MASSIVE TRENDS, BUSINESS APPLICATIONS and THE PEOPLE BENDING TECHNOLOGY to THEIR WILL

Software applications drive your business. You use them to deliver innovation, make decisions, collaborate on work, ensure compliance and create efficiency.

Those that master technology have an advantage, BUT we face daunting challenges.

BUSineSS iS acceleraTing. The volUme of daTa iS increaSing. demandS are growing.and The iT deparTmenT can’T keep Up.

it doesn’t seem possible to deliver powerful, meaningful business applications at this pace and in the face of continual change.

here aT k2, we wanT To flip ThaT on iT’S head.

in fact, with the right platform, you can take advantage of all this. You can bend technology and timelines to your will, deliver more than you thought possible, and change as quickly as you need.

in the following pages, we will outline seven key trends within the business of technology, identify the key capabilities necessary to exploit these trends and provide a few examples of those already doing it.

7 KEY TRENDS in THE BUSINESS of TECH

Business is accelerating, customers are impatient and the market is unforgiving. It requires people that understand and are able to move at the speed of the market. It requires software that moves at the speed of these people.

The problem with building software is that it’s too costly, time consuming and brittle. You can buy off the shelf, but it’s difficult to do things your way and what you get may be bloated with features you don’t want. Software that drives competitive advantage can’t be purchased. Companies that want to remain agile with systems that drive competitive advantage must build.

“The last thing we want is to be a big dumb company that feels we can put a swoosh on something and people will buy that. Things are accelerating, but it’s not as if we’re in a speed-up, slow-down world. It’s a high-velocity world, we’re digitally connected, everything is changing. Business requires software that can move at the velocity of business.” mark parker ceo, nike

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Business acceleration

Buy the commodity. Build the meaningful.

“Any piece of software that’s not designed with the vision it intends to fulfill in mind is going to be a piece of software that has to get rebuilt anyway, in order to fulfill that vision.” angelo sotira ceo, deviantart

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Business units are making more decisions about what technologies are selected and how they are used. These people are closer to their own problems and can’t afford to wait for IT to catch up on the backlog. We are also entering a time of convergence, where emerg-ing business leaders are more tech savvy and what they need is easier to build.

This mega trend is more than a decade old. People are resourceful. They’ll find what they need to be successful. They’ll bring what they need to drive the business forward. Whether it’s the proliferation of mobile devices or on-demand software, business people are driving IT. Most companies allow for it. Few can effectively deliver applications or gover-nance to support it.

“Forrester sees a new model emerging called ‘empowered BT,’ where technology ownership and control become increasingly embedded in the business organization. As business technology becomes increasingly easier to acquire, use and manage, the traditional role of IT applications leaders shifts from controlling and managing to coaching and guiding. Business applications are leading the transformation from IT to empowered BT because they are at the top of the technology stack, used by everyone.” OPTIMIZE YOUR BUSINESS

APPLICATIONS FOR VALUE AND FLEXIBILITY; forrester research, inc.; june 14, 2012

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Technical decision making

Consumerization of IT

“There’s chaos everywhere in IT these days, especially with what consumers are doing. You can keep your head in the sand all you want, but it’s happening.” noah broadwater, cto of ses-ame workshop, the producer of sesame street

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We’ve all got devices. They’re all different. And while there has been a proliferation mobile appli-cations, few tie into core business systems in any sort of meaningful way. This will change. Soon.

“Over the past few years, marketing and customer experience teams have been playing with and deploying a small army of throwaway mobile apps. Unfortunately, many of these throwaway mobile apps end up duplicating — instead of integrating with — core business processes. Business process and EA professionals are just now beginning to wake from their slumber when it comes to mobile-enabling core business processes to support the speed, flexibility, and context expected by today’s mobile customers and mobile workforce” EMBRACE FIVE DISRUPTIVE TRENDS THAT WILL RESHAPE BPM EXCELLENCE; forrester research, inc.; aug. 29, 2012

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Mobile

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Business intelligence and analytics efforts are at the top of every CIO’s list. This won’t change any time soon, and it will get more complicated. Data must be delivered across every sort of mobile device, in a form that’s consumable by the recipient, within the proper context and in a manner that can be actioned.

More is being moved to the cloud. First-up, non-business-critical systems. Next, a lot more. SaaS and PaaS are great for elasticity and cost — but difficult for those concerned with governance, compliance and security.

“Information technology has created a data explosion. We now record virtually every click of every visitor to a website, every search on Google or Bing, every transaction at every cash register, every call or text on cellphones, every invento-ry change in our supply chains, and petabytes of other data on what we buy, sell or even consider. This creates a level of visibility that managers and economists have never had before. And it creates enormous opportunities to use data to change the way decisions are made.” erik brynjolfsson professor, mit

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Data-driven decisions

Cloud. On prem. Wherever. Whenever.

52% of businesses will leverage a hybrid cloud infrastructure by 2017. 37% already do. 2012 future of cloud survey

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4 KEY CAPABILITIES of BUSINESS APPLICATION SOFTWARE

let’s be real. a piece of software isn’t going to change your business.

YoU are. and we believe you need the right tools to make that happen.

we power the people who build great companies. we put the needs of our customers above everything, and our sole mission is to give them what they need to get the job done, to accelerate performance and dispute impossible.

nothing less and nothing else.

here’s what we are focused on delivering for you:

Why take two days to build something that you could build in two hours? What if that program everyone believes will take a year could be done in a few weeks? What would happen?

This isn’t about this feature vs. that feature — it’s far simpler.

We work hard to get out of your way so that you can build and deliver powerful business applications more quickly than ever.

Automation. We provide that. Trust us, making the machine do all your mundane work is phenomenal.

But we focus on more than taking one task and moving it to another place.

It’s about enabling people.

They are able to focus on the things that matter because their software handles things that used to suck up all their time.

They are able to make well-informed decisions because they have visibility into what’s happening across the business, in real time.

They are able to step away from the business, knowing that mission-critical activities are still taken care of, even while they’re sleeping or enjoying a day with the family.

You won’t have to run any faster. But you will be faster, and so will your business.

SPEED

Build fast

Run fast

Anywhere. Any time. On any device.

Perfectly rendered for that experi-

ence. Apps in context. Information

in context. And the ability to drive

action.

Your business needs these things to

realize its vision, and we are commit-

ted to these business needs.

With more people involved in the

process of building applications, the

software they use must be intuitive,

and the knowledge they gain must

build on itself.

The designers and environments we

provide are tailor-made for those

who participate in building business

applications. They fit like a glove.

While building the first application is

a great experience, each subsequent

build will be easier and easier as the

user develops a toolbox of objects,

forms, controls and reports that can

be used again and again.

And when the business changes, we

make it easy to change your business

application.

EaSE

Easy to buildEasy to use

It usually means you are locked in, and when the application

needs to do more, you must rebuild — on another platform —

tomorrow.

We refuse to compromise.

Build what you need now, on a platform built to extend, scale

and adapt as you need it to.

Our business applications use data from across your enterprise

— SAP, SharePoint, Salesforce.com, etc. — or out in the cloud.

They enable workflows that handle all manner of complexities

and scenarios.

They notify you when something happens — regardless of where

you are — and take as much action as you want them to take.

They let you see how your business is running and let you take

action when you see something wrong.

PowER

Fast and easy usually means constrained, less powerful and simplistic.

Our commitment is simple: You will not find better value for

your money.

PRICE

Tell us what’s important to you.We’ll make it work.

THOUSANDS of CUSTOMERS DISPUTING IMPOSSIBLE

all over The world, cUSTomerS are USing k2 To capiTalize on TheSe TrendS. TheY are Bending TechnologY To Their advanTage. Their companieS will never Be The Same.

k2.com

SandiSkPrabhakar Peddireddy, senior director of SanDisk IT

Sudesh Saoji, principal and founder of InfoMajesty

Reduced the company’s

price-adjustment pro-

cess from 2 weeks to as

little as 30 minutes per

instance. Billions of dol-

lars run through the K2

platform every year.

rocheJean-Daniel Renevey, regional head of IT

Delivering dozens of

applications to the

business. Reduced cycle

times from days to hours.

Delivered standardiza-

tion, visibility and com-

pliance.

kimBerlY -clarkJessica Wesener, ITS Consultant

Delivered more than 240

business applications to

manage everything from

expense claims to the

supply chain.

ShellWouter Faber, Accenture

Deployed 25 business

applications to date,

managing thousands of

cases per day. Adding 10

applications per quarter.

avanTe John Flamholtz, Avante’s direc-tor of technical solutions

Rolling out high-end

business apps for health-

care. “When it comes to

technology, we can play

like the big guys.”

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SanofiKrzysztof Wykret, business information solutions manager

Sanofi Group has

implemented more than

100 business applica-

tions across all areas of

the business.

aScendaSUses K2 for more than 30

internal processes — to

centralize work items,

speed routing, eliminate

errors and improve audit-

ing capabilities.

emerSon neTwork power aSiaNalakumar Rs, CIO

Running 20 K2 business

applications, from cap-ex

management to contract

approval processes.

Used daily by thousands

of users across Asia.

iTT exeliSDavid Threm, applications development manager

Shortened project ap-

proval cycle time from as

much as 90 days to 10

days.

kce elec-TronicS Pilam Rajatanavin, manag-ing director, Thai Business Solution

Built a system for man-

aging customer appli-

cations that spans 20k

users across 25 offices.

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