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How much thought do you normally put into your upsell habits? If you've been taking them for granted... ...if you're not quite sure how to make the most of this powerful strategy.. ...if you're wondering why upselling is really all that important, anyway... Then read on because I've got something that will give you an eagle-eye view "behind the scenes" Discover 19 Essential Core Facts About Benefits And Tools Of Upselling in this report
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The Benefits & Tools Of Upsell Marketing
No Fluff Reports - http://nofluffreports.com Page 2
You Do NOT Have the Right to Edit, Copy,
Reprint, Resell this Report!
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ALL RIGHTS RESERVED. No part of this report may be reproduced or transmitted in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by any informational storage or retrieval system
without express written, dated and signed permission from the author.
DISCLAIMER AND/OR LEGAL NOTICES: The information presented in this report represents the views of the publisher as of the date of publication. The publisher reserves the rights to alter and update their opinions based on new
conditions. This report is for informational purposes only. The author and the publisher do not accept any responsibilities for any liabilities resulting from
the use of this information. While every attempt has been made to verify the information provided here, the author and the publisher cannot assume any
responsibility for errors, inaccuracies or omissions. Any similarities with people or facts are unintentional.
The Benefits & Tools Of Upsell Marketing
No Fluff Reports - http://nofluffreports.com Page 3
After You Read This Report…You’ll Have A
Better Understanding Of The Benefits And Tools
Of Upsell Marketing
To get access to techniques and in-depth information for implementing
highly successful upsell marketing strategies into your business - I
invite you to take advantage of this available resource.
Upsell Profit Tactics
If you want to hit the ground
running and begin implementing
Upsell strategies into your business
today, then you need to get your
hands on a copy of my brand new
44-page guide: "Upsell Profit
Tactics!"
Click here to check it out for yourself today http://nofluffreports.com/upsell-profit-tactics
The Benefits & Tools Of Upsell Marketing
No Fluff Reports - http://nofluffreports.com Page 4
Benefits & Tools Of
Upsell Marketing
About the author
Eirik Vold started his first business with a partner in 1996 and sold it five years later for millions. He used some of the cash to start a second business, with services aimed
for Media & IR Contacts, during a period of 3 years served more than one hundred thousands clients, and Eirik
ultimately sold that business to a larger international media company.
After working as a consultant and marketing strategist for small and medium businesses on four continents, Eirik
realized his passion and talent was helping other entrepreneurs be super-successful (online & offline) and in 2005 coined the term Marketing Coaching
to describe his work.
Internationally recognized as a business advisor and author, Eirik has worked with thousands of small and medium businesses whose names you’ll never
know, but whose entrepreneurial owners have pocketed a substantial sum in increased income and proceeds from sales. (50% year over year client growth is typical, and 100% sales increases are not uncommon) Thousands
more have read Eirik’s publications, cources and reports, including his wildly successful website nofluffreports.com. “No Fluff Reports” has hot little reports
with topics and some of the best strategies for marketing your business online as well as offline, to make more profits and serve your customers better. These reports is a must read for anyone in the "biz".
The Benefits & Tools Of Upsell Marketing
No Fluff Reports - http://nofluffreports.com Page 5
Upsell Benefits
In the world of offline retail sales, “upselling” is a given. Not doing it
would be considered rather like taking your car out when the gas tank
is on empty – and not bothering to visit a gas station because you’re
hazily leaving the question of whether or not you get there and back
safely to chance.
So why, then, do a surprisingly large number of internet marketers
practice only a token smattering of upselling techniques?
And why don’t some bother to practice upselling at all?
This usually occurs for one of 2 reasons:
The more experienced marketer is taking upsells for granted,
thinking of them as “just” an extra sales opportunity
The marketer who doesn’t upsell is brand new to
entrepreneurship, having come straight from a “traditional” job.
He or she doesn’t know a thing about them
Of the two groups, the former is by far in the most danger of losing
real profits over a lifetime sales career. A new marketer will jump on
the Upseller bandwagon the moment he or she has caught on to what
upsells are and how to do them. And very often, new marketers
will take the time to learn the correct way to apply these upselling
techniques.
The Benefits & Tools Of Upsell Marketing
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A marketer with some experience will often fall into the bad habit of
“copying” successful marketers whose offers he or she regularly
receives. This translates into shoving the odd affiliate link (or – worse
– lots of affiliate links) on every site page, list email or sales letter –
without proper research, thought or attention to all the nuances.
But in spite of all those “Automatic Income – Work Only 3 Hours A
Week Like Me!” ads you see, online marketing is exactly like any other
trade in life: You have to know what you’re doing, and why, before
you can reap the biggest rewards – or even make a modest profit!
And if you don’t bother to learn what you should be doing for success
and how to do it, you can actually inflict permanent harm on your
business.
Why Should You Upsell?
If you were a fairly new woodworker, you wouldn’t just grab a piece of
sandpaper and energetically start scraping away with it on that $1000
piece of rare Palo Morado “purpleheart” wood. You’d be checking with
the boss, or anxiously searching online information, for the right
sanding technique and sandpaper grain mil count, in order to do the
best work (and the least damage) to your piece of priceless,
irreplaceable rare wood.
You’d make sure you knew its specific gravity was a dense .77 before
you ever put it on a lathe; and you’d check to see if you could use a
carbide cutter – and which sort would give you the best results.
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It’s exactly the same with your internet marketing business. Do you
want to be the master craftsman who deals in rare wood, perfectly
finished (re-selling the valuable scraps to eager wood sculptors) – or
do you want to be the “woodworker” who slaps up a couple of sheets
of plywood, covers them with cheap veneer, and throws all the scraps
in the garbage? (You can bet your life no one would bother buying
from him again!)
Worse, would you want to be the master craftsman who does a
flawless job, sells his product for less than he invested in creating it –
and didn’t even think of making double his sales amount by selling
those scraps of wood to the right people?
Upselling is knowing how to generate multiple sales out of one
single opportunity. It’s selling our customers the main big ticket
item – and then knowing how (and when) to offer them irresistible
extras and/or impulse buys (the “candy bar” or magazine at the
checkout counter).
But way more than that, upselling is using every opportunity to add
genuine value to a sale by providing items or services that enhance
the customer experience by giving your customers what they
need for satisfaction and success.
Upselling is an art. And it’s one every salesman should master.
The Benefits & Tools Of Upsell Marketing
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Benefits For The Internet Marketer
The benefits to internet marketers can be significant. Done properly
and skilfully, upsells and cross sells can:
Increase sales
Increase profits
Increase online status and visibility – especially when sales
offers find you paired with more experienced and respected
marketers
Increase customer loyalty and trust
Provide added value to customers
Increase “Wow” factor in customer service
Develop customer relationship “real estate”
Benefits For Your Customer
The best upsells should be, if anything, of greater value to your
customer than to you. This type of upsell:
Solves a customer problem
Provides a much-needed key for making good products work
even more easily
Enhances the value and usability of your main-item product
Makes the customer feel appreciated, important and respected
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Makes them feel as if they’ve found THE “go-to” guy for their
particular area of interest
Tools You Will Need To Create Superior Upsells
One of your best tools should be a thorough knowledge of all the
ways and means to create the best upsell offer for your product or
service – one that shows your customer clearly how much better life
will be if he or she chooses to add your upsell option to their
purchase.
These include a knowledge of the following…
Positioning
You will need to be a master at positioning your upsell. If you were in
a store, and a customer came to you looking to buy a printer, you
wouldn’t break off in the middle of showing him the nifty features on
that Canon IP3300 to try to upsell him a 3-pack of colored ink for it,
would you?
There’s a place and a time in retail to position that upsell. So it is in
online internet marketing, too.
The Benefits & Tools Of Upsell Marketing
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For example, 2 of the best psychological key moments to position
upsells:
At the “checkout counter” – i.e. on your checkout page.
Example: Just as your customer is about to hit the purchase
button for your Premium WordPress Theme, she sees a
checkbox, and sentence beside it saying “Do you want to
upgrade to a multiple license, for unlimited use on your own
sites for only $129.95?”
And then another checkbox with: “Do you want to upgrade now
to a reseller license at $179.95, so you can use
MyPremiumTheme on all your customers sites too?”
As a seemingly casual “tag on” or “afterthought” upsell. (The key
to this one is making it feel natural, and not forced.)
Example: In the P.S. of your subscriber list email about
copywriting mistakes, you add a simple line, “By the way, I
cover this in more detail in Chapter 5 of my new book, “The
Instant Copywriter – Just Add Water And Grow”.
The Benefits & Tools Of Upsell Marketing
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Sales Psychology
Knowing all the different motivations and reasons that people buy is
a “must” for any internet marketer – whether you’re talking about
upsells or regular sales. You will need to know about:
“Fear based” sales
“Need based” sales
What motivates your particular customer (Is it social status? A
need for more free time? Need for better health? Et cetera…)
What “triggers” work in selling to women
What “triggers work better in selling to men
What tactics don’t work at all – and can actually harm your
sales
(And a whole host more factors to consider!)
Applications And Software
A more concrete “tool” you might use, in conjunction with your use of
sales psychology and positioning?
Your actual Shopping Cart.
The Benefits & Tools Of Upsell Marketing
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Example: Some of the best shopping carts allow you to an
option right at checkout point to position your “checkout
counter” impulse buy upsell. (“Before you check out, have you
considered adding the accompanying mini pocket version of
“MyUltraCoolTravelGuide Handy Foreign Phrases” to slip into
your pocket on the plane? Only $4.95 extra…”)
Example: Last minute “decide now or lose your chance!”
bonus buys and offers. (“Buy 2 or more copies of
“MyUltraCoolTravelGuide” and qualify instantly for FREE
SHIPPING, anywhere within the U.S. or Canada!”)
Example: Positioning affiliate offers. (“If you like travel,
you’ll LOVE “101 Save Oodles Of Cash Travel Tips” by Monica
Doogood! YES! Add this item now for only $7.95”)
Example: The ability to handle coupons. (“Enter your coupon
code or discount in the box for this one time only chance to
receive your bonus copy of Volume 2 at HALF PRICE!”
There are also lots of offline tactics you can use also, to increase
revenue from your upsell offers (budget clues, past customer purchase
patterns, related products, etc.) And of course, there is are some
simple “must have” components you will need on all your main sites –
sign up forms!
The Benefits & Tools Of Upsell Marketing
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Freebies
A great way to get subscribers to opt in to your list is to offer a
freebie, using a sign up form. Can a freebie be used to generate
upsells? Absolutely!
Once your new subscriber has swapped their email address (and
permission for you to contact them – essential under the North
American Can Spam Act) – you can legitimately not only email them
new offers and suggestions, but you can include an upsell for your
main product right on your “Thank You” or confirmation page:
Thank you for downloading “MyHandyProductGuide Short Tips And
Tricks”. And as a further gesture of my gratitude that you took the
time to check it out, I’m offering the first 100 subscribers a chance to
purchase “MyHandyProductGuide” right now – at HALF PRICE! (Just
keep this page open, scan through my “Short Tips And Tricks”, and
click YES! if you think you’d love to take advantage of this offer.”
Cross Selling
We mentioned “cross sells” earlier. What are they?
A “cross sell” is nothing more than a related product you can offer
your customer in addition to your main product or service. In online
marketing, these are usually affiliate products.
The Benefits & Tools Of Upsell Marketing
No Fluff Reports - http://nofluffreports.com Page 14
A Final Thought
No matter what tools you employ, the best upsells are ones that make
money for you and save money (or time, or trouble) for your
customers.
Your upsell should be the most shrewdly tested and planned upsell it
can be. As a dedicated internet marketer, hopefully you have enjoyed
adventuring vicariously through your customer’s minds, so that you
were able to bring him the very item he needed the most – one that
he (and possibly you too, initially) would never have normally even
considered.
You see, upselling isn’t about making a few extra bucks.
It’s about making the most of every opportunity.
Wait! Before You Go, Scroll Down. . .
The Benefits & Tools Of Upsell Marketing
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Upsell Profit Tactics
If you want to hit the ground running and begin implementing Upsell
strategies into your business today, then you need to get your hands
on a copy of my brand new 44-page guide: "Upsell Profit Tactics!"
You‟ll discover:
- The best time to plan an upsell
- The perfect moment to offer one
- The crucial time to trigger an “impulse
buy”
- Buying signals - and how to catch them
when you can't see your customer face to
face
- Selling styles - and knowing which one is
right for you - and which works best in a
particular situation
- Adapting offline retail sales techniques to create valid internet marketing upsell
opportunities
- How to make it easy for your customers to choose to click on your upsell link
- The 3 benefits of targeted upsells that every customer will love
- The 4 lasting benefits a single upsell can easily bring you
- 2 helpful options that will save your customer money - while lining your pockets
- 7 secrets of getting to know your customers inside out
- The single most powerfully growing hidden market you may be missing out on
- 6 ways to spot a premium upsell opportunity
- 7 "advanced" techniques that can turn you into an upsell guru
- "Hot" Buttons - and how to find them every time
The Benefits & Tools Of Upsell Marketing
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- The single most fatal advantage to unwittingly discard
- What you need to know about the Can Spam Act
- When cross selling is actually illegal - and how to protect yourself from unwittingly
being involved
- The secret techniques you can learn and adapt that Call Centers spent millions to
develop
- The difference between up selling and cross selling
- The secret of really giving your customer a choice
- What doesn't work when selling to men
- What doesn‟t work when selling to women
Click here to check it out for yourself today http://nofluffreports.com/upsell-profit-tactics
The Benefits & Tools Of Upsell Marketing
No Fluff Reports - http://nofluffreports.com Page 17
Success Strategies for Marketing Your Online Business
Offline If you're ready to go offline in a big way, be sure to grab a copy of my new report,
"Success Strategies for Marketing Your Online Business Offline." It covers
everything you need to get started with offline marketing, no matter what business
you're in.
Click here to check it out for yourself today http://nofluffreports.com/success-strategies-for-marketing-your-online-business-offline
Breakout SEO - Powerful Strategies That Get YOU
Organic Traffic Search Engine Optimization is an important part of growing a successful business.
“Breakout SEO – Powerful Strategies That Get YOU Organic Traffic” takes the
guesswork out and shows you how to get the job done for serious results.
Click here to check it out for yourself today http://nofluffreports.com/powerful-seo-strategies-that-get-you-organic-traffic
Link Building Battle Plan Speaking of saving precious time, I‟m a big fan of shortcuts. Why re-invent the wheel
and research facts I‟ve already spent weeks putting together? Just download the
complete battle plan today!
Click here to check it out for yourself today http://nofluffreports.com/link-building-battle-plan
Keyword Treasury - Discover The Hidden Gold In Your
Keywords Want to know even more about conducting keyword research and using keywords to
build a sustainable, profitable online business? Be sure to grab a copy of Keyword
Treasury today. It's packed full of valuable information about researching and using
keywords, including the five places your keywords must appear if you want your site
to rank well.
Click here to check it out for yourself today http://nofluffreports.com/keyword-treasury-discover-the-hidden-gold-in-your-keywords
Business Advertising in a Social Media World If you need more information – instantly – on exactly what services each Social Media
platform offers, you can find mini-reviews on 18 of the most popular in my Special
Report.
Click here to check it out for yourself today http://nofluffreports.com/business-advertising-in-a-social-media-world
The Benefits & Tools Of Upsell Marketing
No Fluff Reports - http://nofluffreports.com Page 18
Business Blogger’s Manual - How To Increase Your
Business Income… The Business Blogger‟s Manual: “How To Increase Your Business Income With A
Blog” is a 20 page informative report that will get you blogging, or improve what you
are already doing with your blog. This report is designed to help you increase the
bottom line of your business. It helps you by showing you exactly what you need to do
to get you blog of the ground the right way. Everything you need to know is packed
into this report that was created to help your blog attract quality traffic. You may not have another chance
to grab a report this valuable.
Click here to check it out for yourself today http://nofluffreports.com/business-bloggers-manual-how-to-increase-your-business-income-with-a-blog
Information Product Brainstorm - From Ideas To
Creation It really is possible to create an information product empire. Getting started might be
the hardest part, but my report: Information Product Brainstorm, will help you earn the
title Information Marketer in record time. Grab a copy today, and you'll get your first
product online quickly and easily.
Click here to check it out for yourself today http://nofluffreports.com/information-product-brainstorm-from-ideas-to-creation
Passive Income Blueprint - Strategies For Earning Big
With Info Products Once you make the decision to start an information marketing business and a passive
income stream there are a number of questions you‟ll want to answer. You‟ll want to
choose and research a profitable niche – one you‟re interested and/or passionate
about. You‟ll need to decide on the who‟s, what‟s, where‟s, when‟s and why‟s of
your first information product.
You need a plan …a blueprint!
Click here to check it out for yourself today http://nofluffreports.com/passive-income-blueprint-strategies-for-earning-big-with-information-products
Marketing With Content If you want to learn how to create and market your business with content, this report is
really a must read. It will help you learn how to use content to build your business for
long-term success. If you want real results, marketing with content is the best way to
get it.
Grabbing this report is the best way to go to learn all you need to know to get your
content marketing campaign started today. Don‟t miss this chance to learn and grow
your business with the power of content.
Click here to check it out for yourself today http://nofluffreports.com/marketing-with-content
The Benefits & Tools Of Upsell Marketing
No Fluff Reports - http://nofluffreports.com Page 19
„
Membership Sites Roadmap Not sure a membership site is right for you? Don't worry! A membership site can
work in any niche from weight loss to real estate to gardening. Anything people
want or need to learn about a topic, there's room for a membership site, because the
truth is, people will pay for quality information. If you can fulfill that need, then you
owe it to yourself to grab a copy of Membership Site Roadmap.
Click here to check it out for yourself today http://nofluffreports.com/membership-sites-roadmap
Niche Marketing - Busting the Saturation Myth Did you know that most new businesses fail? Don‟t be a statistic. Do your research,
find a great niche, and in no time at all you‟ll be one of those marketers who only
work a few hours a day. Go get your copy of “Niche Marketing: Busting the
Saturation Myth” and get started right away.
Click here to check it out for yourself today http://nofluffreports.com/niche-marketing-busting-the-saturation-myth
Online Membership Site Manual So many people are looking for ways to either start their own online business or
increase the profits of their current Internet business. One way to create more money
for you is to start a membership website. The benefits of owning a membership site
are numerous.
If you're looking for a way to increase your online business profits or even start your
very first business on the web, I recommend you take a look at this in-depth report all
about membership sites. You'll learn what they are, how they work and even get
ideas for starting your own quickly and affordably.
Click here to check it out for yourself today http://nofluffreports.com/online-membership-site-manual
The Essential Guide To Outsourcing Online You can't afford not to look at how outsourcing can have a positive impact on the
profits of your business. So, hurry over and get your copy of this informative and
business changing report right now.
You'll learn how to quickly implement outsourcing in your business so you can start
increasing your profits without wasting any precious time.
Click here to check it out for yourself today http://nofluffreports.com/the-essential-guide-to-outsourcing-online
Product Launch Wealth - How To Successfully Launch
Your New Product Have Them Begging to Buy Your Info Product. Info product creators everywhere are
missing out on something by quickly throwing together a product and sales avenue
online. They're missing out on a whole lot of money that COULD be in their pocket if
they would just do one thing before they rush to get their product up and selling.
With info products, it's all about the pre-launch! You've got to get your prospects
excited about what you're going to offer. Make them really anticipate the launch and
want your product before it ever even hits the web.
Click here to check it out for yourself today http://nofluffreports.com/product-launch-wealth-how-to-successfully-launch-your-new-info-product
The Benefits & Tools Of Upsell Marketing
No Fluff Reports - http://nofluffreports.com Page 20
Sales Funnel Strategies Starting your online business with sales funnels is an important process. The best way
to open the door to success is by starting at the beginning. “Sales Funnel Strategies:
How to Work Your Sales Funnel for Bigger Profits” can walk you through the entire
process, step by step to optimize every chance you have for success.
You and your business deserve the very best in order to get your online venture
running and profiting as quickly as possible. Why wait any longer?
Click here to check it out for yourself today http://nofluffreports.com/sales-funnel-strategies
StumbleUpon Unmasked In “StumbleUpon Unmasked”, I‟ll be sharing not only simple yet effective strategies,
but also some surprising statistics and facts about Facebook. Yes, I did say
“Facebook”; and yes, it is still the # 1 social networking site – but that‟s exactly *why*
StumbleUpon is even more important to use!
If you‟re interested, take a look at all the other benefits my “StumbleUpon Unmasked”
offers.
Click here to check it out for yourself today http://nofluffreports.com/stumbleupon-unmasked
Twitter Marketing Guide Using Twitter for marketing is cheap and effective. But in order to make the most of it,
you need to know what Twitter users respond to. Check out my “Twitter Marketing
Guide: How to Use Twitter as a Marketing Tool” today, and learn how you can “tweet”
your way to success!
Click here to check it out for yourself today http://nofluffreports.com/twitter-marketing-guide
YouTube Marketing Uncovered Many tips you can really use and implement – even if video marketing is brand
new to you.
Put all tips together, and you‟ve got something more useful than a step-by-step
manual that‟s out of date the moment you download it: You‟ve got a report that
quickly teaches you how to adapt even as YouTube changes itself – because it
focuses on universal techniques that always work, as well as YouTube specifics that
don‟t change.
Click here to check it out for yourself today http://nofluffreports.com/youtube-marketing-uncovered
How To Host Successful Money Making Webinars Are you dreaming of building a responsive, profitable list? Are you looking for
another way to connect with your target market while establishing your expertise in
your niche? Do you want to give your potential customers a way to learn about you
and your products or services in real time on an interactive platform?
Webinars are the answer you've been searching for.
Click here to check it out for yourself today http://nofluffreports.com/how-to-host-successful-money-making-webinars
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