Best Careful Your Wife Bus-485

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Introduction:

Environmental problem is a major concern all over the world, especially in developing country

like BANGALDESH. Faster growing population, poverty makes more danger issues in developing

country. Like many Asian cities, BANGLADESH suffers from dangerously high levels of airpollution, poor water quality, high levels of exposure to severe traffic noise, high levels of garbage

disposal and rapidly diminishing landfill space (Civic Exchange,2007). Consumer alarm about

environment is becoming more obvious in the environmentally conscious open market. Over the

years, a large portion of the consumer group has appreciated that they have direct impact on the

environment because of their purchasing behavior. Consumers are adapting to these circumstances

by considering environmental issues when making a purchase. The most important evidence

supporting this new growth of ecologically favorable consumer behavior is the increasing number

of consumers who are willing to pay more for products that are environmentally friendly.

Several scholars over the past few eras have shown that a important share of consumers are willing

to pay more, in some cases as high as 40% more, for green products. Enhanced knowledge about

this target market would allow marketers to successfully design strategies specifically for this

group. Hence focus on this customer cluster would bring about distinctive competitive advantage

for the firm.

Statement of the problem:

Over the years large number of consumers have realized that their purchase has a direct impact on

the environment and are very much conscious about buying behavior and moreover the marketers

of the product are also facing the problems of identifying the consumers who are willing to pay for

the product which are environmentally friendly. Several factors that we found by studying that may

influence consumers willingness to pay for the environmentally friendly products of them are

demographics , knowledge ,values, attitudes , behavior .But among the mentioned factors some of

the study that was early done shows some contradictory results such as according to Sandahl and

Robertson (1989) they found that the environmentally conscious consumer are less educated and

has a lower income than the average which needs to be reverse in commonsense and ultimately

lead them to conclude that income and education are not good predictors of environmental

purchase behavior. Increase in consumers buying criteria toward the environmental

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responsibility ,corporate focus on this segment may provide a source of competitive advantage in

the near future.

Purpose:

Now a day an important challenge that the marketer face is the find out which consumer is willingto pay more for the environmental friendly products. The purpose of this study is actually twofold:

1) To identify the profile of the consumer who are likely to pay more for the environmentally

friendly product.

2) To elaborate marketing strategies that arises from an improved understanding of the profile

of this segment of the consumer.

Review of literature:

The earlier work done in the related field of consumer research has raised confusing results as to

which factors actually motivate consumers to pay more. The literature have exist of several factors

that may influence consumers willingness to pay more for environmentally friendly products have

been identified. These factors can be classified into five categories: demographics, Knowledge,

values, attitudes and behavior. The literature has been following in bellow:

1. Demographics:

The effect of consumer demographic characteristics on their purchase decisions they havesuccessfully established that demographics have less than the other categories. Socio-

demographics characteristics have gained a lot of attention as the key profiling variables. Such

characteristics have been employed by many scholars more frequently for the bases of segmenting

and profiling green consumers. Despite having contradiction, researcher also agrees on upon the

fact that demographics exert a significant influence on the consumers. Homeownership is one

particular factor that the researcher could have omitted had this research been done from a

Bangladeshi point of view.

2.Knowledge:

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The idea of knowledge is recognized in consumer research as a characteristic that influences all

phase of in the decision making process, from gathering information, to making decisions and

finally evaluating the product. Like demographics, empirical support for the influence of

consumers environmental knowledge on their ecologically friendly behavior is contradictory. Eco

literacy was developed to measure the respondent The collective body of literary productions,

embracing the entire results of knowledge and fancy preserved in writing; also, the whole body of

literary productions or writings upon a given subject, or in reference to a particular science or

branch of knowledge, or of a given country or period. This factor would play a very minor role

minor role from our countrys perspective since the concept of Eco literacy is almost an alien one

to most of the people of our country Knowledge is a familiarity with someone or something, which

can include facts, information, descriptions, orskills acquired through experience oreducation. It

can refer to the theoretical or practical understanding of a subject. It can be implicit (as with

practical skill or expertise) or explicit (as with the theoretical understanding of a subject); and it

can be more or less formal or systematic. Inphilosophy, the study of knowledge is called

epistemology, and the philosopherPlato famously defined knowledge as "justified true belief."

However no single agreed upon definition of knowledge exists, and there are numerous theories to

explain it. The following quote from Bertrand Russell's "Theory of Knowledge" illustrates the

difficulty in defining knowledge. "The question how knowledge should be defined is perhaps the

most important and difficult of the three with which we shall deal.

3. Consumer Values:

Values can be defined as broad preferences concerning appropriate courses of action or outcomes.

As such, values reflect a persons sense of right and wrong or what ought to be. Equal rights for

all, "Excellence deserves admiration", and People should be treated with respect and dignity are

representative of values. Values tend to influence attitudes and behavior. For example, if you value

equal rights for all and you go to work for an organization that treats its managers much better than

it does its workers, you may form the attitude that the company is an unfair place to work;

consequently, you may not produce well or may perhaps leave the company. It is likely that if the

company had a more egalitarian policy, your attitude and behaviors would have been more

positive.

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http://en.wikipedia.org/wiki/Facthttp://en.wikipedia.org/wiki/Informationhttp://en.wikipedia.org/wiki/Descriptionhttp://en.wikipedia.org/wiki/Skillshttp://en.wikipedia.org/wiki/Experiencehttp://en.wikipedia.org/wiki/Educationhttp://en.wikipedia.org/wiki/Philosophyhttp://en.wikipedia.org/wiki/Epistemologyhttp://en.wikipedia.org/wiki/Platohttp://en.wikipedia.org/wiki/Justified_true_beliefhttp://en.wikipedia.org/wiki/Facthttp://en.wikipedia.org/wiki/Informationhttp://en.wikipedia.org/wiki/Descriptionhttp://en.wikipedia.org/wiki/Skillshttp://en.wikipedia.org/wiki/Experiencehttp://en.wikipedia.org/wiki/Educationhttp://en.wikipedia.org/wiki/Philosophyhttp://en.wikipedia.org/wiki/Epistemologyhttp://en.wikipedia.org/wiki/Platohttp://en.wikipedia.org/wiki/Justified_true_belief


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Consumer value and customer value are terms used synonymously. Consumers values says that

as describes goals ,varying in importance, that serve as guiding principles in peoples lives

.Recycling, for instance, is a behavior that someone ought to do, even though the immediate

individual rewards for engaging in it are usually scarce. Therefore, if an individual engages in

recycling, it would be expected to be driven by strong values. The concept of value describes the

consumers perceived ratio of the price paid for a product or service to the quality or worth

received return. Consumer values can be defined as desirable goals, which serve as guiding

principles in peoples lives. Previous researches have established that major values which

influence consumer behavior are individualism, collectivism, fun/enjoyment and security with the

first 3 variables having comparatively more impact on consumer behavior. Values are closely

related to behavior. The environmental friendly behavior of a consumer can be accounted for by

the strong values which a consumer holds. Hence a much clearer understanding of the individual

determinants of environmentally friendly behavior can be obtained by considering the impacts of

values. Values can be extremely hard to determine. In this research the respondents were asked to

rank the valued according to the priority each one holds to them. But these constructs, such as

fulfillment, have high levels of abstractness about them.

4. Consumer behaviors:

Consumer behavior have exist of two major values that influence consumer behavior are

individualism and collectivism. On one hand, individualism represents how much a person focuses

on his independent self. Individualist people involve in voluntary associations and they make sure

that they remain distinct individuals, even when they belong to groups. They also compete with

others for status, which dependents on their accomplishments much more than on their group

memberships. On the other hand, collectivism implies corporation, helpfulness, and consideration

of the goals of the group relative to the individual. Being a collectivist means that one may foregoindividual motivations for that which is good for the group. The work of triandis suggests that

collectivist people tend to be friendlier to the environment, while individualistic people tend to be

more unfriendly.

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In addition, McCarty investigated the impact of two other relevant values on consumers

environmentally conscious behavior: fun/enjoyment and security. It was found that the

fun/enjoyment value was positively related to attitudes about the importance of recycling and to

the recycling behavior. This relationship makes sense if one considers that those who value fun and

enjoyment in life may see a fulfillment of this end-state through interaction with the environment.

The security value factor was not significantly related to either the importance of recycling or the

recycling behavior.

5. Consumers attitudes:

The definition of attitude according to theMerriam Webster dictionary is "a mental position with

regard to a fact or state; a feeling or emotion toward a fact or state." Another way to think of

attitude is a mental habit that filters how you perceive the world around you and also the actions

and behaviors you take in response. An attitude can be defined as a positive or negative evaluation

of people, objects, event, activities, ideas, or just about anything in your environment (Zimbardo et

al., 1999) In the opinion of Bain (1927), an attitude is "the relatively stable overt behavior of a

person which affects his status." "Attitudes which are different to a group are thus social attitudes

or `values' in the Thomasonian sense. The attitude is the status-fixing behavior. This differentiates

it from habit and vegetative processes as such, and totally ignores the hypothetical 'subjective

states' which have formerly been emphasized.

Environmental attitude is commonly understood as a cognitive judgment towards the value of

environmental protection The two most studied attitudes in the ecological literature, with respect to

environmentally friendly behavior, are importance and inconvenience. On one hand, importancesays that with respect to the environment, as the degree to which one expresses concern about

ecological issues. On the other hand, Inconvenience refers to how inconvenient it is perceived for

the individual to behave in an ecologically favorable fashion. For example, a person may feel that

recycling is important for the long-run good of the society, but he or she may also feel that it is

personally inconvenient .Similarly consumer know that single serve aseptically packaged juices or

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puddings will harm the environment, but still buy them because they are convenient. McCarty

studied the fact of importance and inconvenience of recycling on the behavior of recycling. They

found that the relationship between inconvenience and recycling was in the expected direction, that

is, the more individuals believed recycling was inconvenient, the less likely they were to recycling.

By contrast ,beliefs about the importance of recycling were not significantly related to recycling

behavior . Therefore, it appears that regardless of how important individuals believed recycling to

be, the perception of the inconvenience of the recycling activity had a greater influence on their

actions .McKeage says that green consumers strongly believe that current environmental

conditions are deteriorating and represent serious problems facing the security of the world

.Conversely, consumers who do not engage in environmentally friendly behavior perceive that

ecological problems will resolve themselves.Therefore, an individuals perception about the

severity of ecological problems might influence his willingness to pay more for ecologically

compatible products. Paco and Raposo (2009) concluded that consumers were more likely to buy

green products if they were more closely involved with the environment. In addition, Paco and

Raposo (2009) further stated that attitude although not necessarily used by customers as a base for

their environmentally friendly purchase decisions but still could impose a strong influence on their

willingness to pay more for environmentally friendly products.

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http://www.medwelljournals.com/fulltext/618351_jahttp://www.medwelljournals.com/fulltext/618351_jahttp://www.medwelljournals.com/fulltext/618351_jahttp://www.medwelljournals.com/fulltext/618351_jahttp://www.medwelljournals.com/fulltext/618351_jahttp://www.medwelljournals.com/fulltext/618351_ja


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Fig: Conceptual Framework

Questions

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A structured non-disguised questionnaire was designed to gather the data required for this research.

Prior to sending the survey, a pre-test was done and minor modifications were made. The

questionnaire was divided into five parts. The first part measured Eco literacy, second partmeasured attitudes of consumers toward a variety of topics related to environment, third part of

questionnaire measured behavior of respondents towards environment, fourth part measured

consumer values and fifth part measured demographic characteristics: gender, marital status, age,income, family size, home ownership, education and employment status.

HypothesisH1.There is relationship between to knowledge and consumer willingness to pay more for

environmentally friendly products.

H2.There is relationships between consumer value and consumers willingness to pay more forenvironmentally friendly products.

H3.There is relationship between consumer behavior and consumers willingness to pay more for


H4.There is relationship between consumer attitudes and consumers willingness to pay more for


Research Methodology and procedure

The conceptual framework of the proposed study depicts the name of research variables and

relationship within them. The research question and hypothesis clearly supports this model. In this

study, to conduct this research we will use correlation study. Here we provided nineteen questions

under dependent variable and independent variables to find out the perception about Consumers

willingness to pay more for environmentally friendly products. So for this study have 5

independent variables and one dependent variable. Here the study wants to discover the association

among these variables.

SamplingFor the study we have used random sampling method for this research.. The sample size was 20

where we picked both male and female from different ages and income. All of the respondendts are

the residences in Dhaka, we gave the questionnaires and also give them instructions how to fill it.After that we observe how they respond towards the questionnaries that we provided to them.

Measurement instrumentTo conduct this study we used a structured questionnaire. Each questions were measured using

seven point likert scale where 1= strongly disagree to 7= strongly agree. Where fifteen of the

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questions were directed at independent variables, four of the questions (questions 16, 17, 18, 19)

were aimed at the dependent variable, which is consumer willingness to pay more for


Measurement questions to the participants:

1. Since we live in such a country, any pollution that we create is

Easily spread out and therefore of no concern to me. 1 2 3 4 5 6 72. Our country has so many trees that there is no need to recycle paper. 1 2 3 4 5 6

7

3. Recycling will reduces pollution. 1 2 3 4 5 6 7

4. Recycling is important to save natural resources. 1 2 3 4 5 6 7

5. Recycling will save land that would be used as dumpsites. 1 2 3 4 5 6 76. Packaged food companies are acting responsibly toward

the environment. 1 2 3 4 5 6 7

7. Paper companies are concerned about the environment. 1 2 3 4 5 6 78. Keeping separate piles of garbage for recycling is too much troubl1 2 3 4 5 6 7

9. Recycling is too much trouble. 1 2 3 4 5 6 7

10. I hate to wash out bottles for recycling. 1 2 3 4 5 6 711. Trying to control pollution is much more trouble than it is worth.1 2 3 4 5 6 712. Refusing to buy products from companies accused of being polluters. 1 2 3 4 5

6 7

13. Considering environmental issues when making a purchase. 1 2 3 4 5 6 714. I feel very excitement in participating environmental friendly activity 1 2 3 4 5 6

7

15. I am aware of environmental related issues 1 2 3 4 5 6 716. It is acceptable to pay 10 percent more for groceries that are Produced, processed, and

packaged in an environmentally friendly way. 1 2 3 4 5 6 7

17.. I would accept paying 10 percent more taxes to pay for an environmental

Cleanup program. 1 2 3 4 5 6 718. I would be willing to spend an extra 200 taka a week in order to buy less

Environmentally harmful products. 1 2 3 4 5 6 7

19. Buying environmentally friendly products 1 2 3 4 5 6 7

9

1=Strongly Disagree2=Moderately Disagree3=Disagree4=Neither Disagree nor agree5=Agree6=Moderately Agree7=Strongly


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Data Analysis-After successful collection of data we reviewed the raw data and revised it if it was necessary. Thisrevised data was entered into SPSS 13.0 software for analysis. We have used 5 major statistical

approaches for data analysis in SPSS software which are-

1. Frequencies statistics

2. Reliability analysis

3. Crosstabs

4. Correlations

5. Means

Frequency Analysis

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The frequency tables shows that out of the 20 group 1 respondents 11 are male and 9 are female.

13 of these 20 people fall 15-25 age group. 12 of these 20 people fall 5000-15000 taka group of

income.(See Appendix 1)

Reliability analysis

Attitude

The above reliability test on the variable attitude which is based on question 1 to 11. According

to Cronbachs Alpha () is sufficient reliability is 50 or above. In this test we get = 705 whichis reliable.(See Appendix 2)

Consumer behavior:

The above reliability test is on the independent variable behavior which is based on question 1 to

11. According to Cronbachs Alpha () is sufficient reliability is 50 or above. In this test we get

= 711 which is reliable.(See Appendix 2)

Consumers willingness to pay more for environmentally friendly products

The above reliability test is on the dependent variable consumers willingness to pay more for

environmentally friendly products which is based on question 1 to 11. According to Cronbachs

Alpha () is sufficient reliability is 50 or above. In this test we get = 671 which is reliable.(SeeAppendix 2)

CrosstabsConsidering environmental issues when making a purchase * I would be willing to spend an extra

200 taka a week in order to buy less Environmentally harmful products.(See Appendix 3)

Out of 20 respondents 3 respondents agree in both the question which reffers that respondentsbehavior and willingness to pay extra for environmentaly friendly products equally.(See Appendix

3)

Crosstabs

Recycling is too much trouble * I would accept paying 10% more taxes to pay for an

environmental cleanup program

The above table shows that there is significant pattern between benificer of recycling andconsumer willingness to pay extracharge for an environmental cleanup program because here 3

people agree with cleanup program and 3 people also diagree that recycling is trouble maker.(See

Appendix 3)

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Correlations

Pearson Correlation s Analysis

Relationships between Knowledge and consumer willingness to pay more forenvironmentally friendly products

P=0.078

=0.745

We know that P0 and anything less than .05 is significant (2 tailed). Here P is greater than 0 but

the relationship between Variables is not significant there is a weak negligible relationship it reject

the hypothesis that we stated. Consumers knowledge is not affect the consumer willingness to paymore.So,the hypothesis that we conclude H1 is rejected. (see Appendix4)

Relationships between behavior and consumer willingness to pay more for environmentally

friendly products

We know that P0 and anything less than .05 is significantP=0.053

=0.824

(2 tailed). Here P is greater than 0 but the relationship between Variables is not significant there is

a weak negligible relationship so it rejected the stated hypothesis. So, consumers behaviors is notaffect the consumer willingness to pay more. So,the hypothesis that we conclude H3 is rejected.

(see Appendix4)

Relationships between values and consumer willingness to pay more for environmentally

friendly products

P=0.404

=0.077


the relationship between Variables so there is a weak relationship. So, consumers an values is not

affect the consumer willingness to pay more. So,the hypothesis that we conclude H2 is rejected.

(see Appendix4)

Relationships between attitudes and consumer willingness to pay more for environmentally

friendly products

P=0.256

=0.277

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the relationship between Variables so there is a weak, low relationship. So, consumers an attitude

is not affect the consumer willingness to pay more. So,the hypothesis that we conclude H4 isrejected. (see Appendix 4)

Spearmans Correlation Analysis

Relationships between attitudes and consumer willingness to pay more for environmentally

friendly products

P=0.309

=0.185

We know that P0 and anything less than .05 is significant (2 tailed). Here P is greater than 0 butthe relationship between Variables so there is a weak relationship . So, consumers an attitude is not

affect the consumer willingness to pay more. So,the hypothesis that we conclude H4 is rejected.(see Appendix 4)

Relationships between values and consumer willingness to pay more for environmentally

friendly products

P=0.445

=0.049

The above table shows that P0 and is less than .05 so there is significant relation between

values and consumer willingness to pay more for environmentally friendly products. So,thehypothesis that we conclude H2 is accepted. (see Appendix 4)

Relationships between behavior and consumer willingness to pay more for environmentally

friendly products

P=0.195

=0.410


the relationship between Variables so there is a weak relationship . So, consumers behaviour isnot affect the consumer willingness to pay more for environmentally product. So,the hypothesis

that we conclude H3 is rejected. (see Appendix 4)

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Relationships between Knowledge and consumer willingness to pay more for

environmentally friendly products

P=0.150

=0.529


the relationship between Variables so there is a weak relationship . So, consumers an knowledge is

not affect the consumer willingness to pay more. So,the hypothesis that we conclude H1 isrejected. (see Appendix 4)

MeanThe above six tables shows the Mean and Std. deviation of all the independent variablesindividually against the dependent variables. (see Appendix 5)

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Limitations:

The survey which was done were taken into account only 5 independent variable and from our

analysis we found some of the variable has a weak correlation with the dependent variable which is

the consumer willingness to pay more for environmentally product.If we take more variable thenwe can conclude better research .

Our sample was only 20 respondentswhich is very few .if we take into account more sample we

can have better results.This type of research were few that was done we didnt get any proper

information so there is lack of proper information in this field.To complete whole research time is

too short which is a y important concern in doing this type of work.

The more better technique can be implied such as focus group and depth interviews which would

be able to evolve the true scenario of the research .

Conclusions:

By having analysis of the data that we got by having questions , it raises more questions .By

having we found that only the variable values has a significant relationship with the consumers

willingness to pay more to environmentally product .By analysis we also found the consumers

group who are considering environmental issues when making purchase and they are willing to paymore for the green product .So the marketers need to concentrate on that focus group to increase

their sale and make competitive advantage on that issues.

This studies evolve the need to study further because the independent variable that we chhose is

not giving us the relationship with the dependent variable and to find out more variable in

relationship with the dependent variable.

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References :

Alba , J.W. and Hutchinson,J.W.(1987) Dimensions of consumer expertise

Journal of consumer research . vol 13 march.pp.411-54.

Anderson ,T,jr and cunningham,W.H(1972). the socially consciuous consumer .

journal of marketing vol.36 No.7 .pp23-31

3)Berkowitz,L, and Lutterman,K.G(1968) the traditional socially resposible

persionality public opinion quarterly ,vol 32,pp169-85.

Brooker ,G.(1976) the self actualizing socially conscious consumer journal of

consumer research ,vol12.no.9 ,pp 1-16.

Chan,k. (1999),Market segmentation of green consumers in hong kong ,journal

of internation consumer marketing .vol,12 , no.2, pp7-24.

Hair,J.F. Anderson ,R,E ,tatham ,R.L> and Black ,W.C (1998) ,Multivariate data

analysis , 5Th ed., Macmillanm,New york ,NY>

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Appendix

1. Frequencies

Statistics

20 20 20 20

0 0 0 0

Valid

Missing

N

customer id gender age income

Frequency Table

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customer id

1 5.0 5.0 5.0

1 5.0 5.0 10.0

1 5.0 5.0 15.0

1 5.0 5.0 20.0

1 5.0 5.0 25.0

1 5.0 5.0 30.0

1 5.0 5.0 35.0

1 5.0 5.0 40.0

1 5.0 5.0 45.0

1 5.0 5.0 50.0

1 5.0 5.0 55.0

1 5.0 5.0 60.0

1 5.0 5.0 65.0

1 5.0 5.0 70.0

1 5.0 5.0 75.0

1 5.0 5.0 80.0

1 5.0 5.0 85.0

1 5.0 5.0 90.0

1 5.0 5.0 95.0

1 5.0 5.0 100.0

20 100.0 100.0

1.00

2.00

3.00

4.00

5.00

6.00

7.00

8.00

9.00

10.00

11.00

12.00

13.00

14.00

15.00

16.00

17.00

18.00

19.00

20.00

Total

Valid

Frequency Percent Valid PercentCumulative

Percent

gender

11 55.0 55.0 55.0

9 45.0 45.0 100.0

20 100.0 100.0

Male

female

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

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age

13 65.0 65.0 65.0

7 35.0 35.0 100.0

20 100.0 100.0

15-25

26-35

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Income

Frequency

Percent

ValidPercent

CumulativePercent

Valid 5000-15000 12 60.0 60.0 60.0

16000-25000 7 35.0 35.0 95.026000-35000 1 5.0 5.0 100.0Total 20 100.0 100.0

2.

Reliability

Case Processing Summary

20 100.00 .0

20 100.0

ValidExcludeda

Total

Cases

N %

Listwise deletion based on all

variables in the procedure.

a.

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Reliability Statistics

.705 11

Cronbach's

Alpha N of Items


20 100.0

0 .0

20 100.0

Valid

Excludeda

Total

Cases

N %

Listwise deletion based on all

variables in the procedure.

a.

Reliability Statistics

.711 2

Cronbach's

Alpha N of Items

3. Crosstabs

Considering environmental issues when making a purchase * I would be willing to spend an extra

200 taka a week in order to buy less Environmentally harmful products.


20 100.0% 0 .0% 20 100.0%considering * i would be

N Percent N Percent N Percent

Valid Missing Total

Cases

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cons idering * i would be Crosstabulation

Count

0 0 0 1 0 1 2

2 1 0 1 0 1 5

0 1 1 0 0 0 2

1 0 1 3 1 0 6

0 0 0 1 0 1 2

1 0 0 0 2 0 3

4 2 2 6 3 3 20

moderately disagree

disagree

neither disagree nor

agree

agree

moderately agree

strongly agree

considering

Total

strongly

disagree disagree

neither

disagree

nor agree agree

moderately

agree strongly agree

i would be

To ta

CrosstabsRecycling is too much trouble * I would accept paying 10% more taxes to pay for anenvironmental cleanup program


20 100.0% 0 .0% 20 100.0%recycling * i would

N Percent N Percent N Percent

Valid Missing Total

Cases

r e c y c l i ng * i w o u l d C r o s s t a b u l a ti o n

C o u n t

1 0 0 1 1 0 0

0 0 0 0 1 2 1

0 1 1 0 3 1 1

0 0 0 0 1 0 0

0 0 2 0 1 0 0

0 0 0 1 0 1 0

1 1 3 2 7 4 2 2

s t r ong l y d i sag r ee

m od erate l y d i sag re e

d i sag r ee

ne i t he r d isag r ee n o r

ag r ee

ag r ee

m od erate l y ag ree

r ec yc l i ng

T o ta l

s t r ong l y

d i sag r ee

m od erate l y

d i sag r ee d i sag r ee

ne i t he rd i sag r ee

n o r a g r e e ag r ee

m od erate l y

ag r ee s t r ong l y ag r ee

i wou ld

T o ta

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4. Correlations

Correlations

1 .078

.745

20 20

.078 1

.745

20 20

Pearson Correlation

Sig. (2-tailed)

N

Pearson Correlation

Sig. (2-tailed)

N

knowledges

Consumer willingness

to pay more for

environmentally friendly

products

knowledges

Consumer

willingness topay more for

environmental

ly friendly

products

22

Correlations

1 .053

.824

20 20

.053 1

.824

20 20

Pearson Correlation

Sig. (2-tailed)

N

Pearson Correlation

Sig. (2-tailed)

N

behaviours


to pay more for


products

behaviours

Consumer

willingness to

pay more for

environmental

ly friendly

products


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Correlations

1 .404

.077

20 20

.404 1

.077

20 20

Pearson Correlation

Sig. (2-tailed)

N

Pearson Correlation

Sig. (2-tailed)

N

values


to pay more for


products

values

Consumer

willingness to

pay more for

environmental

ly friendly

products

Correlations

1 .256

.277

20 20

.256 1

.277

20 20

Pearson Correlation

Sig. (2-tailed)

N

Pearson Correlation

Sig. (2-tailed)

N

attitudes


to pay more for


products

attitudes

Consumer

willingness to

pay more for

environmental

ly friendly

products

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Correlations

1.000 .195

. .410

20 20

.195 1.000

.410 .

20 20

Correlation Coefficient

Sig. (2-tailed)

N


Sig. (2-tailed)

N

behaviours


to pay more for


products

Spearman's rho

behaviours

Consumer

willingness to

pay more for

environmental

ly friendlyproducts

25

Correlations

1.000 .150

. .529

20 20

.150 1.000

.529 .

20 20


Sig. (2-tailed)

N


Sig. (2-tailed)

N

knowledges


to pay more for


products

Spearman's rho

knowledges

Consumer

willingness to

pay more for

environmental

ly friendly

products


26/30

5.Mean

26


27/30

27


28/30

.

28


29/30

29

1=Strongly Disagree

2=Moderately Disagree3=Disagree4=Neither Disagree nor agree5=Agree6=Moderately Agree7=Strongly


30/30

1.Since we live in such a country, any pollution that we create is

Easily spread out and therefore of no concern to me. 1 2 3 4 5 6 72. Our country has so many trees that there is no need to recycle paper. 1 2 3 4 5 6

7

3. Recycling will reduces pollution. 1 2 3 4 5 6 7

4. Recycling is important to save natural resources. 1 2 3 4 5 6 7

5. Recycling will save land that would be used as dumpsites. 1 2 3 4 5 6 76. Packaged food companies are acting responsibly toward

the environment. 1 2 3 4 5 6 7

7. Paper companies are concerned about the environment. 1 2 3 4 5 6 7

8. Keeping separate piles of garbage for recycling is too much troubl1 2 3 4 5 6 79. Recycling is too much trouble. 1 2 3 4 5 6 7

10. I hate to wash out bottles for recycling. 1 2 3 4 5 6 7

11. Trying to control pollution is much more trouble than it is worth.1 2 3 4 5 6 7

12. Refusing to buy products from companies accused of being polluters. 1 2 3 4 56 7

13. Considering environmental issues when making a purchase. 1 2 3 4 5 6 714. I feel very excitement in participating environmental friendly activity 1 2 3 4 5 6

7

15. I am aware of environmental related issues 1 2 3 4 5 6 716. It is acceptable to pay 10 percent more for groceries that are Produced, processed, and

packaged in an environmentally friendly way. 1 2 3 4 5 6 7

17.. I would accept paying 10 percent more taxes to pay for an environmental

Cleanup program. 1 2 3 4 5 6 718. I would be willing to spend an extra 200 taka a week in order to buy less

Environmentally harmful products. 1 2 3 4 5 6 7

19. Buying environmentally friendly products 1 2 3 4 5 6 7

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