Hotel Tivoli. 1933

Tivoli Lisboa. 2009

1933-1955: Fromthe Firsthotel to the New tivoliFounded in 1933 by José Cardoso and Joaquim machaz, who set up a partnership with a registered capital of fifteen thousand escudos, the Tivoli Lisboa was the natural outcome of the business experience begun in 1926 by its founders.it all started in the Pensão Tivoli, located on the right side of Avenida da liberdade in a small building next to the so-called music-hall cinema Tivoli, from which it took its name and the inspiration for the first logo chosen by Frederico de lima mayer, a business man, to represent his entertainment facility.when, seven years later, they started the hotel business, the dignity and elegance boasted by the Avenida da liberdade, the most important street in the city, guaranteed that such an undertaking was feasible. ideally located half way down the wide avenue, the Hotel Tivoli was then placed in a quite spot.

ART AND HISTORYIN TIVOLI LISBOA

in those times, the place was described as healthy, very peaceful and with fine panoramic views over lisbon; to that was added an excellent service, the welcoming and professional staff, and the comfort offered to the guests. these were the first identity marks of the Tivoli brand name.the migrations caused by the emerging Civil war in spain and world war ii led in turn to a con-

Ceramics by Jorge Barradas, 1961. Restaurant Terraço

Wall clock over the main entrance, 1957.

Advertising leaflet. 1936

in 1955, with the onset of the Tivoli Group, the owners of Tivoli Lisboa accepted a government invitation to manage the Palácio de Seteais hotel, in sintra. in that same year, the project for the construction of an eight-storey building with 200 rooms was approved.

officially opened on 1 July 1957, the new hotel was targeted at the more demanding guests of 1st class hotel establishments.

Built next to the old Tivoli, the first construction phase of the modern building, designed by the architect Pardal monteiro, now boasts some new features in the national hotel architecture, one of which is the new location of the restaurant, now on the terrace, offering a spectacular overview from the eighth floor.

1955-1974: the GolDeN AGe oF the tivoli hotÉis GroUP

siderable flow of cus-tomers between 1936 and 1945, depleting the hotel’s response capacity. in the post-war pe-riod and with a clear notion that the fu-ture was likely to be promising for busi-ness in this industrial sector, the owners of tivoli lisboa defined the plans for the con-struction of a new hotel building

ART AND HISTORY IN TIVOLI LISBOA

the old and the new building coexisted until 1959 when the 2nd phase of the construction works started and the old building was demolished. opened in April 1961, set against the landscape of Avenida da liberdade, the modern Hotel Tivoli makes its statement and becomes known as one of the most elegant hotel establishments in Portugal.

Adapting itself to the increasing number of hotels in the country, the Tivoli with its 302 rooms (15 of which are suites), is now fit to respond to the growing number of foreign tourists that arrive in the country, and to lodge the loyal national clients, a segment which tends to increase.

the year of 1974 marks the end of an era. As a result of the 25 April revolution, several situations in the market, currency fluctuation, changes in cultural patterns and in competition (in terms of both quality and quantity), among others, took away the relatively stable business conditions faced up until then.

Advertising post-card. 1936

Hotel Tivoli seen from the eastern side. 1983

the valuable asset that the Tivoli brand represented was preserved due to the strategic management system developed by this family-owned and run company. however, renovated and modernized over the years in order to tally with european trends, the brand became an acknowledged reference in the Portuguese hotel industry, offering a quality product that satisfied the most demanding expectations of its guests.

service provision in the hotel business is characterized by a set of specific attitudes connected to the senses, delivering a unique and distinctive character to the industry.

As a result of the hospitality which is intrinsic to the product being sold (lodging and food), and the welcoming services offered, the Tivoli Lisboa team is proud of its excellence shown in the relationship with guests.