Being in the Know: 2007 International CES COPYRIGHTED …

Being in the Know:2007 International CES®

Welcome to the 2007 International Consumer Electronics Show®

(CES), the world’s largest tradeshow for consumer technology!More than 140,000 attendees from over 130 countries are expected

to attend this, our 40th anniversary show. Spread out over morethan 1.6 million net square feet of exhibit space, the 2007 Interna-tional CES showcases the hottest technology from 2,700 exhibitors;more than 175 conference sessions and 300 expert speakers dis-cussing industry trends and topics; and an unparalleled opportunityfor you to meet, network, and conduct business with the “who’swho” of the consumer electronics (CE) industry, learn about indus-try trends and research, and get a first look at the thousands of newproducts that are launched at CES each year.

This guide is designed to help you navigate the official show loca-tions, aid in on-site registration, direct you to the CES events youwant to see, and even give you some insider advice on how to getaround Las Vegas, where to eat, what great shows to see, and morefrom the experts at Frommer’s.

1 CES OverviewThe 2007 International CES will be held Monday through Thurs-day, January 8 to 11, in Las Vegas, Nev., at the Sands Expo andConvention Center/The Venetian (201 E. Sands Ave., at KovalLane; & 702/733-5556; www.sandsexpo.com), the Las Vegas Con-vention Center (LVCC) (3150 Paradise Rd., at E. Desert Inn Rd.;& 702/982-0711; www.lvcva.com); Las Vegas Hilton (3000 Par-adise Rd., at Riviera Blvd.; & 702/732-5111; www.lvhilton.com);and at the Renaissance Las Vegas (3400 Paradise Rd., at SierraVista Rd.; & 702/784-5700; www.renaissancelasvegas.com).

Since 1967, the International CES has been the global launch padevent for the hottest products emerging on the CE market. Producedby the Consumer Electronics Association® (CEA), show proceedsare used to further industry services.

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C H A P T E R 1 . B E I N G I N T H E K N O W2

Viva Las Vegas & CES Trivia!To celebrate the 40th anniversary of CES we’re going to testyour knowledge of both CES and the city we call home.Answers can be found on p. 40 of this book.Q 01: The 2007 CES features 2,700 exhibitors. How manyexhibitors were featured at the first CES 40 years ago in 1967?

Fun Fact

2 RegistrationWHERE TO REGISTER ON-SITEDomestic and international registration is available at three loca-tions (see map on p. 7):

• LVCC, South Hall 2, Ground Level• Las Vegas Hilton, Ballrooms F&G• Sands/Venetian

Attendee registration is available at all locations during the fol-lowing days and times:

• Sunday, January 7, 2007: noon–7:30pm (Sands until 9pm)• Monday, January 8, 2007: 7:30am–6pm• Tuesday, January 9, 2007: 7:30am–6pm• Wednesday, January 10, 2007: 7:30am–6pm• Thursday, January 11, 2007: 8am–3pm

BADGE HOLDER INFORMATIONBadge holder pickup is available Saturday, January 6 through Thurs-day, January 11 at over 20 locations throughout the show floor,hotels, and McCarren Airport. For a complete list of pickup timesand locations, please consult the Pre-Show Planner, Show Guide, orwww.CESweb.org.

CONFERENCE REGISTRATIONConference registration is available on the following dates at theselocations:

Saturday, January 6, 2007LVCC, North Hall 4, Upper Level Lobby noon–6pm

Sunday, January 7, 2007LVCC, North Hall 4, Upper Level Lobby 7:30am–6pmLVCC, South Hall 2, Swenson St. Entrance 7:30am–7:30pmSands/Venetian, Level 1 Lobby 7:30am–5pm

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Monday, January 8, 2007LVCC, North Hall 4, Upper Level Lobby 7:30am–6pmLVCC, South Hall 2, Swenson St. Entrance 7:30am–6pmSands/Venetian, Level 1 Lobby 7:30am–5pm

Tuesday, January 9, 2007LVCC, North Hall 4, Upper Level Lobby 9am–5pmLVCC, South Hall 2, Swenson St. Entrance 9am–5pmSands/Venetian, Level 1 Lobby 8am–5pm

Wednesday, January 10, 2007LVCC, North Hall 4, Upper Level Lobby 7:30am–5pmLVCC, South Hall 2, Swenson St. Entrance 8am–5pmSands/Venetian, Level 1 Lobby 8am–5pm

Thursday, January 11, 2007A dedicated conference registration area will not be open on Thurs-day, January 11. However, attendee registration areas will be able toprovide badges to conference registrants (see the preceding list ofattendee registration locations).

Conference registration for the ICCE Partner Program will takeplace in the LVCC, North Hall 4, Upper Level Lobby, 7:30am–5pmJanuary 10 and 11; and 8am–5pm January 12 to 14.

R E G I S T R AT I O N 3

How to Avoid Long Registration Lines

• Bring your entire badge mailer with you to the show(especially your badge and ExpoCard).

• Pick up your badge holder at one of the remote hotellocations or at the McCarran Airport (LAS).

• If your badge didn’t arrive in the mail, print out yourconfirmation or make sure you have your confirmationnumber with you.

• Make sure you have a photo ID and a business ID. (Noone will be admitted without two forms of identifica-tion.)

International registration has dedicated counters in boththe LVCC, South Hall 2, and the Sands.

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Viva Las Vegas & CES Trivia!Q 02: The videocassette recorder was introduced at CES inwhat year? (answer on p. 40)

Fun Fact

3 CES Conference ProgramDon’t pass up the chance to learn from and network with the CEindustry’s brightest innovators and thought leaders. You can chooseto attend just one of the more than 175 conference sessions, buttrust us—once you attend one, you’ll want more. Choose fromthese money-saving options:

Ultimate Pass: $799 advance/$999 on-siteFor the best value, purchase the Ultimate Pass. Only $799 gives youaccess to more than 100 hours of education including:

• All of the CES Knowledge Tracks• CES Game Power Showcase and Forum• Digital Hollywood Partner Program• CES Mobile Entertainment Partner Program

You’ll also receive:

• A COMPLETE audio recording of every session listed above• A 2007 International CES commemorative conference bag!

Hollywood Express Pass: $699 advance/$899 on-siteThe digital entertainment revolution is happening. To be in theknow, you must attend these programs:

• CES Game Power Showcase and Forum• Digital Hollywood Partner Program• CES Mobile Entertainment Partner Program

CES Knowledge Tracks Only (includes Digital Hollywood): $499 advance /$699 on-site

CES Game Power Showcase and Forum Only: $299advance /$499 on-site

CES Mobile Entertainment Only: $399 advance/$599on-site

Single Session: $179 advance/$279 on-siteLine up your conference schedule today at www.CESweb.org/conferences.

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4 Show Guide & Directory ResourcesThe very first thing you will want to do when you get on-site is pickup copies of the Show Guide, Directory, and Addendum. These pub-lications have the most up-to-date information about CES and areyour best resources for successfully navigating the show floor. Theycan be found in publication bins outside the venues and within themain lobbies, hallways, International Commerce Centers (ICCs),press rooms, and more.

The Show Guide is the most critical tool for attendees to use innavigating the show, conferences, and special events. It providesquick listings, CES shuttle bus service information, and event infor-mation for attendees on the move looking for TechZones, specialevents, conference sessions, and more.

The Directory contains the most comprehensive contact informa-tion for exhibitors with company profiles, brand listings, andimportant product information. A great resource for the whole year!

The Addendum is inserted in the Show Guide and contains themost up-to-date show floor maps and exhibitor listing. This piecegoes to print last, so it contains the latest information.

5 ShortcutsRunning late for a meeting? Trying to get from here to there in theshortest time possible? Check out these shortcuts to help keep youon schedule. You can find a detailed map of the CES shuttle busroutes mentioned here on www.CESweb.org/travel, in your Pre-Show Planner, and in the Show Guide. On-site, look for the shuttleroute locators near the CES shuttle bus pickup and drop-off areas atthe LVCC in front of Central Hall and on the patio at the front ofSouth Hall 1. At the Sands, a shuttle route locator can be found justbefore you step onto the patio of the bus loading area.

From: Las Vegas Convention Center (LVCC)To: Sands/VenetianTake the Sands/Venetian Express located directly in front of CentralHall 2. It leaves every 10 minutes for the short drive to theSands/Venetian.

From: Las Vegas Hilton or LVCC, North HallTo: LVCC, South Halls 2 (Ground Level) or

4 (Upper Level)Just outside the Hilton Ballroom Lobby is a roadway between theHilton and the back of the LVCC, North Hall. Here you will find

S H O R T C U T S 5

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a small canopy that serves as the LVCC Shuttle Loop Stop C. TheLVCC Shuttle Loop runs every 10 minutes; get off the shuttle atStop E at the back of the South Hall 2, which is also the Main Reg-istration Area. South Hall 4 is on the Upper Level.

From: LVCC, North HallTo: Las Vegas HiltonOn the Upper Level of North Hall, just to the right of ConferenceRoom N253, is the express Skywalk to the Hilton across the road-way. If you’re on the lower level, walk straight to the back of NorthHall. Go directly through the doors and the Hilton will be just a fewsteps away across the roadway.

From: LVCC, Grand Lobby or Central HallTo: LVCC, CES Central PlazaStep right outside and go to the crosswalk and you’re there. Go justa little further past the exhibitor registration tent and you’ll see theCES Concierge Center.

From: LVCC, Central HallTo: LVCC, South Hall 1 (Ground Level) or

3 (Upper Level)Shortcut 1: If you’re in LVCC, Central Halls 1–2, you can followsigns for the South Hall Connector, located in the Central 2 Lobby.Take the escalators upstairs to the Connector. This will bring you toSouth Hall 3 (Upper Level) booth #s 30,000–32,999; on theGround Level you will find South Hall 1 booth #s 20,000–22,999.Or, from the Central 2 Lobby, you can also walk outside and takethe sidewalk to the front of South Hall.

Shortcut 2: If you’re in LVCC, Central Halls 4–5, go to the Cen-tral 5 Lobby, step outside and you’ll see a small canopy that servesas the LVCC Shuttle Loop Stop D. The LVCC Shuttle Loop runsevery 10 minutes, and you will get off the shuttle at Stop A in frontof the South Hall.

From: LVCC, Central HallTo: LVCC, South Hall 2 (Ground Level) or

4 (Upper Level)If you’re toward the back (east side) of Central Hall (aisles11,000–15,000), don’t walk all the way to the front (west side) ofthe hall. Follow the signs to the LVCC Golf Cart Intraconnect andpedestrian walkway located toward the back corner (south side) ofCentral 5. You can walk or take a golf cart ride to South Hall 2


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7

Mini Show Locations Map

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Viva Las Vegas & CES Trivia!Q 03: In 1967, the average US household had 1.3 consumerelectronics products. How many do they have today? (answeron p. 40)

Fun Fact

(Ground Level), booth #s 25,000–27,999. South Hall 4 is on theUpper Level, booth #s 35,000–37,999.

From: LVCC, South Halls 2 or 4To: LVCC, Grand Lobby; Central Hall 1–2; North

Hall; HiltonStep outside the South Hall 2 Lobby and you’ll see a small canopy,which serves as the LVCC Shuttle Loop Stop E. The LVCC ShuttleLoop runs every 10 minutes, and you will get off the shuttle at StopB in front of the Central Hall North Hall, and Grand Lobby, orStop C at the Hilton and back of the LVCC, North Hall.

From: Treasure IslandTo: Sands/VenetianWalk out the front of Treasure Island to Las Vegas Boulevard andtake the pedestrian walkway over the Strip to The Venetian. Onceyou’re inside The Venetian, follow signs for the meeting room com-plex and the Sands. They are all under one roof.

From: The Sands/Venetian underground hotel shuttledrop-off point

To: Keynote addresses at The Venetian, PalazzoBallroom

As you enter in from the underground hotel shuttle drop-off point,take the escalators that are immediately to your right all the way upto Level 5. The Palazzo Ballroom will be directly in front of you onLevel 5 of The Venetian.

From: The Venetian meeting spaceTo: The Venetian Suites TowerFrom the Level 2 meeting space, follow overhead signs directing youto the casino. As you enter the casino, bear left and follow overheadsigns for The Venetian Suites Tower. The Venetian Suites Tower ele-vator bank is situated between Grand Lux Café and the PhantomTheater. Look for CES staff in blue shirts to help guide you alongthe way.

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6 Services to Improve Your CES ExperienceBUSINESS CENTERSBusiness Centers are located in the following locations:

• LVCC, Encore Productions, Grand Lobby and South HallConnector, Room S221. & 702/943-6780.

• Sands, Lower Lobby. & 702/733-5285.• Hilton, East Wing. & 702/794-2855.• The Venetian, Upper Lobby, across from the Titian Ballroom

Level 2 and Lower Lobby across from the Galileo Ballroom,Level 1. & 702/414-4488.

• The Renaissance Hotel features a 24-hr., fully equipped busi-ness center. & 702/784-5700.

There will also be limited complimentary business services availablein the CES Concierge Center in the CES Central Plaza.

In addition, all of the CES partner hotels and virtually all othermajor hotels in Las Vegas have business centers, which can be idealfor handling things before getting on the show floor.

CES CONCIERGE CENTER

Every attendee has an agenda at the International CES—includingyou. You probably have meetings with exhibitors and conferencesessions you want to attend. If you’re a buyer, you may be planningall of your purchases for the coming months.

With more than 1.6 million net square feet of exhibit space tocover and only four days to do it in, efficiency is key. Wouldn’t a per-sonal concierge be just the thing to make it all manageable?

That’s where the CES Concierge Center comes in. Located in thehighly trafficked area directly in front of the LVCC, Central Hall inthe CES Central Plaza (see map p. 7), this large, inviting structureis hosted by a dynamic staff, well-trained to extend a helping handto you.

The lounge area of the Concierge Center features plentiful seat-ing; TVs; food and coffee carts; seated massage; shoeshine service;wireless Internet access; restaurant reservations service; MyCES Per-sonal Planner kiosks and e-mail stations; highly knowledgeable staff

Concierge

S E R V I C E S T O I M P R O V E Y O U R C E S E X P E R I E N C E 9

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to answer questions; foreign language interpretation service; ADAservices; and more.

Visit www.CESweb.org/conciergecenter for a full list of sponsorsand the most up-to-date services that are available.

INTERNATIONAL COMMERCE CENTERS (ICCs)The International CES offers three business centers exclusively forinternational attendees and exhibitors. Services include privatemeeting rooms for up to six people (reserved on a first-come, first-served basis); Internet stations where you can connect with youroffice back home; light refreshments in the mornings and after-noons; and a lounge area where you can meet casually with col-leagues or rest after a busy day on the show floor.

Multilingual interpreters are also available to assist attendees asneeded.

The ICCs are in three convenient locations to serve you:

• LVCC, South Hall Connector, Room S224/225• Las Vegas Hilton• Sands, Upper Lobby outside of the Hall C entrance

(See the map on p. 7.)

7 Build Your Perfect Show with MyCES PersonalPlanner

The MyCES Personal Planner is a free, powerful tool that helps youmaximize your time at CES and connects you with the people,products, and educational sessions you need to be successful.

When you register for CES, you also can provide an e-mailaddress just for MyCES—or use the same one you use to register forCES as long as it’s unique to only you. Your MyCES e-mail addressgives you access to your own portal and the ability to search theentire community of CES exhibitors, attendees, products, and edu-cational sessions that match your specific criteria and goals to makethe most of your four days at the show.

The MyCES Personal Planner also lets you connect online—before the show—with the exhibitors, products, and educationalsessions that can help you grow your business and be successful.


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With the MyCES scheduling tool, you can build a personalizedshow plan—add a meeting to your schedule, or product to your listof what you want to see—and then the mapping tool gives you apersonalized map that shows how to get to your meetings, confer-ence sessions, or product displays.

Look for MyCES kiosks on the Upper Level of the Sands/Vene-tian, the Concierge Center, and several locations throughout theLVCC.

For more information, visit www.CESweb.org/MyCES.

8 CES NecessitiesPAYPHONESDue to the high volume of business transactions taking place atCES, getting a cellphone signal is often difficult. Attendees can nowmake toll-free and local calls for FREE on the pay telephones withinthe Las Vegas Convention Center, courtesy of Smart City and theLVCC.

RESTROOMSRestrooms are located throughout the Sands/Venetian, LVCC, andLas Vegas Hilton. If you are outside at the LVCC in the CES Cen-tral Plaza, you’ll find posh “comfort stations” there as well so youdon’t have to go back inside.

PLACES TO SITWe have listened to attendees’ feedback, and we are working this yearto provide additional seating in and around the CES venues. Benchesare located throughout the CES venues for your convenience.

For additional seating, check out any of the restaurants at theLVCC including Banners in the Grand Lobby, International FoodMarket in the South Hall 1 Lobby, or any of the food service areason the exhibit floors. The CES Central Plaza’s Restaurant Row offerstwo large Plaza Café seating areas. You’ll also find places to sit in theConcierge Center, located in the CES Central Plaza, and in any ofthe three ICCs.

Another great way to sit down and relax for a few minutes is tojump on the Sands/Venetian Express. This express shuttle servicewill take you to and from the LVCC and the Sands/Venetian andensures you’ve got a place to sit down and relax.

At the Sands/Venetian you can find seating scattered throughoutthe show floor and also in The Venetian Hotel food court.

C E S N E C E S S I T I E S 11

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Viva Las Vegas & CES Trivia!Q 04: In 1967, the Bonanza Hotel and Casino opened on theLas Vegas Strip. What hotel currently occupies the land wherethe Bonanza once stood? (answer on p. 40)

Fun Fact

FIRST AID LOCATIONSCES provides on-site nurses and paramedics for routine first aidservices. The first aid stations in the LVCC are in the Central Lobby(near the LVCC security office) and also in the South Hall 1 Lobby.The first aid/nurses at the LVCC can be reached by calling & 702/892-7400.

At the Sands, the first aid room is located on the Lower Lobby,across from room 401. The first aid/nurses at the Sands can bereached by calling & 702/733-5195.

At The Venetian, dial & ext. 43911 for first aid services.At the Las Vegas Hilton and Renaissance, dial “0” for assistance.

9 Optimizing Your Time at CESPlanning your CES attendance can be a large task. Here’s someadvice on how to be efficient with your time:

• Tailor your MyCES Personal Planner. Create a show agendaand schedule appointments.

• Utilize the complimentary CES shuttle buses. You can find adetailed map of the bus routes on www.CESweb.org/travel, inyour Pre-Show Planner, and in your Show Guide.

• Plan ahead. Use this guide and the Pre-Show Planner.• Check www.CESweb.org for up-to-the-minute information

and press releases.• All CES attendees receive an electronic Attendee Newsletter

everyday of the show containing information on the upcomingday’s events and a wrap-up of the previous day’s highlights.

10 How to See CES in 1 DayOnly have one day to tackle the world’s largest consumer technol-ogy tradeshow? We encourage you to extend your stay to get themost out of CES, as it is impossible to see everything in only 10show hours.


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But if you only have one day, there are a few “musts” like seeinga keynote address and attending one of the more than 175 confer-ence sessions.

Start in the Sands/Venetian to see the more than 12 CES Tech-Zones and Innovations Plus at the Sands. This venue opens at 8am,one hour earlier than the other CES venues!

Then, take the Sands/Venetian Express to the LVCC, the venuethat houses the largest number of CES exhibitors.

Be sure to take advantage of the MyCES Personal Planner tosearch for the exhibitors, products, and conference sessions thatinterest you the most. Then print out a customized map that showsyou the most direct route to where you want to go.

11 How to See CES in 2 DaysIf you can only spare two days of your work week at CES, make themost of it by planning ahead.

If you attend CES on Monday and Tuesday, start your dayon Monday at the Sands/Venetian as the show floor opens early,head to a keynote address at The Venetian in the morning, visit the

H O W T O S E E C E S I N 2 D AY S 13

Tips for Navigating the Show Floor

Before the Show• Utilize your MyCES Personal Planner and determine

your show agenda before you arrive in Las Vegas.• Visit www.CESweb.org to download navigation-focused

podcasts.

During the Show• Visit the Sands/Venetian venue first. It opens an hour

earlier than the other venues at 8am.• Use the Show Guide and Addendum to see the most up-

to-date floor plans, exhibitor listings, and special eventlistings.

• Visit the CES Concierge Center for all your navigationalneeds and questions.

• Locate a MyCES Personal Planner kiosk to print out apersonalized map of the exhibitors, products, and con-ference sessions you want to see at the show.

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high-performance audio & home theater exhibits also at The Vene-tian, and then visit the TechZones at the Sands. On Tuesday, makeyour way over to the LVCC to see where most exhibits are show-cased and check out the exhibits from all over the world in the Inter-national Gateway as you make your way to and from an IndustryInsider Series in the Las Vegas Hilton, Hilton Ballroom.

If you attend CES on Wednesday and Thursday, spend Wednes-day at the Sands/Venetian and check out a morning keynoteaddress. Make sure to visit all of the TechZones in the Sands. SpendThursday, the last day of CES, on the show floor in the LVCC andthe Las Vegas Hilton, which houses the International Gateway.Thursday will be the least busy day of the show, which allows youto maneuver around the show floor more easily.

12 How to See CES in 3 DaysOnly the strong survive! Three days of the International CES letsyou experience much of what the show has to offer.

In addition to the activities already recommended in the “2 Days”section, it is also suggested that you take a break in the CES CentralPlaza. Here you will find additional exhibitors as well as theConcierge Center.

Three days allows you to check out a variety of special events anddisplays, including:

• International CES 2007 Innovations Design and EngineeringShowcase in the Sands

• CNET’s Best of CES Awards in the LVCC, South Hall 3,Upper Level Lobby

• Experience CEA in the LVCC, Grand Lobby• ESPN/CEA Stage in the LVCC, Grand Lobby• Dave Graveline’s “Into Tomorrow” live radio broadcast on the

Sands show floor• Ziff Davis’ CES stage at the Sands

13 How to See CES in 4 DaysMake this week in January your most profitable days of the year byattending all four days of the 2007 International CES. To experi-ence 2,700 exhibitors in more than 1.6 million net square feet, youneed four well-planned days. The MyCES Personal Planner is yourbest tool to maximize your time at CES. Build your personalized


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H O W T O S E E C E S I N 4 D AY S 15

Worth a Trip: The Sands Expo & ConventionCenter/The Venetian

The Sands/Venetian is the most exciting and newest venueat the 2007 International CES. Conveniently accessible bythe Sands/Venetian Express (running every 10 minutesfrom the LVCC), it’s worth the short trip!

The venue opens at 8am, one hour earlier than theother venues, so you can start early and take in more than600 exhibitors on the Sands exhibit floor and 200 high-performance audio & home theater exhibitors in TheVenetian meeting rooms and exhibit suites.

You’ll also find more than 12 market-specific CES Tech-Zones, including the Anytime-Anywhere TechArena spon-sored by Sling Media, Robotics, Studio@Home, Gaming,and Consumer VoIP to name a few; conference sessionsincluding the CES Partner Programs and SuperSessions; theInnovations 2007 Design and Engineering Showcase; inter-national pavilions; the CES Store; the Digital ImagingShowcase; an ICC; CES Member Lounge; registration; anda full-service press room.

The Palazzo Ballroom at The Venetian is the new homefor the CES keynotes featuring Bill Gates, Chairman,Microsoft Corp.; Gary Shapiro, President and CEO, Con-sumer Electronics Association; Ed Zander, Chairman andCEO, Motorola Inc.; Robert Iger, President and CEO, TheWalt Disney Co.; Michael Dell, Chairman, Dell Inc.; andPhilippe Dauman, President and CEO, Viacom Inc.

Finally, the Sands/Venetian is home to CES Unveiled:The Official Press Event of the International CES. Mediacan get a sneak peek at the hottest 2007 product debuts,check out the Innovations Design and Engineering Show-case, and network with 80 leading technology companiesat the only on-site, pre-CES press preview. This media eventis held 4–7pm on Saturday, January 6 at The Venetian, inMarco Polo 701 and is open to the press and participatingexhibitors only.

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show agenda and print a customized map that will show you how toget everywhere you need to go in the most efficient way.

We recommend starting your CES experience at the Sands/Venetian since this venue is hosting some of the most talked aboutactivities of the 2007 show; then head over to the LVCC andHilton.

Check out the keynote addresses, see the TechZones at the Sands,don’t miss the International Gateway at the Las Vegas Hilton, andof course check out as many of the exhibits as you can.

With four days to explore the show, don’t feel restricted! Hop ona fast, free, and efficient CES shuttle bus to navigate between thethree CES venues with ease.


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Being in the Know: 2007 International CES COPYRIGHTED …