Bell Ringer• Lakin wants to go to trade school and

study electronics for a two-year program. Her tuition and books will cost her about $5,500 per year. She will also spend about $100 a month commuting from her parents' house to school. How much will her education cost her in total?

Bell Ringer Answer• $5,500 + $5,500 = $11,000• $100 * 24 months (12 months in 1

year * 2 years) = $2,400.• $2,400 + $11,000 = $13,400.

• Lakin will spend approximately $13,400 for her two years at trade school.

Agenda• Bell Ringer / Attendance• Lecture / Discussion• Fashion Awards Assignment

Learning Targets• Describe pret-a-porter and ready-to-

wear garments.• Identify some current ready-to-wear-

designers

Demi-Couture• Ready-to-wear

designs produced by the fashion house but not mass-produced.

• No guarantees in fit or exclusivity.

• A garment may cost $6,000 instead of $60,000.

Pret-a-Porter• Couture designs

that translate into the lesser-priced but still costly ready-to-wear garments.

Ready-to-Wear (RTW)• Standard-sized garments made in

advance and offered for sale to any purchaser.

Bridge Line• The most expensive category of

ready-to-wear garments.– Tommy Hilfiger– Calvin Klein– Ralph Lauren

Categories of Ready-to-Wear• Better• Moderate• Budget

History of RTW• Invention of the sewing machine in

1845 allowed for mass production.

Design Awards• Council of Fashion Designer of America– Lifetime Achievement Award– Best New Fashion Talent Award– Perry Ellis Awards for Ready-to-Wear and

Accessory Design– Several other categories in women’s wear,

men’s wear, accessories, publishing, retailing, photography, and entertainment.

Design Awards• The Coty Award–Most Prestigious Award from 1940 –

1970.– Given to the most creative and

outstanding women’s wear, accessories, and men’s wear designers.

– Renamed in the 1980’s to the Cutty Sark Awards and then discontinued.

Design Awards• The Neiman Marcus Award– Awarded to the designer who designed,

publicized, or worn fashion that influenced the public.• Last award was given in 1995.

Influential DesignersDesigner StylePierre Cardin French designer of ‘unisex’

apparel for men and women; first to set trend for licensing.

Chanel Designed the ‘little black dress’ and boxy collarless jackets for women’s suits; first to design pants for women

Andre Courreges ‘Go-Go Boots’Christian Dior ‘The New Look’ and full skirtsMariano Fortuny Created special pleating that

cannot be duplicatedJean-Paul Gaultier Applied the ‘punk’ influenceClaire McCardell Defined American sportswearMary Quant Popularized the mini-skirt.

AssignmentIdentify the designer that won the following awards for 2012:• CFDA Awards: (Council of Fashion Designers of America)

– Womens wear Designer of the Year– Menswear Designer of the Year– Accessory Designer of the Year– Swarovski Award for Womens wear– Swarovski Award for Menswear– Swarovski Award for Accessory Design– International Award– Media Award– Founders Award– Fashion Icon Award– Geoffrey Beene Lifetime Achievement Award

Tommy Hilfiger

Calvin Klein

Ralph Lauren