Behind Coca-Cola’s Biggest Social Media Push Yet

Presented by:Riley AllenJackie Irwin

Sam Nichelini

History of Coca-Cola

• Established in 1886

• Moved internationally in 1906

• Introduced into the Olympics 1928

• Introduced to the PRC 1978

• 1985 first to space

Coca-Cola Facts

• World’s largest beverage company

• Most recognized logo worldwide

• Grew from selling 9 drinks a day 1886 to 1.6 billion today

The Completion

• 3 qualifying teams

• Team WOW!, Team The MIX, and SHA-BA-BA-DOO

• Competed online for the winning spot

The Winners

Team The MIX had the most fan votes

Social Media Outlets

• Expedition206.com

• Facebook

• Flickr

• Twitter

• The YouTube

Expedition 206

Questions

• Is the expedition going to be successful at getting Coke’s message out?

• Has anyone heard of Expedition 206 before?

• Any Questions?

Sources

• Article: http://adage.com/digital/article?article_id=140591

• http://www.expedition206.com/Default.aspx

• http://www.expedition206.com/About.aspx