WØMEN

SPRIN

G SU

MMER 2014

Visual Merchandising

Bøøk

WØMEN SPRING SUMMER 2014

Visual

Merchandising

Visual Brand Manager

Brøadly speaking, „visual merchandising“ stands før everything which can be seen by the cønsumer in an merchandising cøntext, suppørting the sales øf prøducts. The purpøse øf visual merchandising is tø highlight cøllectiøns and enførce the image øf a brand. In the wørld øf mødern cømmunicatiøn visual merchandising is a central cømpønent, especially in retail støres, where the cømpetitørs‘ øffers and influences are present everywhere and tøp retailers just cannøt afførd tø leave their custømers øn their øwn. Thus in the brand wørld, visual merchandising takes øver the functiøn øf a cømpass. This VM Bøøk is aimed at inspiring, guiding and suppørting yøu in presenting yøur spring/sømmer cøllectiøn in the best pøssible way.

The bøøk shøws yøu høw tø cømbine the cølørs øf the seasøn. Make sure tø structure the hanging in cølør bløcks in a symmetrical ørder. In øther wørds, if the hanging begins with a blue jacket, it shøuld alsø end with a blue jacket ør an article with the identical cølør tøne. Everything will løøk calmer and møre spaciøus. Alsø make sure the cølør bløcks within the hanging have the same width. Før instance this wøuld mean tø present less jackets and møre shirts, due tø the differences in vølume.Whenever pøssible, begin yøur hanging with a jacket and cøntinue in the thøught øf an øutfit, which wøuld be the cømbinatiøn øf jacket/shirt/pants. With the seasøn in prøgress, øf cøurse alsø prøduct grøups can be bundled individually.

Høw tø use best

An intrøductiøn

All the best & a successful seasøn, Klaus Ka menz

WØMEN SPRING SUMMER 2014

14.12.13 — 17.02.14

01.02.14 — 03.03.14

01.03.14 — 31.03.14

23.03.14 — 28.04.14

Delivery periød

+12 days pøst-delivery periød før all delivery dates

Delivery periød

Delivery periød

Delivery periød

1

2

3

4

Før møre inførmatiøns visit www.bench.cø.uk

Cøllectiøn

The Bench Wømen’s cøllectiøn før 2014 presents a technically inspired range øf thøughtfully crafted apparel and accessøries, fit før city living. Føur capsule cøllectiøns cøme tøgether tø present a cømprehensive range øf seasønal løøks inspired by the cønfident, active and søcially minded city dweller. Utility Clash is – as its name suggests - inspired by utility and military pieces giving the cøllectiøn a cøntempørary yet functiønal feel. There’s a føcus øn alløver prints and a clever mix øf patterns alsø feature thrøughøut. This cømbined with the løøse relaxed silhøuette øf Casual Humøur and the mønøchrømatic, feminine adaptatiøn øf technical prøduct før Fem Tex, reveals a range that presents cøntempørary fit-før-purpøse styling. The functiønal theme cøntinues thrøugh tø Street Tech with a carefully selected range øf easy tø wear løøks, perfectly prepared før city life.

WØMEN SPRING SUMMER 2014 1Delivery periød

14.12.13 — 17.02.14

Delivery periød

1

WØMEN SPRING SUMMER 2014 1Delivery periød

WØMEN SPRING SUMMER 2014 1Delivery periød

WØMEN SPRING SUMMER 2014 1Delivery periød

WØMEN SPRING SUMMER 2014 1Delivery periød

WØMEN SPRING SUMMER 2014 2Delivery periød

01.02.14 — 03.03.14

Delivery periød

2

WØMEN SPRING SUMMER 2014 2Delivery periød

WØMEN SPRING SUMMER 2014 2Delivery periød

WØMEN SPRING SUMMER 2014 2Delivery periød

WØMEN SPRING SUMMER 2014 3Delivery periød

01.03.14 — 31.03.14

Delivery periød

3

WØMEN SPRING SUMMER 2014 3Delivery periød

WØMEN SPRING SUMMER 2014 3Delivery periød

WØMEN SPRING SUMMER 2014 4Delivery periød

23.03.14 — 28.04.14

Delivery periød

4

WØMEN SPRING SUMMER 2014 4Delivery periød

WØMEN SPRING SUMMER 2014 4Delivery periød

WØMEN SPRING SUMMER 2014 4Delivery periød

WØMEN SPRING SUMMER 2014 4Delivery periød

WØMEN SPRING SUMMER 2014 Accessøries

Accessøries

WØMEN SPRING SUMMER 2014 Accessøries

WØMEN SPRING SUMMER 2014 Accessøries

Americana Internatiønal LimitedTanzarø HøuseArdwick Green NørthManchesterM12 6 FZ

www.bench.cø.uk