Being Tire Smart in 2004

Be Tire Smart – Play your P.A.R.T.

Pressure Alignment Rotation Tread

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February 2004

National Tire Dealers Convention Canadian International Auto Show 2004

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National Tire Dealers Convention February 11, 2004 Held in Winnipeg, Manitoba Gathering of tire dealers from across the country Introduction of the Be Tire Smart- Play your

PART Campaign How to support and participate Access to brochures and information

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Great venue to promote Be Tire Smart message Over 250 000 people stopped by the NRCan

booth Be Tire Smart material distributed Advice was giving to drivers on proper tire

maintenance

Canadian International Auto ShowToronto, February 13 to 22, 2004

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March 2004

Launch of Be Tire Smart in B.C. Pacific International Auto Show

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Vancouver Tire Clinic/StudyMarch 25, 2004 70% of Vancouver

passenger vehicles have improperly inflated tires

Percentage at par with National average

Show motorists where to look for proper tire pressure ratings for their vehicles

Tire maintenance procedures

FOCUS: Safety Environment Costs ($$$) « get serious »

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Pacific International Auto Show

March 26 to April 4, 2004 Be Tire Smart Booth – Popular 58 500 visitors to the NRCan booth Education about proper tire maintenance Great media coverage

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April 2004

Messaging on Highway Signs First National Be Tire Smart Week

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Getting Tire Smart on Electronic Highway Signs

From April to July Safety messages regarding tire maintenance Website 2 Busy routes 2.9 million drivers

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Be Tire Smart Week April 25 – May 1, 2004

First national Be Tire Smart Week Over 600 tire dealers participated More than 270 000 brochures handed out to

consumers Public statements in support of initiative Partners: Canadian Tire, Halifax Regional Police Great media coverage

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New Partner: Canadian TireMay 2004

450 Canadian Tire Stores distributed over 200 000 brochures during Be Tire Smart Week

Shared tire maintenance advice and tips with customers and employees

Be Tire Smart advice was included in four separate Canadian Tire flyers to nearly 10 million Canadian households

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June 2004

Environment Canada Tire Clinic NRCan Tire Clinic Michelin Community Health and Safety Week Toronto Smog Summit

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Environment Canada Tire Clinic

Participants learned that being "tire smart" is a great way to help reduce greenhouse gas emissions and fuel consumption.

Helped motorists locate their vehicle’s placard for recommended tire pressure

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NRCan Tire Clinic

NRCan employees pre-registered for an appointment

Participants were shown where to find their vehicle placard and how to properly take tire pressure

Key campaign messages were shared Opportunity to have their questions answered

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Michelin Community Health and Safety WeekJune 18 -19, 2004

Companies can take initiative to share the Be Tire Smart – Play your PART message

Employees and the local community benefit from tips on proper tire maintenance

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Toronto Smog SummitJune 21st, 2005

Ideal opportunity to share environmental benefits Proper tire inflation can help eliminate 1.5 million

tonnes of green house gas emissions from entering the atmosphere in one year

To Be Tire Smart helps reduce smog

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Canadian Industry Program for Energy Conservation Promotes Be Tire Smart Report issued shows many facts about energy

consumption More than 640 million litres of fuel could be

saved every year with properly inflated tires.

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October 2004………………….2005

• New Frontiers in Rubber recycling

• Launch of « Gardez vos pneus en forme – Roulez Mieux » in Québec

• CAA Québec joins campaign

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Rubber RecyclingOctober 2nd, 2004

« New Frontiers in Rubber recycling »

• Good tire maintenance practices

• Properinflation =+

• Can extend tire life by 30%

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Be Tire Smart launch in QuébecOctober 13, 2004 Media event and tire clinic in Montréal Impressive media coverage for the day 63% of cars in Québec have at least one tire with an

inflation problem Need to increase understanding among Quebec

motorists about the safety and environmental benefits of being tire smart

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New Partner: CAA-QuébecOctober 2004 CAA Québec joins as a partner in the campaign

and was present at launch event Educating motorists about the importance of

simple tire maintenance Sharing of information with CAA members mean

Safer roads Fuel savings Reduced greenhouse gas emissions

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2005 ! Great new Website: www.betiresmart.ca Getting Tire Smart on Electronic Highway signs Canadian International Auto Show 2005 New DesRosiers National Study 2005 Be Tire Smart Week

STILL ONGOING …………… !

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