Embed Size (px)
Citation preview
A Championship Season
At The Belvedere of Westlake
How hosting a minor league baseball player helped Ohio’spremier assisted living facility score big with residents
Rae-Ann Skilled Nursing& Rehabilitation Centers
• Family-owned and operated since 1974• Nationally and regionally
recognized for excellence in skilled nursing and rehabilitation
• Located in Cleveland, Ohio
Rae-Ann Skilled Nursing& Rehabilitation Centers
Suburban Geneva
Westlake West Park
The Belvedere
The Belvedere of Westlake
• 33 suites• Exterior/Interior
design• Town Centre setting
The Belvedere of Westlake• Breakfast in our café• Lunch and dinner in our
restaurant style dining room
The Belvedere of Westlake• Studio and 1
bedroom suites feature private baths, kitchenettes, and in-suite laundry
The Lake Erie Crushers• Professional baseball team in the independent
Frontier League• 2009 Inaugural Season• Games played at new All Pro Freight Stadium in
neighboring Avon, Ohio
The Lake Erie Crushers
The Idea:Connecting the Belvedereand the Team• News story about the Crushers seeking host
families for players• Considered personal hosting, decided to consider
The Belvedere• Asked residents and staff and received an
enthusiastic “yes!”
+
• Starting pitcher (right-handed)• Graduate of Dartmouth College• Drafted by the Baltimore Orioles in 2005 and 2006• Signed with the Orioles in 2006 after graduation• Career Orioles minor league record of 3-1 with a
2.35 ERA• Signed with the
Crushers in 2009,at age 26, after 1 ½ years off due toshoulder injury
Josh Faiola
The Experience
The Experience
The Experience
The Experience
The Experience
The Experience
2009 League Championship!
The Lake Erie Crushers Win the
The Experience
The Experience
Media CoverageMay 11 – Josh’s story runs in
May 13 – reports on “Meet and Greet” event
May 14 – features story about Josh’s new living arrangement
May 17 – runs in-depth story on cover of “Friends & Neighbors” section
May 20 – visits The Belvedere for a live interview with Josh
May 21 – shares story with readers in Northeast Ohio
June 8 – Cindy meets with ESPN producer to discuss “Glory Days”
documentary
July 15 – begins filming Belvedere residents and Josh’s story
September 6 – attends Josh’s farewell party at The Belvedere
October 27 – broadcasts Glory Days documentary to a national audience of millions of viewers
Media Coverage
Media Coverage
Media Coverage
Benefits and Results
• Bridging generations, with benefits for both• Engaging residents with the community• Increase in community awareness• Local, regional, and national media coverage
about The Belvedere, Rae-Ann, and the Crushers
• Creating a partnership between Rae-Ann and the team
Josh Faiola, 2009, Pitcher• Married to Allison• 2 Kids: Carsyn and Cody• Living in Houston, TX• Inside Account Executive
for Alert Logic
“You gave us a beautiful home, have been great friends, and welcomed us like family. This has been an amazing experience.”
An Enduring Partnership
Joel Collins, 2010-2011, Catcher• 10th round draft pick for the Toronto Blue Jays in
2007• Married to Sierra, son Brody• Living in Lynchburg, VA• District store manager for Sprint
“The Belvedere played anenormous role in making this season one that we and our family will look back on with great memories.”
An Enduring Partnership
An Enduring Partnership
An Enduring Partnership
Travis Risser, 2012, Pitcher• 2010 Frontier League All Star Team• Living in Hershey, PA• Working for his dad’s business• Coaching high school pitching • Taking a year off from playing baseball
“[Residents] always wanted to know how the team was doing. The way they truly cared about me was something very special. From having one resident tell me I looked awful with facial hair to throwing out candy in parades, I really enjoyed interacting with the residents and will miss all of them.”
An Enduring Partnership
Jeff Isom, 2013, Manager• New Crushers Manager in 2013• Previously managed minor league
teams for the Milwaukee Brewers• Played for Purdue University and
San Diego Padres & Pittsburgh Pirates minor league teams
• Relocating to Cleveland
“I am thankful for the opportunity to be living in The Belvedere for the summer of 2013. I am looking forward to meeting my new neighbors.”
An Enduring Partnership
An Enduring Partnership
Lessons Learned
• “The game isn’t over until it’s over.”- Yogi Berra, NY Yankees Catcher
• “Good is not good when better is expected.”- Vin Scully, LA Dodgers Broadcaster
• “Think outside the batter’s box.”- Cindy Griffiths-Novak, The Belvedere of Westlake
Owner/Operator
