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Inside:FASHION DESIGNER DANIEL VOSOVICCAREER CORNERCALENDAR

SUMMER 2014

Cover Image: Raquel Rivera and Daniel Vosovic PHOTO: VIA AGENCY

Letter from the EditorHello Summer!

Finally, summer has arrived! Long days at the beach and pool are in sight.

In between classes this quarter, you will find plenty of activities on campus. “Make Your Own Sundae” and “Fresh Smoothie” day are sure to return and help you stay cool while an event, such as a volleyball game, will get you outside to enjoy the beautiful weather. Be sure to check

your calendar of events for your campus to see what is happening and when, so you do not miss out. Then take tons of photos of you and your friends at the event . Share them using @BerkeleyCollege, #BerkeleyCollege, and #bizwithstyle.

Stay cool out here and enjoy your summer!

Julie Vinolas Editor-in-Chief

Feature .................... 4 Daniel Vosovic

Fashion Illustration Showcase ................ 5

Accessories Corner .. 6

Beauty Bar .............. 7

Newsworthy ............ 9

Expressions ........... 10

Faculty Spotlight .... 11

Career Corner ........ 12

BC LEADS ............. 14

Graphic Design Showcase ............. 15

Calendar ................ 16

Credits ................... 16

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Thursday, March 27th, the Berkeley Press Team was privileged to attend a lecture by Daniel Vosovic at the New York Times Center. Daniel attended FIT for fashion, he was a finalist on the show Project Runway, and he is a New York based designer.

He started off the evening by telling us a little about his background. He started his career as a gymnast, and then switched to architecture. It was in Community College that he took a sewing course “on a whim” and discovered it was a perfect fit. In no time he was crafting clothes for his friends and seeing how happy it made them to wear his designs.

Daniel went on to explain that students at Berkeley College have a unique advantage. Students here can rub shoulders with fashion’s most elite; the city has everything to offer a fashion major and that having access to the fashion capital is a gift. He went on to say, in a controversial statement geared at students, that grades really were not that im-portant for fashion majors, but the emphasis should instead be placed on what you create and with whom you network.*

*Berkeley Press Team would like to remind

students that good grades can lead to

scholarships and more financial aid,

so don’t throw your books out just yet.

Daniel went on to a Q&A session to answer questions directly from the audience. He advised placing less emphasis on your personal brand, and more emphasis on the product you create. Moreover, use media effectively to display your work: Daniel recom-mends Instagram, among other tools. You should know your customer and how to make them happy. He said he knew how to do one thing really well, and he focused on that one thing to make a better product.

Daniel explained that it helped that the fashion show was put on to raise mon-ey for charity. As he said, some people may not be as interested in fashion, but they are interested in a good cause.

In addition, he said to start small. To get your show covered you will need to head directly to a local news desk with samples. Talk to them, and tell them about the show.

Advertising to strangers won’t do you as much good as using your personal connections.

When another student asked, “How do you build your brand?” Daniel asked her if she could explain what she did in one sentence. He went on to show how you would do this by saying, “I can take a color and a fabric, and make a woman feel sexy and confident.” He then advised that you should know what you stand for, make personal con-nections, and talk about what you do.

Daniel’s talk was chock full of amazing advice for fashion students and new graduates. Berkeley College will be editing the video and releasing it for students to watch.

Daniel Vosovic Talk by Christina Seeber

FEATURE

Daniel on stage speaking to students PHOTO: VIA AGENCY

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FASHION ILLUSTRATION SHOWCASE

Illustration by student Lijin Joy

Illustration by student Natalia Ramirez

“ I liked sketching because I was good at drawing when I was little. It always fascinated me, and over the years I improved on my form and technique. Most of my sketches are fantasies, and maybe one day they’ll turn into actual designs. Who knows! Sketching is going to be useful definitely, because I will be able to show people my vision on paper, even if they don’t see it themselves.” —Natalia Ramirez

“I feel that design can be used in many forms. This piece shows the versatility of the field and how it can be used in the world of fashion. The work showcases some of the summer styles.” —Lijin Joy

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Summer Style by Julie Vinolas

ACCESSORIES CORNER

This summer let your creativity

come out and customize your

swimsuits. There are tons of

DIY projects out there, which

can easily allow you to create

one of a kind swimsuits.

This allows you to show off

your personality as well as

guarantee that no one will

have the same swimsuit as

you at the beach!

Here are some simple ways I have customized swimsuits. If you know how to sew, add unique features to your swimsuit, such as buttons, as shown on this navy blue swimsuit bottom. You can also sew on other features such as adding fringe to your favorite top. If sewing is not your thing, don’t worry! There are simpler ways you can do this such as adding beads.

Here I have added beads to the cen-ter of a string bikini top but you can add them of the ends of the strings that tie, or even on string bikini bottoms that have strings hanging on either side. Last but not least, I love to add studs or spikes.

I have added a few star shaped studs to the bikini top to add a little fun to a plain white top. You can add as little or as much as you want. The key is to just have fun with it and be creative!

My go to outfit for summer— my cute play of denim on denim

fabrics, with flats. Love it, because it’s simple and effortless.

My amber obelisk choker I made. It’s my favorite piece for summer because I designed it, and find it has totally radiant vibes!

Summer Style by Natalia Ramirez

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Summer Style by Julie VinolasWe all have our favorite swimsuits but sometimes we get tired of wearing the same one over-and-over again. In this mini tutorial, I will show you how you can get six different looks from your favorite string bikini halter-top! I have chosen to use one with a design on it because I figured it would be a little easier for you to follow. However, you can use solid colors tops, printed tops, or tops with designs such as this. Once you see the transfor-mation on your own bikini top, you will be amazed and ready for summer!

1. The way the majority of people wear their bikini top: the drawstring across the bottom tied in back and thicker strands tied behind neck.

2. To recreate this look, tie the same way but turn things upside down! Put the thicker band across the bottom and the drawstring will tie by your neck.

3. For this look, keep the thicker strand across the bottom, and just cross the drawstrings in an “X” motion before tying behind neck.

4. This look is also similar, thick strand across the bottom, but this time, tie a knot in the string where the two triangular pieces meet. Then pull and tie behind neck.

5. This look is the same knot but instead of tying behind neck, just let the string fall or tie into a nice bow.

6. This look is the trickiest. Lay the bikini top flat untied in front of you with the halter thicker strands going away from you. Now, move the triangular pieces away from each other (toward the end of the string) about a foot apart. Next, pick up the bikini top and put the string over your neck, leaving the triangular pieces to fall over your body as if it were a tie. The thicker strands should be hanging towards your belly button while the thinner drawstrings should be near your elbows. Next, pull the drawstring under your arm towards your back and tie it. Finally, cross the thicker strands across creating the “X” again and tie in the back to create the wrapped look.

BEAUTY BAR

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Long, full, healthy looking lashes are a huge “must have” when it comes to makeup. As a makeup artist, I am here to share some tips on how to take your lashes to their fullest potential! Technique and some great products is all it takes!

Start with a lash conditioning primer. This won’t necessarily make your lashes grow; however, it works similarly to a conditioner that you would use on your hair. You could say it helps with breakage, split ends, and basically overall strengthens the lashes. From experience, I have seen an improvement in my natural lashes over time since I started using it. My favorite lash conditioning primer is by the brand Khuraira Cosmetics. It has fibers in it that extend beyond your natural lash with each stroke. This adds body, length, curl, and also prevents your mascara from running.

When it comes to mascara I always recommend staying away from waterproof mascara. Every time you have to take it off, you really need to scrub, and your natural lash gets a little damaged without you even realizing it. Lash curlers some-times can cause damage as well. But the lash primer will help prevent mascara from running and will help

to curl the lashes. So, instead, switch to regular mascara or water resistant if you must. My favorite is Maybelline Illegal Length Fiber Extension Mascara in Blackest Black. This also has those fibers built into it so it will also add length with each stroke! They do offer it in waterproof but I recommend getting the one without the blue waterproof square on it.

When you go to apply your mascara or lash primer, make sure you take off any excess product that might be on the tip. That will only cause clumping. Most people start their mascara from the middle of their lash and up but this actually weighs down your lashes. You want to start at the base of the lash and go all the way to the tip. This helps build the lash up. Literally start from where they grow. Try holding the mascara wand vertically and coat each lash individually instead of doing all at once when the mascara wand is horizontal. And one more great tip is to use a black eye liner to line exactly where your lashes grow from, not the pink water line, just the base of your lash line. Try these techniques and product; your lashes might surprise you when they are at their fullest potential!

Take Your Lashes to Their Fullest Potential by Julie Vinolas

BEAUTY BAR

My lashes at their full potential

Left: Lash Conditioning Primer by Khuraira Cosmetics. Right: Maybelline Illegal Length Fiber Extension Mascara in Blackest Black

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Although the weather was still chilly, it was a bright, sunny day on March 7th, 2014. Girls inside the Rockaway mall were wearing cute and pretty dresses. Let’s go take a look at them!

They were practicing for the prom fashion show that was taking place at 7 PM out in Macy’s court inside the mall. Berkeley College co-sponsored the prom fashion show along with other companies as well, such as, J. C. Penny, Lord & Taylor, and of course Simon Mall, the main sponsor.

All of these beautiful dresses were from Macy’s, J. C. Penny, and other stores. I would say that there were at least twenty pieces or even more. Bacharach provided men’s suits for the runners; Francesca’s provided the jewelry for the fashion show, and Joe’s Limo service provided transportation.

Most of these models were Berkeley College students, and they each majored in different areas. Some are from Essex professional model agency; Andrea Nicholle was one of them, and she’s only 17, so young to be a model! Of course, she’s a freshman. Most of these students were first time models, so they seemed little nervous, but they were very excited to try on these new dresses.

We also had students who were stylists, model coordinators, and runners. A lot of students were hold-ing these positions for the first time. But they are learning, and they’re fast too. For example, we had a runner, Harry Gomez, who said that this was first time doing this. Randy Letelier was the second runner, and he has some experience for this. What they do is walk with the models to the stage. Very exciting! Aqueelah Gramby was the show coordinator. She used matte board to display each dress that will be presented that night, where the dresses were from and how much they cost. She said it’s easy for board casting when these dresses were presented. Jalese Green was also a runner/timer. What she did is make sure the models were properly spaced. We also had Maria Durango as assistant stylist; she majors in

International Business. Her job was to help models change dresses in be-tween and get them back on stage.

We had a band called ‘Whiptones’ for the fashion show. Most of their music is from the 50’s, and they sounded so great. We also had a DJ from a company called “Eye for Eye” for the show. We also had art directors from Berkeley College for the show as professional photographers, and an-other one was video taping the show.

I want to give special thanks to Simon Mall, Berkeley College, the “Whip-tones” band, the DJ, and all of the companies that helped to put together this fashion show. The show came out very successfully, and a lot of visitors told me that they enjoyed their time being there to watch the show.

Prom Fashion Show Recap by Sherry Wu

NEWSWORTHY

PHOTO: VIA AGENCY

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You are a walking, talking, living, breathing, human billboard. You’re advertising and what you’re selling is yourself. You can be represented in many ways and it mainly has a lot to do with what you put on your body. There is no right and wrong when it comes to fashion, but they are key points that should always be addressed when picking out an outfit. Here are my top three:

1. Nothing sends out the wrong message about you more than wearing a wrinkled or dirty outfit. Now I’m not saying don’t wear your favorite T-Shirt. Just make sure you press it and make sure there are no stains on it before you wear it... or don’t wear it.

2. Fit fit fit! Gentlemen... find clothes that actually fit your body.

3. Finally the most important: You can be the smartest, most well-spoken person on the planet, but when a person first meets you, before you even open your mouth, you’ve already spoken, by how you present yourself and with what you look like. They have already decided who you are in their head, just by how you look. Understand the importance of looking good. I hope these guidelines help you pick out what to wear next time.

EXPRESSIONS

Personal Presentation for Men by Gaurav Kriplani

Ron Ferguson, Lead Concierge at Brooks Brothers New York, leads Fashion Seminar “Dress to Success.”

PHOTO: VIA AGENCY

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FACULTY SPOTLIGHT

1)  What was your first job in the fashion industry and how did you get it?My first job was as an assistant buyer in the Boys Furnishings area at Gimbles Department Store in New York. I got the job after completing the Executive Training Program.

2)  What accomplishment are you most proud of in your career in fashion?My twelve year tenure at Health-Tex, a $350 million childrenswear company headquartered in New York. I began as a road salesman in a training territory in Eastern Pennsylvania and progressed through a number of merchandising positions, culminating as Executive Vice President of Sales and Marketing.

3)  What’s your favorite course to teach at Berkeley?I enjoy teaching FAS 427 Operations Management. This is a capstone course in the Bachelors program and it really encompasses all of the topics the students study here at Berkeley College. The term project asks students to perform a detailed analysis of a public fashion company’s current business strategies, target customers, promotional efforts, licensing practices, pricing, global sourcing and product placement. When students complete this project successfully, they truly appreciate the functioning of a fashion business; there is a sense of accomplishment for the students and for me.

4)  What advice would give you fashion students as they choose their internships?The first thing I tell students who are starting an internship is to arrive early and stay late. First impressions count. Make as many contacts as you can and never refuse a task, no matter how menial you may think it is. The people who you are working for will remember you, and if you make a good impression, you will be the one who gets the call when a paying job comes open.

5)  What’s one fashion item you can’t live without?Mine is an outfit: White shirt, navy blazer, jeans, black loafers and a white T-shirt - Classic: if it’s good enough for Ralph Lauren....

Thank you for asking me to participate. I wish all of our students success and prosperity.

WILLIAM FILERINOProfessor of Fashion at Berkeley College

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Beginning with this issue we will be featuring advice from the Berkeley College Career Zone. In this issue, our topic is “What is the best way to obtain a position or internship in the Fashion industry? “

Many students work while they attend college. As a matter of fact, some of my friends are actually doing so. But when it comes to a job or internship, a lot of students don’t event know where to start, especially freshmen, who are definitely concerned with their futures. There is one thing I do want to make clear: If you are a Berkeley College student, you must do your internship prior to your graduation, if you want to earn your degree.

In order to learn more about how to do this, I did a quick interview with our new Online Career Counselor, Ms. Flore Dorcely-Mohr on what you need to know about searching for a job or internship in the Fashion Industry. She stated, “The Fashion Marketing & Management department sends out their own newsletter every beginning of month, and this newsletter can be found on The Fashion Blackboard.” Ms. Dorcely-Mohr also said, “From our career department, we have a list of curated top resources would like to share with our students. We will also keep you updated on things like where to go to find hot employers, upcoming events like job fairs, etc.”

In the next issue we will talk about how to navigate our career tools, so please stay tuned for that.

In future issues, we will also have resources like InterviewStream.com which gives you insight on interview tips, job searching, resume, etc.

Check out these helpful databases for finding jobs in the Fashion Industry:

JOB SEARCH DATABASES IN FASHION

www.stylecareers.com

www.fashionjobs-network.com

www.simplyhired.com

www.us.fashionjobs.com

www.wwd.com/wwdcareers

www.velvetjobs.com

www.career-hound.com

www.indeed.com

STAFFING FIRMS FOR ANY JOB

http://www.ezfashionjobs.com/

http://www.24seventalent.com/

https://www.pyramidcg.com/

http://www.roberthalf.com/cre-ativegroup/in-house-team

https://interviewstream.com

Berkeley College is going to execute a new strategy effective immediately on increasing jobs in the fashion sector.

What is the best way to obtain a position or internship in the Fashion industry? by Sherry Wu

CAREER CORNER

A Brooklyn student reads career tips. PHOTO: VIA AGENCY

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However, it is a two-part effort, and the fashion graduates have to take initiative.

The Business Development team is focusing on seeking employment opportunities for our student in the following Fashion Sectors:

• Accessories• Jewelry• Menswear• Women• Maternity• Retail• Public Relations (to an extent)• Social Media• Forecasting • Home Furniture• Merchandising• Publications (Editorial Assistant)• Design

The Career Services Business Development team is also planning on developing, Fashion Panels in the near future.

They will invite various organiza-tions in the fashion sector to show the fashion graduates that there are positions besides “buyer” out there. They will also try to invite a company or two to recruit on that day.

Here are some sample positions that we will be searching for.

In addition, Fashion students and graduates can research using these positions as well.

SAMPLE POSITIONS:• Store Manager• Sales/Brand Representative• Junior/Visual Merchandiser• Editorial Assistant• Personal Assistant• Marketing/Social Media

Assistant• PR/Advertising Account

Coordinator• Design Assistant (Stretch)• Assistant Buyer

GRADUATES SHOULD:• Create a LinkedIn Profile

(Make sure it is up to date and join groups that are relates to fashion. You and can also apply for fashion positions here).

• Visit Indeed.com • (You can setup alerts for new

positions from companies you are interested in)

• Visit Career Zone on Black Board

• View the Job Search Databases on the previous page

• Join Meetup.com (You can register for an event throughout the NYC mingle group and network with fashion professionals).

Stay tuned for more info. In the mean time, contact the Career Services Department at your campus, visit Career Zone on BlackBoard, and follow Career Services on Facebook atfacebook.com/BerkeleyCareerServices for the latest news and information.

CAREER CORNER

A Brooklyn student reads about career success. PHOTO: VIA AGENCY

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Berkeley College recently started a new program is called B.C. LEADS.

Fortunately, I went to the first session at Midtown Campus called “Personal Assessment.”

There were so many students. I was so surprised to see so many of us in this workshop. From the first moment when we met each other, we were strangers until, “Hi, how are you? “ I met a lot of students. They came from the White Plains Campus, the Clifton Campus, and the Newark Campus.

It was a lot of information to cover, and I also learned something very in-teresting. I never knew that there are four different colors of the personality, and every one of them represents a character of leadership styles.

In according to Living Your Colors by Tom Maddron, he believes, “The four colors are used to represent four temperament, which date back to the ancient Greeks in Europe. The early Greek philosophers of medicine identified four basic categories of human personality. They explained the categories in terms of a balance among the four bodily ‘fluids’ that they believe were central to human health and behavior. “

The idea of the four temperaments survived. After centuries, it developed

into four different personal character-istics. It is also important to remember that the pure colors do not exist. They are more like compass points in a map of human personality traits:

GOLD. Those of us who lead with judgment and standards show the characteristics of what we call the Gold personality style.

BLUE. Those of us who lead with our hearts show the characteristics of what we call the Blue personality style

ORANGE. Those of us who lead with our physical skills and sensations show the characteristics of what we call the Orange personality style.

GREEN. Those of us who lead with our analytical thinking minds show the characteristics of what we call the Green personality style.

Students became engaged in class activities and at the end of day, and we found out who we really are, and we were all happy about it.

Besides the topic of Living Your Colors, we also had another topic presented by Mr. Matt Hudak, Director of SDCL Westchester, “Self Assessment.” It was a fun proactive lesson. In-class exercises were conducted and were very ener-getic. We were divided into different groups to learn and understand about values. Mostly we really learned about how we should carry ourselves in an effective way to conduct business.

Although we were all tired at the end of day, we really learned a lot about ourselves. Most importantly, we learned to make Berkeley College a place that all students will want to get involved, so when we graduate we can say, “ Wow, we really accomplished a lot of things, by attending these B.C. LEADS sessions. “

There are more sessions for B.C. LEADS and hosted by different campuses. Please check with your campus SDCL Director for future sessions or visit BCStudentCenter.weebly.com.

What’s your color? by Sherry Wu

BC LEADS

Students who participated in B.C. LEADS.

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GRAPHIC DESIGN SHOWCASE

Top from left: Mark Maddalena, Kathy Lopez.Middle: Suzanne Dinse.Bottom from left: Eric Serviss, Wimper Briones

CALENDAR

EVENTS & EXHIBITSCharles James: Beyond Fashionthru Aug 10, MET Museum, New York, NY

Exposed: A History of LingerieJun 3-Nov 15, MFIT, 7th Ave, @ 27th Street, New York, NY

Closely Knit: A Textile Analysis of Animals by Ruth Marshallthru Jun 20, The Arsenal in Central Park, 830 Fifth, 3rd Floor, New York, NY

Multiple Exposures: Jewelry & Photographythru Sep 14. Museum of Arts & Design, 2 Columbus Cir., New York, NY

Gilded New YorkThe Museum of the City of New York, 1220 Fifth Ave., New York, NY

SHOPPING HIGHLIGHTSÉtudes Pop-Up Store254 Broome Street, New York, NY

SaksneaksSaks Fifth Avenue, 611 Fifth Ave, New York, NY

COMING SOON!Killer Heels: The Art of High-Heeled Shoesopens Sep 10th, Brooklyn Museum, New York, NY

PLEASE NOTE: Events listed in this section are not related to or sponsored by Berkeley College.

CREDITS

EDITOR-IN-CHIEFJulie Vinolas, Paramus Student

DESIGN & PRODUCTION TEAMWoodland Park Students Sherry Wu and Lijin Joy

ADVISORSJoshua Williams, Fashion Marketing Chair, Larry L. Luing School of Business

Dr. Joyce McNeill, English Faculty, School of Liberal Arts

Eileen MacAvery, Graphic Design Chair, School of Professional Studies

Jennifer Litvak, Assistant Dean of Student Development and Campus Life, Online

Nicole Turnbull, Director of Student Development and Campus Life, Online

For more information about Berkeley College graduation rates, the median debt of students who completed programs, and other important disclosures, please visit BerkeleyCollege.edu/disclosures. All artwork used by permission. © 2014 Berkeley College. All Rights Reserved.

Students dressing mannequin at Paramus campus