of India's Talent across industries.

    It gives a great insight into how Industry at large and in specific verticals can align their Employer

    Brands to how the workforce of India is aspiring and thinking. "Best Companies to Work for in India",

    as a feature, has been institutionalized over the past decade by Business Today.

    The survey aims to provide a feedback to the companies on what the employee marketplace thinks

    about various companies, what factors are considered important, what factors attract people, what

    factors demoralize people, and other inputs in an unbiased representative manner. The cornerstones

    of this research are the respondents who work in different types of organizations.

    For the last 11 years, we have sought responses and inputs from the workforce community directly

    through a large database of employees across diverse spectrum of vintage, age, industry, location and

     job grades. This survey primarily aimed to capture the Aspiration and Perception across key variables

    of Organizational interface with an employee.

    With this year, we induct a platform for a reality check through HR Metrics with the Employers as

    well. To include the "The Employers' Perspective", key Metrics of HR across the employee influencing

    variables have been included. These metrics complement the variables that an Employee experiences

    and provides the inputs on the key influencers for the employee Perceptions and Aspirations.

    Like last year, Business Today and PeopleStrong decided to continue with the methodology of inviting

    employees of any and all kinds of companies to participate in an open online survey in association

    with Naukri.com.  This allows all kinds of salaried employees from different kinds of companies to

    participate and express their views and make the survey participation wider and more representing.

    The survey was conducted using an internet based self-filling questionnaire, where the questionnaire

    was sent to about 4 million people  registered on the Naukri.com platform. To cross-check the

    authenticity of the respondents and to ensure that quality of responses were of acceptable standards,

    validation checks were done by Naukri team and PeopleStrong technology team by calling back a

    certain proportion of the respondents randomly.

    The PeopleStrong Study Team then constructed a ranking of companies and an analysis of various

    aspects that go into making a company a great place to work in.

    This study does not report on specific aspects of any company (positive or negative). The ‘Best

    Companies to Work For’ rankings are done across industries and within specific industry/ economic

    sectors. The study further reports on the respondent employees’ satisfaction and aspirations, but at a

    sector level and at the overall level only, not at a company level. Differences of views across different

    geographies and demographic segments are also presented, highlighting the differences between

    various segments.

    1.1.  

    Survey approach and respondents’ profile 

    Internet was chosen as the medium of survey to get the highest bang for the buck  – deeper reach at

    comparable costs. We leveraged the rich database of Naukri.com to reach out to approximately 4

    million people. Further, online research is known to get more honest opinions, though there is a

    limitation that the questionnaire needs to be short and easy to understand (which in a way leads to

    better responses and therefore better quality of data collection). Online surveys are known to often

    achieve better randomness in collection of responses than land surveys.

    To conduct this survey, Peop