Belal Sibai Portfolio 2010

BELALSiBAiPORTFOLiO

2010

Interdisciplinary Design Strategy & Design Management GraduateE-mail: [email protected]: +1 (416) 820.2554

Belal Sibai | e-mail: [email protected] | Tel: +1 (416) 820.2554

GOALS & PORTFOLIO CONTENT

“I am seeking a challenging employment opportunity in a design related industry with a focus on Design Strategy, Research & Innovation applied through Design Management, Project Management, Exhibition Design, and Marketing”.

Exhibit Design

Urban Planning

Unit Design

Branding

Research Tools

Product/Packaging Design

Media/DVD Design

Web Design

This portfolio is a collection of my diverse work in the multidisciplinary design field. The following are different areas that represent my

design expertise:

BACKGROUND

With a background in Interdisciplinary Design Strategy and Design Management from Toronto and Dubai, I have a obtained a broad spectrum of the design industry. I have studied, worked, and visited 16 countries experiencing multicultural diversity. My international experience as a global citizen has given me an advantage as a strategic design manager to tackle design solutions with a global vantage point which is often reflected through my work and creative analytical skills.



EXHIBIT DESIGN

Universally Local Exhibition 2010This exhibit is the physical manifestation to a prolonged 9 months design research on Urban City Systems as part of the Institute without Boundaries with Toronto Community Housing. I was able to manage the budget and production of the exhibit that included the structure, lighting, print, and the 3D model. The exhibit was a great success, and was advertised in Azure magazine.


EXHIBIT DESIGN

People Power Public Space 2010As part of research on City Systems at the Institute Without Boundaries, this exhibit communicated our developed City Matrix. The purpose of the exhibit was to evoke visitor’s thought on the relationship between the individuals and society. As the project manager, I was involved in planning and designing this travel exhibit which won the best student booth award at the Interior Design show and was displayed in Milan at the Fabrica Del Vapore.


Al Shaali Marine 2008As part of my design management education, I was involved with a team of 15 to plan, design, and implement an exhibit for Al Shaali Marine Yachts Division during the Dubai International Boat Show. My role was to manage the creative process Internally and to communicate with the client on behalf of the team. During the show, Al Shaali had over a 1,000 visitors and total sales of over Dhs.16,000,000

EXHIBIT DESIGN

Al Shaali Marine 2008As part of my design management education, I was involved with a team of 15 to plan, design, and implement an exhibit for Al Shaali Marine Yachts Division during the Dubai International Boat Show. My role was to manage the creative process Internally and to communicate with the client on behalf of the team. During the show, Al Shaali had over a 1,000 visitors and total sales of over Dhs.16,000,000


URBAN PLANNING

Flemingdon Park Revitalization Proposal 2010As part of the City Systems project at the Institute without Boundaries, we were given a challenge to work with our Toronto Community Housing to redevelop a local neighborhood in Toronto. After rigorously researching the community, the neighborhood context, conducting various community and client meetings, and working with industry professionals, we developed an innovative sustainable plan that was communicated through client presentations and two publications.


UNIT DESIGN

Unit Design Charrette 2010Part of City Systems Project at the Institute without Boundaries, I managed the facilitation of an intensive design charrette composed of 14 architecture and technology students. Our goal was to design a sustainable home unit and unit cluster plan to be proposed in Flemingdon Park Community for Toronto Community Housing. The results were communicated graphically through a public and client presentation.


BRANDING

Rebranding StonecAs part of my design management education, I was asked to chose a company and rebrand their logo, then apply the design through an Ad campaign. My client was Stonec, a handtools company based in Germany. My intention for the rebranding was to give the company a strong trustworthy visual image and promote the company not only to businesses, but also to DIY consumer markets.


RESEARCH TOOLS

Ace Hardware Method CardsBased on the IDEO method cards, I worked closely with Ace Hardware Dubai to developed a set of cards that would better help them understand their customer user experience through asking them a set of questions. Solutions resulted in innovative ideas informed by their customers.


PRODUCT/PACKAGING DESIGN

BILLY Desk ClockIn support of sustainable product design, and based on research that states over 40% of consumer waste is derived from product packaging, I developed this concept clock in which the packaging becomes the product, resulting in 0% waste package waste.


WITNESS DUBAI

YOUR GUIDETO DUBAI

Dubai's recent massive changes has marked a new era in the Arab

gulf where it has become a significant center of business and culture. This film

will expose you to the stunning diversity of this exhilarating city. From the

timeless tranquility of the desert to the lively bustle of the souk, Dubai offers a

wide variety of attractions for visitors.

You will see how the emirate embraces a wide variety of scenery in a

very small area, where settings change within walking distance from each

other. Experience everything from historical Dubai and rustic souqs to trendy

art galleries and surreal clubs. Inexpensive food and travel is another plus that

proves that everyone is welcome in this international city.

It is these striking contrasts that give Dubai its unique flavor and

personality; a cosmopolitan society with an international lifestyle, yet with a

culture deeply rooted in the hospitable traditions of Arabia. Dubai is the most

talked about destination today, watch to find out why!

Aruba Productions13th floor, Burj Dubai

Dubai, United Arab Emirates.http://www.arubaproductions.com

Tel: 04-8988980 Fax: 04-8988981

WITN

ESS DU

BA

I

YOUR GUIDE TO DUBAI

MEDIA/DVD DESIGN

Exciting, colorful and joyful, yet distinctly Arabian, Dubai's splendor lies in its contrasts. Its extravagant hotels and surreal luxury are primarily why the international spotlight is now on Dubai, yet it seems only natural to reintroduce this wonderful city as a destination that will cost you only a fraction of what any similar trip elsewhere would probably cost. Not only is everything cheaper, but the fact that bargaining is a very integral part of life in Dubai, makes it even more luring to set out on shopping binges, and still have more money left to treat yourself to an adventurous desert safari.

Everything is a bus ride away, from the sizzle of the beach, to the dazzle of an art exhibit. Witness dubai will be an eyeopener on how you can be streetwise in your next visit to Dubai. Not only that, but this video will give you a tour through what only the locals know, from scrumptious ethnic cuisines to the “most luxurious youth hostel in the world”! Along with excellent commentary and tips, you will definitely find this documentary helpful in revealing how to make the most of this breathtaking city.

WITNESS DUBAIYOUR GUIDE TOan affordable DUBAI

WITNESS DUBAI

YOUR GUIDE TO AN AFFORDABLE DUBAI

SUBTITLES

DOLBYSURROUND

LANGUAGE English16:9

WIDESCREENNTSC

Captioned Subtitulos Sous-titre Color

This film has been brought to you byThe UAE Commerce and Tourism Development Authority

andAruba Pictures

Dubai, United Arab Emirates | www.arubaproductions.com | Tel: 04-8988980 Fax: 04-8988981

© 2007 Aruba Pictures LLC. All Rights Reserved. Unauthorized reproduction, distribution or exhibition violates federal and international laws with severe penalties

26 Min.

Dubai Tourism DVDAfter researching Dubai’s tourism market, we developed a concept for a DVD aimed at a specific target audience. The DVD portrays Dubai as a multicultural, active, and financially approachable city to visit. The project included on-site photography, design, and a written design brief.


WEB DESIGN

Website DesignAs part of my multidisciplinary education in Design Management, I learned the basic skills of HTML and Dreamweaver for website development. These are two examples of websites I fully designed and developed.

Arabic Calligraphy

Styles Art Work Contact Us ReferencesHistory

ThuluthNaskhRiqaaFarsiDiwaniKufi

Riqaa Style

History

Riqaa style was developed only 147 years ago by Mumtas Bik under the rule of Sultan Abdul Majid during the Ottoman empire. This makes it the newest Arabic font developed. see (fig.1)

As literacy grew in Arabia, the need for a useful practical font that can be used for everyday life and to be writ-ten with facility and rapidity. In response, Sultan Abdul Majid ordered the calligrapher Mumtas to design a new font that meets this specific crite-ria, to make an easy and simple writ-ing style that any ordinary person can learn and use.

Writing Riqaa

Riqaa style is like handwriting. It is the most used style now adays in Arabic writing. Riqaa became simplified, unlike other styles, it is rounded and densely structured with short hori-zontal stems. All Riqaa letters are to be written above the line except for six letters which are (geem, ha, kha, een, gha and meem).

when writing riqaa, we do not include any decorative elements or tashkeel. It stands alone as a typical handwrit-ing. Riqaa is broken into three elementary shapes that shape all the 28 letters see (fig.2). By mastering these three shapes, one could easily learn how to write Riqaa.

Examples

fig.1

fig.2

Documents

Belal Sibai Portfolio 2010