"Being highly visible in the new world of social media" A presentation by Jared Evans Copyright © 2009.

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<ul><li>Slide 1</li></ul> <p>"Being highly visible in the new world of social media" A presentation by Jared Evans Copyright 2009 Slide 2 Your blogs reputation: Why bother at all? Many hours spent creating posts on your blog. Many hours spent creating posts on your blog. You want people to easily find your posts and benefit from your insights. You want people to easily find your posts and benefit from your insights. Making a good impression on your visitors can lead to new opportunities down the road. Be offered work contracts Be offered work contracts Make new friends. Make new friends. Get tapped for interviews or presentations Get tapped for interviews or presentations In these difficult economic times, referring to your blog may help give you an edge over other candidates when looking for jobs. Slide 3 How to shine on your blog Interesting information/discussion? Stimulating and thought-provoking Interesting information/discussion? Stimulating and thought-provoking Useful and solves a problem? Blogger did the hard work and found a solution for me Useful and solves a problem? Blogger did the hard work and found a solution for me Original and creative? Entertainment Original and creative? Entertainment Exclusive or hard to get information? Blogger had the access or knew the right people Exclusive or hard to get information? Blogger had the access or knew the right people Timely? People like to read about hot current events Timely? People like to read about hot current events Slide 4 Optimize your blog for The #1 search engine 66% (2/3) of all searching on the Internet! Its Googles Internet. If a website isnt found on Google, it may as well not exist. (who would be able to visit?) Slide 5 Attracting the clicks Eye-catching title and attractive summary quickly tell potential visitors why they should visit. Eye-catching title and attractive summary quickly tell potential visitors why they should visit. Search results only show the title and a short summary, so make the best use of these valuable pieces of text! Search results only show the title and a short summary, so make the best use of these valuable pieces of text! Use relevant keywords in your title. This is most important! Many potential visitors may look at only the title to determine whether or not to click and visit your blog. Use relevant keywords in your title. This is most important! Many potential visitors may look at only the title to determine whether or not to click and visit your blog. Slide 6 &gt;&gt;The revenge of the non-bloggers! &gt;The revenge of the non-bloggers!</p>