Bell Ringer Question

What do vertical lines do to a body?

Bell Ringer Answer Vertical lines in clothes tend to make the body look

taller and thinner.

Fashion Tip of the Day

Think in MultiplesTake a cue from Jackie O, who had a closet full of

sheath dresses. If you find an especially flattering fit

right off the rack, go ahead and buy doubles.

When it works, why question it?

Classroom Jobs Attendance Keeper

Megan (1st Six Weeks) Haley (2nd Six Weeks)

Classroom Manager Jessica (All Trimester) Shayla (All Trimester)

Paper Passer Outer Mirjeta (All Trimester)

Bell Ringer Collector Grade Recorder

Agenda

Bell Ringer / Fashion Tip (5 minutes)Lecture and Notes (25 minutes)

Take notes via Flipbook and notebookFinish your body shape sketches and glue in

your notebook (40 minutes)

Learning Targets

I can explain the different definitions of fashion

I can identify the merchandise categories of fashion

I can explain the difference between style and design

I can explain the elements of design.

Edmodo Assignment / Notebook Decoration

Log-on to www.edmodo.com From home it is www.jcps.edmodo.com Create a new account or log-in using an existing account.

Group code is: 3vzftn Update your profile. Click the small group ‘Introductions’ and answer the

three questions that I have already posted on the classroom wall.

Sign-up for www.pinterest.com and www.polyvore.com. Explore the websites. Pin fashion items. Create fashion boards.

Interactive Notebook

Decorate the front of you notebook with images from magazines that represent your style.

Number the pages in your notebook from 1 – 50.

1 32

Back of your

notebook cover.

Table of Contents

Table of Contents

Table of Contents

Table of ContentsTopic Page #Chapter 1 Vocabulary 4Chapter 1 Vocabulary 5Elements of Design Flip Book 6Chapter 1 Notes. Introducing Fashion 7Color Schemes 8Chapter 1 Notes. Introducing Fashion 9Body Shape Outfits 10Chapter 1 Notes. Introducing Fashion 11

4 5

Chapter 1 Vocabulary WordsChapter 1 Vocabulary Words

Staple ItemDandyism

Staple Items - Fashion Merchandise -Style -Design - Garment -Dandyism -New Look -Hippie Style - Disco Style -Punk Fashion - Feminist Movement - Grunge -

Punk Fashion Hippie Style

6 7

Chapter 1 Notes. Introducing Fashion

Elements of Design Flip Book

Style becomes a fashion when….

4 Elements of DesignColorLineShapeTexture

Elements of Design

8 9

Chapter 1 Notes. Introducing Fashion

Color Schemes

Style becomes a fashion when….

4 Elements of DesignColorLineShapeTexture

10 11

Chapter 1 Notes. Introducing Fashion

Body Shape Outfits

Style becomes a fashion when….

4 Elements of DesignColorLineShapeTexture

Outfits that work:

Outfits that DO NOT work:

Vocabulary Staple Items Fashion Merchandise Style Design Garment Dandyism New Look Hippie Style Disco Style Punk Fashion Feminist Movement Grunge

On the RIGHT-HAND side of page 5, find the definition on the Internet for each of following vocabulary words. Be sure that the definitions are FASHION related.

On the LEFT-HAND side of the page draw pictures or clip images from a magazine that illustrates at least six of the vocabulary words.

Notes Instructions On the RIGHT-HAND side of pages, you will take

notes on specific elements of the lecture. Any slide that has a is important information.

Summarize the slide and put what you think you will have a hard time remembering or may beneficial on a test.

The LEFT-HAND side of the page will be used for you to show that you know the content. Today, I will give you specific things to put on the left-

hand side….but that isn’t always the case.

What is fashion? Fashion can be an existing type of clothing that is preferred

by a large segment of the public at a given time. (skinny jeans)

Fashion can be a current trend that is popular (graphic leggings)

Fashion can be a precise style of dress or behavior that may be acceptable in one year and not in another (rubber banding your jeans)

Fashion can be whatever is currently selling (colorful jeans) Fashion can be a way of social interaction (VS’s PINK)

What is fashion?

What is Fashion

Fashion represents billions of dollars in sales to businesses involved with the design, production, distribution, and marketing of fashion merchandise.

Merchandise Categories

Fashion retailers group merchandise into categories – basic merchandise (staple item) and fashion merchandise.

Staple Items

Basic merchandise items that customers purchase on a regular basis, such as men’s socks or children’s sleepwear.

Retailers know customers’ purchasing habits of these items and keep the merchandise in stock at all time.

Fashion Merchandise Includes goods that are popular at a particular

time. Customers may see merchandise advertised in

print and through the Internet or displayed in stores, and then purchase it.

Keeping fashion merchandise in the stores is sometimes a difficult task for retailers.

Sales vary based on the styles customers want at different times.

To be successful in the fashion industry, designers, producers, marketers, and retailers must have an

understanding of basic fashion terms, such as style and design.

Style A particular shape or type of apparel item, such as a

mini-skirt or Capri pant, identified by the distinct features that make it unique.

A style becomes a fashion when it becomes popular. It remains a fashion as long as it is accepted.

While fashion constantly changes, style remains constant. Many external factors can influence style,

including social, technological, regulatory, competitive, and economic factors.

Design A particular or unique version of a style because of a

specific arrangement of the basic design elements. The 4 basic elements of design are color, line, shape, and

texture. Design is an important part of the development of

fashion because it establishes the appearance of the finished product. A V-neck sweater is a specific style, but its design can vary

based on the color and texture of the fabric, or sleeve length.

Design ElementsCOLOR LINE

TEXTURE

SHAP

E

Color

Critical element of design and may be the most important. A retail customer may select a garment solely

because of it’s color.Garment – any article of clothing, such as a

dress, suit, coat, or sweater.

The Color Wheel

Left Page Activity

Using colored pencils, color in the color wheel that is in your Elements of Design flip book.

Three Dimensions of Color: Hue: Quality of color

Names the color at full value: red, blue, green, etc.

Tint: Hue mixed with white.

Tone: Hue mixed with true gray.

Shade: Hue mixed with black.

Hue

Tint

Tone

Shade

Color Schemes

A color scheme is a choice of different colors.Color schemes are used to create style and

appeal.There are SIX main color schemes.

Monochromatic One color plan using

different tints, shades, and intensities of the same hue.

Restful to the eye because unity results from just one color.

In order to break up the palette, pair with black or white for a nice crispy and chic look.

Monochromatic

Analogous Uses neighboring, or

adjacent colors on the color wheel.

Sometimes called a ‘related’ color scheme

2 or 3 related colors. In clothing, choose different

values and intensities for some contrast.

Provides your outfit with harmony.

Analogous

Complementary Uses opposite hues on

the color wheel. They have great

contrast. The colors look even

brighter when they are used side-by-side.

Complementary

Split Complementary Three colors Combines one color

with the two colors on the sides of its complement.

Split Complementary

Triad Color Scheme Combines three colors

equidistant on the wheel.

Great contrast To soften the contrast,

choose to combine pleasing values and intensities.

Triadic

Accented Neutral Color Scheme Combines white, black,

gray, or sometimes beige with bright color accent.

Very pleasing to the eye and very versatile in fashion.

Review Video

Left Page Activity Glue or tape each character in your notebook Color each character in one of the following color

schemes: Monochromatic Analogous Complementary Split Complementary Triad Color Scheme Accented Neutral Color Scheme

Label each character with the color scheme

Monochromatic

Triad Color Scheme

Analogous

Complementary

Accented Neutral

Split Complementary

Choosing Colors Some colors are warm, and some are cool. Warm colors are those colors which are related to red, orange and yellow. They

are also described as advancing. This means the colors visually stand out.

Clothes of warm, advancing colors seem to make the body appear larger. Cool colors are those colors which are related to blue and green. These colors

seem to recede, making the body appear smaller. White and light colors tend to make the body look larger. Black and dark colors tend to make the body look smaller.

Bright colors tend to make the body appear larger. Dull colors tend to make the body appear smaller. When combining colors in an outfit, consider the effects of sharp contrasts.

Strong color contrasts make the body appear shorter because the eye stops at the line of contrast.

Line Element of design that

directs the path of eye movement.

A line is distinct, elongated mark that directs the eye up and down, side to side, or around an object.

Construction details of a garment, such as seams and darts, create lines.

Vertical Lines Vertical lines in clothes

tend to make the body look taller and thinner.

Horizontal Lines Horizontal lines have

the opposite effect. They tend to make the body look shorter and wider.

Diagonal Line Diagonal lines add a

feeling of movement to any design. If they are fairly vertical,

they make the eye move up and down, as vertical lines do.

If they are fairly horizontal, they make the eye move across, as horizontal lines do.

Shape (Silhouette)

The overall form or outline of a garment.Key design feature that occupies the minds of

the designers, manufacturers, and retailers.Three basic shapes in fashion: straight, bell-

shaped, and bustle shaped

Straight Shape(Tubular)

Bell Shape(Bouffant)

Bustle Shape(Back Full)

What clothing shapes look best?

Assignment: Pick up a copy of an article that relates the most to your

own body shape or a shape that interests you. Boys – take Oval.

Read the tips in regards to clothing items that your shape should wear and should avoid wearing.

Sketch an outfit that would look appealing to someone with that shape and explain WHY. Cut the doll out and glue it in your notebook.

Sketch an outfit that would NOT look appealing to someone with that shape and explain WHY! Cut the doll out and glue it in your notebook.

Texture How the surface of a material, or fabric, feels and looks. Fibers, yarns, and the method of fabric construction can

determine texture. Different terms used to describe texture: smooth, rough,

dull, shiny, delicate, fine, shaggy, or flat. Texture can affect the appearance of shape, giving a bulky

or slender look, depending on the roughness or smoothness of the shape.

Texture can also influence the drape, or how a garment falls.

Smooth Textures The body appears

smaller. Reveals figure.

Shiny Textures Makes the body appear

larger, as light reflects off the garment.

Dull Textures Fabrics with dull

textures absorb light. They have a

slenderizing effect.

Crisp and Stiff Textures Some fabrics are crisp

and stiff. They are great for either making a body appear larger or hiding irregularities in a body shape. Rough and bulky

textures also make a body look larger.

Large Plaid Texture Large plaids and wide

stripes that are bold in color will make a person look shorter and wider.

Small Plaid Texture Small plaids or patterns,

without much color contrast, tend to make the body look smaller.

Texture Patterns should be in

proportion to body size. A very large design overpowers a small body frame. A very small design seems lost on a large body frame

Function (5th unspoken design element)

The intended purpose of an object.Fashion is expected to function in various

ways, including to beautify, to adorn, to express, to identify, to protect, and to even provide therapy.

Fashion Products

Clothing Garments used to cover the body

Accessories Articles that complete or enhance an outfit

Home Furnishings Anything in the home used for decorative

purposes, curtains, slipcovers, pillows, pictures, etc)

Importance of Fashion

Changes in fashion reflect shifts in the economy and the makeup of the population.

Serves as a historical record of culture and lifestyle.

Reflection of the economic environment. When people are unable to satisfy their basic

needs for food and shelter, style becomes less important.

The Story Behind UGG’s

Plan B Assignment

Sketch a ‘fashion merchandise’ garment of your choice. (tank, dress, skirt, t-shirt, jeans)

Using the 4 Elements of Design (Color, Line, Shape, Texture) design the garment to meet your style guidelines.

Below the garment, discuss why you chose each of the 4 elements and how each element works for specific body types.

Review Questions

1. What is the difference between style and design?

2. What are the four basic elements of design?3. How do economic conditions affect fashion?

Textbook Information

Fashion Marketing. Glencoe Marketing Series.