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October / 2019
Bertelsmann BrazilBertelsmann Brazil Investments – BBI
1 Bertelsmann Brasil · Confidential
Bertelsmann SE & Co. KGaA
First-class media content, services and education offerings
Market-leading positions in the core businesses of TV, books, magazines,
music, services, print and education
International focus
A globally operating company with more than 125.000 employees in some
50 countries
2 Bertelsmann Brasil · Confidential
Bertelsmann at a Glance
€17.7 billionGroup revenues
€2.6 billionOperating EBITDA
€1.1 billionGroup profit
125.931Employees
GüterslohHeadquarters
Brazil – Presence of five of the eight divisions
3 Bertelsmann Brasil · Confidential
Bertelsmann Brazil –Investments in education
Provide training for companies
Building a higher education institution
focused on health
Finding technologies that empower
new learning experiences
Higher Education
Corporate Training / e-
Learning
Educational
Technologies
4 Bertelsmann Brasil · Confidential
Evolution
Communication
300 years ago
Communication
today
5 Bertelsmann Brasil · Confidential
Evolution
Medicine
today
Medicine
600 years ago
6 Bertelsmann Brasil · Confidential
Evolution
Education
today
Education
150 years ago
7 Bertelsmann Brasil · Confidential
Characteristics of the future of education
Flexibility
Reduced costs
Develop new skills
Include technology in learning
Attend classes as often as you like
8 Bertelsmann Brasil · Confidential
Our companies & cases
Leader in Corporate training in Brazil Health education company enabled by technology,
focused on Medical residency prep courses
Innovation process Edutainment
9 Bertelsmann Brasil · Confidential
Afferolab Proposal
10 Bertelsmann Brasil · Confidential
Unboxlab –Internal Lab to Accelerate Innovation
DIGITAL
DATA DRIVENDiscovery
Analyze
Empathic
Co-creation
Prototyping
Test HypothesisINNOVATION
Problem Market FitSolution
11 Bertelsmann Brasil · Confidential
How is a new classroom at Afferolab?
Inverted classroomLaboratory & Collaboration
Monitoring and
exchange
Inverted Class –
Preparation
Through a platform the
participant accesses
content in different formats
(Podcasts, Videos, Articles,
Infographics)
Active Learning –
Application
Supported by technology
and an expert, the group
exchanges experiences,
studies cases and tests
theories
Practice and Learn –
Transfer
The participant should
practice with and collect
evidence to share with the
group
12 Bertelsmann Brasil · Confidential
Nextpedia –Student at the center of the class
Amazon Echo DotPart of the logistics team, the
voice assistant supports classroom activities
Afferolab_feed
HR-employee dialogue, accelerating
communication, research and
performance
Afferolab_castOn-demand learning with
performance-supporting playlists that bring transformative insights
13 Bertelsmann Brasil · Confidential
Medcel Proposal
EDUCATION ENTERTAINMENT EDUTAINMENT
The first medical EDUTAINMENT proposal in the world!
14 Bertelsmann Brasil · Confidential
Medcel Proposal
15 Bertelsmann Brasil · Confidential
Medcel Prataform
16 Bertelsmann Brasil · Confidential
Medcel PillarsIn
no
va
tio
n
Co
nve
nie
nce
Cu
sto
miz
ati
on
• More than 7000 hours of content
• More than 70,000 students benefited
• 15 000 issues available for simulated tests
• 99% approval
Bertelsmann BrazilBertelsmann Brazil Investments – BBI
Daulins Emilio
Managing Director Bertelsmann Brazil Investments
Head of Corporate Center Bertelsmann Brasil