BELLONACase study

MARKETINGCOMMUNICATIONS

RESEARCH

RESEARCHIDEA

RESEARCHIDEACONCEPT

Bellona

Bellona

YES65%

NO35%

YES67%

NO33%

ENVIROMENTALORGANIZATION

Bellona

YES65%

NO35%

YES67%

NO33%

DIRECT ACTIONPROTEST GROUP

Bellona

YES65%

NO35%

YES67%

NO33%

LOST IT’S

ENERGY

Bellona

YES65%

NO35%

YES67%

NO33%CLOSED

MEETINGS

Bellona

YES65%

NO35%

YES67%

NO33%LOBBYISM

Bellona

YES65%

NO35%

YES67%

NO33% SUITS

Bellona

YES65%

NO35%

YES67%

NO33%SECRETS

Bellona

YES65%

NO35%

YES67%

NO33%BORING…

Bellona

YES65%

NO35%

YES67%

NO33%UN-IDEOLOGICAL

2Concepts

EXPAND PEOPLES AWARENESS

WHAT THEY ACTUALLY DO

LIVE-EVENT

Research

Research

YES65%

NO35%

YES67%

NO33%

QUESTIONAIREVIA GOOGLE FORMS

Research

YES65%

NO35%

YES67%

NO33% 110

RESULTS

Research

YES65%

NO35%

YES67%

NO33%

HAVE YOU HEARDABOUT BELLONA?

DO YOU HELP FUND IDEALISTIC ORGANIZATIONS?

Research

YES65%

NO35%

YES67%

NO33%

67%I DON’T KNOW ENOUGH

ABOUT BELLONA TO SUPPORT THEM

14%I DON’T KNOW HOW TO

SUPPORT BELLONA

Research

YES65%

NO35%

YES67%

NO33%

We want to expand peoples awareness of Bellonas 101 sustainable eco-solutions.

“

Research

YES65%

NO35%12-19

Research

YES65%

NO35%

ACCUSTOMEDTO

SOCIAL MEDIA

Research

YES65%

NO35%

RIPPLE EFFECT

Research

YES65%

NO35%

12-19

BUYERS

VIRAL/SOCIAL

MEDIA COVERAGE

Concept

Concept

YES65%

NO35%

Jenny Skavlan

Frederic HaugeJon Almås

Karpe Diem

Hasse Hope

Knut Nærum

Hanne Kolstø

Vinni

Mia Gundersen

Linn Skåber

Lars VaularRonny Brede Aase

Anne-Marie Ottersen

Guri Schanke

Are og Odin

Nils Ingar

Odd Magnus Williamson

Henrik Thodesen

Else Kåss Fururseth

Blomster-FinnNadia Hasnoi

Aylar

Sigurd Sollien

Atle Antonsen

Harald Eia

Bård Tufte Johansen

Aishath Affeef

Live NelvikTore Sagen

Steinar Sagen

Bjarte Tjøstheim

Marion Ravn

Lisa Tønne

Marit Larsen

Erling Folkvord

Bjørnar Moxnes

Madcon

Dorthe Skappel

Anne Lindmo

Bjørn EidsvågHenriette Steenstrup

Erik og Kriss

Fredrik Skavlan

Jannike Kruse

Concept

YES65%

NO35%BICYCLING

Concept

YES65%

NO35%

NORTHTO

SOUTH

Concept

YES65%

NO35%15 SCHOOLS

Concept

YES65%

NO35%101

SOLUTIONS

Concept

YES65%

NO35%

GLOBALWARMING

Concept

YES65%

NO35%CURRICULUM

Web series

Web-seriesWeb series

Web-series

VIDEO & ARCHIVE

DESCRIPTION

INFO ABOUT THE 101 SOLUTIONS

Web series

Web-series

MORE SOLUTIONSWILL BE REVEALED THROUGH THE SERIES

Web series

Web series

S#ARING#101SOLUTIONS

Web series

12-19

Web series

12-19

WEB SERIES

Web series

12-19

WEB SERIES

SOCIAL SHARING / MEDIA COVARGE

Concept

Concept

YES65%

NO35%

STANDSAND

STAGE

Concept

YES65%

NO35%OSLO

Concept

YES65%

NO35%101

SOLUTIONS

Concept

YES65%

NO35%6

STANDS

Concept

YES65%

NO35%1

STAGE

2n

The power of two

YES65%

NO35%THE PROBLEM

The power of two

YES65%

NO35%THE PROBLEM

The power of two

YES65%

NO35%THE PROBLEM

This seems tobe the problem

The power of two

YES65%

NO35% $$$INDIVIDUAL CONVINCED ENGAGEMENT

OUR

EVENT

The power of two

YES65%

NO35% $$$INDIVIDUAL CONVINCED

NOT CONVINCED

ENGAGEMENT

VIRALLY, INTERESTED

The power of two

YES65%

NO35% $$$INDIVIDUAL CONVINCED

NOT CONVINCED

ENGAGEMENT

VIRALLY, INTERESTED

The power of two

YES65%

NO35% $$$INDIVIDUAL CONVINCED

NOT CONVINCED

ENGAGEMENT

VIRALLY, INTERESTEDAUDIENCE

CATALYST

The power of two

YES65%

NO35%

12-19

20-35 &ACCUSTOMED

RESOURCEFULTARGET AUDIENCE

BICYCLE TOUR &VIRAL RIPPLE EFFECT

OLDER AUDIENCE,VIRAL SPREAD &MEDIA COVERAGE

Web

Web

YES65%

NO35%

Web

YES65%

NO35%

Web

YES65%

NO35%

Web

YES65%

NO35%

Web

YES65%

NO35%

Web

YES65%

NO35%

Web

YES65%

NO35%

Web

YES65%

NO35%

Web

YES65%

NO35%

THIS REALLY NEEDS A

REDESIGN

Web

YES65%

NO35%

THIS REALLY NEEDS A

CALL-TO-ACTION

Web-seriesWeb

Web-seriesWeb

NEWS

SLIDESHOW CALL-TO-ACTION

PROJECTS

Web-seriesWeb

PARTNERS

Web

YES65%

NO35%

WEB-SERIES

LINKING TOBELLONA.NO

RESULT

RESTRUCTUREDWEBSITE WITH BETTER

CALL-TO-ACTION

DEEP-LINKING TOADDITIONAL INFOAT BELLONA.NO

Web

YES65%

NO35%

WEB-SERIES

LINKING TOBELLONA.NO

RESULT

BRAND

AWARENESS

Web

YES65%

NO35%

WEB-SERIES

LINKING TOBELLONA.NO

RESULT

BRAND

AWARENESS

ISSUE

AWARENESS

Web

YES65%

NO35%

WEB-SERIES

LINKING TOBELLONA.NO

RESULT

BRAND

AWARENESS

ISSUE

AWARENESS

ECONOMICAL + ISSUE

ENGAGEMENT