STEPHANIE BERNSTEIN Social Media Marketing

Coordinator Student Affairs Marketing

2015-2016 School Year, Portfolio

Accounts

Norris Center

•  Facebook •  Twitter •  Snapchat •  Instagram

Smart Dillo •  Facebook •  Twitter •  Snapchat

From left, clockwise: Facebook, Twitter, Instagram

Facebook

Twitter

Facebook Terminology •  Reach: the number of users who viewed

the post in their newsfeeds •  Engagement: the number of users who

clicked to expand the post, liked or commented

Snapchat

Content Customization: -  Witty captions -  Geofilters

-  Weather, locations, events, etc.

à In 2016, Snapchat following grew by 100+ users by implementing Snapcode marketing campaign around Norris Center.

Snapcode: other users can scan this image on the app or printed to follow the

account

ListServs Goal: Address the student body in a casual, informative and relatable way

Pop culture reference

Total Opens

We decided to come up with an April Fools’ joke…

“Swimming Pool to Open on Norris

East Lawn”

Final Note:

Student Affairs Marketing has given me so much real-world work experience. I’ve learned valuable skills in

social media management, marketing analytics, communication strategies and project implementation.

But more importantly, I’ve learned teamwork, time

management and responsibility. I’ve found a team of creative, talented, hilarious individuals who make me

excited to walk into my work-study job each day.

I’m grateful for the opportunity to have joined the SAM FAM this year, and look forward to more laughs, memories and accomplishments with the team.

Stephanie Bernstein

Thank you!