BenchmarkingThe F.I.L.M. Project

FORCE

FORCE was founded on the principle that no one should have to face hereditary breast and ovarian cancer alone.

• A national non-profit dedicated to improving the lives of individuals and families affected by hereditary breast and ovarian cancer.

Main Graphic:Cancer Ribbon

Color Scheme:Soothing teal and pink, utilizes shading

Other Graphics:Hands, women, nature

ContentBrochure:• Immediately provides mission statement and

services • Promotes website and other sources of

information• Provides quotes from a doctor, an author,

cancer patient

Positioning: UniqueThe only national non-profit dedicated to

improving the lives of individuals and families affected by hereditary breast and ovarian cancer.

Message : You’re not alone. We’ll give you support.

“You don’t need to face this alone. FORCE is here for you!”

For My Mama• Compassionate photographers from the community share

their gifts with the families that are being impacted by the burden of childhood cancer.

• Each photographer graciously donates a professional photo shoot and the entire portrait collection on a photo CD with copyright privileges for the family to enjoy for years to come.

For My MamaMain Graphic:A photo of a child’s hands making a heartColor Scheme:Grayscale with yellow

Other Graphics:Children and family photos, hearts, calligraphy writing

ContentInformation:• Heart-warming story about the founder’s

experience with cancer• Promotes family and welcoming atmosphere• Information about the service and how to qualify

for the servicePositioning: GivingCompassionate photographers from the community share their gifts with the families. Each photographer graciously donates a professional photo shoot and the entire portrait collection on a photo CD with copyright privileges for the family to enjoy for years to come.

Message : Free GiftWe offer this priceless gift to the families of the children who are currently being treated for cancer or who have survived cancer, at no charge.

HopeKids• HopeKids is a nonprofit charitable organization with the personal

desire to reflect God's love and compassion in our own lives by caring for those in need.

• Everything we do is about hope. It is about surrounding these remarkable children and their families with a message that hope is a powerful medicine and that we will come alongside them to walk through this together. It is our heart. It is our message. It is our mission.

HopeKidsMain Graphic:HopeKids with a handmade sun and initiatives

Color Scheme:Primary colors, especially green

Other Graphics:Photos of children, the word “Hope”

ContentInformation:• Information about the program, its events,

and accounts from members• Promotes a community of support• Information about the service and how to

qualify for the servicePositioning: UniqueWe have a uniquely powerful, support community. Our community of children and their families get involved in each other's lives.Message : HealingHope is a powerful medicine.

The SCAR Project

• The SCAR Project is a series of large-scale portraits of young breast cancer survivors shot by fashion photographer David Jay.

• Primarily an awareness raising campaign, The SCAR Project puts a raw, unflinching face on early onset breast cancer while paying tribute to the courage and spirit of so many brave young women.

• Information:• Name of the project• Information about the events• Positioning: Honest• Straight forward: Absolute reality• Message : Awareness and Strength

• Provides grants for support programs, early detection screening, emotional and educational services

• Securing resources for organizations, including those supporting underserved communities

• Offering healing opportunities through our events for those living with breast cancer