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Benefits Increased revenue – 337,000 reservations Recognition for innovation– Winner of three major awards New revenue streams– Affiliate marketing expected to drive tourist spend Features & Availability of Reserve.AlbertaParks.ca Case Study Overview Albertans have a big, beauful backyard to play in. There’s a provincial park or recreaon area within an hour’s drive of every Alberta community, and nearly 500 parks within the provincial parks system. But in 2008, Alberta’s quickly growing populaon was pung a strain on the provincial parks system – reserving campsites by phone or in person simply wasn’t working anymore. Meeng the challenge with modernizaon, Alberta Tourism, Parks and Recreaon (TPR) created an online campground reservaon system. Within four years of their digital portal going online, TPR has seen significant increases in campground use and nearly 337,000 reservaons through the site. Breakdown of a breakthrough Aſter registering on the site, campers have full access to past, present and future reservaons. Important informaon such as fire and liquor bans is impossible to miss. Campers can search for a campsite in any campground, customizing their searches based on aributes such as waterfront, boat launch, disabled sites, hook-ups and so on. Each campsite, as well as the features in and around the campground, can be viewed individually via both high definion and 360° panoramic photos. If permits are needed, campers can manage those through the site as well. Having found the perfect campsite, they can confirm its availability and reserve and pay with a credit card. Reserve.AlbertaParks.ca also includes a wealth of funconality for Contact Centre Operators and Campground Operators that help accelerate administraon. Park management is significantly more efficient thanks to enhanced business intelligence that supports essenal reconciliaon and reporng of finances, improved transparency and accountability for revenue, and new capabilies such as credit card transacon tracking and real-me updates of reservaon availability.

Benefits - Sierra Systems solution has numerous potential applications ... Moving Pelican Point ... To test drive the online campground reservation system discussed in this case study,

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© Copyright 2012 Sierra Systems Group Inc. All rights reserved. | sierrasystems.com

Benefits

▪ Increased revenue – 337,000 reservations

▪ Recognition for innovation– Winner of three major awards

▪ New revenue streams– Affiliate marketing expected to drive tourist spend

Features & Availability of Reserve.AlbertaParks.caCase Study

OverviewAlbertans have a big, beautiful backyard to play in. There’s a provincial park or recreation area within an hour’s drive of every Alberta community, and nearly 500 parks within the provincial parks system. But in 2008, Alberta’s quickly growing population was putting a strain on the provincial parks system – reserving campsites by phone or in person simply wasn’t working anymore. Meeting the challenge with modernization, Alberta Tourism, Parks and Recreation (TPR) created an online campground reservation system. Within four years of their digital portal going online, TPR has seen significant increases in campground use and nearly 337,000 reservations through the site.

Breakdown of a breakthroughAfter registering on the site, campers have full access to past, present and future reservations. Important information such as fire and liquor bans is impossible to miss. Campers can search for a campsite in any campground, customizing their searches based on attributes such as waterfront, boat launch, disabled sites, hook-ups and so on. Each campsite, as well as the features in and around the campground, can be viewed individually via both high definition and 360° panoramic photos. If permits are needed, campers can manage those through the site as well. Having found the perfect campsite, they can confirm its availability and reserve and pay with a credit card.

Reserve.AlbertaParks.ca also includes a wealth of functionality for Contact Centre Operators and Campground Operators that help accelerate administration. Park management is significantly more efficient thanks to enhanced business intelligence that supports essential reconciliation and reporting of finances, improved transparency and accountability for revenue, and new capabilities such as credit card transaction tracking and real-time updates of reservation availability.

Learn moreTo test drive the online campground reservation system discussed in this case study, or to plan your next trip to see some of the most spectacular natural landscapes in the world, visit www.Reserve.AlbertaParks.ca. This solution is available to other jurisdictions. To learn more, contact Team Sierra:

[email protected]

EMAIL WEB

About Sierra SystemsSierra Systems creates new levels of simplicity and integration in business processes. With unsurpassed experience across all major industries, our expertise spans the organization. We go beyond client satisfaction by holding ourselves accountable to deliver what is vital to you. We offer a 45-year track record of stability, success and sound management.

[email protected]

PHONE EMAIL WEB

About Silvacom Group™The Silvacom Group™, Sierra’s primary partner in this initiative, provides custom consulting services and technology solutions related to land planning & development, geospatial technology, and advanced web applications. To learn more about how Silvacom can use highly effective design, innovation and creativity to help you solve real-world problems, visit www.silvacom.com.

Key features for each user Self-service for campersCampers can easily find, reserve and pay for campsites. ▪ Full access to past, present and future reservations ▪ Change sites and dates and/or cancel reservations ▪ Prominent alerts for fire bans, liquor bans, floods and so on ▪ Manage and print permits or maps ▪ Search based on attributes such as waterfront, hook-ups, etc. ▪ High definition and 360° panoramic photos for each campsite ▪ Confirm campsite availability in real time ▪ Reserve and pay for campsite reservations with a credit card

Accelerated administrationThe various campground administrator user groups each have unique needs. ▪ Create or change a reservation or registration on behalf of a camper ▪ Move campers within the campground via graphical drag and drop ▪ Check in a camper with or without a reservation ▪ Perform campground specific reporting, such as current occupancy ▪ Manage no-shows and evictions ▪ Apply additional fees, discounts and permits at registration ▪ Perform bulk permit printing and checkouts ▪ Close and hold sites ▪ Manage self-registration campgrounds

Financial transparencyAdministrators have all of the capabilities above, plus: ▪ Create and manage user accounts and security ▪ Manage all campgrounds and campsites within the system ▪ Set rates for various levels of services such as base, utilities and amenities ▪ Manage batch processing ▪ Import credit card transactions into the system from 3rd party vendors ▪ Search for, create, review or match transactions for balancing purposes ▪ View General Ledger Balancing details and summary ▪ Export data to an enterprise level financial system ▪ Manage refunds ▪ Run reports on daily transactions, distribution, refunds, statistics, etc.

TPR has recognized an opportunity for other jurisdictions to share in the ongoing development of the vision and expansion of the leading online reservation system on the planet – a solution that captures the imagination of visitors and drives the digital tourism economy while retaining important revenues to reinvest.

A turn-key solution that you can leverage today

The result – revenue to reinvest

TPR has recently executed a long term Development & Distribution Agreement with Team Sierra as developers and supporters of the solution to represent Alberta in making the technology available to other jurisdictions and interested parties.

Team Sierra is excited to work with other levels of government to help them realize the benefits of online tourism and campground reservation services. Moving onto Reserve.AlbertaParks.ca will create new visibility and exposure for your parks.

This solution has numerous potential applications and is available to other jurisdictions on a hosted or in-sourced basis. If you’re interested, contact Sierra. Several approaches to bringing campgrounds and campsites to life in the solution are available, including a “GIS-lite” edition for jurisdictions not wanting to invest heavily in data collection. All models include support and enhancement services through Team Sierra via Sierra Systems Inc.

The online reservation system is available via several licensing vehicles, including:

▪ Conventional software license

▪ A percentage of gross revenue through the solution software as a service model with or without hosting and contact centre services

“Camrose County is excited to be part of Reserve.AlbertaParks.Ca. Moving Pelican Point onto the system increased the visibility of our campground resulting in an expanded visitor base and a correlated increase to our annual camping revenue.” - Al Radke, Assistant County Administrator, Camrose County

Key features for each user Self-service for campersCampers can easily find, reserve and pay for campsites. ▪ Full access to past, present and future reservations ▪ Change sites and dates and/or cancel reservations ▪ Prominent alerts for fire bans, liquor bans, floods and so on ▪ Manage and print permits or maps ▪ Search based on attributes such as waterfront, hook-ups, etc. ▪ High definition and 360° panoramic photos for each campsite ▪ Confirm campsite availability in real time ▪ Reserve and pay for campsite reservations with a credit card

Accelerated administrationThe various campground administrator user groups each have unique needs. ▪ Create or change a reservation or registration on behalf of a camper ▪ Move campers within the campground via graphical drag and drop ▪ Check in a camper with or without a reservation ▪ Perform campground specific reporting, such as current occupancy ▪ Manage no-shows and evictions ▪ Apply additional fees, discounts and permits at registration ▪ Perform bulk permit printing and checkouts ▪ Close and hold sites ▪ Manage self-registration campgrounds

Financial transparencyAdministrators have all of the capabilities above, plus: ▪ Create and manage user accounts and security ▪ Manage all campgrounds and campsites within the system ▪ Set rates for various levels of services such as base, utilities and amenities ▪ Manage batch processing ▪ Import credit card transactions into the system from 3rd party vendors ▪ Search for, create, review or match transactions for balancing purposes ▪ View General Ledger Balancing details and summary ▪ Export data to an enterprise level financial system ▪ Manage refunds ▪ Run reports on daily transactions, distribution, refunds, statistics, etc.

TPR has recognized an opportunity for other jurisdictions to share in the ongoing development of the vision and expansion of the leading online reservation system on the planet – a solution that captures the imagination of visitors and drives the digital tourism economy while retaining important revenues to reinvest.

A turn-key solution that you can leverage today

The result – revenue to reinvest

TPR has recently executed a long term Development & Distribution Agreement with Team Sierra as developers and supporters of the solution to represent Alberta in making the technology available to other jurisdictions and interested parties.

Team Sierra is excited to work with other levels of government to help them realize the benefits of online tourism and campground reservation services. Moving onto Reserve.AlbertaParks.ca will create new visibility and exposure for your parks.

This solution has numerous potential applications and is available to other jurisdictions on a hosted or in-sourced basis. If you’re interested, contact Sierra. Several approaches to bringing campgrounds and campsites to life in the solution are available, including a “GIS-lite” edition for jurisdictions not wanting to invest heavily in data collection. All models include support and enhancement services through Team Sierra via Sierra Systems Inc.

The online reservation system is available via several licensing vehicles, including:

▪ Conventional software license

▪ A percentage of gross revenue through the solution software as a service model with or without hosting and contact centre services

“Camrose County is excited to be part of Reserve.AlbertaParks.Ca. Moving Pelican Point onto the system increased the visibility of our campground resulting in an expanded visitor base and a correlated increase to our annual camping revenue.” - Al Radke, Assistant County Administrator, Camrose County

© Copyright 2012 Sierra Systems Group Inc. All rights reserved. | sierrasystems.com

Benefits

▪ Increased revenue – 337,000 reservations

▪ Recognition for innovation– Winner of three major awards

▪ New revenue streams– Affiliate marketing expected to drive tourist spend

Features & Availability of Reserve.AlbertaParks.caCase Study

OverviewAlbertans have a big, beautiful backyard to play in. There’s a provincial park or recreation area within an hour’s drive of every Alberta community, and nearly 500 parks within the provincial parks system. But in 2008, Alberta’s quickly growing population was putting a strain on the provincial parks system – reserving campsites by phone or in person simply wasn’t working anymore. Meeting the challenge with modernization, Alberta Tourism, Parks and Recreation (TPR) created an online campground reservation system. Within four years of their digital portal going online, TPR has seen significant increases in campground use and nearly 337,000 reservations through the site.

Breakdown of a breakthroughAfter registering on the site, campers have full access to past, present and future reservations. Important information such as fire and liquor bans is impossible to miss. Campers can search for a campsite in any campground, customizing their searches based on attributes such as waterfront, boat launch, disabled sites, hook-ups and so on. Each campsite, as well as the features in and around the campground, can be viewed individually via both high definition and 360° panoramic photos. If permits are needed, campers can manage those through the site as well. Having found the perfect campsite, they can confirm its availability and reserve and pay with a credit card.

Reserve.AlbertaParks.ca also includes a wealth of functionality for Contact Centre Operators and Campground Operators that help accelerate administration. Park management is significantly more efficient thanks to enhanced business intelligence that supports essential reconciliation and reporting of finances, improved transparency and accountability for revenue, and new capabilities such as credit card transaction tracking and real-time updates of reservation availability.

Learn moreTo test drive the online campground reservation system discussed in this case study, or to plan your next trip to see some of the most spectacular natural landscapes in the world, visit www.Reserve.AlbertaParks.ca. This solution is available to other jurisdictions. To learn more, contact Team Sierra:

[email protected]

EMAIL WEB

About Sierra SystemsSierra Systems creates new levels of simplicity and integration in business processes. With unsurpassed experience across all major industries, our expertise spans the organization. We go beyond client satisfaction by holding ourselves accountable to deliver what is vital to you. We offer a 45-year track record of stability, success and sound management.

[email protected]

PHONE EMAIL WEB

About Silvacom Group™The Silvacom Group™, Sierra’s primary partner in this initiative, provides custom consulting services and technology solutions related to land planning & development, geospatial technology, and advanced web applications. To learn more about how Silvacom can use highly effective design, innovation and creativity to help you solve real-world problems, visit www.silvacom.com.