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Behavioral Implementation?

It deals with those aspects of strategy

implementation that have an impact

on the behavior of strategists inimplementing the chosen strategies.

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Major Issues in Behavioral

Implementation

It deals with 5 major issues:

Leadership

Corporate CultureValues

Ethics

Social Responsibility

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LEADERSHIP ?

The skill or ability of a person influencing

others to willingly work toward a

predetermined objective.

The ability to influence people towards the

attainment of organizational goals

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Leadership styles

 AutocraticLeadership

� Directive,

strong andcontrolling inrelationships

� Use rules andregulations torun the workenvironment

� Followers haveno say in theworkenvironment

Democratic

Leadership

� Collaborative,

responsive andinteractive inrelationships

� Less emphasison rules andregulations

� Followers havea say but finalauthority is withthe leader 

Laissez Faire

� Leads through

non-leadership� Abdicatesauthority andresponsibility;results in chaos

� Follower¶s roles

are not definedand leads tointerpersonalconflict

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Strategic Leadership

Strategic Leadership is the ability of  

influencing organizational members to

voluntarily make decisions that enhance

prospects for long-term success, alsodeveloping and communicating a vision of 

the future and inspire members to move in

that direction.

Two main Aspects

o Transforming the organization

o Emphasizes the people

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ManagingChange

Pragmatism

Strategic Vision

GovernanceCommunication

Network

Structure

&

Policies

Culture

Functions of Strategic Leadership

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CORPORATE CULTURE ?

 A framework within which the

behavior of the organizational

members take place.

 A set of assumptions, beliefs, values

and norms that are shared in common

by the members of an organization.

Formal components-Mission/ Vision,

Policies, Procedures, Rules, State of 

organizational Development.

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Relating Culture and Strategy

Culture and Strategy are interlinked;

culture affects how a strategy may be

implemented.

The emphasis is to analyze how

culture can be made a facilitating

factor in strategy implementation.

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 Alternatives in relating strategy

and Culture

Strategists have mainly 4 alternatives:

To ignore corporate culture

To adapt strategy implementation tosuit corporate culture

To change the strategy to fit the

corporate cultureTo change corporate culture to suit

strategic requirements

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VALUES ?

 A standard of evaluation a person

possesses.

Values are the beliefs that guideactions and judgments across a

variety of situations.

Values are similar to attitudes but are

more permanent and well-built in

nature.

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Values and

Strategy Implementation

Values of key strategists have major 

impact on the strategy.

o Terminal values-shape organizationalstrategies

o Instrumental values- indicate how to

implement strategies.

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Relationship between

organizational & personal values

Common Values

Different Weak Values

Different Strong Values

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ETHICS ?

Moral values, rules or standards

governing the conduct of a particular 

group or profession.

Principles for guiding the appropriate

way to behave.

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Integrating Ethics into the

Strategy

4 necessary elements to make ethical

behavior conducive are:

Written Code of ethics and standardsEthics training to executives,

managers and employees

 Availability for advice on ethicalsituations

System for confidential reporting

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SOCIAL RESPONSIBILITY ?

Obligation of business to follow those

lines of action which are desirable in

terms of the objectives and values of 

the society.

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Responsibility towards Different

Groups

Shareholders

� Reasonable

Dividend� Protection

of assets

� TrueInformation

Employees

� Fair Wages

� GoodWorkingConditions

� Recognitionof Workers

Rights� Opportunity

for Growth

Customers

� Need

Satisfaction� Right

Information

� Fair TradePractices

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Responsibility towards Different

Groups

Suppliers

� Fair  

Transactions� Creating

CooperativeEnvironment

Government

� Abide by

Rules� Pay Taxes

honestly

� Fair TradePractices

Society

� Efficient Use

of Resources� Welfare Activities

� Improvementof Local

Environment

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THANKS A LOT

 ANY QUESTIONS