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Berkeley-Haas Claims Most Innovative MBATeam12/20/2010
Competing for $20,000 and
bragging rights as
Americas most innovativeMBA team, a group of five
full-time, first-year Berkeley
MBA students clinched the
title in the finals of the
eighth annual Innovation
Challenge on Friday.
The Berkeley MBA team, Haastile Takeover, consisted of Rahul
Bijor, Blake Holland, Brandon Piper, Nancy Unsworth, and
Scott
Van Brunt, all MBA 12. Haastile Takeover emerged victorious
from an original field of more than 100 teams from more than
50
business schools. The competition, conducted completely
online,
challenged students to innovate in one of three categories:
business model innovation, social innovation, and marketing
and
product development.
Haastile Takeover competed in business model innovation,
developing a proposal for attracting Generation Y consumers
to
Jiffy Lube. "Our proposal was titled In Tune by Jiffy Lube
and
involved creating an online vehicle maintenance management
portal for car owners," says Holland. For the finals, the
team
presented their proposal and responded to questions from
judges
that included MBA innovation lecturers and innovation
leaders
from major corporations.
The team credits the Haas Schools new Problem Finding,
Problem Solving class as a factor in its success, Holland
says.
The course gave us a great set of tools to brainstorm and
ideate
in the early going of the project, says Holland. We also feel
our
best strength versus the competition was the depth of our
solution and the rigor we applied to the challenge. This
strength
is a function of all our course work and group work so far.
Berkeley-Haas was well-represented in the competition: With
four teams making it as far as the semifinals, Haas was the
only
school to have more than one team represented.
Says Holland, "We are thrilled to have represented well all
the
Haas teams that competed, and encourage others to
participate
in the spring competition. We had a great time working
together
and learned a lot from the feedback we received."
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