Bench Marking in Logistics Sector

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    REPORT

    ON

    BENCHMARKING

    OF

    LOGISTICS INDUSTRIES IN INDIA

    BY:

    SHASHANK CHAUHAN

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    TABLE OF CONTENTS

    CONTENT PAGE NUMBER

    1. Acknowledgements 02

    2. Declaration......03

    3. Industry analysis.05

    4. Company Profile08

    5. Data Analysis.15

    6. Conclusion..21

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    INDUSTRY ANALYSIS

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    The Logistics Industry

    Globally, the logistics industry is valued at US$ 3.5 trillion.

    The U.S., which contributes to over 25% of the global industry value, spends close to 9% of its

    GDP on logistic services.

    The Indian Logistics Industry is presently estimated at US$ 90 billion.(CII)

    The industry has generated employment for 45 million peoplein the country in comparison with

    the IT and ITeS sector which employs approximately 4.3 million people.

    It is forecast to grow at a Compound Annual Growth Rate (CAGR) of approximately 8% over

    the next three to five years. (CII)

    Third Party Logistics (3PL) Solutions, is slated to grow at a compound annual growth rate

    (CAGR) of over 16% from 2007-10. Consequently, 3PL service providers are expected to corner

    an increased share of the Indian Logistics pie, from 6% in FY06 to 13% in FY11, at a CAGR of

    25% (CII).

    The primary growth driversof this industry are as under: Investments in the infrastructure sector

    amounting to US$ 350 billion:

    Increased efficiency and productivity of the transport systemwould result in lower transit times.

    Streamlining of the indirect tax structure:

    The introduction of Value Added Tax (VAT)and the proposed introduction of a singularGoods

    and Services Tax (GST) are expected to significantly reduce the number of warehouses

    manufacturers are required to maintain in different states, thereby resulting in a substantial

    increase in demand for integrated logistics solutions.

    Robust trade growth

    Strong economic growth and liberalization have led to considerable increase in domestic and

    international trade volumes over the past five years. Consequently, the requirement for

    transportation, handling and warehousing is growing at a robust pace and is driving the demand

    for integrated logistics solutions.

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    Globalization of manufacturing systems

    Globalization of manufacturing systems coupled with advancements in technologyare

    increasingly compelling companies across verticals to concentrate on their core competencies

    and avail the cost saving potential of outsourcing. This is expected to contribute to an increase in

    the need for integrated logistics solutions, which is the niche of every Third Party Logistics

    Service (3PL Services) provider.

    The industry has been valued at US$ 125 billion in 2010.(CII)

    A snapshot of the FDI regulationsgoverning the industry is as under:

    i. 100% FDI under the automatic routeis permitted for all logistic services except services

    mentioned in points ii and iii below.

    ii. FDI up to 100% subject to FIPB approval is permitted for courier services.

    iii. FDI up to 49% under the automatic routeis permitted for air transport services, including air

    cargo services. It is pertinent to mention in this context, that Press Note 1 (2007) that is expected

    to be imminently notified by the DIPP proposes to increase the limit of FDI

    on air cargo services in 74%.

    The industry has been at the receiving end of increasing interest from the private equity

    sector. The year 2007 witnessed just under US$ 1 billion in private equity investmentsin this

    industry, representing approximately 7% of total private equity investments during the year,

    against 3% in the previous year.

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    COMPANY PROFILE

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    SICAL:

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    Brief profile

    Sical Logistics Ltd. Website: www.sical.com

    Industry Cargo handling Industry P/E 15.97

    ROC Reg. No.

    2431

    Incorporation

    Year 1955Ownership Chidambaram M.A. GroupRegistered office address South India House, 73, Armenian Street, Chennai - Tamil Nadu

    Tel no. 66157071Fax no. 25224202

    ISIN Code INE075B01012BSE Demat

    Code

    520086

    BSE Listing

    group

    T

    NSE Scrip

    Code

    SICAL

    Face value (Rs) 10Beta 1.336

    Listed On Bombay , Calcutta , Madras , National

    Company Background

    South India Corpn. (Agencies) Limited, was incorporated as a Private Limited Company in the year1955 and became a public limited company in 1981. The Company was founded by Mr. M.A.Chidambaram and his son Mr. A.C. Muthiah. The Company is engaged in shipping, stevedoring, shipchartering, ship repairing, marine engineering, marketing and clearing & forwarding business.

    South India Corpn. (Agencies) Ltd. has five distinct divisions like the Logistics division, Marketingdivision, Manufacturing division, Agro division and Engineering division.

    The Logistics division provides services in chartering, ship agency services, clearing and forwarding,stevedoring, transportation and warehousing. The Marketing division consists of the sales division for

    building materials, cars and heavy vehicles, while the manufacturing division is engaged inmanufacturing and marketing auto components, flexible shafts, drums, refractories, etc. The agrodivision produces coffee, palmoil, special chemicals, enzymes and plant growth regulators and theengineering division focuses on construction, property development and boat building.

    The company has its head office in Chennai and has branches in all the ports of the country both in theeast and west coasts. It also has agencies in countries like Greece, U.K., Scandinavia, Japan, Italy, etc.It is entering into strategic alliance with international companies to provide superior value addedservices.

    The promoters hold about 64 percent of the company's equity while the institutional investors and the

    Indian Public hold about 13 percent and 16 percent respectively.

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    RELIANCE LOGISTICS:

    Brief profile Reliance Logistics Pvt. Ltd.

    Website: www.reliancelogistic

    Industry

    Cargo handling, incidental to landtransport Industry P/E 15

    ROC Reg.No.

    31593

    IncorporationYear 19

    Ownership Reliance Group [Mukesh Ambani]Registered office address Plot No.17, State Transport Road, Next To Khira Indl. Est., Santacruz( Mumbai - Maharashtra

    Tel no. 26466700Fax no. 26466862

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    ISIN Code BSE Demat

    Code

    BSE Listing

    group

    NSE Scrip

    Code

    Face value

    (Rs)

    10

    Beta

    Company Background

    Reliance Logistics Ltd., owned by the Reliance group was incorporated in the year 1985. It is mainlyengaged in transportation, distribution and integrated logistics services.

    With its registered office situated in Mumbai, it is operating with 5 regional offices across the country. has a wide network of more than 100 branches and 46 warehouses throughout India. It has around 47distribution centres in 27 locations across India.

    The company is in the business of road transportation, distribution, integrated logistics services includinroll on-roll off(RORO) and rail movements, container placements for export-import cargo and vehicletracking systems. Its multi user distribution centers provide benefits of shared infrastructure to itscustomers to increase efficiencies in their supply chain. It provides third and fourth party logistics servicto its customers by providing logistics functions across multiple links in logistics value chain and also plthe role of an integrator that assembles the resources and technology of its own and other organisations tprovide comprehensive supply chain solutions. It controls the movement of liquid chemical, solid producand gases like carbon black feed stock, polymer, polyester, liquefied petroleum gas, butene etc for theReliance group. It also provides value added services like vehicle tracking solutions, where it providesservices regarding fleet and consignment tracking and monitoring and also transportation system andtechnology services through its information technology support systems. It is also developing its own fleof trucks through its relogistics network companies.

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    ESSAR LOGISTICS:

    The Company Essar Shipping Ports & Logistics Limited (ESPLL), is an end-to-end logistics

    services provider with investments in ports and terminals, logistics services, sea transportation

    and oilfield drilling services. The integrated business model provides opportunites to cater to the

    complete supply chain management services to clients in oil & gas, steel and power generation

    industries.

    ESPLL operates in the following businesses

    The Ports & Terminals business operates a crude oil and petroleum products terminal at

    Vadinar and includes the construction of a dry bulk port at Hazira and a Coal jetty at Salaya, all

    in the state of Gujarat. The Vadinar terminal, is an all-weather, deep-draft port, which provides

    crude oil and petroleum products storage, handling and terminalling services. The port has a

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    Single Point Mooring system capable of handling crude capacity of upto 27 MMTPA and marine

    facility for export of petroleum products of upto 6.5 MMTPA. The dry bulk port being

    constructed at Hazira involves setting up a 30 MTPA all-weather, deep-draft port and jetty

    facility. The port will have a berth of 550 meters length and an alongside depth of 12.5 meters.

    The proposed berth will handle the import of iron ore, pellets, coal, limestone and export of

    finished steel products. The port facility at Salaya comprises of setting up of a 10 MTPA marine

    material handling facilities to cater to the need of imported coal requirement and export of

    petroleum coke.

    The Logistics business provides end-to-end logistics services from ships to ports, lighterage

    services, intra-plant logistics and dispatch of finished products. It owns trans-shipment assets to

    provide lighterage support services, and onshore & offshore logistics services. It also operates afleet of 4,200 trucks (of which 38 are owned) to provide inland transportation of steel and

    petroleum products.

    The Sea Transportation business provides transportation management services for crude oil

    and petroleum products, and dry bulk cargo to the global energy, steel and power industries.

    With an experience of more than 220 ship years, it owns a diverse fleet of 25 vessels, and a

    further twelve New Building Vessels on order.

    The Oilfields drilling business offers onshore and offshore contract drilling, and offshore

    construction services. The current fleet includes a semi - submersible offshore and twelve land

    rigs.

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    Data analysis:

    ANALYSIS FOR 3 YEARS OF RATIOs

    RATIO/ CompanySICAL

    SICAL

    RELIANCE

    ESSAR

    2008

    2007

    2006 2008

    2007

    2006

    2008

    2007

    2006

    DRMi

    998.63

    2

    1312.94

    9847.359

    901.234

    1008.96

    7

    1100.54

    4

    2018.43

    3

    2456.75

    4226

    5.78

    DWIPi0.167

    9.629

    10.25

    0.30999

    0.27891

    0.31323

    0.236

    2.667

    8.997

    DFGi0.421

    10.66

    12.855

    0.32999

    0.28777

    0.30987

    0.338

    4.995

    6.887

    (Rmi)10.452

    9.652

    8.604

    13.454

    9.876

    8.769

    14.776

    10.876

    7.836

    CRMSi13.934

    32.199

    44.474

    14.556

    29.667

    40.821

    13.887

    23.834

    40.662

    CWIPSi589.88

    968.43

    918.04

    410.667

    590.665

    956.994

    678.567

    774.884

    1001.66

    2

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    FGi0.593

    20.552

    18.49

    0.567

    14.774

    12.887 0.59

    12.998

    18.755

    CFGSi

    590.47

    3988.982

    936.53

    411.234

    605.439

    969.881

    679.157

    787.882

    1020.41

    7

    Normalised cost of rawmaterial

    0.0

    0742

    0.00373

    0.00

    5159

    0.00456

    0.00334

    0.00567

    0.00225

    0.00654

    0.00348

    Normalised cost at theend of raw material

    0.0236

    0.0326

    0.0474

    0.0556

    0.0627

    0.0994

    0.0336

    0.0667

    0.0776

    Normalised cost at theend of WIP 1 1 1 1 1 1 1 1 1Normalised cost at theend of finished goods

    10.464

    35.16

    30.84

    23.54

    45.55

    46.765

    11.43

    37.776

    25.665

    ISCCi10.464

    35.16

    30.84

    23.54

    45.55

    46.765

    11.43

    37.776

    25.665

    ISCSi0.0185

    0.0351

    0.0317

    0.0194

    0.0549

    0.0764

    0.0186

    0.0334

    0.0667

    ISWCi47.02

    207.15

    225.01

    33.568

    336.764

    45.742

    23.467

    37.664

    55.845

    ISWCPi12.006

    4.832

    4.319

    17.773

    3.885

    4.226

    14.447

    3.667

    5.774

    Table -1

    2006 DRM DWIP DFG TOTAL LENGTH

    SICAL 847.359 10.25 12.855 870.464

    RELIANCE 1100.544 0.31323 0.30987 1101.166

    ESSAR 2265.78 8.997 6.887 2281.664

    The cumulative lengths are

    Table-2

    LENTH AT THE

    END OF RAW

    LENTH AT THE

    END OF WIP

    LENGTH AT THE

    END OF FINISHED

    TOTAL LENGTH

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    MATERIAL

    STAGE

    STAGE GOODS STAGE

    SICAL 847.359 10.25 12.855 870.464

    RELIANCE 1100.544 0.31323 0.30987 1101.166

    ESSAR 2265.78 8.997 6.887 2281.664

    Table-3

    START DAY

    LENTH AT THE

    END OF RAW

    MATERIAL

    STAGE

    LENGTH AT THE

    END OF WIP

    STAGE

    LENGTH AT THE

    END OF

    FINISHED

    GOODS STAGE

    SICAL 1411.2 2258.56 2268.81 2281.664

    RELIANCE 1177.680 2278.224 2281.35 2281.664ESSAR 0 2265.78 2274.78 2281.664

    Table-4

    SICAL RELIANCE ESSAR

    COST OF RAW

    MATERIAL

    350.29 228.54 311.33

    COST ADDITION IN

    THE RAW MATERIAL

    STAGE

    8.604 8.769 7.836

    COST AT THE END OF

    RAW MATERIAL

    STAGE

    358.894 237.31 319.17

    COST AT THE END OF

    WIP STAGE

    434.474 234.821 433.662

    COST ADDITION AT

    THE FINISHED GOODS

    STAGE

    18.49

    12.887 18.76

    COST AT THE END OF

    FINISHED GOOD

    STAGE

    445.964 244.56 452.43

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    Table-5

    SICAL RELIANCE ESSAR

    NORMALIZED COST

    OF RAW MATERIALS

    .32 .19 .49

    NORMALIZED COSTAT THE END OF RAW

    MATERIAL STAGE

    .33 .19 1.03

    NORMALIZED COST

    AT THE END OF WIP

    STAGE

    .99 .99 .99

    NORMALIZED COST

    AT THE END OF

    FINISHED GOOD

    STAGE

    1 1 1

    COST OF

    HOLDING

    INVENTORY FOR

    TIME PERIOD I

    INTERNAL

    SUPPLY CHAIN

    MANAGEMENT

    COST FOR TIME

    PERIOD I

    INTERNAL

    SUPPLY CHAIN

    INEFFICIENCY

    RATIO FOR TIME

    PERIOD I

    SICAL 13.31 246.34 .20

    RELIANCE 14.46 269.58 .15

    ESSAR 59.08 339.29 .12

    INTERNAL

    SUPPLY

    CHAIN

    INTERNAL

    SUPPLY CHAIN

    WORKING

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    WORKING

    CAPITAL

    FOR TIME

    PERIOD I

    CAPITAL

    PRODUCTIVITY

    FOR TIME

    PERIOD I

    SICAL -154.89 -3.1

    RELIA

    NCE

    -108.07 -5.7

    ESSAR -394.52 -3.4

    SUPPLY CHAIN INEFFICIENCY RATIO

    2006 2007 2008

    SICAL

    RELIANCE

    ESSAR

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    HOLDING PERIOD FOR THE FIRMS

    HOLDING

    PERIOD

    (NO.OF

    DAYS)

    SICAL RELIAN

    CE

    ESSAR

    2006 2007 2008 2006 2007 2008 2006 2007 2008

    RAW

    MATERIAL

    54 30 44 56 58 46 26 27 35

    WIP 5 6 4 1 1 1 4 1 5

    FG 22 17 19 22 22 27 18 27 27

    Cost Profile

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    CONCLUSION:

    The following conclusion can be drawn from tables:

    1. Essar has the least days of raw material inventory. Also, this company has the lowest

    aggregate length, i.e. the composite figure including days of raw material, WIP, and

    finished goods.

    2. Sical has the least days of finished goods inventory. However the product stays as raw

    material for the longest time in Cadbury.

    3. Reliance has the longest days of finished goods inventory but the least days as WIP.

    4. The aggregate industry profile shows that for the industry as a whole, the product stays in

    finished goods inventory for a long time and the companies bear significant cost in

    keeping the product as raw material.

    The result suggests that the companies strive to bring down the level of raw material and finished

    goods since there is no value added in these stages and the company has to bear the inventory

    carrying cost. Nestle seems to be successful in this objective. However, the product stays in WIP

    stage for the medium time for this company. This suggests that the company attempts to delay

    the product differentiation to the last stage of the production process.

    The above data analysis results point to the fact that looking only at internal supply chain working capital

    productivity parse would be myopic and would not capture the total performance of the firm .Total

    performance needs to take into account the partnering approaches of the firm, which is possible by

    examining the components of the internal supply chain working capital.

    Reference:

    1. Janet shah, supply chain management, 2009

    2. PROWESS DATA BASE (CMIE).

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