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Believe that curiosity is the key to creativity. Believe that anything you can imagine, You can make real. Ashley Moise Carolina Pedreros Kellie Pierce Alejandro Q uiroga. Mission and Vision. MISSION: - PowerPoint PPT Presentation
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Believe that curiosity is the key to creativity.Believe that anything you can imagine,
You can make real
Ashley MoiseCarolina Pedreros
Kellie PierceAlejandro Quiroga
MISSION:“ To become a global leading provider of networked consumer electronics, entertainment and services.”
VISION:“We invite new thinking, so even more fantastic ideas con evolve. We can take chances. We exceed expectations. We help dreamers dream.”
Mission and Vision
History
Headquartered in Tokyo, JapanMay 7, 1946, Akio Morita and
Masuru Ibuka founded Tokyo telecommunications engineers in Minato, Japan.
World’s 5th largest media conglomerate
Consumer Products and Services Group
Professional Device and Solutions Group
Pictures Music Financial Services Sony Ericsson
Sony’s Six Operating Segments
How can Sony continue to improve their business
performance after their cultural organizational change?
Problem Statement
Originated in Japanese culture
Between 1997-2001 Sony saw a steady increase in sales and revenue
Starting in 2001 Sony went through a corporate reorganization
Sony went through another corporate reorganization in 2009
Historical Background
Main Players
Akio Morita and Masaru Ibuka Co-founders of Sony
Nobuyuki Idei: former Chairman and Group
Chief Executive Officer of Sony Corporation until the 7th March 2005
Lagging in innovation
Related Literature
Reorganization of Sony Culture
Need to realign its organizational structure Even though Sony is a huge company now,
the company wanted to maintain the spirit of being “a small venture company”
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Japanese Culture
“…But Sony’s culture is a mix of very Japanese thinking and not very Japanese thinking. In a sense we are very free. We are not forced to do anything as long as we are doing a good job. You really have freedom in Sony. If you’re innovative, you are given new opportunities. Some people who may not really be suited for anything in other companies can still survive in Sony. They will be given an opportunity to try to realize their dream...
Ryōji Chūbachi.
Related Literature
Moved from Ethnocentric to Regio-centric predisposition: A philosophy of management whereby the firm
tries to blend its own interests with those of its subsidiaries on a regional basis.
Related Literature
Faster innovation New ideas Produce products at a
lower cost Outsourcing
Solutions & Implementation
Need for diversity Promote CSR to gain customer loyalty
Solutions & Implementation
HTTP://WWW.SONYFOUNDATION.ORG.AU/WHAT-WE-DO.PHP
Should pay more attention to their rivals:
1. Reposition focus to what customers want
2. Identify true meaning of the Sony brand
3. Product innovation
Solutions & Implementation
Continue expansion and adapt to change
Focus on integration software and hardware vs.
production
Not only focus on a product diversify the products
portfolio.
Bridge the gap between Japanese culture and the
new digital age
Implications for Future Use
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