Bespoken DesignsMonogram Shop

Alex Turano

Location

Oxford, Mississippi

Mission Statement

Our mission is to provide the best customized monogram, embroidery, and screen-printing services in-store on a comprehensive selection of merchandise. We operate our business efficiently to highlight our cooperative role in society by offering our services to a broad spectrum of markets.

Monogram Services

EmbroideryScreen Printing

Monogram Services

Special Event/Occasion (requiring bulk merchandise)-Company (Business) Advertisement with custom logo-Seasonal/Themed Events-Philanthropy-Baby Showers-Wedding-Local Sports Teams-Local School Merchandise-Greek Life (Sorority/Fraternity)-Uniforms

Product SelectionAccessories– Jewelry: Rings; Bracelets;

Necklaces; Earrings– Hats/Caps– Scarves– Key Chains– Umbrellas– Garment Bags– Purses

Product Selection

Apparel– Denim: Jeans; Jackets– Knit: Sweaters; Tees– Cotton T-shirts– Sweatpants– Aprons– Men’s Custom Dress

Shirts (cuff option)

Product Selection

Bed & Bath– Towels (Hand Towels,

Wash Cloths, and Large Towels)

– Towel Holder– Robes– Bar Soap– Waste Basket– Laundry Basket– Shower Mat– Shower Rings

Product Selection

Home Goods– Door Mats– Cups– Napkins– Napkin Rings– Wall Décor– Stationeries– Blankets– Throw Pillows– Candles

Product Selection

Luggage/Bags– Jewelry Pouches– Makeup/Cosmetic Bags– Toiletry Bags– Diaper Bags– Tote Bags (Seasonal

Bags)– Luggage Tags– Backpacks– Small Carry-On Luggage

Target Market

Demographics-Geographic Location: Oxford, Mississippi-Gender: Female-Education: Some College or Bachelors Degree-Profession: Student or White Collar Job-Household Size: Family of 4-VALS: Innovators, Thinkers, Experiencers

Target Market

Marketing & Promotions

Print Media-Newspaper Ads (Including college newspaper)-Catalog Option (to subscribers)-Yellow Pages-Business Cards/Merchandise (pens, notepads, t-shirts etc.)

Marketing & Promotions

Outdoor Media-Promotional Posters/Flyers (to hand out around populated areas and post on public bulletins in schools, churches, and businesses)-On-Premises Signage-Seasonal In-Store Events

Marketing & Promotions

Interactive Media-E-Commerce Website-Facebook-Twitter-Tumblr-Linked In