Beko global marketing activities

BEKOMarketing & Sales

2007

The Brand

key factss

BEKO brand has been in the Turkish market since 1983 and in export markets since early 90’s.

Sales Outline

In 2006, worldwide sales has reached 8.1 million units in more then 100 countries.

Every 2 seconds, somewhere in the world, one customer buys a BEKO product.

With a unit market share of around 20%, BEKO is the second biggest MDA brand in Turkey,following Arçelik.

With a unit market share of 5,8 %, BEKO is the 4th biggest freestanding MDA brand in 27countries of Europe, after Bosch, Indesit & Whirlpool (GFK 2007 end June results).

BEKO brand has reached 280 million consumers worldwide.

key factss

FS MDA Market Share (units %)

70

60

50

40

30

20

10

Jan-Jun 06 Jan-Jun 0613 Ctr. East

Jan-Jun 06

Sales Units %100 100

2,7

6,3

3,72,3

2,2

2,9

7,4

2,53,32,4

2,3

7,8

5,4

3,42

2,7

6,1

3,52,7

2,1

3

7,5

2,63

2,72,3

7,9

5,8

3,42,2

68,5 67,7

1,9

6,7

4,81,5

3,22,5

6,7

2,1

4,81,6

2,4

8,4

3,72,7

2

6,1

4,52

32,7

7

2,2

4,41,7

2,5

8,6

42,9

25,1 25,8

6,2

7

6,2

5,7

12,7

3,8

5,6

2,84,3

3,9

5,7

7,7

6,1

5,8

12

3,9

6,2

3

4,6

4,4AEG-EluxArcelikBekoBoschCandyElectroluxHotpointHotpoint-AristonIndesitLGMieleSamsungSiemensWhirlpoolZanussi

27 Ctrs.2006 HY 2007 HY

13 Ctr. West2006 HY 2007 HY

13 Ctr. East2006 HY 2007 HY

1

2

3

4

key factss

Although it is one of the youngest brands in Europe, BEKO holds leading positions in a number of EU countries:-

UK: Market leader in cooling

The second biggest Freestanding MDA brand

UK washing machine model, WMA 510, is the best seller washing machine in all Western Europe.

DE: The leading European FS MDA brand in Germany that does nothave a German origin. (More then 70 % of the German FS market is controlled by German brands)

BE: Market leader in freestanding cooking

The second biggest freestanding cooling brand.

LT: The leading brand in FL washing machines

The leading brand in cooking

The second biggest brand in cooling

key factss

Awards & Certificates

2007 & 2006

2007: The renowned French consumer magazine “Que Choisir” has choosen BEKO dishwasher model DFN 6831 S as the best product for its peforance/price ratio. Among the worldls leading 11 dishwasher brands, BEKO model was ranked 2nd in the overall tests carried out by the magazine and published int its November issue.

2007: BEKO dishwasher DFN 2520S has been chosen by the Belgian Consumer Association in their publication Test-Achats/Test-Aankoop as “Best Buy” for its high performance/price ratio. The product has been the winner in a number of performance ctieria, surpassing leading European brands.

2007: Beko branded WMD 57162, "The world’s fastest washing machine” was awarded with the “Ecology” award at “Plus X”, the major technology competition in Germany.

2007: The Chicago Athenaeum awarded Beko L Series 32” LCD television with the “Good Design”award in the international industrial and graphic design competition in America.

2006: Beko strengthened its success in Polish market by being selected the “Most Tursted Brand” in the European Trusted Brands Research, carried out by the popular European family magazine Reader’s Digest.

2006 – BEKO branded washing machine WMD 56140 was chosen by the Belgian Consumer Association in their publication Test-Achats/Test-Aankoop as “Best Buy” for its high performance/price ratio.

key factss


2005

It was the first time for a Turkish company to compete in the “Brand of the Year” competition held in Belarus, and BEKO washing machines won first prize in the relevant product group.

BEKO branded freestanding dishwasher DFN 3730 was chosen by the Belgian Consumer Association in their publication Test-Achats/ Test-Aankoop as “Best Buy” for its high performance/price ratio.

BEKO branded built-in dishwasher D 8879 FD was chosen by the Belgian Consumer Association in their publication Test-Achats/ Test-Aankoop as “Best Buy” thanks to its good performance and low running costs.

Beko branded freezer, FDG 5700 HCA was recommended by Consumentengids, renowned consumer magazine in Netherlands as the “Adventageous Choice”.

Three Beko products, WM5554, LV5679 and NDP9560 presented to the Throphee de la Maison 2005 (Household Awards) were selected by the consumers’ panel as winners in the category of household appliances.

key factss


2004

BEKO branded worktop-height fridge LSA 426W was recommended by Which, UK’s leading consumer reports magazine, as “Best Buy” product in terms of performance and convenience.

BEKO branded dishwasher GS5543 was recommended by Stiftung Warentest, Germany’s leading consumer reports magazine, as a Hit Product in terms of performance and price.

BEKO branded refrigerator was awarded in the two-door refrigerator category of the European Energy + Competition of the EU Commission.

BEKO’s „Keyf“, the Turkish coffee machine has received the „IF Design“, the most prestigious industrial design award of the world.

Energy Saving Trust of UK awarded BEKO dishwashers DE 3761F and DE 3762F with “Energy Efficiency Recommended” logo due to their high energy efficiency and high performance.

vision

To be amongst the 10most preferred brandsin the world by 2010

targets

1,4

2,5

1,61,9 2,0

2,32,22,1

2005 2006 2007 2008 2009 2010 2011 2012

%2

To reach > 2% global unit marketshare by 2010.

This corresponds to a total MDA sales of 7.6 mio units (exlc. mwo)

Expected Beko global market share figures according to 2007 SP.

targets

Beko Global Ranking (2006)

Source: Euromonitor, GfK and Arçelik AŞ estimations

Product Range: MDA 8

1,6

1,8

1,9

2,1

2,1

2,4

2,4

3,2

3,4

3,5

3,7

5,8

BEKO

Samsung

Frigidaire

Siemens

Maytag

Electrolux

Indesit

Bosch

GE

LG

Haier

Whirlpool1

2

3

4

5

6

7

8

9

10

11

12 1,6

1,8

1,9

2,1

2,1

2,4

2,4

3,2

3,4

3,5

3,7

5,8

BEKO

Samsung

Frigidaire

Siemens

Maytag

Electrolux

Indesit

Bosch

GE

LG

Haier

Whirlpool1

2

3

4

5

6

9

10

11

12

brand values

Brand Personality

Brand Attributes

Brand Essence

brand values

Challenger

Fun

VividBright

Young

Genuine

Surprising

Performance

Durability

Technology

Consumer-driven

Economy

Wideproduct range

Global

Functionality

BEKOFor the new you

Resultoriented

Consumer Behaviour

Consumers tend to purchase white goods for two reasons:Current appliance has broken down

• When their current appliance breaks down, they generally need a quick replacement and consult the retailer to see the what the best current offer is for their needs. Rational reasons have more importance here.

There is a change in their lives: they are moving into their first apartment, getting married, having children, buying a house...

brand values

brand values

Opportunity to Create an Emotional Bond

Starting a new life is an exciting adventure. It’s a critical time about excitement, emotions, decisions...Beko shares this feeling with the consumer and it bonds with them at the beginning of this critical stage. It differentiates itself from the competition, which tries to seal this bond as an end benefit, post-purchase. Consumers’ needs constantly change and Beko has the right products to satisfythese needs.Beko wants to be a part of every chapter of the consumer’s life.

Consumer SegmentationThe main lifecycles can be summed up into 3 main consumergroups. Products with various capacities and sizes can therefore be segmented according to these lifecycles.Bachelors:

– Students– Single people

• Products with smaller capacities and smaller dimensionsNew nesters:

– People moving in with friends – Newly married couples

• Starter packs, products with minimum number of features

Families with children:– Families with babies– Growing families

• Products with baby functions, larger capacity products andextra features

brand values

Beko not only wants to be a part of this journey, but it has the right products tosatisfy their needs at every stage of theirlives.

There are certain key milestones whenthe consumer “starts a new life.” Startinguniversity, moving in with friends, gettingmarried, having children, buying your newhouse... These are times when they arecreating homes and need to purchasewhite goods. We can segment theconsumer according to these lifecyclesand accordingly offer them products of various sizes and capacities they need.

brand valuesConsumer Segmentation

brand values

Print ads that Reflect the Concept

Brand Strategy

brand strategyProduct Positioning: Best offer in terms of performance-quality / price ratio. Value

for money.

Price Positioning: The most competitive brand among regional / global producers’brands in all product segments for equivalent product features.

Competitors: Globally Indesit, locally although changing from one market to the other, brands like Whirlpool, Ignis, Faure, Candy, Iberna, Laden, Polar, Zanussi, Fagor, Edesa, Gorenje, LG, Samsung, Ardo.

Product Offer : Electrical Home Appliances: Freestanding & Built-in white goods, SHA, CTV, water heaters, Air conditioners.

Geographical Coverage: Global

Distribution Channel Coverage: All channels specialized in white goods sales + hyper/C&C chains.

Promotion: ATL + BTL activities targeting to create brand awareness, preferenceand value.

product strategy

To create macro product range for BEKO brand that

enhances pool product usage (FS & BI)

To use uniform product fascia worldwide

To enhance our product range with products that differentiate

the brand from the others and helps to create brand image

eg. world’s fastest dishwasher & washing machine

To develop product features dedicated to BEKO brand which supports the brand story

To plan and execute improved product launching plans, ie. a tailor made package for all new product introductions that include competitor benchmarks, press releases, lifestyle photographs, printed ad layouts etc.

To plan and execute end-user surveys to design flagship products

product strategy

In WEU, 36.3 % of total MDA8 market in units is BI/BU and the BI/BU ratio is still growing.

In Eastern Europe, the share of BI/BU applianceshas reached over 16% in units.

BEKO BI product offer will be enhanced with the addition of new products (ie gas hobs, ceran hobs etc) to enable the brand penetrate K/F specialists and chains with BI products.

Increase BI sales

pricing strategy

BEKO is positioned as the most competitive brand among regional / global producers’ brands in all product segments for equivalent product features.

For all standard/commodity products, prices will be set according to the competitors’pricing for equivalent models. For innovative models, value-based pricing will be used assesing the added value to the end user.

The target is to offer value adding products to the retailers and to upgrade our product mix towards higher value segments. (ie 7 kg washing machines, NF combi range etc)

For sales actions, the secondary product ranges – differentiated from the core diffusion line – will be used.

distribution strategy

BEKO targets to be present in all distribution channels that comply with our brand strategy.

In CIS and Balkan countries, BEKO targets to establish an exclusive shops network for MDA.

Targets

To get BEKO listed in all channels (increase weighted disribution)

To increase number of SKU’s carried in the existing channels

To maintain a healthy balance between market breakdown and sales breakdown by channel type

To closely follow new channel developments (ie internet sales)

New Product New ProductExisting Channel New Channel

Existing Product Existing ProductExisting Channel New Channel

Increase number of BEKO references

Enter into new distribution channels with BEKO prducts

NEW BUSINESS MODEL

Outsourced products SHA

Increase DW sales New product development

BI sales NEW BUSINESS MODEL

promotion strategy

The first target is to create brand awareness, which will then be topped with creating brand values and brand image in the minds of consumers.

With the increase in brand awareness, BEKO targets to be in the shopping list of an average MDA shopper, which would reciprocally result in market share growth.

The ultimate goal is to create a unique brand identity across countries, and increase the perceived value of Beko brand.

Price

Percievedvalue

Fair value

BEKO

Poor value(Loosing share)

Superior value(Increasingshare)

Mar

ketin

g

promotion strategy

Targets

To centrally co-ordinate marketing communications activities

To use Int. agency networks in creative works and media buying

To consistently measure brand awareness and marketing communications effectiveness.

To create common materials for use in multiple countries.

To launch an in-store merchandising program as an extension of Beko stores.

To activate common database managed internet sites in key countries.

Price

promotion strategy

uniform advertising materials – the fastest machine

BEKO Communication

global network

TBWA – Global Creative AgencyTBWA Worldwide (www.tbwa.com) creates disruptive ideas for global clients, includingAbsolut, adidas, Apple, Beiersdorf, Henkel, Masterfoods, McDonald’s, Michelin, Nissan,Samsonite and Sony PlayStation. TBWA is the most-awarded agency network in theworld ( The Gunn Report, 2005) and is one of the fastest growing top-ten global agencynetworks. TBWA has 258 offices in 75 countries, and approximately 9,700 employeesworldwide.

TBWA Worldwide is a part of Omnicom Group Inc. (NYSE: OMC)(www.omnicomgroup.com). Omnicom is a leading global advertising, marketing andcorporate communications company. Omnicom's branded networks and numerousspecialty firms provide advertising, strategic media planning and buying, direct andpromotional marketing, public relations and other specialty communications services toover 5,000 clients in more than 100 countries.

OMD – Global Media Buying Our global media buying partner, OMD (Optimum Media Directing) is owned by Omnicom.OMD Has a diverse and challenging client base: Absolut Vodka, KIA, Allianz, Citroen, Yahoo, Dell, McDonald’s, Pepsico, amazon.com, Coty, Sony, Wrigley, Peuget, Henkel, Sara Lee, Tiscali, Vodafone, Nissan, Seagram, Carlsberg, Remy Martin, Reebok, Bdf Beiersdorf, Elizabeth Arden.

global network

1. Disruption Workshop – BEKO & TBWA (7 countries) 15-16 February 2006

2. Disruption Strategy – TBWA\Istanbul & BEKO Turkey 29 March 2006

3. International Creative Work Development TBWA International SWAT Team May 2006

distruption process

distruption process

DISRUPTIVE IDEADISRUPTIVE IDEA

The big idea that positively disrupts the market place –that gives you the energy to leap to where you want to

be. The fastest way of changing the

rules in your favour to open up new opportunities

Disruption is a three-step structured thought process designed to help identify and overturn conventions to create significant growth for client

Today

CONVENTIONCONVENTION

A clearer strategic understanding of the

issues and assumptions which restrain a market

VISIONVISION

The vision that shapes and defines

the new market space

The big idea that positively disrupts the market place and gives you the energy to leap to where you want to be. The fastest way of changing the rules in your

favour to open up new opportunities

Tomorrow



VISIONVISION

Owning the consumerrelationship

What is our vision?

• Consumers see white goods as boring,

functional machines. It’sa low-involvement

purchase.• Brands act as suppliers.

The retailer owns the consumer relationship

Instruments fora new life.



VISIONVISION

Owning the consumerrelationship

How can we reach this vision?• Consumers see white

goods as boring, functional machines. It’s

a low-involvementpurchase.

• Brands act as suppliers. The retailer owns the

consumer relationship

By sharing the feelings and values of consumers at the start of critical lifestages,

create an emotional bond with them.

“Start your new life withBeko”

Instruments for a new life.



VISIONVISION

Own the consumerrelationship

• Consumers see white goods as boring,

functional machines. It’sa low-involvement

purchase.• Brands act as suppliers.

The retailer owns the consumer relationship

distruption process

Disruption Outcome

Increase brand awareness and create preference for BEKO

&Position BEKO as a brand

that accompanies consumers ‘in every chapter of their lives’.

Belgium/Art Director

Russia/Art DirectorEngland/Copy Writer

Poland/Art Director Israel/Copy WriterPoland/Copy Writer

Romania/Copy Writer

Russia/Copy Writer

Murat Arlı/Art Director

Gökhan Yücel/Copy Writer

Ateş Çavdar/Copy Writer

Serkan Balak/Copy Writer

Cem Özkurt/Art Director

TaygaSoysaltürk

/Art Director

SWAT Creative TeamInternational Creative Work Development

TBWA International SWAT Team May 2006

Launch Campaign

dinnerlaunch campaign

proposallaunch campaign

birthroomlaunch campaign

Connects with the consumers

Focuses on a territory unoccupied by competitiors

Fits with Beko’s status – “new brand – new you”

launch campaign

launch campaign

launch campaign

launch campaign

Campaign went on air in:– Russia– Poland– Kazakhstan– Ukraine– Bosnia– Azerbaijan– Bulgaria– Georgia– Morocco– Lebanon– Algeria

launch campaign

Launch CampaignSecond Phase

“The Fastest” campaign Washing machine & Dishwasher

“Fastest” campaign

Campaign went on air in:

– Ukraine– Poland– Russia– Bosnia

Combi Refrigerator

Combi refrigerator

VO: For everything you crave, Beko Combi Refrigerator

“Combi” refrigerator campaign

• Campaign went on air in:

– Ukraine– Poland– Russia

BEKO Built-in Series

VO: Your change will begin with the new Beko Built-in series.

BEKO Local Campaign

Russia

VO: BEKO gifts a holiday for women every day. BEKO. For the new you

Matrushka / women’s day

evaluation of international communication

Research Objective:

To track the brand and advertisement performance of Beko and thecompetitors in white goods market.

Methodology

Product Category White goods

Research Model AdRemarker Brand and Ad Tracking Model by our research partner Synovate

InterviewingMethodology

Face to face interviews

Project Timing April 2006 – to date

Size 8 countries; 7350 interviews

•Poland •Ukraine•Russia

•Kazakhstan•Georgia •Azerbaijan

•Israel•Romania

Countries

•Turkey

Top of Mind Last Wave Scores

BEKO BOSCH INDESIT ARISTON LG SAMSUNG ZANUSSI ELECTROLUX

IV. Wave09/05/2007

3

12

3 1 26

Poland

III. Wave19/02/2007

37

103

14

28

4 4

Ukraine

V. Wave15/05/2007

4

17

96

1117

4 6

Russia

III. Wave14/05/2007

3 4

15

4

39

20

3 2

Kazakhstan

I. Wave12/04/2007

53

4 2 1 3

22

Azerbaijan

I. Wave14/04/2007

43

126

3 2

15

Georgia

II. Wave17/04/2007

29 7 6

Israel

III. Wave12/03/2007

25

11

1 2

15

6

Romania


Benchmarking Towards Prompted Advertisement Awareness

38%

44%

37%33% 34% 34% 33% 34%

45% 44% 43%

37%33%

51%

40%

51%

42%

66%

18% 26% 16% 18% 12% 16% 24% 26% 19% 28% 16% 16% 12% 18% 15% 34% 28% 54%

6,52

6,216,06

7,26

6,28 6,32 6,32

7,24

7,62

6,75

6,5

6,055,85

7,15

6,436,2

5,836,02

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Ov erall (AllCountries)

BekoOv erall (AllCountries)

Ov erallPoland

BekoOv erall Poland

Ov erallRussia

BekoOv erallRussia

Ov erallIsrael

BekoOv erallIsrael

Ov erallUkraine

BekoOv erallUkraine

Ov erallKazakhstan

BekoOv erall

Kazakhstan

Ov erallRomaine

BekoOv erall

Romaine

Ov erallGergia

BekoOv erallGeorgia

Ov erallAzerbaijan

BekoOv erall

Azerbaijan

5

6

7

8

9

Ad Recognition Correct Branding Overall Liking% mean


sponsorships

UK: Watford Football Club TR: BEKO Basketball League

BEKO web sites

Beko homepage (www.beko.com)

Beko Russia homepage (www.beko.ru)

BEKO catalogues

BEKO at internatonal fairs

2007 IFA (International Funkausstellung) fair in Berlin

BEKO Sales and Distribution

Network

59 Distributors and 13 subsidiaries

More than 100 countriesBeko Deutschland GmbH, Germany Arcelitalia S.r.l., ItalyElektra Bregenz AG, Austria Beko Magyarosszag K.F.T., HungaryBeko Cesko S.R.O., Czech Rep. Beko Slovakia S.R.O., SlovakiaBeko Electronics Espana S.L., Spain Beko S.A., PolandBeko France S.A., France Beko Shanghai Trading Co. ShanghaiBeko Plc, UK

Arctic S.A., RomaniaBeko L.L.C., RussiaBeko Electrical Appliances Co.Ltd.China

Production

Subsidiaries %70 of total sales Distributors %30 of total sales 2006 BEKO brand Total Cons Sales= 647 mil €

Breakdown of International BEKO Turnover by Country (2006)Top 10 Countries

CountryShare in BEKO

turnoverUK 34%

Germany 8%Russia 9%France 7%Poland 4%Ukraine 4%Spain 3%

Benelux 3%Iraq 3%

Romania 2%

Etiyopya (2)

Afganistan (5)

Türkmenistan (18)

Benin (2)

Cezayir (4)Ürdün (3)

Irak (20)

Gürcistan (52)Azerbaycan (80)

Ermenistan (15)Kırgızistan (24)

Özbekistan (30)Ukrayna (6)

Moğolistan (4)Bosna(15)

Kosova(1)Sırbistan(44)

İran (100)

Dubai (11)KKTC(28)

Tunus (4)Fas (5)

Sudan (3)

Mısır (6)Libya (6)

Yemen (2)

Nijerya (1)

Lübnan (1)

Gana (1)

Suriye (2) Çin (15)

2010 target: 31 Countries, 510 BEKO Shops

ChinaIran

BEKO Shops in the World

Azerbaijan

Georgia

Key Account Management

Quote to global procurement request by analysing

exisiting activities and targets in each country, product

range, market price, sales price, logistics & ASS

requirements and local organization (eg. CARREFOUR,

MEDIAMARKT, NOBIA,IKEA)

Identify policies to get max benefits from one country’s

succes for other countries where we operate (eg. KESA,

DSG, MEDIAMARKT,PPR

Objectives

Key Account ManagementObjectives

Asses & follow up the customers to choose the best partner

to grow with and be prepared to negociate locally &

internationally ;

Segmentation of customer portfolio; potential,market

share,commitment,loyalty

SWOT & BCG analysis (to whom to invest, who to milk

who to abandon )

Sales vs margin vs potential axes;

Organise KA workshops

International Key AccountsInternational Key

AccountsTotal TRN 2005

(billion €)Total TRN 2006

(billion €) 2006 Store # International Center

CARREFOUR 74,5 77,9 11.080 France

AUCHAN 33,6 35,0 1.035 France

MSH 13,3 15,2 558 Germany

DSG 10,8 10,3 1.450 Norway

PPR 7,5 7,6 250 France

KESA 6,0 6,6 690 France

Key Account Management

KEY ACCOUNTS2004 Arçelik WG TRN (mio. €)

2004 Arçelik WG TRN

Share

2005 Arçelik WG TRN (mio. €)


Share

2006 Arçelik WG TRN (mio. €)


Share

2007 Budget (mio. €)

2007 Budget Share

MSH 12,4 1,6% 13,0 1,4% 13,9 1,2% 35,7 2,8%

DSG 29,1 3,8% 38,3 4,3% 56,7 5,1% 62,7 4,9%

KESA 36,5 4,8% 46,5 5,2% 55,1 4,9% 57,4 4,5%

PPR 25,4 3,3% 34,4 3,8% 40,2 3,6% 37,5 2,9%

CARREFOUR 20,9 2,7% 14,9 1,7% 24,7 2,2% 23,7 1,9%

AUCHAN 5,0 0,7% 5,2 0,6% 7,8 0,7% 12,2 1,0%

Buying Groups 13,8 1,8% 26,8 3,0% 44,6 4,0% 59,7 4,7%

TOTAL 143,2 18,8% 179,1 19,9% 243,1 21,6% 288,9 22,7%

Key Accounts 2004-2007 Sales

ARES

Data sources

Ülke Ürün Gr. Adet € FOB Ciro Kontr Kontr %Almanya

Bulaşık Mak. 36.793 5.482.450 794.757 14,5Buzdolabı 40.978 4.700.503 227.191 4,8Çamaşır Mak. 33.145 5.056.928 420.891 8,3Fırın 12.772 1.508.191 116.854 7,7Kurutucu 23.224 5.085.205 -172.216 -3,4Pişiriciler 12.544 1.283.349 49.827 3,9

Almanya Total 159.456 23.116.626 1.437.303 6,2

ArcticBulaşık Mak. 541 80.066 14.014 17,5Buzdolabı 21.419 3.753.048 439.001 11,7Çamaşır Mak. 61.729 9.493.293 2.289.395 24,1Fırın 52.815 5.157.767 113.339 2,2Klima 2 143 -177 -123,7Pişiriciler 22.228 695.123 38.271 5,5

Arctic Total 158.734 19.179.440 2.893.843 15,1

Çek CumhuriyetiBulaşık Mak. 2.217 402.328 70.757 17,6Buzdolabı 3.455 295.356 8.500 2,9Çamaşır Mak. 7.540 949.897 103.412 10,9Fırın 3.291 489.392 7.689 1,6Kurutucu 22 3.314 421 12,7Pişiriciler 484 42.924 3.415 8,0

Çek Cumhuriyeti Total 17.009 2.183.211 194.194 8,9

Grup Şirketleri Ocak - Eylül 2007 Fiili Karlılık

Profitability Reports

CIS-G.Amerika ciro ve kar matrisi, 12AY06 (ciro 81,2 milyon€; kar 10.1 bin€; kar marjı %12,5)

KarZarar

CIS-G.Amerika ciro ve kar matrisi, 12AY06 (ciro 81,2 milyon€; kar 10.1 bin€; kar marjı %12,5)

KarZarar 1.Ukrayna2.Litvanya3.Azerbaycan4.Kazakistan5.Gürcistan6.Avustralya7.Estonya8.Türkmenistan9.Hindistan10.Özbekistan11.Arjantin12.Çin13.Şili14.Hong Kong15.Moğolistan16.Güney Kore17.Y.Zelanda18.Singapur19.Afganistan20.Peru21.Filipinler22.Malezya23.Nepal

Gösterge

Fii

li c

iro

<

Bü

tçe c

iro

Fii

li c

iro

>B

ütç

e c

iro

-100

-50

0

50

100

150

-5 10 25 40

Kar/ciro, % 1

16

21

2

5

Cironun %65’iKarın % 65’iKar marjı: %12.5

Cironun %35’iKarın %35’iKar marjı: %12.6

7

Ciro-bütçe farkı, %11

6

22

3

4

14

1310

9

8

18 20 1712 1523

Tools and Data Sources

Thank You!

Documents

Beko global marketing activities