GlobalGiving Corporate Partnerships

Who Are GlobalGiving’s Corporate Partners?

GG Partnership Options

• Strategic Philanthropy

• Employee Engagement

• Gift Cards

• Online Challenges

• Cause-Related Marketing

• API Integration

Strategic Philanthropy: Dell

Strategic Philanthropy: Dell GG connected Dell to NGOs focused on

technology, education and youth that would help carry out YouthConnect initiative

GG helped Dell facilitate and implement grants

Dell gave total of $2.7M in grants to 11 NGOs in India, Brazil and Mexico; over $1M through GG

GG works with and advises Dell as they continue to expand and refocus their programs

Employee Engagement: Nike

Employee Engagement: Nike

• Nike uses the WE Portal to engage it’s 30,000 employees worldwide

• Employees have access to all projects on GG

• Instead of traditional matching, receive a GG gift card for amount donated

• Over $1M given since program started one year ago

Gift Cards: Discovery Communications

• Discovery gave specially branded, electronic GG gift cards to employees for the holidays

• GG sent customary reminder in February to employees who hadn’t redeemed with particular emphasis on giving to Haiti disaster

• 70% of employees redeemed their cards for $13,755

• Gave additional $34,790, matched at 100% by Discovery

• Total = $83,340

Gift Cards: Discovery Communications

Online Challenges: Bonterra

Online Challenges: Bonterra • Bonterra Vineyards teamed up with

Growing Power to support urban farms throughout the US by sponsoring a national giving challenge on GG

• Offered cash incentives to drive donation volume and project outreach efforts

• 7 projects raised almost $40,000 from 604 donors

• 5 secured a permanent spot on GG

Cause-Related Marketing: The Girl Effect

Cause-Related Marketing: The Girl Effect

• The Girl Effect was launched in 2008 by the Nike and NoVo Foundations to raise awareness about the unique issues affecting girls globally

• GG powers the Take Action portion allowing supporters to either give to the general fund or support a specific organization in the fund

• To date has raised $407,500 from 7252 donors

Cause-Related Marketing: Neutrogena

Cause-Related Marketing: Neutrogena

• Neutrogena launched a social media campaign called “Wave for Change”

• Gave $200K divided among three areas – education, environmental issues, and disaster relief – as decided by their Facebook fans

• GG was asked to refer organizations on the site that were active, responsive and highly ranked

• Promoted charitable giving alongside Neutrogena products

API Integration: National Geographic

API Integration: National Geographic

• Launched the Global Action Atlas in beta early 2010

• Currently 100 projects on Global Action Atlas and continuing to expand

• Will serve as call-to-action for National Geographic issue-related stories

• Major launch in development; across all NG-related media outlets (magazine, television, online, etc.) will reach approximately 60M viewers

2011 and Beyond

What’s NEXT for GG?